As cartas de Chico Xavier: uma análise semiótica

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Práticas didáticas: um estudo sobre os manuais brasileiros de semiótica greimasiana

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

De Propp a Ricoeur: origens e impasses da semiótica narrativa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

A construção do ator mulher contemporânea em publicidades de Você S/A

In this article, we aim at analysing, from the perspective of greimasian semiotic theory, how the actor contemporary woman is built in three advertisements published in the magazine VOCÊ S/A in editions of years 2001, 2004 and 2011. Although we have chosen to organize the analysis in that order, the issue of time is not the focus of our work. Our focus in this work will be on the thematic roles of wife, mother, housewife, professional and “woman”, played by the actor who, entering in conjunction with the advertised objects, can be a fulfilled wife/mother and a successful professional or, even, can be “more woman”.

Semiotics, Presence and the Sublime in the Work of Alvin Lucier

Alvin Lucier, in his uncompromising exploration into the artistic potential of acoustic phenomena, has developed a body of work that remains highly original and hugely influential across many disciplines. His seminal works such as I am sitting in a room and Music for Solo Performer foreshadowed ways of approaching sound that are in common use among electro-acoustic composers, installation artists, as well as in commercial products. Lucier, despite his far reaching influence, is and has always been a composer, and his explorations of acoustics have been singularly focused on the development of a rich body of music. In this article, I investigate Lucier’s unique approach and attitude towards acoustics and aspire to enumerate important aesthetic developments he has made in creating music through the exploration of acoustic phenomena. In particular, this article seeks to investigate the role of semiotics in Lucier’s work, commenting on the pre-linguistic nature of Lucier’s approach to acoustic phenomenon. Here as well, an exploration of Lucier’s musical materials takes place, focusing on his instrumental compositions, specifically Diamonds for One, Two or Three Orchestras, where instruments are used as catalysts to generate in real-time acoustic phenomenon which interact to produce a rich yet intimate world of sound. Finally, Lucier’s approach to semiotics and real-time generation of music is viewed through a sublime aesthetic provoking questions regarding issues of presence and the now.

Notes on Peirce's semiotics and epistemology. 'Notas sobre la semiótica y la epistemología de Peirce'.

Resumen tomado de la publicación

Tourism representation and semiotics : directions for future research

O objectivo desta breve nota de pesquisa é dar a conhecer ao leitor um método de pesquisa científica em turismo relativamente pouco utilizado mas com um grande potencial - a análise semiótoca, ou análise semiótica de conteúdo. Conquanto existam alguns estudos em que a análise semiótica é utilizada como método de pesquisa científica, nomeadamente na área da representação turística, o seu potencial permanece relativamente pouco explorado. Esta nota de pesquisa sumariza a literatura relevante nesta área, sublinha a sua importância, e apresenta uma série de possíveis avenidas de pesquisas futuras. Implicações práticas e académicas desta linha de inquérito são discutidas no final do artigo.