Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy

A study among Australian college students gauged their reactions to a television commercial produced for the U.S. Commerce Department to bolster sagging tourism numbers among international visitors. In addition to using traditional measures applied to tourism advertisements, the student also concluded items to measure attitudes toward the U.S. government and its people Pre- and post-viewing results indicated that while the Hollywood-movie-themed commercial was not well received by the Australian students as a tourism message, it did result in more favorable attitudes toward the U.S. government, though not the U.S. people. The findings lend partial support for the potential of tourism advertising efforts to exert a "bleed-over effect" in terms of their contributions to overall attitudes toward a country, regardless of whether viewers plan to visit the country whose travel advertisements they see.

Australian student reactions to US tourism advertising : a test of advertising as public diplomacy

A study among Australian college students gauged their reactions to a television commercial produced for the US Commerce Department to bolster sagging tourism numbers among international visitors. In additional to using traditional measures applied to tourism advertisements, the study also included items to measure attitudes toward the US government and its people. Pre- and post-viewing results indicated that although the Hollywood-movie-themes commercial was not well received by the Australian students as a tourism message, it did result in more favourable attitudes toward the US government, although not the US people. The findings lend partial support for the potential of tourism advertising efforts to exert a 'bleed-over effect' in terms of their contribution to overall attitudes toward a country, regardless of whether viewers plan to visit the country whose travel advertisements of which they see.

3D numerical analysis of tunnelling induced damage: the influence of the alignment of a masonry building with the tunnel axis.

The development of infrastructure in major cities often involves tunnelling, which can cause damage to existing structures. Therefore, these projects require a careful prediction of the risk of settlement induced damage. The simplified approach of current methods cannot account for three-dimensional structural aspects of buildings, which can result in an inaccurate evaluation of damage. This paper investigates the effect of the building alignment with the tunnel axis on structural damage. A three-dimensional, phased, fully coupled finite element model with non-linear material properties is used as a tool to perform a parametric study. The model includes the simulation of the tunnel construction process, with the tunnel located adjacent to a masonry building. Three different type of settlements are included (sagging, hogging and a combination of them), with seven different increasing angles of the building with respect to the tunnel axis. The alignment parameter is assessed, based on the maximum occurring crack width, measured in the building. Results show a significant dependency of the final damage on the building and tunnel alignment.

Vulnerability assessment of buildings subject to tunnel-induced settlements: the influence of orientation and position of the building

The assessment of settlement induced damage on buildings during the preliminary phase of tunnel excavation projects, is nowadays receiving greater attention. Analyses at different levels of detail are performed on the surface building in proximity to the tunnel, to evaluate the risk of structural damage and the need of mitigation measures. In this paper, the possibility to define a correlation between the main parameters that influence the structural response to settlement and the potential damage is investigated through numerical analysis. The adopted 3D finite element model allows to take into account important features that are neglected in more simplified approaches, like the soil-structure interaction, the nonlinear behaviour of the building, the three dimensional effect of the tunnelling induced settlement trough and the influence of openings in the structure. Aim of this approach is the development of an improved classification system taking into account the intrinsic vulnerability of the structure, which could have a relevant effect on the final damage assessment. Parametric analyses are performed, focusing on the effect of the orientation and the position of the structure with respect to the tunnel. The obtained results in terms of damage are compared with the Building Risk Assessment (BRA) procedure. This method was developed by Geodata Engineering (GDE) on the basis of empirical observations and building monitoring and applied during the construction of different metro lines in urban environment. The comparison shows a substantial agreement between the two procedures on the influence of the analysed parameters. The finite element analyses suggest a refinement of the BRA procedure for pure sagging conditions.

商都盆地二氧化碳气成藏条件研究

The bedding sequences, based on the results from others, have been constructed by geological researches. Furthermore, the reservoir, gas-bearing characteristics and reservoir-blanket association have been increasingly understudied by the geological and seismic studies as well as the log data. The deep dynamics for the formation and development of Shangdu basin resulted from complicated fault system and its continued action have been obtained. The studies on the reservoir condition reveal that the mantle-derived magmatism provided the materials for the CO_2 gas reservoir after Paleogene Period and the huge regional fault not only control the evolution of basin and sedimentary but also pay a role as a passage of the CO_2. The sandstone of river course formed in Paleogene System, with very good reservoir condition, are widely developed in the study area. The blanket with good condition is composed by the basalt in Hannuoba Formation and lake facies shale of Shangdou Formation. Local structures and good encirclement are resulted from the different sedimentary environment and later differential sagging. All statements above demonstrate that there is a very good pool-forming condition for the CO_2. In addition, the high abundance of H_2 recognized during drill exploration are also of significance.More than 30 inorganic CO_2 gas reservoirs have been determined during the exploration for the oil-bearing basins in the eastern China, which are developed along the two sides of Tanlu Fault or within it. In which the CO_2 gas reservoir in Shangdou basin is an inorganic gas reservoir far away from Tanlu Fault. Thus the determination of the CO_2 gas reservoir in Shangdou basin is significant for sciences due to the first exploration for the inorganic CO_2 gas reservoir in our country. The geophysical exploration carried on the CO_2 gas reservoir is benefited for the research of prospecting techniques of CO_2 reservoir.

India's Engineering Exports: Growth, Concentration and Diversification

The unprecedented increase in competition as well as protectionism in world markets makes it imperative for a country like India to get much more energetically involved in the export business and make the dictum "export and flourish" a really true proposition, as against a somewhat passive "export and perish" approach followed during the last three and a half decades. At present, India needs to evolve new export strategies to cope with the changing international scenario and to ensure a steady improvement in the otherwise sagging export performance. A search for such strategic measures becomes all the more important in view of the all-out efforts of the government for expanding the country's exports to tide over the crippling balance of payment deficits and to generate necessary foreign exchange to meet the import requirements for accelerating the tempo of economic development. The present study is an endeavour in this direction. Taking engineering exports as an example, the study demonstrates alternative ways of understanding indepth export performance analysis and learning lessons for better performance in future

Simulação numérica de trocadores de calor multitubulares equipados com fitas helicoidais externamente aos tubos

Classical shell-and-tube heat exchangers are usually equipped with segmental baffles. These baffles serve two basic functions: (a) they provide tube supports, thereby preventing or reducing mechanical problems, such as sagging or vibration; (b) they direct the fluid flow over the tubes so as to introduce a cross-flow component, thereby increasing the heat transfer. Segmented baffles have several sources of performance loss, some due to various leakage flows and others caused by stagnation zones. A new concept of longitudinal flow heat exchanger - based on placing twisted tapes along the tube bundle subchannels - was developed to mitigate drawbacks of other types of tubular heat exchangers. In this paper, a numerical model has been implemented in order to simulate the thermal-hydraulic feature of tubular heat exchangers equipped either with segmental baffles or with subchannel twisted tapes. The tube bundle has been described by means of an equivalent porous medium type model, allowing a macroscopic description of the shell-side flow. The basic equations - continuity, momentum and energy - have been solved by using the finite volume method. Typical numerical results have been compared with experimental data, reaching a very good agreement. A comparative analysis of different types of heat exchangers has been carried out, revealing the satisfactory thermal-hydraulic efficiency level of the twisted tapes heat exchangers.

Processos degenerativos do tecido cutâneo

Os processos degenerativos do tecido cutâneo estão amplamente associados ao seu envelhecimento natural, onde se verifica perda de tecido fibroso, renovação celular mais lenta e redução da rede vascular e glandular da pele. Alguns fatores externos ao organismo podem contudo acelerar estes processos, como por exemplo a exposição solar, consumo excessivo de álcool e tabaco, poluição ambiental e aumento de peso. De entre estes processos destacam-se o processo descamativo, um fenómeno natural do mecanismo de diferenciação dos queratinócitos. É um processo complexo que envolve essencialmente a degradação da coesão entre células da pele. A lipodistrofia ginóide é outro destes processos, comummente denominado de celulite, e que se caracteriza como uma distrofia celular complexa, com alterações do metabolismo hídrico que conferem uma aparência de "casca de laranja" à pele. A flacidez é um processo resultante da atrofia tecidular, onde se verifica a perda progressiva de massa muscular que é substituída por tecido adiposo. Está diretamente relacionada com a redução da produção de fibras de colagénio e fibras elásticas no tecido subcutâneo. Por fim, insuficiência venosa é um termo utilizado para caracterizar um processo que afeta o sistema venoso dos membros inferiores, que se desenvolve por aumento da pressão venosa em combinação com um retorno venoso ineficiente. Embora ainda não exista compreensão total destes mecanismos, já é possível encontrar uma série de tratamentos que visam minimizar ou mesmo tratá-los, de modo a que não se agravem e representem um risco sério para a saúde.