A relação entre orientação para o mercado, orientação para a aprendizagem e inovação : o caso dos cursos de graduação em administração filiados à ANGRAD

O propósito central desta dissertação é verificar a relação existente entre orientação para o mercado, orientação para a aprendizagem e inovação. Embora exista na literatura de marketing um conjunto de trabalhos investigando os temas individual e associadamente, a bibliografia consultada revelou um único estudo envolvendo os três temas simultaneamente. No intuito de contribuir para a ampliação destas investigações, foi desenvolvida uma pesquisa, de caráter descritivo, junto aos cursos de graduação em Administração filiados a Associação Nacional dos Cursos de Graduação em Administração. A coleta de dados resultou em uma amostra de 123 cursos. Os resultados indicaram um grau moderado de orientação para o mercado, um grau entre moderado e forte de orientação para a aprendizagem, e um grau de inovação entre moderado e forte. Adicionalmente, observou-se uma relação mais forte entre orientação para o mercado e inovação do que entre orientação para a aprendizagem e inovação. Ao final da dissertação são discutidos os resultados da pesquisa empírica, identificadas as limitações do estudo e apresentadas sugestões para pesquisas futuras.

O poético alinhave de Murilo Mendes: o poeta, a musa e a metapoesia em As Metamorfoses

Lying under the contribution of a display of characteristics with multiple meanings (Catholicism, Surrealism, unite of contraries, and the dialogue with other types of art), Murilo Mendes focalizes some subjects that are made to become appealing in his works. Some of these subjects appear in his 1945’s poetry book, As metamorfoses, the object of analysis in this present work: the poet’s figure, insert in the historical view of the World War II and by the poet devastated; the muse’s figure, carrier of the sacred and the profane, whose body represents a repository of descriptions with surrealistic meanings, that is shown indistinctly as the poetry itself; and, concluding, the poetry (or the metapoetry) expressed in this context (historical and literary). Therefore, we intend to search, based in the analysis of poems, how each of this instances are configured inside the poetic universe of Murilo Mendes, with the intention of enlighten the constitution of the sewing made of them by the poet from Juiz de Fora; instances that are very precious when we deal with the poetry that gives to his writings the patent feature of modernity.

O poeta popular Leandro Gomes de Barros e a sátira ao discurso burguês-militarista no contexto da Primeira República

Among the popular poets from the northeastern backlands who criticized the governmental measures of the republican government, the figure of Leandro Gomes de Barros has highlighted. His satire extends to the representatives of the government in the context of the First Republic, striking politicians, bachelors, priests, colonels and oligarchs. We show here the biographical traces of the poet and a stretch from my Doctoral Thesis in which Leandro satirizes the bourgeois-militarist speech from Olavo Bilac.

A intertextualidade em Miss Dollar de Machado de Assis

Cet article a le but de réaliser une analyse du conte «Miss Dollar», de Machado de Assis, en prenant comme base théorique l’intertextualité, car on verra, le conte est plein de dialogues avec d’autres textes, mais ici nous essayerons d’expliquer les marques françaises dans ce texte et les processus d’absorbation et de transformation créative des sources.

A nação diáspórica japonesa em Brazi-Maru, de Karen Tei Yamashita

From a reading of the novel Brazil-Maru by Karen Tei Yamashita, this article focuses mainly on discussing about Japanese colonies’formation in Brazil, as well as the reasons that stimulated Japanese immigrants to invest their efforts in the process of this new undertaking. Some peculiarities between nucleous in the countryside of the state of São Paulo and Esperança’s community formation of this novel will be discussed and compared in the present work. The theoretical supports about the concept of Nation by Ernest Renan and the concept of Imagined Communities by Benedict Anderson compose the theoretical basis for understanding the constitution of Japanese diasporic nation in Brazil.

Estudos sobre o Brasil Colonial: arquivos e fontes

The information technology and the increasing interest in the American Latin studies, especially about Brazil, are the objective of these reflections. In the research about the colonial period in Brazil, a group of works, systematized and divulged by electronic means, beyond the usual sources – Portuguese, Italian and Brazilian Universities and Institutes – are from Europe and North America, and its access is facilitated by the worldwide network. Platforms and collections such as Europeana and others less known constitute important sources to the studies of this field. We will comment here some fundamentals to contribute to the subject sources of colonial Brazil.

Entre a matriz portuguesa e a literatura nacional: a concepção de texto literário para João Ribeiro

This paper aims at rescuing some critical appraisals found in the high school anthology Autores Contemporâneos (1931), by the critic, philologist and writer João Ribeiro, one of the main Brazilian intellectual representatives of the first decades of the twentieth century. João Ribeiro, along with Coelho Neto and, Laudelino Freire, among others, took part in of the panel which compiled, in 1921, the Dicionário da Academia Brasileira de Letras. Therefore, we find the analytical process João Ribeiro, their theoretical observations, concepts and dilemmas which are appointed by him in literary history and criticism of the early twentieth century.

Os estudos clássicos no Brasil colonial: uma breve proposta para a reintrodução de um assunto

This paper wishes to reintroduce, in a brief manner, a subject which has been neglected in the recent past: the history of Classical Studies in colonial Brazil. As an introduction to this complex issue, it aims at a historical review of the ideal of humanitas in the Academias of the eighteenth century. The presence of this ideal in the Academias is seen as a result of the classical education of the Brazilian people, a process which begins with the arrival of Jesuit missionaries in 1549 and 1553. In our discussion, we shall use the ideas of Dante Tringali (1994), Fernando de Azevedo (1958), Antônio Cândido (1977), José Aderaldo Castello (1969), among others.

Memorial do fim: as várias faces de Machado de Assis

Este artículo se centra en el análisis de la novela Memorial do fim: a morte de Machado de Assis (1991), de Haroldo Maranhão. Basándose en las formulaciones teóricas de Linda Hutcheon en su Poética del postmodernismo (1991), analizamos la reelaboración paródica de la biografía de Machado de Assis presente en la novela. Esta práctica paródica, que se caracteriza por su dualidad contradictoria de la continuidad y la transgresión, es la principal característica de la narrativa posmoderna en esta novela de Haroldo Maranhão.

Desdobramentos do exílio em Romance com argentinos (1990), de Luisa Valenzuela

En Novela negra con argentinos, publicada en 1990, la escritora Luisa Valenzuela se propone a discutir la sociedad moderna en un cruce apropiado entre género y personajes. Al representar la ciudad de Nueva York, bajo sus aspectos más degradantes e inhumanos con reverberaciones de la política argentina, Valenzuela da vida a un relato construido a partir del diálogo entre el discurso ficcional y histórico, de los desdoblamientos de la experiencia del exilio y la identidad contemporánea argentina.

A importância da Química Analítica Qualitativa nos cursos de Química das instituições de ensino superior brasileiras

The results of a survey of institutions offering undergraduate studies, with the objective of evaluating the importance of Qualitative Analytical Chemistry for Chemistry courses in Brazil, are presented and discussed. Judging by the data, the content of the course of Qualitative Analytical Chemistry is considered by the Brazilian institutions offering undergraduate studies to be a body of knowledge essential for the formation of the chemist. This aspect is deemed valid for both baccalaureate and teaching license studies.

A ginastica nos cursos de licenciatura em educação fisica do Estado do Parana

Universidade Estadual de Campinas. Faculdade de Educação Física

O ensino das disciplinas esportivas coletivas nos cursos de Licenciatura em Goias : um estudo descritivo

Universidade Estadual de Campinas . Faculdade de Educação Física