Feminism and Anti-Feminism in Harmony? : A Critical Discourse Analysis of Postfeminism in Women's Magazines

This essay investigates postfeminist discourses in women’s magazines with the use of Fairclough’s (2014) critical discourse analysis (CDA). Additionally, it presents consumers’ perceptions of women’s magazines in order to explore how women’s magazines might influence readers’ constructions of identity. Postfeminism is mainly defined by Gill (2007, 2009) and McRobbie (2004) as an idea of feminism and antifeminism combined with the use of neoliberal views. Previous research conducted between 1990 and 2009 has stated that women’s magazines follow a postfeminist discourse and therefore give a contradictory message to their readers, emphasising the importance of individuality and empowerment as well as promoting a traditional feminine image. The magazines analysed in this essay were the January 2016 issue of Elle Magazine US and the February 2016 issue of Elle Magazine UK. The magazines follow a postfeminist discourse, and it is constructed with the use of wording and modality. To complement the CDA, an interview with a target group of women’s magazine readers was conducted. Findings indicate that the magazines both largely follow a postfeminist discourse, constructed through the use of rhetorical features such as wording and modality, and readers believe magazines affect their identity construction negatively. The article is concluded with a discussion on what the aim of a postfeminist discourse is.

The Illusions of Post-Feminism, Ghosts of Gender and the Discourses of Law

This article seeks to consider evidence of post-feminist and "post-equality" gender narratives contained in the discourses of law in the UK and European contexts. Analysis of perennial ghosts of gender in the areas of gender-neutrality in policy, legislative regulation of sexual crimes, and the adjudication of gendered issues by judges will be undertaken in order to renew and reinstate the focus of the legal feminist project and advocate for continued scrutiny in these three practical areas.

La recherche de « sexiness » chez les adeptes de pole-fitness : une étude de terrain montréalais

Cette étude explore la transformation des critères normatifs qui donnent accès au statut de femmes respectables à travers le concept de nouveau sujet féminin discuté par Radner (1999), Gill (2008; 2012) et McRobbie (1993; 2009) où l’idée de recherche active de « sexiness » chez les femmes à l’époque contemporaine est centrale. Le post-féminisme, une formation discursive qui émerge dans les années 1980, est identifié comme étant à l’origine de ces transformations. Cette position identitaire permettrait aux femmes de résister aux stigmates attachés à celles qui se posent comme sujet sexuel actif plutôt que comme objet sexuel passif et conduirait ainsi à l’« empowerment » sexuel. Or, cette vision du nouveau sujet féminin est contestée puisqu’elle ne représenterait qu’une seule possibilité d’émancipation à travers le corps et deviendrait par sa force normative un nouveau régime disciplinaire du genre féminin. L’interprétation valable à donner au nouveau sujet féminin représente un débat polarisé dans les milieux féministes et ce mémoire cherche à y apporter des éléments de discussion par l’étude des motivations des femmes à s’inscrire à des cours de pole-fitness et des significations qu’elles donnent à leur pratique. Ce mémoire apporte des éléments à la compréhension de l’impact de cette recherche de « sexiness » sur la subjectivité des femmes à travers les concepts de pratiques disciplinaires et stratégies de résistance.

Have You Met Miss Jones? : Identity Construction of a Chick Lit Heroine

Take a random woman in her mid-twenties, with a crazy mother, a lousy job and no sex life, add some insecurity and a lot of alcohol and wrap her up in pink, and congratulations, you have just created your own chick lit heroine.The question is whether a chick lit heroine is this simplistic, or if she carries an important message to the readers. The most important traits in a chick lit novel are the complicated mother-daughter relationship, the career and the love life.Thus, this essay will outline to what extent the postfeminist features are depicted in theidentity of Bridget Jones, as an epitome of later chick lit heroines.

Latina Super-heroines: Hot Tamales in Tights vs. Women Warriors, Wrestlers and Guerrilla Fighters of La Raza

The year 1977 saw the making of the first Latino superhero by a Latino artist. From the 1980s onwards it is also possible to find Latina super-heroines, whose number and complexity has kept increasing ever since. Yet, the representations of spandexed Latinas are still few. For that reason, the goal of this paper is, firstly, to gather a great number of Latina super-heroines and, secondly, to analyze the role that they have played in the history of American literature and art. More specifically, it aims at comparing the spandexed Latinas created by non-Latino/a artists and mainstream comic enterprises with the Latina super-heroines devised by Latino/a artists. The conclusion is that whereas the former tend to conceive heroines within the constraints of the logic of Girl Power, the latter choose to imbue their works with a more daring political content and to align their heroines with the ideologies of Feminism and Postcolonialism.