Hughie Hamilton, Alex McDonald during Ky visit demonstration

Group of people including Hughie Hamilton, Alex McDonald and Vilma Ward during visit of former South Vietnamese vice president Nguyen Cao Ky to Brisbane, Australia in January 1967.

Lexical decision in Parkinson's disease: A reply to Brown, McDonald, and Spicer (1999)

Recent semantic priming investigations in Parkinsons disease (PD) employed variants of Neelys (1977) lexical decision paradigm to dissociate the automatic and attentional aspects of semantic activation (McDonald, Brown, Gorell, 1996; Spicer, Brown, Gorell, 1994). In our earlier review, we claimed that the results of Spicer, McDonald and colleagues normal control participants violated the two-process model of information processing (Posner Snyder, 1975) upon which their experimental paradigm had been based (Arnott Chenery, 1999). We argued that, even at the shortest SOA employed, key design modifications to Neelys original experiments biased the tasks employed by Spicer et al. and McDonald et al. towards being assessments of attention-dependent processes. Accordingly, we contended that experimental procedures did not speak to issues of automaticity and, therefore, Spicer, McDonald and colleagues claims of robust automatic semantic activation in PD must be treated with caution.

Construção e desconstrução de fronteiras e identidades organizacionais: história e desafios do McDonald's

Reflete-se sobre os desafios da construção e desconstrução de fronteiras e identidades organizacionais na passagem da sociedade da ordem - com sua noção de fronteiras e identidades - para a modernidade líquida, baseada em formas fluidas. Para ilustrar tal passagem, utiliza-se um estudo de caso da corporação McDonald's, apresentando as fronteiras e identidades organizacionais que esta estabeleceu desde seu surgimento, nos EUA, até se tornar uma das mais poderosas marcas globais. Toma-se o McDonald's como paradigmático do formato de negócios da moderna sociedade da ordem que perdurou no século XX, fator determinante para a expansão da corporação. Entretanto, a partir da década de 1990, a corporação passou a ser criticada por analistas de negócios, tendo ela própria assumido uma "crise de imagem". Aponta-se que essa crítica à rigidez do "sistema McDonald's" é sinalizadora de uma transformação mais ampla no formato social que alimentou e sustentou esse modelo de negócio, de bases fordistas e suportado por uma estratégia de padronização.

Competition to represent McDonald's begins

Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.

Competition to represent McDonald's begins

Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.

1978 pitch outline to McDonald's Restaurants

Outline of the 1978 pitch by Vickers & Benson to McDonald's Restaurants.

1979 thank you from McDonald's

Peter Miller responds to Terry O'Malley and the Vickers & Benson team on the "thank you McDonald's" ad which appeared in the Globe & Mail the day after the presentation to the company.

L’identité chez les Iroquoiens du Saint-Laurent : analyse du mobilier céramique du site McDonald, Saint-Anicet

Ce mémoire porte sur la variabilité stylistique présente dans l’assemblage céramique du site McDonald, dans la région de Saint-Anicet, et a pour principal objectif de déterminer comment s’exprime cette variabilité à travers les différents niveaux identitaires auxquels appartiennent les Iroquoiens du Saint-Laurent, soit la famille linguistique iroquoienne, la sphère d’interaction des Iroquoiens du Saint-Laurent, les provinces culturelles, les villages, les clans et les maisonnées. Cette étude abordera également la distribution spatiale des vases retrouvés sur le site à l’aide d’un travail de remontage effectué à l’échelle du site. Cette méthode permettra également d’aborder le mode d’occupation du site McDonald, notamment par l’étude de la relation existant entre le contenu des habitations et celui présent dans chacun des dépotoirs. Une fois ce travail effectué, l’étude de la variabilité stylistique sera abordée par une étude comparative des unités décoratives observées sur les différents registres de décoration des vases à l’intérieur d’un site, c’est-à-dire entre les différentes maisons-longues qui le composent, mais également avec d’autres sites iroquoiens de la vallée du Saint-Laurent. Une étude simultanée des résultats de ces comparaisons intra et intersites aura pour objectif d’identifier la variabilité présente dans les différents niveaux identitaires auxquels appartiennent les habitants du site McDonald et plus précisément la maisonnée, le clan, le village et la province iroquoienne.

‘Did Ronald McDonald also tend to scare you as a child?’: working to emplace consumption, commodities, and citizen-students in a large classroom setting

So-called ‘radical’ and ‘critical’ pedagogy seems to be everywhere these days on the landscapes of geographical teaching praxis and theory. Part of the remit of radical/critical pedagogy involves a de-centring of the traditional ‘banking’ method of pedagogical praxis. Yet, how do we challenge this ‘banking’ model of knowledge transmission in both a large-class setting and around the topic of commodity geographies where the banking model of information transfer still holds sway? This paper presents a theoretically and pedagogically driven argument, as well as a series of practical teaching ‘techniques’ and tools—mind-mapping and group work—designed to promote ‘deep learning’ and a progressive political potential in a first-year large-scale geography course centred around lectures on the Geographies of Consumption and Material Culture. Here students are not only asked to place themselves within and without the academic materials and other media but are urged to make intimate connections between themselves and their own consumptive acts and the commodity networks in which they are enmeshed. Thus, perhaps pedagogy needs to be emplaced firmly within the realms of research practice rather than as simply the transference of research findings.

A case study and interview with Jill McDonald CEO and President of McDonald's Northern Europe Division

Purpose – The purpose of this paper is to demonstrate how strategy is developed and implemented within a subsidiary of a global organization, the relationship between subsidiary and headquarters and the need for continuous change and adaption to remain relevant. Furthermore, this case study describes a successful process of invention and adoption. Design/methodology/approach – The paper draws on documentary evidence and a semistructured interview with Jill McDonald CEO and President of McDonald’s Northern Europe Division with responsibility for the UK, Sweden, Finland, Denmark, Norway and the Republic of Ireland. Management research rarely captures the views of the top executive, yet the top executives have a broad picture and are key strategic decision makers. Findings – The case study and interview offers a unique insight into factors contributing to McDonald’s unprecedented success (it has paid an increased dividend for the past 37 years). It also sheds light on its successful internationalization strategy. Originality/value – The case study draws on published material and augments this with an in-depth interview with the Chief Executive. Very few case studies offer insight into the thinking of a Chief Executive managing a subsidiary of a global organization. Its value lies in the lessons that managers and students of management can draw on the approach adopted by a highly successful global organization.

The McDonald inverted beta distribution

We introduce a five-parameter continuous model, called the McDonald inverted beta distribution, to extend the two-parameter inverted beta distribution and provide new four- and three-parameter sub-models. We give a mathematical treatment of the new distribution including expansions for the density function, moments, generating and quantile functions, mean deviations, entropy and reliability. The model parameters are estimated by maximum likelihood and the observed information matrix is derived. An application of the new model to real data shows that it can give consistently a better fit than other important lifetime models. (C) 2012 The Franklin Institute. Published by Elsevier Ltd. All rights reserved.

The McDonald extended distribution: properties and applications

We study a five-parameter lifetime distribution called the McDonald extended exponential model to generalize the exponential, generalized exponential, Kumaraswamy exponential and beta exponential distributions, among others. We obtain explicit expressions for the moments and incomplete moments, quantile and generating functions, mean deviations, Bonferroni and Lorenz curves and Gini concentration index. The method of maximum likelihood and a Bayesian procedure are adopted for estimating the model parameters. The applicability of the new model is illustrated by means of a real data set.