Attention and selection behavior on ‘universal search’ result pages

The ISO norm line 9241 states some criteria for ergonomics of human system interaction. In markets with a huge variety of offers and little possibility of differentiation, providers can gain a decisive competitive advantage by user oriented interfaces. A precondition for this is that relevant information can be obtained for entrepreneurial decisions in this regard. To test how users of universal search result pages use those pages and pay attention to different elements, an eye tracking experiment with a mixed design has been developed. Twenty subjects were confronted with search engine result pages (SERPs) and were instructed to make a decision while conditions “national vs. international city” and “with vs. without miniaturized Google map” were used. Different parameters like fixation count, duration and time to first fixation were computed from the eye tracking raw data and supplemented by click rate data as well as data from questionnaires. Results of this pilot study revealed some remarkable facts like a vampire effect on miniaturized Google maps. Furthermore, Google maps did not shorten the process of decision making, Google ads were not fixated, visual attention on SERPs was influenced by position of the elements on the SERP and by the users’ familiarity with the search target. These results support the theory of Amount of Invested Mental Effort (AIME) and give providers empirical evidence to take users’ expectations into account. Furthermore, the results indicated that the task oriented goal mode of participants was a moderator for the attention spent on ads. Most important, SERPs with images attracted the viewers’ attention much longer than those without images. This unique selling proposition may lead to a distortion of competition on markets.

Diversified query expansion

La diversification des résultats de recherche (DRR) vise à sélectionner divers documents à partir des résultats de recherche afin de couvrir autant d’intentions que possible. Dans les approches existantes, on suppose que les résultats initiaux sont suffisamment diversifiés et couvrent bien les aspects de la requête. Or, on observe souvent que les résultats initiaux n’arrivent pas à couvrir certains aspects. Dans cette thèse, nous proposons une nouvelle approche de DRR qui consiste à diversifier l’expansion de requête (DER) afin d’avoir une meilleure couverture des aspects. Les termes d’expansion sont sélectionnés à partir d’une ou de plusieurs ressource(s) suivant le principe de pertinence marginale maximale. Dans notre première contribution, nous proposons une méthode pour DER au niveau des termes où la similarité entre les termes est mesurée superficiellement à l’aide des ressources. Quand plusieurs ressources sont utilisées pour DER, elles ont été uniformément combinées dans la littérature, ce qui permet d’ignorer la contribution individuelle de chaque ressource par rapport à la requête. Dans la seconde contribution de cette thèse, nous proposons une nouvelle méthode de pondération de ressources selon la requête. Notre méthode utilise un ensemble de caractéristiques qui sont intégrées à un modèle de régression linéaire, et génère à partir de chaque ressource un nombre de termes d’expansion proportionnellement au poids de cette ressource. Les méthodes proposées pour DER se concentrent sur l’élimination de la redondance entre les termes d’expansion sans se soucier si les termes sélectionnés couvrent effectivement les différents aspects de la requête. Pour pallier à cet inconvénient, nous introduisons dans la troisième contribution de cette thèse une nouvelle méthode pour DER au niveau des aspects. Notre méthode est entraînée de façon supervisée selon le principe que les termes reliés doivent correspondre au même aspect. Cette méthode permet de sélectionner des termes d’expansion à un niveau sémantique latent afin de couvrir autant que possible différents aspects de la requête. De plus, cette méthode autorise l’intégration de plusieurs ressources afin de suggérer des termes d’expansion, et supporte l’intégration de plusieurs contraintes telles que la contrainte de dispersion. Nous évaluons nos méthodes à l’aide des données de ClueWeb09B et de trois collections de requêtes de TRECWeb track et montrons l’utilité de nos approches par rapport aux méthodes existantes.

Mobile Search and Advertising

Mobile advertising is a rapidly growing sector providing brands and marketing agencies the opportunity to connect with consumers beyond traditional and digital media and instead communicate directly on their mobile phones. Mobile advertising will be intrinsically linked with mobile search, which has transported from the internet to the mobile and is identified as an area of potential growth. The result of mobile searching show that as a general rule such search result exceed 160 characters; the dialog is required to deliver the relevant portion of a response to the mobile user. In this paper we focus initially on mobile search and mobile advert creation, and later the mechanism of interaction between the user’s request, the result of searching, advertising and dialog.

Tipologia, instalação, funcionamento e manutenção dos diversos tipos de aparelhos de apoio em obras de arte

Trabalho Final para a obtenção do grau de Mestre em Engenharia Civil

Prokaryotic expression of a novel mouse pro-apoptosis protein PNAS-4 and application of its polyclonal antibodies

Mouse PNAS-4 (mPNAS-4) has 96% identity with human PNAS-4 (hPNAS-4) in primary sequence and has been reported to be involved in the apoptotic response to DNA damage. However, there have been no studies reported of the biological functions of mPNAS-4. In studies conducted by our group (unpublished data), it was interesting to note that overexpression of mPNAS-4 promoted apoptotic death in Lewis lung carcinoma cells (LL2) and colon carcinoma cells (CT26) of mice both in vitro and in vivo. In our studies, mPNAS-4 was cloned into the pGEX-6P-1 vector with GST tag at N-terminal in Escherichia coli strain BL21(DE3). The soluble and insoluble expression of recombinant protein mPNAS-4 (rmPNAS-4) was temperature-dependent. The majority of rmPNAS-4 was insoluble at 37°C, while it was almost exclusively expressed in soluble form at 20°C. The soluble rmPNAS-4 was purified by one-step affinity purification, using a glutathione Sepharose 4B column. The rmPNAS-4 protein was further identified by electrospray ionization-mass spectrometry analysis. The search parameters of the parent and fragment mass error tolerance were set at 0.1 and 0.05 kDa, respectively, and the sequence coverage of search result was 28%. The purified rmPNAS-4 was further used as immunogen to raise polyclonal antibodies in New Zealand white rabbit, which were suitable to detect both the recombinant and the endogenous mPNAS-4 in mouse brain tissue and LL2 cells after immunoblotting and/or immunostaining. The purified rmPNAS-4 and our prepared anti-mPNAS-4 polyclonal antibodies may provide useful tools for future biological function studies for mPNAS.

Utilização de práticas de gerenciamento de projetos aplicadas em projetos de responsabilidade social corporativa: um estudo de caso em uma empresa brasileira

O estudo desenvolvido tem como objetivo apresentar uma visão geral da relevância e das relações entre os temas responsabilidade social e gerenciamento de projetos. Apresentando a justificativa para a necessidade de se segregar os dois temas na gestão dos projetos de responsabilidade social, o estudo aborda não só a questão da implantação da responsabilidade social nas empresas, como também busca medir o nível de utilização de práticas em gerenciamento nos projetos de responsabilidade social em uma empresa brasileira. O trabalho apresenta os principais conceitos que abordam o tema Responsabilidade Social Corporativa, bem como, os conceitos que tratam o tema Gerenciamento de Projetos. Como o tema Responsabilidade Social Corporativa deixou de ser para as empresas apenas uma questão de filantropia, mas de gestão organizacional e estratégica, o presente trabalho direciona para o levantamento da relevância do tema e da necessidade de se aplicar conceitos e práticas em gerenciamento de projetos de responsabilidade social. A questão explorada no estudo de caso desenvolvido é quanto a empresa estudada utiliza das práticas e metodologias de gerenciamento de projetos aplicadas aos projetos de responsabilidade social. Visando avaliar o cenário das organizações brasileiras, o trabalho abordou um estudo de caso de uma organização brasileira que desenvolve diversos projetos em responsabilidade social e tem ações de responsabilidade social definidas em sua estratégia organizacional. O resultado obtido no estudo de caso demonstrou que embora a empresa tenha iniciado o processo de transferência de conhecimento e padronização de práticas de gerenciamento de projetos, a percepção dos gestores e o resultado da pesquisa refletiram que essas práticas devem ser amadurecidas no ambiente de projetos corporativos.

O currículo escolar: uma análise na perspectiva da inclusão de alunos com deficiência intelectual

A mid the many transformations and advances that the contemporary society is going through, the right to education is a topic that does not end and becomes increasingly present, given the urgency of including students with disabilities in education. Given this new reality, schools are challenged to receive them with quality, and implement actions that promote favorable conditions for their development at school. Accordingly, it is fundamental the organizational restructuring of education to meet the specific needs of students. Thus, it is imperative that educational institutions defining the type of person who intend to form and the society proposing to build. These are aspects that precede any question, since the knowledge covered in the curriculum will contribute directly to the creation of human beings are involved there. Based on this theme, this assignment reports aspects of a survey of a local public school, located in Natal/RN, which deals with the analysis of the curriculum and its implementation in teaching practice in the classroom, before the inclusion of students with disabilities intellectual. Thus, to undertake a study of case with five professionals at school, involving documentary analysis and observation of the curriculum of the pedagogical practice of teachers in the classroom, as well as conducting an interview with all stakeholders. To this end, the data analyzed shows that, although the right of citizens with disabilities is guaranteed by constitutional law, the school, locus of this study, have not realized the extent of conquest. Does not recognize the fact of being in school and learn together with others is also a right of persons with disabilities. Thus, while your resume is to present a progressive vision, believed to be open, concerned with the selection and organization of content, with flexibility in defining the goals, with the search for diversification of the procedures adopted, as well as the planning activities teaching and learning based on the level of student learning, this is not effective in teaching practice, either through ignorance of the guidelines defined either by lack of knowledge about the proposal and an inclusive curriculum can provide answers to all educational students, including those with intellectual disability

Avaliação do programa de HIV/Aids na concepção dos usuários: o caso em um hospital de referência em Belém-PA

Estudo referente a avaliação do Programa de HIV/aids em um hospital de referência, na concepção dos usuários. O objetivo geral da pesquisa foi descrever a concepção dos usuários na unidade de internação e ambulatorial, sobre o programa de HIV/aids em um hospital universitário de referência na cidade de Belém-PA. Para o estudo foram traçados como objetivos específicos: apresentar as sugestões dos usuários do programa para a melhoria no desenvolvimento das atividades do programa e fornecer as ferramentas mínimas para a construção de um modelo de avaliação para o programa. No referencial foi utilizado o panorama da epidemia de HIV/AIDS, políticas de saúde no Brasil e a aids, e a avaliação de programas e serviços em saúde. O método e a abordagem foram qualitativo, descritivo do tipo estudo de caso. Foi utilizado um roteiro de entrevistas semi-estruturado sobre a temática. A pesquisa foi desenvolvida nas dependências do HUJBB, mais especificamente nos serviços do Programa de HIV/aids, em que foram entrevistados usuários do SAE e os internados na clínica de doenças infecto-parasitárias. Através da análise dos dados, foram divididas as falas em quatro categorias: caracterização do usuário quanto ao acesso ao serviço; a motivação do usuário pela qualidade do serviço; dificuldades frente às atividades e orientações do serviço; expectativas para a melhoria do programa. O resultado da pesquisa esclarece as restrições e qualidades do programa; a insatisfação do usuário no acesso ao serviço; o alto grau de motivação bem como a ausência da mesma; as principias dificuldades dos usuários em aderir as orientações e atividades do programa, como o medo de encarar a morte, a falta de recurso para chegar ao serviço, o preconceito vivido pelas pessoas com HIV/aids e a promiscuidade sexual; e as expectativas dos usuários para o programa: rapidez no atendimento, melhor infraestrutura. Conclui-se com as melhorias que podem contribuir para a qualidade de vida dos usuários, subsidiar demanda suficiente de profissionais para atender no programa e oferecer tratamento completo às pessoas que vivem com HIV/aids atendidas no programa do HUJBB.

Lacunarity of the Spatial Distributions of Soil Types in Europe.

Lacunarity as a means of quantifying textural properties of spatial distributions suggests a classification into three main classes of the most abundant soils that cover 92% of Europe. Soils with a well-defined self-similar structure of the linear class are related to widespread spatial patterns that are nondominant but ubiquitous at continental scale. Fractal techniques have been increasingly and successfully applied to identify and describe spatial patterns in natural sciences. However, objects with the same fractal dimension can show very different optical properties because of their spatial arrangement. This work focuses primary attention on the geometrical structure of the geographical patterns of soils in Europe. We made use of the European Soil Database to estimate lacunarity indexes of the most abundant soils that cover 92% of the surface of Europe and investigated textural properties of their spatial distribution. We observed three main classes corresponding to three different patterns that displayed the graphs of lacunarity functions, that is, linear, convex, and mixed. They correspond respectively to homogeneous or self-similar, heterogeneous or clustered and those in which behavior can change at different ranges of scales. Finally, we discuss the pedological implications of that classification.

Morphological Functions to Quantify Three-Dimensional Tomograms of Macropore Structure in a Vineyard Soil with Two Different Management Regimes

Soil tomography and morphological functions built over Minkowski functionals were used to describe the impact on pore structure of two soil management practices in a Mediterranean vineyard. Soil structure controls important physical and biological processes in soil–plant–microbial systems. Those processes are dominated by the geometry of soil pore structure, and a correct model of this geometry is critical for understanding them. Soil tomography has been shown to provide rich three-dimensional digital information on soil pore geometry. Recently, mathematical morphological techniques have been proposed as powerful tools to analyze and quantify the geometrical features of porous media. Minkowski functionals and morphological functions built over Minkowski functionals provide computationally efficient means to measure four fundamental geometrical features of three-dimensional geometrical objects, that is, volume, boundary surface, mean boundary surface curvature, and connectivity. We used the threshold and the dilation and erosion of three-dimensional images to generate morphological functions and explore the evolution of Minkowski functionals as the threshold and as the degree of dilation and erosion changes. We analyzed the three-dimensional geometry of soil pore space with X-ray computed tomography (CT) of intact soil columns from a Spanish Mediterranean vineyard by using two different management practices (conventional tillage versus permanent cover crop of resident vegetation). Our results suggested that morphological functions built over Minkowski functionals provide promising tools to characterize soil macropore structure and that the evolution of morphological features with dilation and erosion is more informative as an indicator of structure than moving threshold for both soil managements studied.

Lithologic Control on the Scaling Properties of the First-Order Streams of Drainage Networks: A Monofractal Analysis

The movement of water through the landscape can be investigated at different scales. This study dealt with the interrelation between bedrock lithology and the geometry of the overlying drainage systems. Parameters of fractal analysis, such as fractal dimension and lacunarity, were used to measure and quantify this relationship. The interrelation between bedrock lithology and the geometry of the drainage systems has been widely studied in the last decades. The quantification of this linkage has not yet been clearly established. Several studies have selected river basins or regularly shaped areas as study units, assuming them to be lithologically homogeneous. This study considered irregular distributions of rock types, establishing areas of the soil map (1:25,000) with the same lithologic information as study units. The tectonic stability and the low climatic variability of the study region allowed effective investigation of the lithologic controls on the drainage networks developed on the plutonic rocks, the metamorphic rocks, and the sedimentary materials existing in the study area. To exclude the effect of multiple in- and outflows in the lithologically homogeneous units, we focused this study on the first-order streams of the drainage networks. The geometry of the hydrologic features was quantified through traditional metrics of fluvial geomorphology and scaling parameters of fractal analysis, such as the fractal dimension, the reference density, and the lacunarity. The results demonstrate the scale invariance of both the drainage networks and the set of first-order streams at the study scale and a relationship between scaling in the lithology and the drainage network.

Creation and Validation of the Spanish Durum Wheat Core Collection.

Spanish wheat (Triticum spp.) landraces have a considerable polymorphism, containing many unique alleles, relative to other collections. The existence of a core collection is a favored approach for breeders to efficiently explore novel variation and enhance the use of germplasm. In this study, the Spanish durum wheat (Triticum turgidum L.) core collection (CC) was created using a population structure–based method, grouping accessions by subspecies and allocating the number of genotypes among populations according to the diversity of simple sequence repeat (SSR) markers. The CC of 94 genotypes was established, which accounted for 17% of the accessions in the entire collection. An alternative core collection (CH), with the same number of genotypes per subspecies and maximizing the coverage of SSR alleles, was assembled with the Core Hunter software. The quality of both core collections was compared with a random core collection and evaluated using geographic, agromorphological, and molecular marker data not previously used in the selection of genotypes. Both core collections had a high genetic representativeness, which validated their sampling strategies. Geographic and agromorphological variation, phenotypic correlations, and gliadin alleles of the original collection were more accurately depicted by the CC. Diversity arrays technology (DArT) markers revealed that the CC included genotypes less similar than the CH. Although more SSR alleles were retained by the CH (94%) than by the CC (91%), the results showed that the CC was better than CH for breeding purposes.

Scaling in Soil and Other Complex Porous Media

Scaling is becoming an increasingly important topic in the earth and environmental sciences as researchers attempt to understand complex natural systems through the lens of an ever-increasing set of methods and scales. The guest editors introduce the papers in this issue’s special section and present an overview of some of the work being done. Scaling remains one of the most challenging topics in earth and environmental sciences, forming a basis for our understanding of process development across the multiple scales that make up the subsurface environment. Tremendous progress has been made in discovery, explanation, and applications of scaling. And yet much more needs to be done and is being done as part of the modern quest to quantify, analyze, and manage the complexity of natural systems. Understanding and succinct representation of scaling properties can unveil underlying relationships between system structure and response functions, improve parameterization of natural variability and heterogeneity, and help us address societal needs by effectively merging knowledge acquired at different scales.

Technical note: Comparison of automated ribosomal intergenic spacer analysis (ARISA) and denaturing gradient gel electrophoresis (DGGE) to assess bacterial diversity in the rumen of sheep

The aim of this study was to compare automated ribosomal intergenic spacer analysis (ARISA) and denaturing gradient gel electrophoresis (DGGE) techniques to assess bacterial diversity in the rumen of sheep. Sheep were fed 2 diets with 70% of either alfalfa hay or grass hay, and the solid (SOL) and liquid (LIQ) phases of the rumen were sampled immediately before feeding (0 h) and at 4 and 8 h postfeeding. Both techniques detected similar differences between forages, with alfalfa hay promoting greater (P < 0.05) bacterial diversity than grass hay. In contrast, whereas ARISA analysis showed a decrease (P < 0.05) of bacterial diversity in SOL at 4 h postfeeding compared with 0 and 8 h samplings, no variations (P > 0.05) over the postfeeding period were detected by DGGE. The ARISA technique showed lower (P < 0.05) bacterial diversity in SOL than in LIQ samples at 4 h postfeeding, but no differences (P > 0.05) in bacterial diversity between both rumen phases were detected by DGGE. Under the conditions of this study, the DGGE was not sensitive enough to detect some changes in ruminal bacterial communities, and therefore ARISA was considered more accurate for assessing bacterial diversity of ruminal samples. The results highlight the influence of the fingerprinting technique used to draw conclusions on factors affecting ruminal bacterial diversity.

Heated fiber optic distributed temperature sensing for measuring soil volumetric heat capacity and water content: A dual probe heat-pulse approach

The first feasibility study of using dual-probe heated fiber optics with distributed temperature sensing to measure soil volumetric heat capacity and soil water content is presented. Although results using different combinations of cables demonstrate feasibility, further work is needed to gain accuracy, including a model to account for the finite dimension and the thermal influence of the probes. Implementation of the dual-probe heat-pulse (DPHP) approach for measurement of volumetric heat capacity (C) and water content (θ) with distributed temperature sensing heated fiber optic (FO) systems presents an unprecedented opportunity for environmental monitoring (e.g., simultaneous measurement at thousands of points). We applied uniform heat pulses along a FO cable and monitored the thermal response at adjacent cables. We tested the DPHP method in the laboratory using multiple FO cables at a range of spacings. The amplitude and phase shift in the heat signal with distance was found to be a function of the soil volumetric heat capacity. Estimations of C at a range of moisture contents (θ = 0.09– 0.34 m3 m−3) suggest the feasibility of measurement via responsiveness to the changes in θ, although we observed error with decreasing soil water contents (up to 26% at θ = 0.09 m3 m−3). Optimization will require further models to account for the finite radius and thermal influence of the FO cables. Although the results indicate that the method shows great promise, further study is needed to quantify the effects of soil type, cable spacing, and jacket configurations on accuracy.