978 resultados para Media Convergence
Resumo:
Movies, pieces of music, books, or newspapers can all be expressed in the same binary code. Discrete forms of analogue media are just different dialects of the language of computerese. Content is becoming a very liquid asset. To take Marshall McLuhan's famed dictum a step further: The message is now independent of the medium
Resumo:
Cette recherche explore le journalisme indépendant dans le contexte contemporain de convergences socio-techno-médiatiques. Je questionne ici l’existence d’un lien entre les pratiques de pige et de convergence en journalisme et son apport dans le développement de l’univers journalistique. Il s’agit d’une étude exploratoire et empirique, consacrée aux expériences des journalistes indépendants et développée autour des concepts de tactique, résistance, liberté et gouvernance. J’ai constitué ainsi un cadre théorique à partir de l’articulation théorique de Michel Foucault relative au pouvoir. Je défends l’idée selon laquelle la pige et la convergence en journalisme sont chacun des mouvements libres qui coexistent et qui, ensemble, constituent une force motrice pour le dispositif de pouvoir que le journalisme représente dans un système démocratique avancé. La liberté de mouvement des journalistes indépendants leur permet de mener plus loin le journalisme dans le contexte actuel de convergences et d’augmenter l’horizon d’applicabilité de ce domaine de la communication de masse.
Resumo:
Ce mémoire est consacré à la production culturelle en contexte de convergence au Québec. Dans le premier chapitre, je démontre comment différents éléments en sont venus à façonner la production culturelle contemporaine québécoise et comment la convergence médiatique est susceptible d’orienter la production et la parution de textes culturels. J'y expose aussi les bases d'une approche de la circulation par le biais de laquelle je propose de construire théoriquement mon objet d'étude. Le deuxième chapitre est consacré à la démarche méthodologique qui a présidé ma recherche. J'y présente d'abord le terrain de l'analyse, soit la téléréalité Occupation Double, en tant que phénomène intertextuel dont j'étudie les diverses configurations sur et à travers les principales plates-formes de Quebecor. Je poursuis en décrivant la constitution du corpus de textes à l'étude ainsi que les principaux paramètres d'analyse inspirés de la théorie de la circulation et de la méthode intertextuelle privilégiée. Le troisième chapitre rend compte des résultats d’analyse, présentant deux circuits médiatiques m’ayant permis d’observer les possibilités d’émergence de personnages construits autour des concurrents de la téléréalité Occupation Double. J’initie par la suite une piste de réflexion sur la création de zones d’intimité performées par ces mêmes personnages. En conclusion, je fais un retour sur l’évolution de mes recherches et constats et propose une réflexion sur l’intimité performée et les genres possiblement pressentis pour l’endosser.
Resumo:
Emotions play a central role in our daily lives, influencing the way we think and act, our health and sense of well-being, and films are by excellence the form of art that exploits our affective, perceptual and intellectual activity, holding the potential for a significant impact. Video is becoming a dominant and pervasive medium, and online video a growing entertainment activity on the web and iTV, mainly due to technological developments and the trends for media convergence. In addition, the improvement of new techniques for gathering emotional information about videos, both through content analysis or user implicit feedback through user physiological signals complemented in manual labeling from users, is revealing new ways for exploring emotional information in videos, films or TV series, and brings out new perspectives to enrich and personalize video access. In this work, we reflect on the power that emotions have in our lives, on the emotional impact of movies, and on how to address this emotional dimension in the way we classify and access movies, by exploring and evaluating the design of iFelt in its different ways to classify, access, browse and visualize movies based on their emotional impac
Resumo:
Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.
Resumo:
Se ofrecen los resultados obtenidos del análisis de la organización de las redacciones de los medios de proximidad catalanes en el marco de la convergencia periodística. Los datos se han obtenido a partir de una encuesta distribuida entre los 123 medios que forman parte de la Associació Catalana de la Premsa Comarcal (ACPC), con un índice de respuesta del 45%, y de 19 entrevistas en profundidad mantenidas con periodistas y directivos de 8 grupos de comunicación. Las empresas fueron seleccionadas según criterios de distribución geográfica, diversidad mediática, periodicidad y tirada.Se observa cómo la convergencia periodística no supone necesariamente la integración de redacciones, aunque habitualmente sí que se desarrolla alguna forma de producción integrada. Las fórmulas desarrolladas son diversas, con distintos niveles de integración.
Resumo:
This chapter re-evaluates the diachronic, evolutionist model that establishes the Second World War as a watershed between classical and modern cinemas, and ‘modernity’ as the political project of ‘slow cinema’. I will start by historicising the connection between cinematic speed and modernity, going on to survey the veritable obsession with the modern that continues to beset film studies despite the vagueness and contradictions inherent in the term. I will then attempt to clarify what is really at stake within the modern-classical debate by analysing two canonical examples of Japanese cinema, drawn from the geidomono genre (films on the lives of theatre actors), Kenji Mizoguchi’s Story of the Late Chrysanthemums (Zangiku monogatari, 1939) and Yasujiro Ozu’s Floating Weeds (Ukigusa, 1954), with a view to investigating the role of the long take or, conversely, classical editing, in the production or otherwise of a supposed ‘slow modernity’. By resorting to Ozu and Mizoguchi, I hope to demonstrate that the best narrative films in the world have always combined a ‘classical’ quest for perfection with the ‘modern’ doubt of its existence, hence the futility of classifying cinema in general according to an evolutionary and Eurocentric model based on the classical-modern binary. Rather than on a confusing politics of the modern, I will draw on Bazin’s prophetic insight of ‘impure cinema’, a concept he forged in defence of literary and theatrical screen adaptations. Anticipating by more than half a century the media convergence on which the near totality of our audiovisual experience is currently based, ‘impure cinema’ will give me the opportunity to focus on the confluence of film and theatre in these Mizoguchi and Ozu films as the site of a productive crisis where established genres dissolve into self-reflexive stasis, ambiguity of expression and the revelation of the reality of the film medium, all of which, I argue, are more reliable indicators of a film’s political programme than historical teleology. At the end of the journey, some answers may emerge to whether the combination of the long take and the long shot are sufficient to account for a film’s ‘slowness’ and whether ‘slow’ is indeed the best concept to signify resistance to the destructive pace of capitalism.
Resumo:
Pós-graduação em Artes - IA
Resumo:
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Resumo:
Pós-graduação em Comunicação - FAAC
Resumo:
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Resumo:
Pós-graduação em Comunicação - FAAC
Resumo:
Pós-graduação em Comunicação - FAAC
Resumo:
The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook
Resumo:
This study supports the role of Public Relations within Organizations, inserted in the context of the media convergence age, in which all the medias complement each other and can be used together to achieve a given goal. The approach is exposed after reflection on consumers’ specificity and identity, in addition to an approach about media convergence age characteristics, such as collective intelligence, participatory culture and affective economy. Throughout this paper, it is also discussed the concept of Transmedia Storytelling and how consumers and communicators stories have become especially important in the convergence age. In this context, consumers are understood as prosumers, since they infer and influence brands, organizations or products, by using words. We showed that, because of those prosumers narratives, an organization may became susceptible to their image destruction in a short period of time or get more acceptance and profitability. Thus, Public Relations presents itself as a communication professional that can use several corporate strategies in the relationship between organizations and their different target audience