Uma conversa na escola: o diálogo e a mídia

The dialogue represents an essential condition for the complete realization of the Communication. In Paulo Freire we find a concept of dialogue which expresses itself, fundamentally, in two dimension: on one hand, in the confluence of subjectivities; on the other, in action. Dialogue would not be, therefore, a thinking for , but a thinking with . On the other hand, the media, here understood as synonym of technical media of information and expression is spread all over society as synonym of communication media. In this direction, this paper intends to check if the media allows the dialogue, in the heart of the Freirean concept of communication. We start from the premise that it is not possible to come to an answer if we continue to accept the theoretical approach which polarizes the process of communication between emitter and receptor. By using elements of the ethnomethodology such as the analysis of the conversation and the reflexivity, we dived in the school everyday life of educators and students of an elementary level public school in the city of Natal, capital of Rio Grande do Norte, in order to, through some experiences with the media, corroborate Paulo Freire's ideas, stating the mediation made by the world and seeking a bias for the use of the media to enable a more dialogic education

Medievalismos irmãos e (menos) estranhos? Para um reforço do diálogo entre as historiografias brasileira e portuguesa sobre Portugal medieval

Observação: artigo submetido em 14/01/2011 e aceito para publicação em 02/05/2011, mas publicado na edição referente ao tomo XLI de 2010

Educação para os media numa instituição de solidariedade social: diálogo entre gerações

(Excerto) O projeto sobre o qual pretendemos refletir neste artigo teve início em 2012, no decorrer do Ano Europeu do Envelhecimento Ativo e da Solidariedade entre Gerações. Nasceu de uma atenta análise da realidade social de um país, Portugal, entre os mais afetados por uma profunda crise financeira e socioeconómica e por destabilizantes mudanças sociodemográficas (INE, 2012; Caritas Europe, 2014). Estas ‘feridas sociais’, que foram alimentando a taxa nacional de desemprego, colocaram Portugal entre os dez países mais envelhecidos da Europa (atualmente o continente mais envelhecido), contribuindo ainda para o aumento constante do índice de risco de pobreza e exclusão social.

Reclame Aqui Cidades: inovações da mídia social para o exercício da cidadania

Dissertação apresentada ao Programa de Pós-Graduação em Comunicação da Universidade Municipal de São Caetano do Sul

Uso de cenários na internacionalização da pequena e média empresa brasileira

As pequenas e médias empresas lutam diariamente para sobreviver no mercado global. Batalhas são travadas em ambientes extremamente imprevisíveis como os mercados internacionais e também locais, quando competidores estrangeiros estabelecem-se localmente. Suas dificuldades são principalmente oriundas de uma situação que implica em limitações de recursos e capacidades, procedimentos administrativos falhos e falta de controle adequado. Entretanto, tendo em vista a importância das firmas em internacionalizarem-se, este estudo busca levantar, discutir e especular sobre o comportamento de variáveis pertinentes a este tipo de iniciativa. No mercado atual é praticamente impossível praticar isolamento econômico e comercial, visto que a tendência mundial demonstra fortes indícios de cooperação entre diferentes mercados. O bom entendimento da dinâmica mercadológica, do ambiente no qual a empresa está inserida e dos seus recursos tornaram-se uma questão de sobrevivência. Por isso este estudo tem o objetivo de levantar questões que sejam relevantes aos empreendedores destas firmas. A metodologia adotada para tal foi fazer em primeira instância uma revisão bibliográfica do estado da arte referente à internacionalização de pequenas e médias empresas. Realizado este embasamento teórico, o presente trabalho faz um detalhamento organizacional, ambiental e mercadológico de uma firma de médio porte e com vasta experiência internacional. O objetivo deste levantamento organizacional é de expor as variáveis mais relevantes a internacionalização desta firma, e então usá-las em um modelo de especulação sobre cenários futuros. São levantados três cenários, que coincidem com temas amplamente discutidos na indústria. O primeiro cenário, considerado o mais provável, discute o comportamento mais provável de ocorrer de variáveis ambientas motrizes do sistema. Posteriormente, o segundo cenário especula sobre o ambiente futuro no caso de uma redução do número de abate bovino, variável mercadológica importantíssima para a empresa. No terceiro cenário a discussão gira em torno da questão central para todas as empresas exportadoras do mundo, a variação cambial. Por fim o estudo chega à conclusão de que realizar uma previsão exata do comportamento futuro do ambiente e suas diversas variáveis é praticamente impossível. Entretanto cabe às empresas pelo menos tentar, pois só assim irão se desenvolver em relação a tópicos pertinentes à sua sobrevivência e estimular o diálogo entre aqueles que são responsáveis pela organização e seu complexo processo de internacionalização.

Os crimes de mídia no paradigma democrático constitucional

The criminal responsibility of the media is analyzed when the criteria for production of news and events involving public safety are produced without considering the technical, legal and ethical practice of journalism in the media factors. Freedom of speech, expression of thought, necessary for professional qualifications and constitutional limits, reaching criminal constitutional principles and the possibilities of criminal liability for offenses practiced in the media are present as key factors legal dialogue in this work. The judgment of the Supreme Court on the unconstitutionality of Law nº. 5.250/67 called Media Law caused a gap in the national legal system, forcing the use of the criminal code to address issues that involve crimes produced in media professional performance. The presumption of innocence is ignored by the professional media during a police investigation where the information published does not respect, including constitutional guarantees: the right to privacy, honor and image. The right to information and the duty to inform media are worked in its constitutional aspect, considering that the same information should be produced is guided by the quality and guiding principles of truth. The constitutional concept of media is presented as information with the appropriate language of the news media, produced and disseminated through the vehicles of mass media, whether in print or digital platform. The presented model of the legal right to information is outlined from a constitutional hermeneutics, increasing the production of news as a result of the occupation of journalist in different news platforms, guaranteeing the quality of this prolific law. Under the Freedom of professional activity of the journalist, the constitutional limits are addressed in line with the reality of (non) regulation of their profession, considering the constitutional abuses committed in the exercise of that activity linked to communication fences. Jusphilosophic field reaches the limits of the duty of truth in journalism as a tool for spreading news, respect the audience and compatibility with the constitutional state. Using the conceptual and doctrinal aspects, this criminal offense is parsed from the journalistic practice and the publication of news involving public safety, with the hypothetical field consummation of that crime through the eventual intention. As a form of judgment against these crimes produced in honor media presents the court of the jury as a legitimate form of democratic decision

A argumentação como elemento discursivo na mídia digital: um estudo sobre o blog fatos e dados

This thesis studies the use of argumentation as a discursive element in digital media, particularly blogs. We analyzed the Blog "Fatos e Dados" [Facts and Data], created by Petrobras in the context of allegations of corruption that culminated in the installation of a Parliamentary Commission of Inquiry to investigate the company within the Congress. We intend to understand the influence that the discursive elements triggered by argumentation exercise in blogs and about themes scheduling. To this end, we work with notions of argumentation in dialogue with questions of language and discourse from the work of Charaudeau (2006), Citelli (2007), Perelman & Olbrechts-Tyteca (2005), Foucault (2007, 2008a), Bakhtin (2006) and Breton (2003). We also observe our subject from the perspective of social representations, where we seek to clarify concepts such as public image and the use of representations as argumentative elements, considering the work of Moscovici (2007). We also consider reflections about hypertext and the context of cyberculture, with authors such as Levy (1993, 1999, 2003), Castells (2003) and Chartier (1999 and 2002), and issues of discourse analysis, especially in Orlandi (1988, 1989, 1996 and 2001), as well as Foucault (2008b). We analyzed 118 posts published in the first 30 days of existence of the blog "Fatos e Dados" (between 2 June and 1 July 2009), and analyzed in detail the top ten. A corporate blog aims to defend the points of view and public image of the organization, and, therefore, uses elements of social representations to build their arguments. It goes beyond the blog, as the main news criteria, including the posts we reviewed, the credibility of Petrobras as the source of information. In the posts analyzed, the news values of innovation and relevance also arise. The controversy between the Blog and the press resulted from an inadequacy and lack of preparation of media to deal with a corporate blog that was able to explore the characteristics of liberation of the emission pole in cyberculture. The Blog is a discursive manifestation in a concrete historical situation, whose understanding and attribution of meaning takes place from the social relations between subjects that, most of the time, place themselves in discursive and ideological dispute between each other - this dispute also affects the movements of reading and reading production. We conclude that intersubjective relationships that occur in blogs change, in the form of argumentative techniques used, the notions of news criteria, interfering with scheduling of news and organization of information in digital media outlets. It is also clear the influence that the discursive elements triggered by argumentation exercise in digital media, trying to resize and reframe frames of reality conveyed by it in relation to the subject-readers. Blogs have become part of the scenario information with the emergence of the Internet and are able to interfere in a more effective way to organize the scheduling of media from the conscious utilization of argumentative elements in their posts

O futuro do presente: a mídia audiovisual e a sociedade contemporânea na ficção científica do cinema de animação

This research presents a study that seeks to analyze the images of the future in science fiction movies, specifically those made through animation techniques, exploring particularly the representation of audiovisual communication medias in its dialogue with the approached societies in the movies chosen to be analyzed. The proposed discussion seeks approximations in order to answer to the question that initiated this research: how are we thinking the future nowadays? It also seeks to, according to Morin (1997), comprehend aspects of the contemporary society by using the cinema, and at the same time, to understand the cinema, aided by a social analysis

Mídia e produção de sentido: a reconfiguração da indústria da música e as estratégias discursivas da associação cultural DoSol

This dissertation aims to analyse discursive strategies from Dosol in order to understand the present elements to keep its audience and the marketing activities. Based on French line of discourse analysis We look into the articles posted on its website at http://www.dosol.com.br within 2010 and We foment dialogues among music, media and communications researchers. Participant observation is slightly used on the critical perception and views of researched object to confront situations and step up, with theorists, the major part of closing remarks. The obtained results indicate a website speech paved on afirmative policies and social capital, trying to keep/seduce its audience with the efect of the intended credibility meaning. The economic factor wanders the speech so often that the speaker assumes a entrepreneur/cultural producer. As a niche market, Dosol assumes a main role in music industry for releasing the regional and local cultural production. On the other hand, it is noticeable that its sustainability and media visibility, as it is seen today, depends on the laws tor promote Culture, what denotes a lack of a regional cultural policies to medium and long term at Rio Grande do Norte

Apontamentos para uma política educacional sobre mídia na escola brasileira

Este artigo aborda características de três campos responsáveis pelo perfil do trabalho pedagógico escolar com a mídia: os meios de comunicação, as instituições acadêmicas e a própria escola. Procura-se, então, destacar as dificuldades para a consolidação desses campos no cenário escolar. O texto, enfim, ressalta a necessidade de politização da escola a partir do trabalho com a mídia, para melhorar as condições de diálogo entre a escola e os agentes externos.

Alma do espetáculo ou público pagante?: uma análise culturológica sobre as representações do torcedor de futebol na mídia esportiva impressa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

(Re)significações da mulher política na mídia: memória, corpo, territorialidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mídia e juricização do cotidiano: por uma arquegenealogia dos crimes passionais na imprensa brasileira do século XX

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Artemidia independente: Vidas Imperfeitas, o quadrinho em um diálogo entre linguagem e suporte

The term “independent media art” expresses an artistic-scientific process performed in the Art- Science Communication interface presented as Final Paper in Visual Arts baccalaureate modality. The first part consists in gather, in artisticscientific research, an overview of the production of independent comics, mainly in Brazil, as well as some of the manifestations that were derived from it. The identification is made from bibliographical and iconographical survey, both printed and virtual materials. The second part discusses the production of a comic of my own - Imperfect Lives - published independently. This work is inserted in the line of research “Artistic Processes and Procedures” of the Department of Fine Arts of the Art Institute of UNESP and describes: Creative process, production, dissemination and influences. The third and final section brings together the work done by me during the four-year course, whose theme has some relation with comics. Experiments are in various media, using one or another characteristic intrinsic to them. The monography includes as an appendix a copy of each issue of the fanzine Imperfect Lives. The methodology used was Freinetiana Educational Cybernetics, developed in the research group “Art media and Videoclip”, whose leading advisor is the one from this Final Paper. The result and discussion of the artistic research and scientific monography were reported in the following versions: PDF File repository for dissemination in the virtual library of the Institute of Arts. Hardcover version for physical collection in the Library of the Institute of Arts. Paper version for the committee. Template version appropriate for submission to International Scientific Congress in the area of Arts