Peircean semiotics and subject indexing: Contributions of speculative grammar and pure logic

The semiotics of C S. Peirce presents fundamental concepts to discover aspects of the indexing process, including representation and classes of signs. However, we still know little of its theoretical potential for subject indexing. We believe that the main difficulty in the proposals to understand the process of subject indexing based on Peircean semiotics stems from an incomplete interpretation of his semiotic system. This paper attempts to describe the contributions of Peircean semiotics to subject indexing. First, we analyze some of the concepts of the branches of semiotics, after which, we discuss strategies for conceptual approximation. Secondly, and aiming to raise the level of interlocution between the areas, we intend to argue that subject indexing is an inferential process, as explained by the second branch of semiotics. Thus, we seek to go beyond the level of speculative grammar, the first branch of semiotics, to forge a closer link with pure or critical logic, the second branch. We conclude that the indexer's work does not produce a mere reflection of what already exists in documents, but involves an instigating action to discover, through the inferential matrix, the meaning of a text in order to find the subject and the most appropriate subject added entry to the information system.

Publicidade e moda: um estudo sobre a materialidade da mídia e a produção de sentido na revista ffw>>mag!

The proposal of this research is to analyze the convergence between fashion and communication shown on the materiality of the print media, and how the language from the supporter influences on the production of sense by the target market. Made real in the research corpus comprised of six ffw>>mag! magazines from the year 2011. The applied conceptual mechanism tries to investigate the production of sense from the physical attributes before interpreting the message s content, to do so, the Materiality of Communication is used, which offers an investigative apparatus of the media in its material shape, and those as influences in the communicative acts and processes. Methodologically, we adopt the Peircean Semiotics Theory, for its study focus on the analysis of the possible processes of production of sense. Through Semiotics we achieve the interpretative levels that allow us to clarify the questionings that come from the research s objectives, identifying and tracing the cognitive and intelligibility schemes bound to the media speeches of materiality. The analysis coordinated to the concepts and theories employed in this study point to a confirmation that the materiality of the reviewed media communicates to the readers in the same intensity as its content, provides a preview of the content and notifies the intentions of the publication. In the commercial way, characterizing the target audience it craves, and also in the conceptual way, demonstrating the ideas it wants to communicate. Where the convergence between communication and fashion unfolds as the materiality of the media by the choice of the materials and finishing options, and mainly by the selection and manipulation of technical images and colors from the cycles of fashion

A produção dos signos numa estrutura social antagônica

A partir de objeções às proposições de Mikhail BAKHTIN (ou V.N. VOLOCHINOV) sobre a produção da linguagem e do discurso literário no interior das relações sociais de produção, sugere-se a aplicação da semiótica peirceana, devidamente criticada para a análise da produção dos signos no nível da representação da consciência. Pretende-se com isto considerar o signo em toda a sua extensão, e não reduzido ao mero domínio do simbólico, e tornar mais claro o lugar e o papel das diversas formas ideológicas no interior da praxis.

A estética do BijaRi: em busca da permanência

Pós-graduação em Artes - IA

A comunicação da informação em sites noticiosos regionais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O papel da metáfora/analogia no ensino de ciências: uma abordagem semiótica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Construção de signos ecológicos no projeto Meio ambiente e o processo educacional: os ecossistemas e a cultura de Ilha Comprida

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Transformação de hábitos e sustentabilidade: a evolução de interpretantes na (auto) construção da cidade

Pós-graduação em Filosofia - FFC

Pensamento e criatividade: Uma abordagem à luz da semiótica peirceana

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Construção de signos matemáticos: uma proposta metodológica para séries iniciais do ensino fundamental

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação dos impactos das propagandas políticas Amigos da Escola no âmbito escolar

Pós-graduação em Educação - FFC

Uma descrição semiótica da metáfora no ensino de biologia: asserções sobre a célula animal

The main objective of this survey is describing signly the metaphor learning resource, with focus on biology education. Our teorical reference is the peircean semiotics, because it means solid heritage to code surveys implicated at science education, it led us to do an explanation about the main lines about that reference, addressed to researchers and lecturers interested in those reasonings. In the description yearned, another objectives appear: demonstrate diferences between metaphor/analogy and pragmatic analogy; to list metaphors, from cell representation analysis, and argue about principals diferences and probable cognitive consequences between the metaphor event in the visual representation and speech sentences. Therefore we analysed the animal cell of a high school first grade studying book – biology – cell biology – used by São Paulo and another state students. The findings demonstrate the undeniable importance of the metaphor as a learning tool in the biology education, and new findings about that, such as its limits in the concept elaboration, gnosiologic consequences for receptioning, the search needs for propositions– pictures between concept relations – in the science speech construction, and other results.

Comunicação midiática e educação na cibercultura

This article aims to discuss how communication can contribute effectively with education in cyberculture, by design of educational environments that are configured according to the specific language of cyberspace. We consider digital technologies as language and therefore as forms of communication. As a theoretical basis, we use Peircean semiotics, for questions relating to language; the concept of technologies of intelligence, to the relation of the technique with digital media and the concepts of emergency and of transmiting architecture to think of cyberspace communication interfaces. We made a brief reflection on the political, administrative, social, cultural and economic problems that hinder the development of more appropriate forms of education for cyberculture. Then we point out some similarities between the fields of education and communication and made some observations about qualities of digital media that can contribute to a mbetter use of it as an educational tool. Finally, we indicate an educational and communicational gaming approach as a possible way to make communication technologies interactive audiovisual interfaces, able to educate in the age of cyberculture.

A semiose peirceana no jornalismo colaborativo online

The purpose of this article is to think the online collaborative journalism from the perspective of semiosis in Charles Sanders Peirce. It seeks to define the formal elements of language hypermedia web, beyond the concepts of semiosis, sign, object and interpretant. Thus, paths are indicated for understanding how different aspects of the news can emerge and coexist in mediating the journalistic own website, marked by the decentralization of the production and dissemination of media content, as opposed to mediation system based on broadcast journalism. There is also a small survey of the evolution of Brazilian collaborative journalism on the web, showing that there is still a tendency to keep the logic of journalism massive unidirectional.