"Her lively Looks a sprightly Mind disclose, Quick as her Eyes, and as unfix'd as those." - looking, fashion media, and risk culture

This chapter investigates the phenomenon of fashion from the perspective of ‘the look.’ This is achieved by the wearer (as opposed to the designer) and also forms the basis of fashion media, where it represents the ‘decisive moment’ of photography. The chapter argues that the evolving ‘look’ of fashion can be analysed to identify tensions between novelty and emulation, the unique and the universal, in contemporary consumer culture and status-based social-network markets. It explores the work of fashion photographer Corinne Day and artist Olga Tobreluts to identify the theme of ‘risk culture.’

Olga Schnitzler with toddler girl (Paula Beer-Hofmann or Henni Schnitzler?) Portraits Groups

Handwritten dedication: Der sehr geliebten Paula! Herzlichst Olga

Reiss family portrait; (l-r) Olga, Herbert, Flora Lotte, Walter, Moritz and Kurt; Saaz, Czechoslovakia Portraits Family

Olga Reiss nee Kohn died 1950s; Herbert Reiss, 1905-circa 1980; Flora Lotte "Lola" Reiss, 1910-1995; Walter Reiss, 1908-1937; Moritz Reiss, 1876-1965; Kurt Reiss, 1906-1996

Portrait of Moritz and Olga Reiss Portraits Couples

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Portrait of Olga Reiss nee Kohn Portraits Women

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Portrait of Olga Reiss nee Kohn Portraits Women

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Portrait of Olga Reiss nee Kohn Portraits Women

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Portrait of Olga Reiss nee Kohn Portraits Women

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Wood merchant Hermann Judey with his first wife Olga Judey nee Fischmann on the coast Portraits Couples

Hermann (Lazar Hirsch) Judey, born 1878 Riga and died 1959 New York; Olga Judey nee Fischmann, 1878-1929

Studio portrait of Hermann (Lazar Hirsch) Judey with his wife Olga Judey nee Fischmann; Berlin Portraits Couples

Hermann (Lazar Hirsch) Judey, born 1878 Riga and died 1959 New York; Olga Judey nee Fischmann, 1878-1929

Portrait of Elsa Jonas, Emilie Schloss, Elsa, Paula, Frieda and Olga, participants in the "Baby Aufführung" ("Baby Performance") given at the wedding of Edmund and Ottilie.

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Reproduction of portrait of Olga Fantl nee Kraus, Ottokar Fantl, Ottokar's wife, and Hugo Fantl; Liberec, Czechoslovakia Portraits Groups

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Photo button portrait of unidentified couple, possibly cattle dealer Julius Herzberg and his wife Olga Herzberg née Eckermann Portraits Couples

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Olga Schnitzler with toddler girl (Paula Beer-Hofmann or Henni Schnitzler?) Portraits Groups

Handwritten dedication: Der sehr geliebten Paula! Herzlichst Olga

Portrait of Moritz and Olga Reiss Portraits Couples

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