Regret associated with past and future messes under a maximizing mind-set

Promotions can make you happy if you get the “best” deal or miserable if you miss it. Previous research on this topic has shown that people favor products associated with a past miss to products associated with a future miss, and people in a maximizing mind-set, i.e. people who search for the best in different domains, feel more regret in a consumption domain. This research confirms that consumers prefer purchasing a product associated with a past miss (Experiments 1 and 2) and that regret levels are higher when participants come across the future miss, under the maximizing mind-set (Experiment 2). These studies add to the notion that information on regret might prompt people to make decisions towards a more optimistic outcome.

The influence of past behavior on future behavior: a mind-set perspective

A behavioral mind-set refers to the effect of performing a behavior in one situation (e.g., deciding which animals jump higher, dolphins or sea lions) on the likelihood of performing a conceptually similar behavior in subsequent, unrelated situations (e.g., deciding which of two candies to purchase). It reflects the activation and persistence of procedural knowledge. My dissertation circumscribes the construct of a behavioral mind-set and proposes a theoretical framework describing how mind-sets operate as well as their cognitive and motivational determinants. Three sets of studies investigated the role of mind-sets in different domains. The first set of studies explored the influence of making comparative judgments on subsequent decision making. Specifically, I found that making comparative judgment in one situation activates a which-to-buy mind-set that increases the willingness to decide which of two products to purchase in a later situation without considering the option of not buying anything at all. This mind-set can be activated not only by stating preferences for one of two products but also by comparing the relative attractiveness of wild animals, comparing the animals with respect to physical attributes, and estimating how similar one object is to another. Furthermore, the mind-set, once activated, influences not only purchase intentions in hypothetical situations but the actual decisions to purchase one of different types of products that are on sale after the experiment. The second set of studies investigated whether generating supportive elaborations or counterarguments in one situation will influence people’s tendency to engage in similar behavior in a subsequent, unrelated situation. I found that making supportive elaborations in one situation gives rise to a bolstering mind-set that, once activated, increases participants’ disposition to generate supportive thoughts in response to persuasive communications that they receive later and, therefore, increases the effectiveness of persuasion. Correspondingly, generating opposing arguments in an initial situation activates a counterarguing mind-set that increases the tendency to argue against the persuasive communications and decreases its effectiveness. However, a counterarguing mind-set may increase the effectiveness of persuasion if the messages are difficult to be refuted. The third set of studies distinguished between the influence of motivation on consumer behavior and the influence of a mind-set that is activated by this motivation. Specifically, I found that appetitive motivation, which naturally increases people’s tendency to acquire food products, can give rise to a cognition-based acquisition mind-set that increases people’s disposition to acquire non-food products as well. This acquisition mind-set may persist even when the appetitive motivation that gave rise to it is satiated by eating. Moreover, the disposition to acquire non-food products is not mediated by the products’ attractiveness. The studies suggest that motivation and mind-sets may independently influence consumers’ evaluation of a product and their dispositions to acquire it. Motivation is more likely to influence product evaluations whereas a mind-set is more likely to influence consumers’ acquisition dispositions. In summary, a behavioral mind-set can be activated in the process of performing a behavior. And the mind-set may influence people’s subsequent behaviors in unrelated situations in which the activated procedure is applicable. Moreover, motivation to engage in one behavior could also elicit a cognition-based mind-set, which may change people’s subsequent behaviors.

Thomasius on the toleration of heresy

Over two thousand years the Christian Church identified a wider range and a greater number of heresies than most other religions and, when secular authorities did not protected the heretics, took drastic measures to persuade the heretic to recant and to extirpate the false doctrine. Heresy, of course, is a word like a box [End Page 201] that at different times may hold many different ideas and so some articles are dealing with definitions and identifications that are not the same. The editors suggest that the articles show a profound change in culture in the eighteenth century which means that present day scholars can barely imagine the mind-set that produced medieval attitudes to heresy. This is the task some of the authors have set themselves while others seek to explain how the change came about as part of the historical search for truth.

Ser lean project-internship at Millennium BCP

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics

Promoting Portuguese exports to Germany: A hand-on approach for the machinery and equipment sector

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The thermal effects on the methanol-to-olefins reaction: A modelling and experimental approach

With the projection of an increasing world population, hand-in-hand with a journey towards a bigger number of developed countries, further demand on basic chemical building blocks, as ethylene and propylene, has to be properly addressed in the next decades. The methanol-to-olefins (MTO) is an interesting reaction to produce those alkenes using coal, gas or alternative sources, like biomass, through syngas as a source for the production of methanol. This technology has been widely applied since 1985 and most of the processes are making use of zeolites as catalysts, particularly ZSM-5. Although its selectivity is not especially biased over light olefins, it resists to a quick deactivation by coke deposition, making it quite attractive when it comes to industrial environments; nevertheless, this is a highly exothermic reaction, which is hard to control and to anticipate problems, such as temperature runaways or hot-spots, inside the catalytic bed. The main focus of this project is to study those temperature effects, by addressing both experimental, where the catalytic performance and the temperature profiles are studied, and modelling fronts, which consists in a five step strategy to predict the weight fractions and activity. The mind-set of catalytic testing is present in all the developed assays. It was verified that the selectivity towards light olefins increases with temperature, although this also leads to a much faster catalyst deactivation. To oppose this effect, experiments were carried using a diluted bed, having been able to increase the catalyst lifetime between 32% and 47%. Additionally, experiments with three thermocouples placed inside the catalytic bed were performed, analysing the deactivation wave and the peaks of temperature throughout the bed. Regeneration was done between consecutive runs and it was concluded that this action can be a powerful means to increase the catalyst lifetime, maintaining a constant selectivity towards light olefins, by losing acid strength in a steam stabilised zeolitic structure. On the other hand, developments on the other approach lead to the construction of a raw basic model, able to predict weight fractions, that should be tuned to be a tool for deactivation and temperature profiles prediction.

Ser lean project- Internship at Millennium BCP

Financial institutions are turning their attentions to lean methodology. Strong competitive financial markets demand that organizations search for new ways to achieve competitive advantage. Lean thinking proposes a new method to reach high efficiency: the kaizen approach, which advocates a change in the mind set of all stakeholders towards continuous improvement. In this work project is represented the lean methodology applied at the bank, from a bottom-up spirit, as well as the evaluation of the benefits and the achievement of the proposed goals.

Assessment of a novel Cu (II) complex as a potential anticancer agent

Widely used in cancer treatment, chemotherapy still faces hindering challenges, ranging from severe induced toxicity to drug resistance acquisition. As means to overcome these setbacks, newly synthetized compounds have recently come into play with the basis of improved pharmacokinetic/pharmacodynamic properties. With this mind-set, this project aimed towards the antiproliferative potential characterization of a group of metallic compounds. Additionally the incorporation of the compounds within a nanoformulation and within new combination strategies with commercial chemotherapeutic drugs was also envisaged. Cell viability assays presented copper (II) compound (K4) as the most promising, presenting an IC50 of 6.10 μM and 19.09 μM for HCT116 and A549 cell line respectively. Exposure in fibroblasts revealed a 9.18 μM IC50. Hoechst staining assays further revealed the compound’s predisposition to induce chromatin condensation and nuclear fragmentation in HCT116 upon exposure to K4 which was later demonstrated by flow cytometry and annexin V-FITC/propidium iodide double staining analysis (under 50 % cell death induction). The compound further revealed the ability to interact with major macromolecules such as DNA (Kb = 2.17x105 M-1), inducing structural brakes and retardation, and further affecting cell cycle progression revealing delay in S-phase. Moreover BSA interactions were also visible however not conclusive. Proteome profiling revealed overexpression of proteins involved in metabolic activity and underexpression of proteins involved in apoptosis thus corroborating Hoechst and apoptosis flow cytometry data. K4 nanoformulation suffered from several hindrances and was ill succeeded in part due to K4’s poor solubility in aqueous buffers. Other approaches were considered in this regard. Combined chemotherapy assays revealed high cytotoxicity for afatinib and lapatinib strategies. Lapatinib and K4 proteome profiling further revealed high apoptosis rates, high metabolic activity and activation of redundant proteins as part of compensatory mechanisms.

The duality of tactical thought : a study of how Swedish land forces' commanders view tactics in irregular warfare

This is a sociological study of the views of officers in the Swedish Army and its Amphibious Forces on tactics in Irregular Warfare (IW), in particular, Counterinsurgency (COIN). IW comprises struggles, where the military weaker part uses an indirect approach with smaller units and integrates the civilian and military dimensions in a violence spectrum including subversion, terrorism, Guerrilla Warfare and infantry actions. IW is the main armed warfare style in insurgencies. COIN is the combined political, military, economic, social and legal actions in counter insurgencies. Data has been collected by means of interviews with almost all (n =43) officers, who were either commanding battalions or rifle and manoeuvre companies while undergoing training for general warfare and international operations. The main theoretical and methodological inspiration is the traditional one for research on social fields, inaugurated by the French sociologist Pierre Bourdieu. The statistical technique used is Multiple Correspondence Analysis. As a background and context base, an inquiry inspired by the Begriffsgechichte (Conceptual History) tradition explores the genesis and development of understandings of the term Irregular Warfare. The research question is outlined as; “how can contemporary Swedish military thought on tactics in Irregular Warfare be characterized using descriptive patterns, mapped in relation to background factors and normative standards? The most significant findings are that there are two main opposing notions separating the officers’ views on tactics in Irregular Warfare: (1) a focus on larger, combat oriented and collectively operating military units versus smaller and larger, more intelligence oriented and dispersed operating units, and (2) a focus on military tasks and kinetic effects versus military and civilian tasks as well as “soft” effects. The distribution of these views can be presented as a two-dimensional space structured by the two axes. This space represents four categories of tactics, partly diverging from normative military standards for Counterinsurgency. This social space of standpoints shows different structural tendencies for background factors of social and cultural character, particularly dominant concerning military backgrounds, international mission experiences and civilian education. Compared to military standards for Counterinsurgency, the two tactical types characterized by a Regular Warfare mind-set stands out as counter-normative. Signs of creative thought on military practice and theory, as well as a still persistent Regular Warfare doxa are apparent. Power struggles might thus develop, effecting the transformation to a broadened warfare culture with an enhanced focus also on Irregular Warfare. The result does not support research results arguing for a convergence of military thought in the European transformation of Armed Forces. The main argument goes beyond tactics and suggests sociological analysis on reciprocal effects regarding strategy, operational art, tactics as well as leadership, concerning the mind-set and preferences for Regular, Irregular and Hybrid Warfare.

Business leadership in the classroom

This action research assesses a framework that assists business educators in promoting leadership within a classroom. It is designed to better prepare students to assume leadership and fill the "leadership gap" in business. Two classes of 2nd-year community college business students participated in running and managing their own business community as teams of sales professionals by developing and practicing their own individual leadership for 28 weeks during their sales courses. The intent was to assess the development of leadership resulting from the implementation of the "Business Leadership in the Classroom" framework. This framework balances leadership principles to simulate a business environment with the practical elements of a learning community under the facilitation of an experienced business educator. The action research approach was used to assess and adjust approaches to business leadership on a continuous basis throughout the research. Data were collected from 61 students based on journals, surveys, peer group reviews, and my (facilitator) reflective journal.The findings reveal that both individual and collective business leadership views and practical skills developed over time. A business leadership mind-set evolved that ranged from a general awareness of the importance of leadership, to a conscious and deliberate use of individual leadership. Areas important in building a progression of leadership included: leadership teams, membership roles, weekly leadership teams, peer feedback, and activity-based learning. Emerging themes included leadership, leadership style, teamwork, as well as influence and motivation. The research framework was effective in supporting the development of business leadership but required some adjustments. These included increased structure and feedback mechanisms. Interpretation of the findings demonstrates the importance of real-world practical education in the classroom. Results show how focusing on a single mind-set such as business leadership, can result in enormous individual growth and development. When business students are encouraged to act as real businesspeople, managing their own learning, the results are effective in preparing them for the business world. All participants expressed their leadership in different ways based on personality and individual strengths. There was an overwhelming and, in some cases, passionate interest in leadership. The use of action research with a range of data collection methods provides a way to measure and track individual student learning and to generate adjustments to the research framework design and learning approaches. The findings generate implications and recommendations to continue this research further. Key recommendations center around how to ensure leadership development is sustained, including improved approaches to heighten the real-world feel of the classroom. Specifically, the use of leadership goals and action plans for each individual participant and an active use of outside business resource people as contacts for participants is recommended.

Les migrations contemporaines en Amérique latine : le cas de l’Argentine

Ce mémoire a pour but de comprendre la façon dont s’articulent les mouvements migratoires et les politiques qui s’y rattachent, d’abord au plan international puis au niveau des migrations régionales vers l’Argentine. Depuis les quarante dernières années, l’Argentine présente des caractéristiques sociales et économiques qui agissent comme facteurs d’attraction pour des milliers d’immigrants latino-américains. Ces flux migratoires appelés limitrophes s’inscrivent dans un système migratoire caractérisé par la constance des mouvements migratoires régionaux. De plus, la nouvelle visibilité accordée aux immigrants limitrophes en Argentine est, par extension, une conséquence de la rigidité qu’ont acquiert les législations migratoires des pays de destinations classiques (Europe occidentale, États-Unis, Canada, Australie, etc.). Ce durcissement des cadres légaux lié aux migrations internationales a en effet déjà fait surgir de nouveaux pays de destination (Espagne, Italie, Grèce notamment), lesquels ont, face aux nouveaux flux migratoires non planifiés, élaboré les lois calquées sur celles des pays de destinations classique. Ces nouveaux pays de destination, qui étaient avant la fin des années 1970 exclusivement expulseurs d’immigrants sont progressivement devenus des pays récepteurs en bonne et due forme. Aujourd’hui, ils ont adopté l’approche restrictive préconisée à l’échelle mondiale, ce qui représente de nouveaux défis en matière de souveraineté et de cohésion sociale pour de nombreux pays dont l’Argentine. Le contexte actuel de mondialisation a engendré une crise migratoire à l’échelle mondiale dans la mesure où, les immigrants voient leurs possibilités de migrer grandement réduites par la recrudescence des politiques migratoires dites restrictives. C’est donc aujourd’hui que les migrations régionales se convertissent en de très intéressants objets d’étude puisqu’elles sont la preuve de la réduction des options de destination pour les potentiels immigrants. C’est pour cette raison que nous avons étudié les flux migratoires limitrophes vers l’Argentine, afin de comprendre les causes qui les motivent et les conséquences qu’ils entraînent au sein de la société argentine contemporaine. Notre étude nous a permis de conclure que d’une part, les migrations régionales vers l’Argentine et les politiques qui s’y rattachent sont intimement liées au contexte économique de la région, et ensuite, que l’adoption de mesures restrictives à l’égard de ces flux était mieux comprise si l’on tenait compte de la vision collective des Argentins en ce qui a trait à la composition ethnique du pays.

Le poteau d’utilité publique, icône d’un autre siècle?

Le réseau de distribution aérien, ou plus simplement le réseau de poteaux de bois et ses câbles, est encore aujourd’hui omniprésent dans la majorité des villes du Québec. Pour plusieurs, le réseau de poteaux d’utilité publique semble appartenir à une autre époque. Pourtant, les poteaux et câbles ne sont pas près de disparaître, au contraire, ils ne cessent de se transformer. Depuis peu, de plus en plus d’équipements s’ajoutent sur le réseau: boîtiers techniques, nombre de câbles, appareillages au sommet des poteaux, antennes de communication, etc. Bien que les équipements du réseau de distribution aérien soient des éléments produits industriellement, ceux-ci intègrent rarement les services du design industriel au moment de leur conception initiale. Cette recherche étudie le système de distribution aérien sous l’angle de la « pensée design ». L’intention de cette étude est d’analyser les impacts de la présence du réseau aérien en milieux urbains et a pour objectif d’orienter les pratiques de conception de ce type d’équipements. Pour ce faire, dans une optique transdisciplinaire, diverses approches ont été sollicitées dont: l’approche systémique, l’approche paysage et les approches des partenaires des réseaux. Au moyen d’une recherche documentaire et d’observations faites sur le terrain, la recherche vise à dresser un portrait général du réseau de distribution aérien et les défis qui y sont associés. La recherche expose, dans un état des lieux, les résultats issus des questions analytiques de recherche suivantes: de quoi est composé le réseau de distribution aérien, quels sont les intervenants sur le réseau, quelles sont leurs interactions, quels sont les points de vue des différentes catégories d’acteurs en relation avec le réseau, quels sont les impacts reliés à la présence du réseau en milieux urbains et quelle a été son évolution au fil des années. Dans la perspective de l’approche design, chercher à comprendre une problématique de façon plus large permet de s’assurer que l’on répond au bon problème, que l’on considère tous les facteurs en cause visant ainsi à réduire les répercussions négatives sur les contextes de vie actuels et futurs. Les principaux constats de cette recherche démontrent que la composition du réseau de distribution, avant même de considérer les nouveaux usages et l’ajout de nouveaux équipements, présente des lacunes importantes. La gestion entre les divers partenaires du réseau de distribution pose aussi problème. L’ajout de nouveaux équipements sur le réseau, combiné aux multiples équipements apparaissant sur les voies publiques laisse entrevoir l’atteinte d’un niveau de saturation des milieux urbains. Les façons de faire hermétiques et «cristallisées» des partenaires du réseau ne collent pas avec les initiatives et aspirations générales en matière d’aménagement. En étudiant la problématique du réseau de distribution par le biais de la pensée design, l’approche design cherche à déceler, de façon proactive, les opportunités de design qui permettront de mieux gérer l’apparition et l’intégration des nouveaux équipements sur les poteaux. Cette démarche permet d’envisager des solutions qui visent à limiter les répercussions collatérales une fois en contexte et qui, du même coup, adressent des problématiques connexes. Finalement, à la lumière de l’état des lieux, cette recherche propose des critères de conception de futurs réseaux de distribution, élaborés dans l’esprit de l’approche design.

Ophélie & Solitude, folie et réinventions de la réalité dans la littérature fantastique

La première partie du présent mémoire est un court roman nommé Ophélie. C’est dans un esprit fantastique qu’on s’immisce dans la vie d’une femme solitaire, l’héroïne, qui vit une existence anonyme à travers la lecture et son emploi en bibliothèque. Sa routine sera rapidement remise en question suite à l’avènement de phénomènes qu’elle ne peut s’expliquer. Bataillée entre son esprit rationnel et l’acceptation d’une redéfinition des règles du monde tel qu’elle le connaît, elle se lance à la poursuite de la seule personne qui pourra enfin répondre à ses questions, cet homme mystérieux qui réapparaît constamment dans les circonstances les plus insolites de son existence. Ophélie est à la fois une réflexion sur la littérature et sa capacité de s’infiltrer dans notre imaginaire tout comme une remise en question de notre réalité à travers la solitude indéfectible de l’être humain et les perceptions individuelles. La deuxième partie, l’essai Solitude, folie et réinventions de la réalité dans la littérature fantastique, se penche sur la représentation de la solitude dans la littérature fantastique en analysant les effets de celle-ci sur les protagonistes. On met de l’avant le rôle que joue l’isolement d’un personnage dans le développement d’un récit fantastique avec deux romans contemporains soit Querelle d’un squelette avec son double de Ying Chen et La Secte des Égoïstes d’Éric-Emmanuel Schmitt, mais également avec deux nouvelles du XIXe siècle : Le Horla de Guy de Maupassant et Vera de Villiers de L’Isle-Adam. On tentera de comprendre comment le fantastique joue avec la solitude pour la transformer et ainsi en faire une condition à l’apparition de phénomènes surnaturels. Le fantastique en tant que métaphore de la folie ou du délire fonctionne, dans les récits étudiés, comme un mécanisme de défense contre les ravages de la solitude.

Uso y efectividad de la relación estratégica comunitaria y el marketing en empresas del sector aeronáutico

La relación estratégica comunitaria busca la atracción y retención de clientes a través del entendimiento de los consumidores dentro del contexto social que los rodea, es decir, una estrategia de mercadeo que busca relaciones duraderas con sus clientes a través del desarrollo de las comunidades en las cuales están insertos, logrando así beneficios para ambas partes, empresa y comunidad, y una relación de negocios sostenible a través del tiempo. Este trabajo busca determinar cuál es el uso y la efectividad de la relación estratégica comunitaria y el marketing en el sector aeronáutico, pasando por la identificación de las estrategias de mercadeo, los conceptos comunitarios y el uso de las estrategias comunitarias al interior del sector. Para determinar esto, se tomó a Avianca como muestra en el período 2004-2014 y se buscó la relación de su mercadeo y sus acciones sociales con las estrategias comunitarias, sin embargo los resultados arrojaron que no existe una relación estratégica comunitaria en la compañía, a pesar de manejar conceptos comunitarios en sus proyectos sociales.