Os momentos maquiavelianos no Brasil e as camadas do poder: do pacto político popular-democrático ao rentista financista

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Are celebrities mediators for negative spillover? An empirical study

The aim of this research is to investigate if a celebrity can be a mediator between two brands so that a negative event happening to one brand can spill over to a completely unrelated brand, which shares with the first brand only the celebrity endorser. Even though celebrity endorsement is a popular marketing strategy and celebrities often endorse multiple brands, so far there has not been any systematic study on this topic. Drawing on Associative Network Theory and the Meaning Transfer Model as theoretical framework, this research finds out that negative publicity about a brand can spill over and thereby not only hurt consumers’ attitude toward the celebrity endorser but also toward a second brand that is endorsed by the same celebrity. An unexpected finding is that celebrities can act as a protective shield for brands by weakening the direct impact of negative publicity.

Management of Cross Border Mergers and Acquisitions

This research thesis analyses the motivation behind the cross-border mergers and acquisitions deals. How mergers and acquisitions of new knowledge and assets, enhance business with expansion into new streams and international markets. Also, how mega deals help them to gain a power in the international markets. The research focuses on understanding the interrelation between motivations which are contributing to M&A activities and how issues like cultural differences and different management styles are overcome by these firms in cross-border settings. Chapter 1, gives a background knowledge on cross-border M&A as popular internationalization strategy choice, continuing with describing the process in Finnish and Japanese cultural context, and how these deals are proceeding in particular cases. Chapter 2, reviews the important findings and touches the common gaps or aspects those are not studied extensively, does play a key role in the success and failure of M&A deals. A methodology is presented in chapter 3, presenting the hurdles faced by many in this research field. Chapter 4, present the case study is presented to show how M&A can play an important role in structuring the entire economy of Japan. At last chapter 5, presents the evidence, if cultural, HRM and geographical aspects really contribute to the success of M&A, based on which managerial implications are suggested and propositions are built for future research references.

La souveraineté alimentaire dans le système-monde : une étude comparative des structures agraires cubaine et mexicaine

Suite à l‘éclatement de la bulle des « subprimes » en 2008, le tournant décisif de cette période de crise, toutes les attentions se sont focalisées sur la crise de la « finance mondialisée », masquant d‘autres conséquences de la crise aussi lourdes et perverses que l‘essor du chômage et le resserrement du crédit (Carfantan 2009). Ce travail se consacre ainsi aux autres aspects de la crise tels que vécus à la campagne, en particulier la crise alimentaire et la crise des sociétés paysannes. Le point central de cette recherche porte plus particulièrement sur la montée de « l‘alternative de la souveraineté alimentaire » en réponse à la crise agraire de manière à poser un véritable défi au modèle agroalimentaire du néolibéralisme (Desmarais 2008; Holt-Giménez 2009). La présente recherche étudie donc les déterminants sociopolitiques qui conduisent à l‘édification des politiques de souveraineté alimentaire malgré la pression du régime alimentaire néolibéral. Ce mémoire avance que les politiques de souveraineté alimentaire sont issues de contre-mouvements paysans qui parviennent, en premier lieu, à établir une structure domestique agraire de nature « populaire-démocratique » et « antisystémique », et en second lieu, à transnationaliser cette structure de manière à défier le régime alimentaire néolibéral en crise. En adaptant la théorie intermédiaire de « structures domestiques » à l‘étude critique des structures agraires autour de trois différentes variables (Risse-Kappen 1999), le mémoire soutient que l‘émergence des politiques de souveraineté alimentaire nécessite la décentralisation de la prise de décision et la collectivisation du secteur agricole à travers une transformation agraire radicale et agroécologique (variable de « structure politique »), de même que l‘émergence d‘une structure sociétale agraire robuste construite sur des réseaux politiques consensuels, en présence d‘un État puissant et d‘une société civile agraire mobilisée (variables de « structure sociétale » et de « réseaux politiques »). Au niveau conceptuel, la recherche repose sur la théorie du système-monde, et consiste en une étude comparative modelée sur une étude de cas contrastes; le cas de Cuba, caractérisé par une forte résistance aux défis agroalimentaires du système-monde contemporain, et celui du Mexique, marqué par l‘adoption des politiques alimentaires néolibérales.

Neurological complications of sclerotherapy for varicose veins

Sclerotherapy has been shown to be an effective and increasingly popular therapeutic strategy for the treatment of varicose veins. However, recent reports of serious side effects, including cerebrovascular accidents (CVA) and transient ischemic attacks (TIA), as well as speech and visual disturbances, have caused serious concern regarding its use. This review evaluated the reported incidences of neurological side effects associated with the use of sclerotherapy.

Print, Publicity and Radicalism in the 1790s : The Laurel of Liberty /

Jon Mee explores the popular democratic movement that emerged in the London of the 1790s in response to the French Revolution. Central to the movement’s achievement was the creation of an idea of ‘the people’ brought into being through print and publicity. Radical clubs rose and fell in the face of the hostile attentions of government. They were sustained by a faith in the press as a form of ‘print magic,’ but confidence in the liberating potential of the printing press was interwoven with hard-headed deliberations over how best to animate and represent the people. Ideas of disinterested rational debate were thrown into the mix with coruscating satire, rousing songs, and republican toasts. Print personality became a vital interface between readers and print exploited by the cast of radicals returned to history in vivid detail by Print, Publicity, and Popular Radicalism.

Espionaje y política: la guerra fría y la inteligencia policial uruguaya, 1947-64

Fundamentalmente basado en documentación del Archivo de la Dirección Nacional de Información c Inteligencia de la Policía de Montevideo, este artículo resume una investigación que pretende contribuir en el avance de una "revaloración" de la frecuentada "excepcionalidad democrática" del Uruguay. Para ello, en el texto se documentan los orígenes y evolución de las sistemáticas estrategias de control desplegadas por el Estado uruguayo desde la persecución de "actividades comunistas" en los años 40 hasta la conformación de la doctrina de abatimiento del "enemigo interno" en los 60.Abstract:This article, mainly based on documents from the Archives of National Burcau of Information and Intelligence Police of Montevideo, summarizes research that aims to contribute to the "revaluation" of the popu­lar "democratic exceptionalism" of Uruguay. To do this, this essay documents the origins and evolution of the systematic control strategies deployed by the Uruguayan State since the persecution of "Communist activities" during the 1940s to the formation of the doctrine of abatement "internal enemy" at the 1960s. 

The enemies of the Constitution discovered; or, An inquiry into the origin and tendency of popular violence. Containing a complete and circumstantial account of the unlawful proceedings at the City of Utica, October 21st, 1835; the dispersion of the State Anti-Slavery Convention by the agitators, the destruction of a democratic press and of the causes which led thereto; together with a concise treatise on the practice of the court of His Honor Judge Lynch. Accompanied with numerous highly interesting and important documents.

Mode of access: Internet.

Girls out of school. State, culture and education in poor rural Lao People's Democratic Republic

Tese de Doutoramento em Sociologia

Campaign effects in direct-democratic votes in Switzerland

The purpose of this article is to analyse the conditions under which referendum campaigns have an impact on voting choices. Based on a model of opinion formation that integrates both campaign effects and partisan effects, we argue that campaign effects vary according to the context of the popular vote (size and type of conflict among the party elite and intensity and direction of the referendum campaign). We test our hypotheses with two-step estimations for hierarchical models on data covering 25 popular votes on foreign, European and immigration policy in Switzerland. Our results show strong campaign effects and they suggest that their strength and nature are indeed highly conditional on the context of the vote: the type of party coalition pre-structures the patterns of individual voting choices, campaign effects are higher when the campaign is highly intense and they are more symmetric when it is balanced.

The (partisan) role of the press in direct democratic campaigns : Evidence from a Swiss vote on European integration

This article analyzes the role of the press in direct democratic campaigns. The paper argues the press has a dual role: On news pages, newspapers ought to inform citizens about the issue positions and frames of the pro and con camps in a balanced way. In editorials, newspapers act as political advocates that promote their own issue frames and try to shape public opinion through voting recommendations. Comparing the issue positions and frames in editorials and news reports in the run-up to the vote on the popular initiative "Yes to Europe" in Switzerland, this article shows that newspapers give similar visibility to the pro and con camps regardless of the papers' own editorial position. However, some newspapers favor issue frames that are in line with their editorial perspectives. In conclusion, newspapers are more similar in news report content than in editorial views.

A two-level analysis of the determinants of direct democratic choices in European, immigration and foreign policy in Switzerland

This article employs a unique data set - covering 25 popular votes on foreign, European and immigration/asylum policy held between 1992 and 2006 in Switzerland - in order to examine the conditional impact of context upon utilitarian, cultural, political and cognitive determinants of individual attitudes toward international openness. Our results reveal clear patterns of cross-level interactions between individual determinants and the project-related context of the vote. Thus, although party cues and political competence have a strong impact on individuals' support for international openness, this impact is substantially mediated by the type of coalition that is operating within the party elite. Similarly, subjective utilitarian and cultural considerations influence the voters' decision in interaction with the content of the proposal submitted to the voters as well as with the framing of the voting campaign.

Athlete endorsement as a marketing strategy: a case study of Nike and Michael Jordan

Les empreses intenten obrir mercats nous constantment, aconseguint atraure nous clients objectiu i augmentar el reconeixement de la marca. Aquest treball investiga el cóm i per què el patrocini d'atletes, per a que aquests representin els productes d'una empresa, ja que és una eina cada vegada més àmplia i popular en el màrqueting mix de les empreses. Michael Jordan, un estel retirada de bàsquet, ha rebut molta atenció dels mitjans publicitaris i ha representat sota patrocini a diversos productes. Especialment el seu contracte de patrocini amb Nike, Inc. s'ha convertit en un excel·lent cas d'estudi per analitzar la tendència actual que suposa patrocinar atletes en el mercat internacional. Els resultats d'aquest cas d'estudi ajuden a entendre els factors que poden influir en èxit de les empreses quan decideixen patrocinar a un atleta com a part de la seva estratègia de màrqueting.