Book review: 'The Cornea' edited by H.E. Kaufman, B.A. Baron, M.B. McDonald and S.R. Waltman.

Parsons' Diseases of the Eye, first published in 1907, is one of the foundation texts of modern ophthalmology. It has seen a new edition at approximately 5-year intervals throughout the century. This latest edition incorporates developments that have taken place within the specialty since the 1984 impression, but remains in a virtually unchanged format...

Competition to represent McDonald's begins

Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.

Competition to represent McDonald's begins

Correspondence from 1978 between Terry O'Malley and Gary Reinblatt, Assistant Vice-President, McDonald's Restaurants of Canada Ltd. regarding McDonald's account.

1978 pitch outline to McDonald's Restaurants

Outline of the 1978 pitch by Vickers & Benson to McDonald's Restaurants.

1979 thank you from McDonald's

Peter Miller responds to Terry O'Malley and the Vickers & Benson team on the "thank you McDonald's" ad which appeared in the Globe & Mail the day after the presentation to the company.

L’identité chez les Iroquoiens du Saint-Laurent : analyse du mobilier céramique du site McDonald, Saint-Anicet

Ce mémoire porte sur la variabilité stylistique présente dans l’assemblage céramique du site McDonald, dans la région de Saint-Anicet, et a pour principal objectif de déterminer comment s’exprime cette variabilité à travers les différents niveaux identitaires auxquels appartiennent les Iroquoiens du Saint-Laurent, soit la famille linguistique iroquoienne, la sphère d’interaction des Iroquoiens du Saint-Laurent, les provinces culturelles, les villages, les clans et les maisonnées. Cette étude abordera également la distribution spatiale des vases retrouvés sur le site à l’aide d’un travail de remontage effectué à l’échelle du site. Cette méthode permettra également d’aborder le mode d’occupation du site McDonald, notamment par l’étude de la relation existant entre le contenu des habitations et celui présent dans chacun des dépotoirs. Une fois ce travail effectué, l’étude de la variabilité stylistique sera abordée par une étude comparative des unités décoratives observées sur les différents registres de décoration des vases à l’intérieur d’un site, c’est-à-dire entre les différentes maisons-longues qui le composent, mais également avec d’autres sites iroquoiens de la vallée du Saint-Laurent. Une étude simultanée des résultats de ces comparaisons intra et intersites aura pour objectif d’identifier la variabilité présente dans les différents niveaux identitaires auxquels appartiennent les habitants du site McDonald et plus précisément la maisonnée, le clan, le village et la province iroquoienne.

‘Did Ronald McDonald also tend to scare you as a child?’: working to emplace consumption, commodities, and citizen-students in a large classroom setting

So-called ‘radical’ and ‘critical’ pedagogy seems to be everywhere these days on the landscapes of geographical teaching praxis and theory. Part of the remit of radical/critical pedagogy involves a de-centring of the traditional ‘banking’ method of pedagogical praxis. Yet, how do we challenge this ‘banking’ model of knowledge transmission in both a large-class setting and around the topic of commodity geographies where the banking model of information transfer still holds sway? This paper presents a theoretically and pedagogically driven argument, as well as a series of practical teaching ‘techniques’ and tools—mind-mapping and group work—designed to promote ‘deep learning’ and a progressive political potential in a first-year large-scale geography course centred around lectures on the Geographies of Consumption and Material Culture. Here students are not only asked to place themselves within and without the academic materials and other media but are urged to make intimate connections between themselves and their own consumptive acts and the commodity networks in which they are enmeshed. Thus, perhaps pedagogy needs to be emplaced firmly within the realms of research practice rather than as simply the transference of research findings.

A case study and interview with Jill McDonald CEO and President of McDonald's Northern Europe Division

Purpose – The purpose of this paper is to demonstrate how strategy is developed and implemented within a subsidiary of a global organization, the relationship between subsidiary and headquarters and the need for continuous change and adaption to remain relevant. Furthermore, this case study describes a successful process of invention and adoption. Design/methodology/approach – The paper draws on documentary evidence and a semistructured interview with Jill McDonald CEO and President of McDonald’s Northern Europe Division with responsibility for the UK, Sweden, Finland, Denmark, Norway and the Republic of Ireland. Management research rarely captures the views of the top executive, yet the top executives have a broad picture and are key strategic decision makers. Findings – The case study and interview offers a unique insight into factors contributing to McDonald’s unprecedented success (it has paid an increased dividend for the past 37 years). It also sheds light on its successful internationalization strategy. Originality/value – The case study draws on published material and augments this with an in-depth interview with the Chief Executive. Very few case studies offer insight into the thinking of a Chief Executive managing a subsidiary of a global organization. Its value lies in the lessons that managers and students of management can draw on the approach adopted by a highly successful global organization.