Princípios da cultura de paz e estratégias de sensibilização em relações públicas no Programa Cidades Sustentáveis

The proposal of this article is discuss about the concept of social responsibility in the context of the activity of Public Relations in order to verify how this concept is related to the notion of Peace Culture. It is a complex concept supported by the United Nations Educational, Scientific and Cultural Organization (UNESCO) which, among other objectives, seeks to interpret and also paid up organizational objectives to local and global demands by articulating social actions that lead to a sustainable development and management of cities. For this, we will defend the use of audiovisual resource for awareness of stakeholders as a strategic tool in Public Relations for the efficacy of topics related to "Sustainable Cities Program”, about which we will briefly discuss. The Program is a nonpartisan initiative that focuses on the sustainable management of cities so it functions as a tool that assists municipal managers in making strategic decisions.

Radar Rio+20: Cecília Ferraz no Debate Rio+20: cidades sustentáveis (parte 1, 2 e 3)

Na época coordenadora do programa Desenvolvimento Local (GVces), Cecília Ferraz participou do debate cidades sustentáveis, promovido em março de 2012 pelo Radar Rio +20, uma iniciativa Centro de Estudos em Sustentabilidade da FGV/EAESP (GVces), Instituto Socioambiental e Vitae Civilis, em parceria de mídia com a Rádio Estadão ESPN

Direito à moradia em cidades sustentáveis: parâmetros de políticas públicas habitacionais Natal 2013

The right to housing is included in several international human rights instruments and in Brazilian legal system integrates the constitutional catalog of fundamental social rights (art. 6) and urban development policy (art. 182 and 183). Besides, it is for all federative governments its effectiveness by building programs and improvement of housing conditions and sanitation (art. 23, IX), which justifies the investment in urban planning and public policy of housing affordability because they are tools for achieving this right. Newer strategies in this area have been based on tax incentives, combined with the mortgage as a way to induce the construction of new housing units or reform those in a precarious situation. However, there is still a deficit households and environmental soundness, compounded with the formation of informal settlements. Consequently, we need constant reflections on the issue, in order to identify parameters that actually guide their housing policies in order to meet the constitutional social functions of the city and ensure well-begins of its citizens (art. 182). On the other hand, the intervention of the government in this segment can not only see the availability of the home itself, but also the quality of your extension or surroundings, observing aspects related to environmental sanitation, urban mobility, leisure and services essential health, education and social assistance. It appears that the smoothness and efficiency of a housing policy condition to the concept of adequate housing, in other words, structurally safe, comfortable and environmentally legally legitimate, viable from the extensive coordination with other public policies. Only to compliance with this guideline, it is possible to realize the right to housing in sustainable cities

Cidades sustentáveis – o que o poder local e uma formação adequada em urbanismo podem fazer?

Os sistemas de ordenamento territorial em grande medida definem aonde e quanta actividade deve ser implantada na cidade (4). Em muitas cidades as actividades se desenvolvem e localizam sem uma decisão estratégica a priori que considere o transporte , as distâncias e o consumo de energia e dos recursos naturais locais , resultando em muitos casos em padrões desequilibrados de uso e ocupação do solo. Essa decisão implica no desenvolvimento de uma gestão correcta do uso do solo urbano que suporte padrões de mobilidade urbana , associados a políticas adequadas de acessibilidades e transportes , de modo a evitar os efeitos negativos do tráfego e da poluição sobre o ambiente urbano

Cidades sustentáveis: análise comparativa com cidades contemporâneas

Currently the world is under an energy revolution, every day more technologies are developed in order to better use the energy for having better energy efficiency of equipment and processes with minimal environmental degradation. Taking into account that thousands of people live in built environments in the context of cities and that the energy flow to this location is significant, it is important to study the built environment as a potential source of savings, energy recovery and regeneration, because cities are the major bottlenecks energetic. Therefore, this study aimed to examine and to list the most important and promising technologies to be used in the built environment to collect or save energy that would be wasted, such as clothes that generate energy through movement or solar incidence, facades of buildings that generate energy due to solar radiation, fitness centers that produce electricity due to the rotation used in fitness equipment for athletes, elevators that take advantage of the potential energy or use it more rationally, generators that take advantage of energy vibrational, and finally more sustainable vehicles with higher performance and less degrading the environment. The information and results obtained from this study show that the technologies used to harness energy before lost are increasingly evident and also is increased the progress relative to the energy use in a urban context. In the closure, a comparison of energy expenditure between a city that uses some of these sustainable technologies and another of the same size with conventional habits is presented

A rede de empresas voltada à viabilização de ações estratégicas de sustentabilidade em grandes bancos privados atuantes no Brasil

TEIXEIRA, Carlos Alberto Chagas. A rede de empresas voltada à viabilização de ações estratégicas de sustentabilidade em grandes bancos privados atuantes no Brasil. 2013. 159f. Dissertação (Mestrado em Administração)-Universidade Municipal de São Caetano do Sul, São Caetano do Sul, 2013.

Contribuição dos indicadores de sustentabilidade na gestão urbano ambiental

Recently in Brazil cities have been suffering strong influence concerning concepts of sustainable development and urban-environmental management in order to implement public policies. These approaches combined, subsidize fair democratic construction, along with citizen participation and transparency regarding the use of resources. This study was meant to address the evaluation of performance and environmental quality through the use of sustainability indicators as a tool for planning and management of municipal urban-environmental, its advantages, disadvantages and contributions to the effectiveness in the implementation of policies aimed at local sustainable development. The main objective of the study was to do a comparative analysis of the indicators used in Piracicaba, to the national indicator system and other municipal programs, and also, its application in urban and environmental planning. To achieve this goal, initially a topic selection was made based on a bibliographic analysis in order to discuss the use of management tools and municipal evaluation systems from the perspective of sustainability, showing the management tools such as laws, agreements, documents and mainly, sustainability indicators. It was then, prepared the case study carried out in Piracicaba, São Paulo municipality. With the obtained results, it was possible to provide a model which shows strengths and weaknesses of public actions and policies for the environment, such as project suggestions that could be applied aiming greater sustainability and continuous improvement of municipal environmental performance

Contribuição dos indicadores de sustentabilidade na gestão urbano ambiental

Recently in Brazil cities have been suffering strong influence concerning concepts of sustainable development and urban-environmental management in order to implement public policies. These approaches combined, subsidize fair democratic construction, along with citizen participation and transparency regarding the use of resources. This study was meant to address the evaluation of performance and environmental quality through the use of sustainability indicators as a tool for planning and management of municipal urban-environmental, its advantages, disadvantages and contributions to the effectiveness in the implementation of policies aimed at local sustainable development. The main objective of the study was to do a comparative analysis of the indicators used in Piracicaba, to the national indicator system and other municipal programs, and also, its application in urban and environmental planning. To achieve this goal, initially a topic selection was made based on a bibliographic analysis in order to discuss the use of management tools and municipal evaluation systems from the perspective of sustainability, showing the management tools such as laws, agreements, documents and mainly, sustainability indicators. It was then, prepared the case study carried out in Piracicaba, São Paulo municipality. With the obtained results, it was possible to provide a model which shows strengths and weaknesses of public actions and policies for the environment, such as project suggestions that could be applied aiming greater sustainability and continuous improvement of municipal environmental performance

Adensamento e habitação: a implantação do programa Minha Casa Minha Vida na cidade de Bauru (SP) sob a ótica da sustentabilidade

Pós-graduação em Engenharia de Produção - FEB

Radar Rio+20: entrevista com professor Ladislau Dowbor sobre sustentabilidade nas cidades

O professor e economista Ladislau Dowbor conversou com a equipe do GVces sobre o tema: Cidades Sustentáveis. A entrevista foi realizada após debate promovido em março, com a mesma temática, pelo Radar Rio +20, uma iniciativa Centro de Estudos em Sustentabilidade da FGV/EAESP (GVces), Instituto Socioambiental e Vitae Civilis, em parceria de mídia com a Rádio Estadão ESPN

Regularização fundiária sustentável como instrumento para o direito à cidade: por uma nova ética urbana à luz de Ronald Dworkin

O presente trabalho realiza a análise dos processos de urbanização, cuja característica marcante é a segregação econômica, social e espacial da população de baixa renda, perceptível pelo fenômeno de periferização urbana vivenciado por este segmento social. Sem vias de acesso formal à terra urbana, a população de baixa renda residente em centros urbanos promove a ocupação irregular de áreas desprovidas ou carentes de infraestrutura e serviços urbanos, as quais, em geral, não são requisitadas pelo mercado imobiliário formal. A forma de apropriação desigual dos espaços territoriais é fruto do modo de apropriação do modo capitalista. Nesse contexto de desigualdade, exclusão, segregação se insere a questão da ocupação irregular nas margens de cursos d’água situadas no meio urbano, áreas estas especialmente protegidas pela legislação ambiental, tema que nos remete ao foco principal da dissertação: o estudo da possibilidade de implementação de ações de regularização fundiária sustentável em ocupações de interesse social, consolidadas em áreas urbanas situadas às margens de cursos d’água, analisada como instrumento de combate ao processo de segregação socioespacial vivenciado pela população de baixa renda em decorrência do processo de produção capitalista dos espaços urbanos. Para tanto, a partir da análise de casos concretos utiliza-se as ações de regularização como instrumento para a consecução do direito às cidades sustentáveis, albergado no ordenamento jurídico brasileiro na Lei nº10.257/2001, afirmando-o como um direito fundamental, a partir da teoria do jusfilósofo Ronald Dworkin. A problemática que a dissertação revela reside no aparente conflito ante a necessidade de atendimento dos direitos fundamentais das populações residentes destas ocupações e o dever de manutenção do meio ambiente ecologicamente equilibrado, cuja solução é pautada pelo sopesamento de princípios, e valores neles incutidos, com fundamento no conceito de direito como integridade, também desenvolvido por Ronald Dworkin.

Sustentabilidade urbana e as certificações ambientais na construção civil

There is a huge debate surrounding the sustainability issues, especially urban sustainability. This article seeks to establish a critique of models of sustainable cities and postmodern city structured by dispersed city model produced by the logic of capital, it is an effort to confront methodological theoretical models of two cities, the capitalist model of production space and model sustainable city, the dispersed city model against a model of the compact city. For example it was used as environmental certifications for building a label denoting sustainable building when actually articulate a series of symbols that mask and reaffirm their production processes from the perspective of capital cities