Men’s purchase intention of shampoo: a model based on the theory of planned behavior and self-concept

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Development and sensory analysis of shampoo for curly hair

Objective: This study aimed to compare the sensory performance of a shampoo formulation with Polyurethane-14, AMP-acrylates copolymer (PAAC) in relation to control formulation in curly and natural hair tresses. Methods: Curly and natural hair tresses (n = 8) of equal size and weight were pre-treated by washing with a standard shampoo. After the hair tresses were treated with a formulation containing polymer (formulation A) and compared to hair tresses treated with control formulation (Formulation B). Each panelist (n=2) is asked to indicate which tress performs better for each of seven sensory attributes evaluated (quantity and creamy foam, combing, wet touch, frizz formation, curl definition and volume). It was collected images of hair tresses at 0, 1, 2, 4 and 24 hours of washing, comparing the attributes: volume, frizz formation and curl definition. The results were analyzed using table to test of paired assessment, being: SUPERIOR results - 8 and 7 positive evaluations; SIMILAR results - 2 to 6 positive evaluations; INFERIOR results - 1 and 0 positive evaluations. Results: The addition of the PAAC on the shampoo formulation provided definition and modeling of curls, reducing volume and frizz in 24 hours. There was also lower foam formation in the formulation with polymer PAAC. However, it is important to note that this attribute has inversely proportional effect to the creamy foam, since more creamy foam, smaller quantity. Conclusions: It was concluded that the shampoo developed was effective in defining and modeling curl in natural and curly hair.

Estudio de factibilidad para la producción y comercialización de shampoo de bálsamo y velas aromáticas de la red de mujeres emprendedoras de San Julián, departamento de Sonsonate.

La Escuela de Administración de Empresas en su afán por vincular a los futuros líderes empresariales del país, con la realidad que tendrán que enfrentar, ha establecido contacto con instituciones como el Programa de las Naciones Unidas para el Desarrollo (PNUD), que junto con otras instituciones como las alcaldías, organizaciones no gubernamentales y cooperativas, permiten a los estudiantes aplicar los conocimientos adquiridos, contribuyendo a su vez a generarles conciencia social. La realización de este estudio de factibilidad es el resultado de dichos esfuerzos y su objetivo principal es brindar apoyo a unidades productivas conformadas por mujeres de escasos recursos y con deseos de superación tanto económica como social y de esa manera ser parte del desarrollo del municipio de Sonsonate y por consiguiente del país. Este estudio se realizó a la Red de Mujeres Emprendedoras del Municipio de San Julián, quienes se dedican a la producción y comercialización de Shampoo de Bálsamo y Velas Aromáticas, estos productos son elaborados artesanalmente destacando la utilización de recursos propios con los que cuenta este municipio como lo es el Bálsamo. El desarrollo del contenido de dicha investigación ha requerido de la consideración de muchos factores tales como: Estudio de mercado, en el que se analiza la demanda y la competencia, datos que sirvieron como base para determinar los costos de producción, fijar los precios de los productos establecer las formas de comercialización y además realizar una proyección de ventas para tres años; otro de los factores importantes que se consideró es el aspecto técnico en el que se toma en cuenta la ubicación y el tamaño óptimo del proyecto así como el proceso de producción y los requerimientos de materia prima, utensilios y equipo para llevarlo a cabo y se realizó una evaluación económica y financiera en la que se estableció que es rentable producir y comercializar Shampoo de Bálsamo y Velas Aromáticas por lo que debe dársele continuidad al proyecto; contribuyendo a disminuir el asistencialismo y lograr incluir a la mujer en la generación de ingresos para su hogar y a través de esto elevar su autoestima.

Uv-vis Spectra As An Alternative To The Lowry Method For Quantify Hair Damage Induced By Surfactants.

It is well known that long term use of shampoo causes damage to human hair. Although the Lowry method has been widely used to quantify hair damage, it is unsuitable to determine this in the presence of some surfactants and there is no other method proposed in literature. In this work, a different method is used to investigate and compare the hair damage induced by four types of surfactants (including three commercial-grade surfactants) and water. Hair samples were immersed in aqueous solution of surfactants under conditions that resemble a shower (38 °C, constant shaking). These solutions become colored with time of contact with hair and its UV-vis spectra were recorded. For comparison, the amount of extracted proteins from hair by sodium dodecyl sulfate (SDS) and by water were estimated by the Lowry method. Additionally, non-pigmented vs. pigmented hair and also sepia melanin were used to understand the washing solution color and their spectra. The results presented herein show that hair degradation is mostly caused by the extraction of proteins, cuticle fragments and melanin granules from hair fiber. It was found that the intensity of solution color varies with the charge density of the surfactants. Furthermore, the intensity of solution color can be correlated to the amount of proteins quantified by the Lowry method as well as to the degree of hair damage. UV-vis spectrum of hair washing solutions is a simple and straightforward method to quantify and compare hair damages induced by different commercial surfactants.

Développement d’outils utilisant la surveillance biologique pour évaluer l’exposition et les risques pour la santé : application au méthylmercure et au sélénium

Dans une perspective d’analyse des risques pour la santé publique, l’estimation de l’exposition revêt une importance capitale. Parmi les approches existantes d’estimation de l’exposition, l’utilisation d’outils, tels que des questionnaires alimentaires, la modélisation toxicocinétique ou les reconstructions de doses, en complément de la surveillance biologique, permet de raffiner les estimations, et ainsi, de mieux caractériser les risques pour la santé. Ces différents outils et approches ont été développés et appliqués à deux substances d’intérêt, le méthylmercure et le sélénium en raison des effets toxiques bien connus du méthylmercure, de l’interaction entre le méthylmercure et le sélénium réduisant potentiellement ces effets toxiques, et de l’existence de sources communes via la consommation de poisson. Ainsi, l’objectif général de cette thèse consistait à produire des données cinétiques et comparatives manquantes pour la validation et l’interprétation d’approches et d’outils d’évaluation de l’exposition au méthylmercure et au sélénium. Pour ce faire, l’influence du choix de la méthode d’évaluation de l’exposition au méthylmercure a été déterminée en comparant les apports quotidiens et les risques pour la santé estimés par différentes approches (évaluation directe de l’exposition par la surveillance biologique combinée à la modélisation toxicocinétique ou évaluation indirecte par questionnaire alimentaire). D’importantes différences entre ces deux approches ont été observées : les apports quotidiens de méthylmercure estimés par questionnaires sont en moyenne six fois plus élevés que ceux estimés à l’aide de surveillance biologique et modélisation. Ces deux méthodes conduisent à une appréciation des risques pour la santé divergente puisqu’avec l’approche indirecte, les doses quotidiennes estimées de méthylmercure dépassent les normes de Santé Canada pour 21 des 23 volontaires, alors qu’avec l’approche directe, seulement 2 des 23 volontaires sont susceptibles de dépasser les normes. Ces différences pourraient être dues, entre autres, à des biais de mémoire et de désirabilité lors de la complétion des questionnaires. En outre, l’étude de la distribution du sélénium dans différentes matrices biologiques suite à une exposition non alimentaire (shampoing à forte teneur en sélénium) visait, d’une part, à étudier la cinétique du sélénium provenant de cette source d’exposition et, d’autre part, à évaluer la contribution de cette source à la charge corporelle totale. Un suivi des concentrations biologiques (sang, urine, cheveux et ongles) pendant une période de 18 mois chez des volontaires exposés à une source non alimentaire de sélénium a contribué à mieux expliciter les mécanismes de transfert du sélénium du site d’absorption vers le sang (concomitance des voies régulées et non régulées). Ceci a permis de montrer que, contrairement au méthylmercure, l’utilisation des cheveux comme biomarqueur peut mener à une surestimation importante de la charge corporelle réelle en sélénium en cas de non contrôle de facteurs confondants tels que l’utilisation de shampoing contenant du sélénium. Finalement, une analyse exhaustive des données de surveillance biologique du sélénium issues de 75 études publiées dans la littérature a permis de mieux comprendre la cinétique globale du sélénium dans l’organisme humain. En particulier, elle a permis le développement d’un outil reliant les apports quotidiens et les concentrations biologiques de sélénium dans les différentes matrices à l’aide d’algorithmes mathématiques. Conséquemment, à l’aide de ces données cinétiques exprimées par un système d’équations logarithmiques et de leur représentation graphique, il est possible d’estimer les apports quotidiens chez un individu à partir de divers prélèvements biologiques, et ainsi, de faciliter la comparaison d’études de surveillance biologique du sélénium utilisant des biomarqueurs différents. L’ensemble de ces résultats de recherche montre que la méthode choisie pour évaluer l’exposition a un impact important sur les estimations des risques associés. De plus, les recherches menées ont permis de mettre en évidence que le sélénium non alimentaire ne contribue pas de façon significative à la charge corporelle totale, mais constitue un facteur de confusion pour l’estimation de la charge corporelle réelle en sélénium. Finalement, la détermination des équations et des coefficients reliant les concentrations de sélénium entre différentes matrices biologiques, à l’aide d’une vaste base de données cinétiques, concourt à mieux interpréter les résultats de surveillance biologique.

Avaliação da aplicabilidade da escala New Involvement Profile para mensuração do envolvimento do consumidor na cidade de Porto Alegre

O estudo do envolvimento do consumidor representa um dos tópicos mais importantes de pesquisa para aqueles que visam entender a forma como os seres humanos realizam suas decisões de compra. O envolvimento determina a quantidade de esforços empregados no processo de tomada de decisão, e apresenta importantes implicações tanto para o âmbito acadêmico quanto para o meio gerencial. No que diz respeito ao ambiente brasileiro, no entanto, foram poucos os trabalhos que se dedicaram exclusivamente a esse tema, não havendo, até o início desta pesquisa, nenhuma escala para mensuração de envolvimento validada para este cenário. O objetivo deste estudo é a avaliação da aplicabilidade da escala de Jain & Srinivasan (1990) na cidade de Porto Alegre. Tal escala, denominada New Involvement Profile (NIP), pode ser utilizada para mensuração do envolvimento de consumidores com diferentes categorias de produtos. Para esta pesquisa, mensurou-se o envolvimento com relação aos produtos cerveja, chocolate, corte de cabelo, CD, aparelho de televisão, detergente, shampoo e pilha. A escala NIP foi reaplicada a uma amostra de 420 (quatrocentos e vinte) respondentes em diversos bairros desta cidade. A qualidade e a robustez da escala de Jain & Srinivasan (1990) foram comprovadas através de testes de confiabilidade e verificações da validade de conteúdo e de constructo, englobando validade convergente e discriminante de cada dimensão da escala. Tal avaliação foi complementada a partir da relação existente entre os níveis de envolvimento encontrados e os pressupostos teóricos acerca desse conceito – tipos e determinates, bem como da comparação entre esses níveis e aqueles obtidos pelos mesmos produtos em estudos semelhantes.

Marcas próprias no Brasil: o alinhamento entre a gestão da cadeia de suprimentos e o consumidor final

A gestão da cadeia de suprimentos das marcas próprias deve estar alinhada com as prioridades do consumidor final, o seu último elo, para que todas as organizações envolvidas possam ter sucesso. Esta pesquisa investigou este alinhamento no setor brasileiro de supermercados identificando pontos críticos de atenção para os gestores das organizações envolvidas, principalmente os supermercadistas que lideram o processo. Foram realizados três estudos de caso de cadeia (biscoitos, leite longa vida e xampu) e uma pesquisa quantitativa com 843 consumidores. Os resultados indicam que a gestão da cadeia, dirigida pelos supermercadistas poderia ser melhorada em vários aspectos como a preocupação com a redução de variabilidade de qualidade percebida pelo consumidor e a gestão do relacionamento fornecedor supermercadista que se inicia com uma perspectiva mais colaborativa e de longo prazo, mas evolui para um relacionamento transacional semelhante aos demais produtos comercializados.

The devaluation effect: activating a need devalues unrelated objects

It is commonly assumed that an object capable of satisfying a need will be perceived as subjectively more valuable as the need for it intensifies. For example, the more active the need to eat, the more valuable food will become. This outcome could be called a valuation effect. In this article, we suggest a second basic influence of needs on evaluations: that activating a focal need (e.g., to eat) makes objects unrelated to that need (e.g., shampoo) less valuable, an outcome we refer to as the devaluation effect. Two existing studies support the existence of a devaluation effect using manipulations of the need to eat and to smoke and measuring attractiveness of consumer products and willingness to purchase raffle tickets. Furthermore, the evidence suggests that consumers are not aware of the devaluation effect and its influence on their preferences.

Nonthymoma-associated exfoliative dermatitis in 18 cats.

BACKGROUND Exfoliative dermatitis has been described in cats as a paraneoplastic skin disease associated with thymoma. There are anecdotal reports of cases without thymoma, with various suspected aetiologies. HYPOTHESIS/OBJECTIVES To identify common features, underlying causes, response to therapy and outcome of nonthymoma-associated exfoliative dermatitis in cats. METHODS Retrospective analysis was carried out of cases presented to dermatology referral centres or cases submitted for histopathological examination. Detailed historical and clinical data were obtained and evaluated statistically. Histopathology was reviewed in a blinded fashion by three dermatopathologists, and PCR for herpesvirus was performed. RESULTS Eighteen cats fulfilled all inclusion criteria. There was no sex, age or breed predisposition. All cats presented with severe generalized (77%) or multifocal exfoliation (23%); 12 cats were severely depressed. In all cats, thymoma was excluded radiographically and feline leukaemia virus tests were negative. Additional imaging procedures in 14 cats and postmortem examination in two cats did not detect neoplasia. Histopathology revealed interface dermatitis, mural interface folliculitis and sebaceous adenitis indistinguishable from findings in thymoma-associated cases. PCR for herpes DNA was negative. No aetiology was identified. Treatment in 12 cases consisted of immunosuppressive doses of corticosteroids and/or ciclosporin; one responded to antibiotics, one to shampoo, two went into spontaneous remission, and two did not receive any therapy and were euthanized. CONCLUSIONS AND CLINICAL IMPORTANCE Nonthymoma-associated exfoliative dermatitis in cats is clinically and histopathologically indistinguishable from thymoma-associated cases. Most cases benefit from immunosuppressive therapy; therefore, an immunopathological response to an undefined trigger is suspected.

Estimating the SCAN*PRO model of store sales: HB, FM or just OLS?

In this paper we investigate whether consideration of store-level heterogeneity in marketing mix effects improves the accuracy of the marketing mix elasticities, fit, and forecasting accuracy of the widely-applied SCAN*PRO model of store sales. Models with continuous and discrete representations of heterogeneity, estimated using hierarchical Bayes (HB) and finite mixture (FM) techniques, respectively, are empirically compared to the original model, which does not account for store-level heterogeneity in marketing mix effects, and is estimated using ordinary least squares (OLS). The empirical comparisons are conducted in two contexts: Dutch store-level scanner data for the shampoo product category, and an extensive simulation experiment. The simulation investigates how between- and within-segment variance in marketing mix effects, error variance, the number of weeks of data, and the number of stores impact the accuracy of marketing mix elasticities, model fit, and forecasting accuracy. Contrary to expectations, accommodating store-level heterogeneity does not improve the accuracy of marketing mix elasticities relative to the homogeneous SCAN*PRO model, suggesting that little may be lost by employing the original homogeneous SCAN*PRO model estimated using ordinary least squares. Improvements in fit and forecasting accuracy are also fairly modest. We pursue an explanation for this result since research in other contexts has shown clear advantages from assuming some type of heterogeneity in market response models. In an Afterthought section, we comment on the controversial nature of our result, distinguishing factors inherent to household-level data and associated models vs. general store-level data and associated models vs. the unique SCAN*PRO model specification.

Formulación bioinsecticida a partir del aceite esencial de ambrosia arborescens mill (altamisa) de aplicación canina

La presente investigación se planteó reemplazar el uso de insecticidas sintéticos, formulando un champú bioinsecticida de aplicación canina mediante la acción biocida del aceite esencial deAmbrosia arborescens Mill (Altamisa). La planta se recolectó en las laderas del rio Tomebamba, cercanas al Campus Balzay de la Universidad de Cuenca Parroquia San Joaquín. La recolección se realizó durante los meses de Enero a Marzo del 2016. El desarrollo y formulación del producto se realizó en el Laboratorio de Biotecnología, Facultad de Ciencias Químicas de la Universidad de Cuenca. La obtención del aceite esencial de A. arborescens se realizó mediante hidrodestilación por el método Clevenger, con un rendimiento del 0,14%. La actividad biocida se estableció en un ensayo “in vitro” ante el nematodo Panagrellus redivirus, determinándose la dosis letal (DL50) de 250 uL/mL. Debido a la moderada DL50y bajo rendimiento, se planteó como estrategia, determinar el DL50 del extracto orgánico de A. arborescens, el cual se obtuvo mediante una extracción con metanol, consiguiendo un rendimiento del 2 % y DL50de 31,25 uL/mL. De acuerdo estos resultados se procedió a realizar pruebas en pulgas de perros(Ctenocephalides canis) con el extracto de A. arborescens, estableciendo una efectividad del 100 % a la concentración de 46,875 mg/mL en el periodo de tiempo más corto, siendo esta la dosis aplicada para la formulación del champú. El extracto metanólico de A. arborescens presentó elevada actividad biocida, comparado con el aceite esencial. Esta sustancia activa es promisoria en la formulación de bioinsecticidas para mascotas.