Online brands: Branding, possible worlds, and interactive grammars

This paper proposes to reflect from a semiotic perspective on the transformation that brands have undergone since the rise of the Internet. After a brief theoretical introduction to digital communication and the semiotics of brands, the case of the Google brand is analyzed by applying concepts of generative and interpretive semiotics. The paper holds that the iconic and linguistic enunciations are secondary with respect to interaction. In digital media interaction — the interactive experience that the Internet user lives — is a fundamental component of the hypermedia cocktail and occupies a central position in the brand building process. The article concludes with some of the questions and special characteristics raised by so-called eBranding.

Transreal proof of the existence of universal possible worlds

Transreal arithmetic is total, in the sense that the fundamental operations of addition, subtraction, multiplication and division can be applied to any transreal numbers with the result being a transreal number [1]. In particular division by zero is allowed. It is proved, in [3], that transreal arithmetic is consistent and contains real arithmetic. The entire set of transreal numbers is a total semantics that models all of the semantic values, that is truth values, commonly used in logics, such as the classical, dialetheaic, fuzzy and gap values [2]. By virtue of the totality of transreal arithmetic, these logics can be implemented using total, arithmetical functions, specifically operators, whose domain and counterdomain is the entire set of transreal numbers

Possible worlds : the idea of happiness in the utopian vision of Louis-Sébastien Mercier

Doctoral dissertation, University of Turku

On the iteration of Katsuno and Mendelzon update

In this dissertation we present a model for iteration of Katsuno and Mendelzon’s Update, inspired in the developments for iteration in AGM belief revision. We adapt Darwiche and Pearls’ postulates of iterated belief revision to update (as well as the independence postulate proposed in [BM06, JT07]) and show two families of such operators, based in natural [Bou96] and lexicographic revision [Nay94a, NPP03]. In all cases, we provide a possible worlds semantics of the models.

Lewis’ Theory of Counterfactuals and Essentialism

La logique contemporaine a connu de nombreux développements au cours de la seconde moitié du siècle dernier. Le plus sensationnel est celui de la logique modale et de sa sémantique des mondes possibles (SMP) dû à Saul Kripke dans les années soixante. Ces dans ce cadre que David Lewis exposera sa sémantique des contrefactuels (SCF). Celle-ci constitue une véritable excroissance de l’architecture kripkéenne. Mais sur quoi finalement repose l’architecture kripkéenne elle-même ? Il semble bien que la réponse soit celle d’une ontologie raffinée ultimement basée sur la notion de mondes possible. Ce mémoire comporte quatre objectifs. Dans un premier temps, nous allons étudier ce qui distingue les contrefactuels des autres conditionnels et faire un survol historique de la littérature concernant les contrefactuels et leur application dans différent champs du savoir comme la philosophie des sciences et l’informatique. Dans un deuxième temps, nous ferons un exposé systématique de la théorie de Lewis telle qu’elle est exposée dans son ouvrage Counterfactuals. Finalement, nous allons explorer la fondation métaphysique des mondes possible de David Lewis dans son conception de Réalisme Modal.

On theory multiple contraction

The one which is considered the standard model of theory change was presented in [AGM85] and is known as the AGM model. In particular, that paper introduced the class of partial meet contractions. In subsequent works several alternative constructive models for that same class of functions were presented, e.g.: safe/kernel contractions ([AM85, Han94]), system of spheres-based contractions ([Gro88]) and epistemic entrenchment-based contractions ([G ar88, GM88]). Besides, several generalizations of such model were investigated. In that regard we emphasise the presentation of models which accounted for contractions by sets of sentences rather than only by a single sentence, i.e. multiple contractions. However, until now, only two of the above mentioned models have been generalized in the sense of addressing the case of contractions by sets of sentences: The partial meet multiple contractions were presented in [Han89, FH94], while the kernel multiple contractions were introduced in [FSS03]. In this thesis we propose two new constructive models of multiple contraction functions, namely the system of spheres-based and the epistemic entrenchment-based multiple contractions which generalize the models of system of spheres-based and of epistemic entrenchment-based contractions, respectively, to the case of contractions (of theories) by sets of sentences. Furthermore, analogously to what is the case in what concerns the corresponding classes of contraction functions by one single sentence, those two classes are identical and constitute a subclass of the class of partial meet multiple contractions. Additionally, and as the rst step of the procedure that is here followed to obtain an adequate de nition for the system of spheres-based multiple contractions, we present a possible worlds semantics for the partial meet multiple contractions analogous to the one proposed in [Gro88] for the partial meet contractions (by one single sentence). Finally, we present yet an axiomatic characterization for the new class(es) of multiple contraction functions that are here introduced.

On the iteration of Katsuno and Mendelzon update

In this dissertation we present a model for iteration of Katsuno and Mendelzon’s Update, inspired in the developments for iteration in AGM belief revision. We adapt Darwiche and Pearls’ postulates of iterated belief revision to update (as well as the independence postulate proposed in [BM06, JT07]) and show two families of such operators, based in natural [Bou96] and lexicographic revision [Nay94a, NPP03]. In all cases, we provide a possible worlds semantics of the models.

Against Logically Possible World-Relativized Existence

The thesis that entities exist in, at, or in relation to logically possible worlds is criticized. The suggestion that actually nonexistent fictional characters might nevertheless exist in nonactual merely logically possible worlds runs afoul of the most general transworld identity requirements. An influential philosophical argument for the concept of world-relativized existence is examined in Alvin Plantinga’s formal development and explanation of modal semantic relations. Despite proposing an attractive unified semantics of alethic modality, Plantinga’s argument is rejected on formal grounds as supporting materially false actual existence assertions in the case of actually nonexistent objects in the framework of Plantinga’s own underlying classical predicate-quantificational logic.

Escritas da utopia na literatura contemporânea – da utopia à distopia

Tese de Doutoramento em Ciências da Literatura (Especialidade em Literatura Comparada)

A alteridade na literatura infantil contemporânea publicada no espaço ibérico: algumas vozes e configurações na construção do género

Muitos textos da literatura infantil, pela sua relação com propósitos formativos, têm privilegiado determinados pontos de vista fortemente compatíveis com as comunidades socioculturais e com os valores ideológicos aí dominantes. Tal facto não impediu, porém, que alguns textos, para além da afirmação de determinados mundos possíveis, contenham igualmente uma não negligenciável dimensão emancipatória. O artigo apresenta e analisa seis álbuns narrativos para a infância, publicados no espaço ibérico, alguns dos quais traduções de relevantes obras estrangeiras (A princesa espertalhona, Babette Cole, 2004; O livro dos porquinhos, Anthony Browne, 2006), onde se interrogam os modos convencionais de retratar o género, possibilitando ao leitor pensar outros modos de considerar a construção social e cultural do género, afastados de uma concepção patriarcal e tradicional. Palavras-chave: estudos de género, paródia, literatura infantil.