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Poster at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

Integration of marketing research data in new product development. Case study: Food industry company

The aim of this master’s thesis is to provide a real life example of how marketing research data is used by different functions in the NPD process. In order to achieve this goal, a case study in a company was implemented where gathering, analysis, distribution and synthesis of marketing research data in NPD were studied. The main research question was formulated as follows: How is marketing research data integrated and used by different company functions in the NPD process? The theory part of the master’s thesis was focused on the discussion of the marketing function role in NPD, use of marketing research particularly in the food industry, as well as issues related to the marketing/R&D interface during the NPD process. The empirical part of the master’s thesis was based on qualitative explanatory case study research. Individual in-depth interviews with company representatives, company documents and online research were used for data collection and analyzed through triangulation method. The empirical findings advocate that the most important marketing data sources at the concept generation stage of NPD are: global trends monitoring, retailing audit and consumers insights. These data sets are crucial for establishing the potential of the product on the market and defining the desired features for the new product to be developed. The findings also suggest the example of successful crossfunctional communication during the NPD process with formal and informal communication patterns. General managerial recommendations are given on the integration in NPD of a strategy, process, continuous improvement, and motivated cross-functional product development teams.

The development of a Flanders Interaction Analysis style instrument for use in educational computer mediated communication research

Please consult the paper edition of this thesis to read. It is available on the 5th Floor of the Library at Call Number: Z 9999 E38 D56 1992

Online Reputation Systems and Cumulative Advantage

The study of online reputation systems and their importance for promoting trust and cooperation and, therefore, the smooth functioning of online markets has received considerable attention over the last few years. In the first part of our talk we will try to give a brief overview of the existing theoretical and empirical work in this field, summarize the main findings from this research and identify open questions where results are either controversial or do not yet exist. The second part of our talk will focus on one of these issues that deserve further research, namely the relation between online reputation systems and processes of "cumulative advantage." Cumulative advantage is the mechanism where a favorable relative position of having a good reputation becomes a resource for further relative gains. The process leads to increased status inequality and a heavily skewed distribution of number of feedbacks, i.e. the ties in the reputation network. We present empirical evidence for direct and indirect reputation effects on the micro level of an auction reputation system and discuss the distributional consequences for the market level.

Research report - Corps of Engineers, U.S. Army, Cold Regions Research and Engineering Laboratory.

Some no. issued in more than one part.

Support for Seasonal Influenza Vaccination Requirements among US Healthcare Personnel.

Objective. To measure support for seasonal influenza vaccination requirements among US healthcare personnel (HCP) and its associations with attitudes regarding influenza and influenza vaccination and self-reported coverage by existing vaccination requirements. Design. Between June 1 and June 30, 2010, we surveyed a sample of US HCP ([Formula: see text]) recruited using an existing probability-based online research panel of participants representing the US general population as a sampling frame. Setting. General community. Participants. Eligible HCP who (1) reported having worked as medical doctors, health technologists, healthcare support staff, or other health practitioners or who (2) reported having worked in hospitals, ambulatory care facilities, long-term care facilities, or other health-related settings. Methods. We analyzed support for seasonal influenza vaccination requirements for HCP using proportion estimation and multivariable probit models. Results. A total of 57.4% (95% confidence interval, 53.3%-61.5%) of US HCP agreed that HCP should be required to be vaccinated for seasonal influenza. Support for mandatory vaccination was statistically significantly higher among HCP who were subject to employer-based influenza vaccination requirements, who considered influenza to be a serious disease, and who agreed that influenza vaccine was safe and effective. Conclusions. A majority of HCP support influenza vaccination requirements. Moreover, providing HCP with information about the safety of influenza vaccination and communicating that immunization of HCP is a patient safety issue may be important for generating staff support for influenza vaccination requirements.

O Doutorado em matemática no Brasil: um estudo histórico documentado (1842 a 1937)

Pós-graduação em Educação Matemática - IGCE

Unfaithful narratives: methodological and affective notes about experiences of masculinity in a dating website for married people

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

The World Trade Organization, competition policy, and developing countries: A cross -country examination of domestic policy actions

This dissertation addresses the following research question: in a particular policy area, why do countries that display unanimity in their international policy behavior diverge from each other in their domestic policy actions? I address this question in the context of the divergent domestic competition policy actions undertaken by developing countries during the period 1996-2007, after these countries had quite conspicuously displayed near-unanimity in opposing this policy measure at the World Trade Organization (WTO). This divergence is puzzling because (a) it does not align with their near-unanimous behavior at the WTO over competition policy and (b) it is at variance with the objectives of their international opposition to this policy at the WTO. Using an interdisciplinary approach, this dissertation examines the factors responsible for this divergence in the domestic competition policy actions of developing countries. ^ The theoretical structure employed in this study is the classic second-image-reversed framework in international relations theory that focuses on the domestic developments in various countries following an international development. Methodologically, I employ both quantitative and qualitative methods of analysis to ascertain the nature of the relationship between the dependent variable and the eight explanatory variables that were identified from existing literature. The data on some of the key variables used in this dissertation was uniquely created over a multi-year period through extensive online research and represents the most comprehensive and updated dataset currently available. ^ The quantitative results obtained from logistic regression using data on 131 countries point toward the significant role played by international organizations in engineering change in this policy area in developing countries. The qualitative analysis consisting of three country case studies illuminate the channels of influence of the explanatory variables and highlight the role of domestic-level factors in these three carefully selected countries. After integrating the findings from the quantitative and qualitative analyses, I conclude that a mix of international- and domestic-level variables explains the divergence in domestic competition policy actions among developing countries. My findings also confirm the argument of the second-image-reversed framework that, given an international development or situation, the policy choices that states make can differ from each other and are mediated by domestic-level factors. ^

Consumer Behaviour towards Organic Ready-to-Eat Meals: A Case of Quality Innovation

This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers’ demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This address provides a synopsis of 60 relevant peer-review publications based on an online research carried out using related to organic ready-to-eat meals search terms. An overview of topic’s most important outcomes is presented, compared and evaluated. Results reveal positive attitudes, increased interest and willingness to purchase such products. Research gaps are identified in the field of personal and social norms as well as in the regulation and seeking information process. Policy making implications and recommendations are also discussed in conjunction with future research opportunities

Análise dos fatores que influenciam os estudantes na seleção da Instituição de Ensino Superior no Estado do Rio Grande do Sul - Brasil

Esta dissertação de mestrado busca analisar os fatores que influenciam os estudantes na seleção do Instituto de Ensino Superior no Estado do Rio Grande do Sul – Brasil. Como problemática, buscou-se analisar o que motiva os alunos do ensino superior na hora de definir a instituição de ensino? O estudo apresentou como objetivo conhecer os fatores influenciadores na região do estudo. Foi utilizado abordagem exploratória e descritiva na qual buscou-se conhecer o assunto e posterior geração de hipóteses. Já a pesquisa descritiva complementou o estudo pois tem o objetivo de descrever as características de uma população e estabelecer a relação entre as variáveis no objeto de estudo analisado. Estima-se uma população de aproximadamente 378.000 alunos matriculados divididos em 131 estabelecimentos de ensino superior, caracterizadas na categoria privada e pública, com organização acadêmica de faculdade, centro universitário, universidade e instituto federal de educação, ciência e tecnologia. Para a coleta de dados foi utilizado um instrumento de pesquisa disponível online, onde foi criado 15 questões de múltiplas escolhas, mais 4 blocos de questões para identificação dos fatores onde se abordou áreas como ensino, instalações, serviços e influências, totalizando 19 questões. Como técnica de estatística de amostragem, utilizou-se o modelo “bola de neve”, em que, após enviado o questionário para o responsável da instituição de ensino superior era repassado aos demais para participação. A população alcançada foi de 423 questionários respondidos por alunos residentes em 49 municípios do Estado. Constatou-se que fatores como qualidade do ensino, capacidade de transmissão do conhecimento por parte dos docentes, corpo docente qualificado, empregabilidade ou reconhecimento do diploma no mercado como também infraestrutura das salas de aulas, laboratórios e bibliotecas, conectividade, segurança física, limpeza e visita as instalações são fatores predominantemente importantes no momento da seleção da instituição de ensino.

Soluções irrigadoras em Endodontia

Introdução: O tratamento endodôntico (TE) pode definir-se como um procedimento comum, usado pelos profissionais da Medicina Dentária, com o objectivo de tratar infeções da polpa radicular do dente. O sucesso deste tipo de tratamento está diretamente relacionado com o controlo da infeção, e para isso, realizam-se os processos de limpeza e de desinfeção do canal radicular (CR) com o auxílio de instrumentos e soluções irrigadoras. Objetivo: O presente trabalho tem como objetivo as soluções irrigadoras em Endodontia, tendo em conta a classificação das soluções, as mais utilizadas na Endodontia e a realização da desinfeção mais adequada no tratamento endodôntico. Materiais e Métodos: Com o intuito de efetuar com sucesso esta revisão bibliográfica que nos propomos, sobre soluções irrigadoras em Endodontia, foi realizada uma pesquisa bibliográfica por dois métodos, o manual e o on-line. A pesquisa manual foi efetuada na Biblioteca da Faculdade de Ciências da Saúde da Universidade Fernando Pessoa. A pesquisa on-line foi realizada através dos motores de busca como Medline/PubMed, B-on, Elseivier, repositório Institucional da Universidade Fernando Pessoa. Conclusões: Não há nenhuma solução irrigante que apresente todas as funções desejáveis. Por conseguinte, a irrigação ideal é baseada no uso combinado de duas ou várias soluções, numa sequência específica, de forma a obter uma irrigação segura e eficaz. Porém, para os Endodontistas, o hipoclorito de sódio (NaOCl), é o irrigante de eleição devido às suas excelentes propriedades.

Use of mobile devices to answer online surveys: implications for research.

BACKGROUND: There is a growing use of mobile devices to access the Internet. We examined whether participants who used a mobile device to access a brief online survey were quicker to respond to the survey but also, less likely to complete it than participants using a traditional web browser. FINDINGS: Using data from a recently completed online intervention trial, we found that participants using mobile devices were quicker to access the survey but less likely to complete it compared to participants using a traditional web browser. More concerning, mobile device users were also less likely to respond to a request to complete a six week follow-up survey compared to those using traditional web browsers. CONCLUSIONS: With roughly a third of participants using mobile devices to answer an online survey in this study, the impact of mobile device usage on survey completion rates is a concern. TRIAL REGISTRATION: ClinicalTrials.gov: NCT01521078.