The social media (r)evolution : Obama's political campaign

This paper addresses how social media was used to leverage votes in new media environments. Barack Obama’s social media campaign is analysed and illustrates how the Obama brand benefited from integrating social media into the campaign. Voting behaviour has changed; politicians are continually seeking new ways to communicate with their constituents. Voting on political ‘brands’ is based on an identity or image, rather than central issues. While political parties rely upon an integrated marketing communication (IMC) approach, with a focus on building the (political) brand of the party and brand relationships, communication is no longer fully controlled by the marketers.

The struggle of'72 : The issues and candidates of the present political campaign: containing biographical sketches of all the candidates for president and vice-president; history and platforms of the great political parties; facts about public men and measures; review of Grant's administration; the queer record of Horace Greeley /

Microform.

A biographical sketch of Henry A. Wise : with a history of the political campaign in Virginia in 1855: to which is added a review of the position of parties in the Union, and a statement of the political issues: distinguishing them on the eve of the presidential campaign of 1856 /

Spine titles: Virginia politics, 1855 ; Life of Gov. Wise.

A campanha presidencial de 2006 e as estratégias utilizadas por eleitores para o processamento das informações políticas

Esta é uma tese centrada nas estratégias empregadas pelos eleitores para o processamento das informações sobre a política, no contexto da campanha presidencial brasileira de 2006. Propusemos, neste trabalho, um modelo estatístico para o processamento da informação sobre a política, construído a partir da contribuição de estudos realizados nos campos de conhecimento das ciências sociais, da economia, da psicologia cognitiva e da comunicação, e, sobretudo, a partir das evidências extraídas de nosso desenho de pesquisa. Este combinou métodos qualitativo, quantitativo e a análise das estratégias retóricas empregadas por candidatos e partidos políticos no Horário Gratuito de Propaganda Eleitoral (HGPE), elemento dinâmico de nosso estudo, por sintetizar os fluxos de informação no ambiente das campanhas políticas. Esse conjunto de abordagens metodológicas, foi empregado para o estudo de caso do eleitor belo-horizontino, inserido no complexo ambiente informacional das campanhas presidenciais. Com informações incompletas, o eleitor precisou escolher em quem acreditar, lidando com a incerteza dos resultados do pleito e com a incerteza em relação ao comportamento futuro dos atores, cioso de que as retóricas da campanha estavam orientadas para a persuasão. O nosso trabalho procurou mapear as estratégias empregadas pelos eleitores na seleção de temas do debate para a atenção e para o processamento das novas informações sobre a política, adquiridas em interações múltiplas ao longo da campanha. Essa complexa tarefa foi destinada à escolha de por quem ser persuadido. Procuramos responder, neste trabalho, a partir das evidências empíricas, várias preocupações deste campo de conhecimento, entre elas: 1) Em meio a tantos temas abordados na disputa entre partidos e candidatos, quais deles e por que o indivíduo escolhe para prestar atenção e acreditar? 2) Que variáveis intermedeiam e qual o seu peso nesse processo de interação com as novas informações para explicar a tomada de decisão? 3) As prioridades da agenda política do eleitor se alteram ao longo da campanha? 4) Os eleitores ampliam o repertório mais geral de informação sobre a política? 5) As percepções sobre avaliação de governo e em relação aos temas prioritários da agenda do eleitor se alteram ao longo da campanha?

Equalising opportunities for women in electoral politics in Ireland: The Views of Women Members of Parliament

This paper examines the attitudes of women political elites in Ireland toward positive action initiatives that would assist in increasing women's legislative presence. An earlier study isolated family responsibilities and lack of finance as significant barriers for Irish women wishing to enter, and stay in, political life. In addition, scholarly and policy debates on boosting women's parliamentary representation focus on manipulating electoral or party selection rules along with strategies for making a political career more compatible with women's socially determined responsibilities. This paper examines how Irish women politicians respond to various suggestions for positive action in these three arenas: combining legislative and family responsibilities, funding a political campaign and getting elected. The paper highlights the broad consensus among women politicians, irrespective of party, self-interest, or length of service, favoring certain positive action initiatives, as well as their reluctance to support other options. It also illustrates the complexity of implementing some of these reforms. In addition, the paper emphasizes how cultural expectations and values act to inhibit women's political agency.

Das ciências naturais à genética : a divulgação científica na revista brotéria (1902-2002) e o ensino científico da companhia de Jesus nos séculos XIX e XX em Portugal

Tese de doutoramento, História e Filosofia das Ciências, Universidade de Lisboa, Faculdade de Ciências, 2014

Rebelle devant les extrêmes : Paul Levi, une biographie politique

Cette thèse de doctorat est une biographie politique de Paul Levi, militant marxiste qui a fait carrière en Allemagne durant la période de l’entre-deux-guerres. Dès 1914, Levi incarne un courant radical à l’intérieur du Parti social-démocrate d’Allemagne (SPD). Il dénonce, entre autres, aux côtés de Rosa Luxemburg l’appui du parti à l’effort militaire national. Levi s’inspire également de Lénine qu’il rencontre pour la première fois en Suisse en 1916-1917. Lorsqu’il prend les commandes du Parti communiste d’Allemagne (KPD) en 1919, Levi dirige celui-ci d’une main de fer, selon le concept du « centralisme démocratique ». Il fait également tout en son pouvoir pour faire éclater la révolution ouvrière en Allemagne afin d’installer une dictature du prolétariat qui exclurait toutes les classes non ouvrières du pouvoir. En ce sens, Levi imagine un État socialiste semblable à celui fondé par Lénine en Russie en 1917. Contrairement à l’historiographie traditionnelle, notre thèse montre conséquemment que Levi n’était guère un « socialiste démocrate ». Il était plutôt un militant marxiste qui, par son radicalisme, a contribué à diviser le mouvement ouvrier allemand ce qui, en revanche, a fragilisé la république de Weimar. Cette thèse fait également ressortir le caractère résolument rebelle de Paul Levi. Partout où il passe, Levi dénonce les politiques bourgeoises des partis non-ouvriers, mais aussi celles de la majorité des organisations dont il fait partie, c’est-à-dire les partis ouvriers de la république de Weimar et le Reichstag. Son tempérament impulsif fait de lui un homme politique isolé qui, d’ailleurs, se fait de nombreux ennemis. En 1921, à titre d’exemple, il se brouille avec d’importants bolcheviques, ce qui met fin à sa carrière au sein du KPD. Les communistes voient désormais en lui un ennemi de la classe ouvrière et mènent contre lui de nombreuses campagnes diffamatoires. Levi, de son côté, dénonce ouvertement la terreur stalinienne qui, selon lui, est en train de contaminer le mouvement communiste européen. Notre travail montre également que Levi, cette fois en tant qu’avocat juif, lutte corps et âme contre les nazis. En 1926, dans le cadre d’une commission d’enquête publique du Reichstag chargée de faire la lumière sur des meurtres politiques commis en Bavière, il tente par tous les moyens d’inculper certains criminels nazis. Levi est conséquemment la cible de la presse antisémite allemande. Il refuse toutefois de céder à l’intimidation et choisit plutôt de poursuivre en justice quelques-uns des plus importants membres du Parti nazi, dont Alfred Rosenberg et Hitler lui-même, en plus de forcer de nombreux autres nazis à comparaître devant la commission d’enquête du Reichstag. Bref, si ce travail se veut critique envers la pensée révolutionnaire de Levi, il souligne aussi l’intégrité politique de cet homme dont les convictions sont demeurées inébranlables face aux dérives criminelles des extrêmes idéologiques de son époque.

Análisis de la estrategia de comunicación que articula la campaña electoral del candidato Sergio Fajardo a la presidencia en el periodo comprendido entre mayo de 2009 y febrero de 2010.

Es un análisis a la estrategia electoral de la campaña presidencial del candidato Sergio Fajardo teniendo en cuenta elementos básicos como la Imagen, los temas de campaña y la estrategia de comunicación en contextos específicos de la campaña electoral.

El papel de las herramientas del Marketing Político utilizadas durante la campaña de Gustavo Petro para las elecciones a la presidencia de la República en Colombia en el 2010

A través del estudio de las herramientas de Marketing Político utilizadas durante la campaña de Gustavo Petro para la presidencia de la República en 2010, se busca determinar el papel político de las mismas. En la investigación se hace un aporte metodológico a través de un modelo para estudiar las herramientas del Marketing Político sin dejar de lado el papel político el cual se analiza en el trabajo.

Incidencia de las técnicas de investigación cuantitativa en el diseño de estrategias de marketing electoral. Análisis de la campaña para la presidencia del partido verde 2010.

La campana política del Partido Verde para la presidencia en 2010 fue una campaña con muchas particularidades. Este trabajo analiza dicha campaña y resalta las técnicas de investigación cuantitativa y la incidencia de estas en las estrategias de marketing electoral, todo lo anterior bajo el modelo de plan de marketing del profesor Francisco Javier Barranco.

Análisis de las expresiones en torno a la religión en las estrategias de marketing político. Estudio de caso: campaña política a la presidencia de la República de Colombia de Juan Manuel Santos Calderón.

La religión suele a ser una herramienta útil para las estrategias de marketing político, en tanto los individuos pueden llegar a definir parte de sus decisiones políticas con base en la misma. En este sentido, a través del análisis de la utilización de las expresiones en torno a la religión en las estrategias de marketing político implementadas en la campaña política a la presidencia de la República de Colombia de Juan Manuel Santos Calderón en el año 2010, en este estudio de caso se busca dilucidar el papel de dicha utilización.

The strength of the Christian Democrats, the weakness of the opposition. Germany before the parliamentary elections. OSW Commentary No. 114, 12.09.2013

The political campaign before Germany’s parliamentary elections to be held on 22 September has in all its glory reflected the trends visible during the last four years of the government of Chancellor Angela Merkel – the strength of the Christian Democrats, the weakness of the opposition and the increasing marginalisation of the coalition partner, the FDP. The CDU/CSU remains the most popular political choice in Germany, largely because Angela Merkel has consistently remained the most popular German politician. Everything indicates that the CDU/CSU will win the election, even though it has been running a passive campaign and the Chancellor herself has been avoiding confrontation, presenting herself as a kind of cross-party representative of the interests of all social groups. The Christian Democrats’ main competitors, the Social Democrats, have been unable to play to their strengths and present themselves as a serious alternative to the CDU/CSU. The Christian Democrats, despite their difficult cooperation with the liberal FDP, have declared their willingness to continue doing so during the next parliamentary term. If the numbers make that impossible, and the Social Democrats and the Greens have too few votes to be able to form a government, a grand coalition of the Christian Democrats and the SPD will be formed in Germany.

CAMPANHA PRESIDENCIAL DE ARTHUR DA COSTA E SILVA: A festa da democracia autoritária

Em 1966 o Brasil chegava ao término do primeiro governo do regime militar. Disputavam o poder dois grupos das Forças Armadas, a Sorbonne e a Linha Dura. Esta indicou o nome do Ministro da Guerra Arthur da Costa e Silva como candidato à sucessão do Presidente Castello Branco. Costa e Silva fez campanha, percorrendo o Brasil para conhecer os problemas nacionais e apresentar suas propostas. O inusitado está no fato de a eleição ser indireta e apenas os membros do Congresso Nacional ter direito a voto, estando a população à margem da escolha do novo mandatário do país. O objetivo do trabalho é traçar o perfil do Marechal Arthur da Costa e Silva levantando fatos históricos que o tornaram, em 1966, um candidato viável à Presidência da República do Brasil e compreender a estratégia de marketing eleitoral utilizada. O trabalho utilizou como metodologia a pesquisa bibliográfica, entrevistas semiestruturadas com personagens que viveram a época e análise de conteúdo dos jornais O Estado de São Paulo e Jornal do Brasil, para indicar suas posições na cobertura das eleições presidenciais de 1966.

Margetinggeschichte:Die Genese einer modernen Sozialtechnik, Hartmut Berghoff

Book revew: Marketinggeschichte: die Genese einer modernen Sozialtechnik [Marketing history: The genesis of a modern social technique], edited by Hartmut Berghoff, Frankfurt/Main, Campus Verlag, 2007, 409 pp., illus., [euro]30.00 (paperback), ISBN 978-3-593-38323-1. This edited volume is the result of a workshop at Göttingen University in 2006 and combines a number of different approaches to the research into the history of marketing in Germany's economy and society. The majority of contributions loosely focus around the occurrence of a ‘marketing revolution’ in the 1970s, which ties in with interpretations of the Americanisation of German business. This revolution replaced the indigenous German idea of Absatzwirtschaft (the economics of sales) with the American-influenced idea of Marketing, which was less functionally oriented and more strategic, and which aimed to connect processes within the firm in order to allow a greater focus on the consumer. The entire volume is framed by Hartmut Berghoff's substantial and informative introduction, which introduces a number of actors and trends beyond the content of the volume. Throughout the various contributions, authors provide explanations of the timing and nature of marketing revolutions. Alexander Engel identifies an earlier revolution in the marketing of dyes, which undergoes major change with the emergence of chemical dyes. While the natural dyestuff had been a commodity, with producers removed from consumers via a global network of traders, chemical dyes were products and were branded at an early stage. This was a fundamental change in the nature of production and sales. As Roman Rossfeld shows in his contribution on the Swiss chocolate industry (which focuses almost exclusively on Suchard), even companies that produced non-essential consumer goods which had always required some measure of labelling grappled for years with the need to develop fewer and higher impact brands, as well as an efficient sales operation. A good example for the classical ‘marketing revolution’ of the 1970s is the German automobile industry. Ingo Köhler convincingly argues that the crisis situation of German car manufacturers – the change from a seller's to a buyer's market, appreciation of the German mark which undermines exports, the oil crises coupled with higher inflation and greater frugality of consumers and the emergence of new competitors – lead companies to refocus from production to the demands of the consumer. While he highlights the role of Ford in responding most rapidly to these problems, he does not address whether the multinational was potentially transferring American knowledge to the German market. Similarly, Paul Erker illustrates that a marketing revolution in transport and logistics happened much later, because the market remained highly regulated until the 1980s. Both Paul Erker and Uwe Spiekermann in their contribution, present comparisons of two different sectors or companies (the tire manufacturer Continental and the logistics company Dachser, and agriculture and trade, respectively). In both cases, however, it remains unclear why these examples were chosen for comparison, as both seem to have little in common and are not always effectively used to demonstrate differences. The weakest section of the book is the development of marketing as an academic discipline. The attempt at sketching the phases in the evolution of marketing as an academic discipline by Ursula Hansen and Matthias Bode opens with an undergraduate-level explanation on the methodology of historical periodisation that seems extraneous. Considerably stronger is the section on the wider societal impact of marketing, and Anja Kruke shows how the new techniques of opinion research was accepted by politics and business – surprisingly more readily by politicians than their commercial counterparts. In terms of contemporary personalities, Hans Domizlaff emerges as one fascinating figure of German marketing history, which several contributors refer to and whose career as the German cigarette manufacturer Reemtsma is critically analysed by Tino Jacobs. Domizlaff was Germany's own ‘marketing guru’, whose successful campaigns led to the wide-ranging reception of his ideas about the nature of good branding and marketing. These are variously described as intuitive, elitist, and sachlich, a German concept of a sober, fact-based, and ‘no frills’ approach. Domizlaff did not believe in market research. Rather, he saw the genius of the individual advertiser as key to intuitively ascertaining the people's moods, wishes, and desires. This seems to have made him peculiarly suited to the tastes of the German middle class, according to Thomas Mergel's contribution on the nature of political marketing in the republic. Especially in politics, any form of hard sales tactics were severely frowned upon and considered to demean the citizen as incapable of making an informed choice, a mentality that he dates back to the traditions of nineteenth-century liberalism. Part of this disdain of ‘selling politics like toothpaste’ was also founded on the highly effective use of branding by the National Socialists, who identified their party through the use of an increasingly standardised image of Adolf Hitler and the swastika. Alexander Schug extends on previous research that criticised the simplistic notion of Hitler's charisma as the only explanation of the popular success and distances his approach from those who see it in terms of propaganda and demagogy. He argues that the NSDAP used the tools of advertising and branding precisely because they had to introduce their new ideology into a political marketplace dominated by more established parties. In this they were undoubtedly successful, more so than they intended: as bakers sold swastika cookies and butchers formed Führer heads out of lard, the NSDAP sought to regain control over the now effectively iconic images that constituted their brand, which was in danger of being trivialised and devalued. Key to understanding the history of marketing in Germany is on the one hand the exchange of ideas with the United States, and on the other the impact of national-socialist policies, and the question whether they were a force of modernisation or retardation. The general argument in the volume appears to favour the latter explanation. In the 1930s, some of the leading marketing experts emigrated to the USA, leaving German academia and business isolated. The aftermath of the Second World War left a country that needed to increase production to satisfy consumer demand, and there was little interest in advanced sales techniques. Although the Nazis were progressive in applying new marketing methods to their political campaign, this retarded the adoption of sales techniques in politics for a long time. Germany saw the development of idiosyncratic approaches by people like Domizlaff in the 1930s and 1940s, when it lost some leading thinkers, and only engaged with American marketing conceptions in the 1960s and 1970s, when consumers eventually became more important than producers.