If Kate voted conservative would you? The role of celebrity endorsements in political party advertising

Purpose – This research has been conducted with the aim of determining if celebrity endorsers in political party advertising have a significant impact on UK voter intentions. The use of celebrity endorsements is commonplace in the USA, but little is known about its effects in the UK. This research also aims to incorporate the use of celebrity endorsements in political party advertising with the political salience construct. Political salience represents how prominent politics and political issues are in the minds of the eligible voter. Design/methodology/approach – A 2 (endorser: celebrity; non-celebrity) £ 2 (political salience: high; low) between-subjects factorial design experiment was used. The results show that celebrity endorsements do play a significant role in attitudes towards the political advert, attitudes towards the endorser and voter intention. However, this effect is significantly moderated by political salience. Findings – The results show that low political salience respondents were significantly more likely to vote for the political party when a celebrity endorser is used. However, the inverse effect is found for high political salience respondents. Practical implications – The results offer significant insights into the effect that celebrity endorsers could have in future elections and the importance that political salience plays in the effectiveness of celebrity endorsement. If political parties are to target those citizens that do not actively engage with politics then the use of celebrity endorsements would make a significant impact, given the results of this research. Originality/value – This research would be of particular interest to political party campaigners as well as academics studying the effects of advertising and identity salience.

Library and information science education 2.0 : guiding principles and models of best practice : interview with Kate Davis.

In 2005, Stephen Abram, vice president of Innovation at SirsiDynix, challenged library and information science (LIS) professionals to start becoming “librarian 2.0.” In the last few years, discussion and debate about the “core competencies” needed by librarian 2.0 have appeared in the “biblioblogosphere” (blogs written by LIS professionals). However, beyond these informal blog discussions few systematic and empirically based studies have taken place. A project funded by the Australian Learning and Teaching Council fills this gap. The project identifies the key skills, knowledge, and attributes required by “librarian 2.0.” Eighty-one members of the Australian LIS profession participated in a series of focus groups. Eight themes emerged as being critical to “librarian 2.0”: technology, communication, teamwork, user focus, business savvy, evidence based practice, learning and education, and personal traits. Guided by these findings interviews with 36 LIS educators explored the current approaches used within contemporary LIS education to prepare graduates to become “librarian 2.0”. This video presents an example of ‘great practice’ in current LIS education as it strives to foster web 2.0 professionals.

Catherine or Kate, the royal name dilemma : humour and performance in collaborative art practice

The traditional model of visual arts practice is one that privileges highly individuated reflection and research on studio based, predominately material outcomes. This archetypal approach to thinking about cultural production tends to overlook all of the conceptual and contextual collaborations that take place, both informally and formally in the process of making artworks. The aim of this practice-led research project is to creatively and critically explore the potential for actively engaging in a collaborative process for making artworks. It will focus on this approach to research and making through performance and video based works made in conjunction with Kate Woodcroft. Through doing this it aims to explore the possibilities for thinking and working beyond singular, materially based practices and develop new understandings for this as a model for generating new and unexpected creative outcomes. Key departure points for this discussion include; tertiary performance, conceptual art, and humour.

Catherine or Kate : the tertiary spaces of collaboration, performance and humour in contemporary art

The traditional model of visual arts practice is one that privileges highly individuated and predominantly material investigations and outcomes. This approach overlooks and devalues the formal and informal dialogues and collaborations that take place in the process of making art. This Masters research project considers how the experience of working in collaboration can generate a new model for thinking about practice-led methodologies in visual arts. It aims to do this by mapping out and elaborating on the processes and approaches to making that fellow Masters student Catherine Sagin and I have come to use in our alliance as ‘Fiona Mail’, ‘Catherine Sagin’ and ‘Catherine or Kate’ respectively. The fluidity of our collaborative moniker is one example of the way this project creatively explores and re-assesses the implications of collaboration. Drawing upon the contextual frames of conceptual art, performance art, and comedy this research looks at the significance of and possibilities for working as a collaborative duo.

Hedwig Elly Landsberger and Kate with two unidentified men on sleds in the snow; Berlin.

Digital Image

What's in a name - Catherine or Kate?

This paper discusses the art practice of Australian artists Catherine Sagin and Kate Woodcroft, who have been working collaboratively under various monikers since 2008. The duo define their artworks in terms of winning and losing, and play out the division of labour in an artistic practice that employs video, performance, photography and sculpture. Catherine or Kate utilise combative and comparative processes, which challenge notions of artistic collaboration and highlight the inherent tensions and competitive nature of working together.

Lehiaketa motor baten kate bidezko transmisioaren diseinua

[EU]Lan honen helburu nagusia, bi denborako lehiaketa motor baten kate bidezko transmisioaren diseinua egitea da, hau da, pinoi-kate-koroa multzoaren diseinua. Horretarako pinoia eta koroaren dimentsionaketa egingo da eta aplikazio honetarako kate mota egokiena aukeratuko da. Diseinua egin aurretik, metodologia desberdinak aztertuko dira eta eskuragarri dauden datuen arabera metodologia egokiena aukeratuko da. Lanaren garapenerako Motostudent lehiaketatik hartutako datu errealak erabiliko dira. Gainera, pieza desberdinen CAD eredua egingo da PTC Creo programa erabiliz.

Pseudomona sp-ren bidez kate ertaineko gantz azidoen esterasa ekoizteko bio-erreaktore baten operazio baldintzen eta zinetikaren azterketa

[EUS] Proiektu honen helburua esterasaren lorpena aztertzeaz gain, lorpenerako erabilitako Pseudomona putida mikroorganismoaren hartzidura aztertzea da, ondoren mikroorganismo horri dagokion parametro zinetikoak lortzeko eta erreaktore baten diseinua egin ahal izateko. Horrekin batera, hartziduran eragin dezaketen faktoreak aztertuko dira (tenperatura, aparra, aireztapena, pH …) kontrol eta monitoriazioan kontutan izateko. Horrez guztiaz gain eta prozesua erreaktorean aztertzeaz gain, matrazeetan ere aztertu da, ondoren bi sistemetako hazkuntzak konparatzeko eta aztertzeko helburuarekin. Hartzidura prozesuaren ostean, esterasa proteina lorpena mintzen bidezko prozesuetan oinarrituko da. Proiektu honetan mintzak duten eraginkortasuna kalkulatuko da, baita lortutako emaitzen inguruko hausnarketa bat egin ere.