997 resultados para Publishers


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As individuals gain expertise in a chosen field they can begin to conceptualize how what they know can be applied more broadly, to new populations and situations, or to increase desirable outcomes. Judd's book does just this. It takes our current understanding of the etiology, course, and sequelae of brain injuries, combines this with established psychotherapy and rehabilitation techniques, and expands these into a cogent model of what Judd calls neuropsychotherapy. Simply put, neuropsychotherapy attempts to address the cognitive, emotional and behavioral changes in brain-injured persons, changes that may go undiagnosed, misdiagnosed, or untreated.

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The authoritarian regime of the Portuguese Estado Novo (New State), the longest dictatorship in twentieth-century Western Europe, suffered one of its most serious threats during the late 1950s and the whole of the following decade. An array of events and dynamics of opposition to the regime and condemnation of the political and social situation in Portugal appeared at that time. One of the core groups that displayed their dissidence in the 1960s, with the awakening of their critical conscience, originated in Catholic sectors that rallied the laity and the clergy to express their disagreement or even break with the government of Salazar (and, later, Marcelo Caetano). This article aims to establish the role of print culture and, in particular, publishing in the oppositions mobilisation of Catholics who criticised the Estado Novo. It will also closely examine the contribution of certain publishers to the formulation of the terms of this mobilisation, in publishing new authors and topics and creating new printed forums (e.g. periodicals) for discussion and reflection. The most detailed case will be that of the publishing house Livraria Moraes Editora, under the command of the publisher Antnio Alada Baptista.

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Site licensing of e-journals has been revolutionizing the way academicinformation is distributed. However, many librarians are concerned aboutthe possibility that publishers might abuse site licensing by practicingbundling. In this paper, we analyze the private and social incentives forthe publishers to use bundling in the context of STM electronic journalmarket. In the short run in which the number of journals is exogenouslygiven, we find a strong conflict between the two incentives: each publisherfinds bundling optimal and bundling increases the industry profit butreduces social welfare. However, in the long run we find that publishersmight have higher incentives to introduce new journals under bundlingthan without bundling and, in this case, bundling can reduce the industryprofit while increasing social welfare. Finally, we examine publishers incentive to provide links to the websites of the rival publishers underbundling and show that even asymmetric publishers have incentive tointerconnect.

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It seems as if magazine publishers have only haphazardly listed multiple goals for their websites, and have not carefully reflectedon how to achieve them. We present a framework for defining a magazine's onlinestrategy based on previous studies and on secondary data from the industry. We identify three steps in the strategy process. The first is to determine whether the magazine would actually benefit from online presence: although most magazines will never make money from their websites, a web presence may still be justified. The second step is to choose an optimal online strategy that matches the magazine's competitive strategy. Finally, we argue that magazine publishers should carefully consider to what extent they should allow their readers to be involvedin the web pages. This interactivity could be seen as a key factor in exploiting the unique nature of the Internet. It is our understanding that virtual communities could, at best, be a way of creating more value for a magazine's readers, advertisers and editors, alike. We formulate a typology of five different onlinebusiness concepts for magazines based on these three strategic steps.

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Tyn ptarkoitus oli tuottaa Stora Enson kyttn tietoa kirjakustantajista, yhdest yrityksen asiakassegmentist. Yritys oli kiinnostunut useista asioista, jotka koskivat asiakkaita ja heidn mielipiteitn. Tarkoitus on, ett Stora Enso voi kytt tutkimuksella koottua tietoa oman toimintansa suunnittelun tukena. Kertty sekundritieto esittelee eurooppalaisen kirjakustantamisen nykytilaa ja tulevaisuutta sek teorioita, jotka tukevat tutkittuja aihealueita. Primritieto kerttiin henkilkohtaisilla haastatteluilla. Otanta koostui kymmenest kirjakustantajasta, jotka toimivat Suomessa sek Stora Enson pmarkkina-alueilla. Tutkimus tarjoaa pivitetyn kuvauksen kirjakustantamisesta. Haastateltavien mielipiteet alan trendeist olivat yhtenevi yleisen mielipiteen kanssa, eik suuria mielipide-eroavaisuuksia havaittu. Kustantajien toimintatapoja ja ptksentekoprosesseja voidaan kuvata monimutkaisiksi, koska useat asiat vaikuttavat kirjan syntyyn ja paperin ostoprosessiin. Lisksi tutkimus esittelee haastateltavien mielipiteit paperin merkityksest heidn liiketoiminnassaan.

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Presentation at the seminar "Publishers and Funders for OA in Finland", Helsinki, May 24, 2016

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Presented at Brock Library Spring Symposium 2015: What's really going on?

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This article draws substantially on archival evidence to present a full account of the publishing history of the major works of T.F. Powys. It reveals the crucial role played by Charles Prentice, senior partner at the firm of Chatto & Windus, and places the discussion within the context of inter-war publishing and literary culture.

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Purpose To investigate the way in which a series of related printing businesses, owned by members of the Gye and Balne families in Bath and London from 1771 to 1844, selected and marketed their titles when they ventured into book printing and publishing. Design/methodology/approach The basis of this research is extensive archival research analyzing primary sources, mainly the books and ephemera printed by the various firms, supported by information in contemporary newspapers and journals and in biographies of printers and publishers. Findings The focus of these businesses was not solely on production but that marketing was also considered, and that there was each title was conceived and produced with a particular market in mind. In doing so it provides evidence of relatively advanced marketing strategies in use before 1850 and thus questions the validity of the four-eras model of marketing history. Research limitations/implications The available primary sources are limited; while a number of books and other printed items have survived there are no extant accounts, correspondence, or other records for any of the firms that were studied. Originality/value There has been very little research into the way small businesses during this period approached the marketing of their products. This paper is a potential model for further such historical research and also provides an example of how research into specific companies can illuminate the larger history of marketing, potentially changing the way in which we understand the development of consumer society.

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In recent years, archives have been increasingly important to literary scholarship. Drawing upon Derridas description of archive fever as an always elusive search for origins, this chapter considers the theoretical and methodological issues of reading in the publishers archive, questioning what this brings to our histories of the novel. Through examples drawn from the archives of two British publishers the Hogarth Press (1917-46) and Chatto & Windus (established 1873) focussing on Virginia Woolfs Flush (1933) and James Hanleys The Furys (1935), the chapter assesses the implications of bringing book history to bear on literary history.