Hinnoittelu yrityksen kannattavuuden kehittämisessä

Diplomityössä tutkittiin hinnoittelun merkitystä yrityksen kannattavuuden kehittämisessä. Työn teoriaosassa selvitettiin pöytätutkimuksena hinnoittelun ja kannattavuuden keskeiset tekijät Lifetime Oy:n liiketoiminnan kannalta. Kilpailukykyisen liiketoiminnan kehittämiseksi suoritettiin markkinatutkimuskysely 1857 yrityksen päättäjälle. Saatujen tulosten perusteella(N=132) Lifetime Oy:n Liiketoimintamallit jaoteltiin (B-to-C), (SOT), ja (B-to-B) Liiketoimintamalleihin, brandeihin, kanaviin, ja asiakassegmentteihin. Diplomityön empiriaosuuden muodostivat markkinointitutkimussekä kauppakeskushankkeet Lifetime Value ShopTM 2007 Edition, ja pieniomenaTM.com, sekä näihin liittyvien brandien ja segmenttikohtaisten hinnoittelustrategioiden luominen.

E-commerce and export promotion policies for small- and medium-sized enterprises: East Asian and Latin American experiences

Includes bibliography

Of convicts and capitalists: honour and colonial commerce in 1830s Cape Town and Sydney

This comparative history examines the importance of notions of credit and honour in new definitions of masculinity that gained ground in New South Wales and the Cape Colony in the 1830s. The argument draws on an analysis of two defamation actions brought by auctioneers in this period and discusses the role of masculine occupation in colonial bourgeois identity. The diffusion of a culture of respectability through the British Empire was a global phenomenon, and a necessary precursor to the establishment of representative political institutions in the colonies by the middle of the nineteenth century.

The Museum Of All: Institutional Communication Practices in a Participatory Networked World

The Museum Of All: Institutional Communication Practices in a Participatory Networked World

Apontamentos sobre aspectos juridicos do e-commerce

O artigo trata de relevantes aspectos jurídicos do chamado e-commerce, dando ênfase para a análise jurisprudencial de temas análogos e o possível posicionamento dos Tribunais brasileiros perante os contratos eletrônicos e a Internet, levando em consideração o cenário mundial, onde se procura um equilíbrio entre a proteção do consumidor, de um lado, e a necessidade de segurança e celeridade no tráfico, de outro. Entre os pontos abordados, destacam-se o momento da celebração do contrato eletrônico e sua relevância para o e-commerce, a forma do contrato eletrônico e sua prova, o sistema de oferta/aceitação em face do e-commerce, a utilização de senhas e a assinatura eletrônica.

A method to analyse the alignment of core values in collaborative networked organisations

Since collaborative networked organisations are usually formed by independent and heterogeneous entities, it is natural that each member holds his own set of values, and that conflicts among partners might emerge because of some misalignment of values. In contrast, it is often stated in literature that the alignment between the value systems of members involved in collaborative processes is a prerequisite for successful co-working. As a result, the issue of core value alignment in collaborative networks started to attract attention. However, methods to analyse such alignment are lacking mainly because the concept of 'alignment' in this context is still ill defined and shows a multifaceted nature. As a contribution to the area, this article introduces an approach based on causal models and graph theory for the analysis of core value alignment in collaborative networks. The potential application of the approach is then discussed in the virtual organisations' breeding environment context.

Criação de uma plataforma e-commerce para a página de Facebook Handmade, nós apoiamos

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Networked embedded systems for active flow control in aircraft

Aerodynamic drag is known to be one of the factors contributing more to increased aircraft fuel consumption. The primary source of skin friction drag during flight is the boundary layer separation. This is the layer of air moving smoothly in the immediate vicinity of the aircraft. In this paper we discuss a cyber-physical system approach able of performing an efficient suppression of the turbulent flow by using a dense sensing deployment to detect the low pressure region and a similarly dense deployment of actuators to manage the turbulent flow. With this concept, only the actuators in the vicinity of a separation layer are activated, minimizing power consumption and also the induced drag.