A Transposição Didádica dos Gêneros do domínio do discursivo publicitários nos livros didáticos

Advertising text has been a subject of many investigations, because of its multimodal universe. Embodied by a linguistic and discursive materiality laying on scene persuasion, argumentation and power imagery of multissemiotics elements, the advertising text acts as an instrument of power, creating and destroying, promising and denying (CARVALHO, 2007). Advertising not only invites us to act for it, but directs us to look at it. It was under this moving look - of charm and interrogations - that discussions raised in this research were born. Investigations are directed to the school environment, in special, for the discursive advertising domain in Portuguese Language Textbook. It is from this environment that was born our research whose main objective is to analyze how does the didactic transposition of textual genres, described by Marcuschi (2008) as belonging to the "advertising" discourse domain (focusing on advertising genre) in didactic books teaching Portuguese Language before and after the advent of the PCN. Textbooks taken as reference for the study are historically situated in the 90s of the twentieth century and 10 century. Such books refer to elected 7th and 8th grades, currently corresponding to the 8th and 9th grades of elementary school. The choice is justified by the fact that in these Textbook teaching series the presence of advertising domain is recurrent and "didactized". In addition, we are also concerned in analyzing books that circulated around us and our regional reality. Hence, we elected books that were used by two public high schools: Municipal School Clementina Ana da Conceição in Jaçanã city in the Rio Grande do Norte state, State School for Elementary and High school Carlota Barreira in Areia city, Paraíba state. In our research the following categories of analysis were highlighted: (1) presence of advertising in DB, (2) fluctuation terminology: concepts and classifications; (3) The complexity of concepts facilitation, (4) what they propagate, and from which nature are the explored advertisements. From our analysis, we observe how the treatment of textual "advertising" genres have been inserted into Textbooks, and how occurs, in general, their didactic transposition. Focusing on the issue of fluctuating terminology, we noted the difficulty in drawing boundaries between the genres of advertising domain in the Textbooks. However, this also would result in the complexity - in the field of scientific knowledge - of delimiting genres of the same domain. To accomplish our studies, it was required a thorough and systematic dialogue with theories regarding the concept of "Didactic Transposition", due to the theoretical Chevallard Yves (1991), research on the textual genres - Bezerra (2005), Marcuschi (2008), Bazerman (2005), Swales (2004), among others - and studies involving the field of "Advertising" - Sandmann (2002), Carvalho (2007) and others

Um olhar sobre a propaganda no livro didático em aulas de Língua Portuguesa no ensino médio

Pós-graduação em Educação - IBRC

Transposição didática da interação do laser com sistmas biológicos no ensino médio: uma proposta de guia didático para professores

In this dissertation was elaborated an interdisciplinary didactic sequence for the development of Physical concepts involved in the interaction of laser radiation with biological matter in order to make a relation between Physics and other fields of knowledge aiming to enlarge the contextualization of scientific knowledge. The objective was to develop an educational product which theme is “Laser’s Interaction with Biological Tissues”. In this work, basic physical concepts related to laser radiation were presented, its interaction with matter and applicability in the student's daily life, with emphasis on Public Health. The inclusion of the subject in schools was effected through didactic transposition as theoretical foundation and the three pedagogical moments as teaching support. The development of the project involved discussions of scientific knowledge applied in society’s daily life. In the product's design the didactic sequence was projected and the use of varied teaching resources has been proposed, such as videos, texts, experiments, simulators and de Software “Tracker”. The construction of paradidactic material was performed considering different stages of equal importance for a teacher's reflection process. The work prioritizes the alternative conceptions of student, transforming him in a direct agent of the construction of knowledge and this aspect is based on the profile of the Student's Material. Another important point is the evaluation's proposal, this was systematized to be done class after class through building texts, essay questions, presentation of papers, among others activities. The didactic sequence guides the introduction of relevant topics of the students and society’s daily life, the ideas are not closed and in many times the teacher make changes which deem relevant to the teaching for better development of their practice.

Referenciação anafórica :as anáforas não-correfereciais no livro didático da língua portuguesa

On recent years, it has been observed an increasing interest on referentiation processes, which involves an important field of Text Linguistics and Discourse Analysis studies. The existence of a significant number of international and national publications which focus on this perspective corroborate this finding. Given the textbook importance as a teaching instrument, and the relevance of the referentiation processes to text production and comprehension, we realize that the study of these two topics articulation is taken as a relevant research theme, with consequences to the improvement of Portuguese Language teaching. Taking this into consideration, we intend to analyze the non-coreference anaphors in texts of Portuguese Language textbooks from fifth to eighth grades, adopted in many schools of Pau dos Ferros RN, considering the frequency, genre, kind of anaphor and manifestation form. This study is classified as a documental and qualitative research. We have found out that the indirect anaphor was used in more than a half of the corpus. We have found out, as well, that the literary and press genres do not favor the use of labeling and metadiscursive anaphors. On the other hand, concerning the indirect anaphor, it is clear its abundant use in the literary genre. In what concerns the manifestation forms, we have verified that on labeling and metadiscursive anaphors it is significant the predominance of demonstrative pronouns working as determiners. On the indirect anaphor, we have verified that most of the occurrences do not present a determiner, and for the ones which present it, the majority occurs under the form of definite and indefinite articles. We believe that this work can contribute to the activities which involve questions related to text production and comprehension, since the referentiation processes are intimately related to them

A tirinha cômica em questão: atividades de leitura no livro didático de língua portuguesa

You can see nowadays a more constant questioning about the validity and effectiveness of the practices of teaching reading currently introduced in elementary school. The intelligibilities generated from many voices, and built on the border between many consciences, it can contribute to understand and to some extent, alleviate skewed or outdated understandings about the teaching of reading and its goals in the school environment. By understanding the dynamics of these practices, which always need to be modified because of new social demands, we recognize the validity of working with the prospect of reading in its historical, social and dialogic dimension (Bakhtin, 1981, 2003). The Portuguese language textbook (LDP), in turn, being one of the fundamental bases of reading in school, makes a justified and necessary active production of knowledge about the theoretical and methodological conceptions that underlie the work with reading and on how that work is effectively routed. Our aim in this essay is precisely analyze reading activities in four Portuguese textbooks (Teacher s Manuals) for the 6th grade of elementary school, focusing on the proposed activities from a specific discursive genre, in this case, the comic strip. Through this research, we retrieve and list the goals that guide the development of reading activities in the LDP, and then verify a compliance or not of these objectives in directing the activities. Finally, we describe how the reading practices that involve the strip in the textbook can legitimize or reject the reading as an area of construction and circulation of meanings between socio-historically located subjects. We take account of studies on the nature and constitution of language (BAKHTIN, 1981, 2003, 2010; BAKHTIN/ VOLOSHINOV, 2006; SOUZA, 2002; GERALDI, 1996, 1997, 1999, 2006; ROJO, 2008a, 2008b, among others), as well especific studies about the activities in Portuguese textbooks (MARCUSCHI, 2010; BELMIRO, 2006; MENDONÇA, 2006, among others)

Pedagogia do esporte: livro didático aplicado aos jogos esportivos coletivos

The study deals with the pedagogical possibilities of text books as a resource for Physical Education (PE) classes based on sports, specifically team sports. It started from a bibliographical review on the cited terms and after that we advanced our studies in order to propose a didactic text book on Team Sports for PE classes considering two benchmarks: one technical-tactic and the other social-educational. In order to do so, we used methods from linguistics, and the development of a Didactic Sequence allowed the selection and distribution of the contents to be presented in the book in an orderly and judicious way. The focus in Team Sports is justified by its social-cultural insertion and by the need to transform recent studies into new pedagogical procedures for practicing them. The didactic text book, as well as the adequate preparation of the professionals who will use it, is pointed out as facilitator in the process of teaching, experiencing and learning team sports.

O livro didático na educação científica C/T/S/A voltada para o exercício da cidadania

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O livro didático e o ensino de História em uma escola pública situada no interior paulista

Pós-graduação em Docência para a Educação Básica - FC

História para "ver" e entender o passado: cinema e livro didático no espaço escolar (2000-2008)

This study aims to diagnose and analyze the use of film in school space, more precisely, in the teaching of history, from the theoretical perspective of the German historian Jörn Rüsen and thus try to observe together with the assumptions of the Didactics of History elements such as public uses that are made for cinema history. In this sense, research propositions movies found in textbooks of history, paths to offer insights about the impacts caused by learning the historical film narrative, this being a learning also occurs in everyday life of students and not just in school space. For both, the textbooks present in Memorial do Programa Nacional do Livro Didático (PNLD), approved in the following editions PNLD/2005 and PNLD/2008 were used. To perform this diagnostic use, in addition to books, the Call Notices and Guides Textbook PNLD as a way to understand how to perform the theoretical and methodological discussions and recommendations about the potential of cinematic narrative for history lessons and these possible approaches to the theory of history.

Das prescrições às práticas de pesquisa/formação compartilhadas : o lugar do livro didático na educação física

Investiga o livro didático na Educação Física tendo como fonte a produção acadêmica publicada em periódicos, a forma e conteúdo de sete propostas didáticopedagógicas e a análise de proposta construída pelo Proteoria, que tem como eixo central as práticas pedagógicas de professores. Caracteriza-se como uma pesquisa plurimetodológica, utilizando-se de estudo bibliográfico, documental e da (auto)biografia. Na pesquisa bibliográfica, mapeia e analisa textos que abordam propostas didático-pedagógicas para o ensino da Educação Física e aponta aumento de interesse sobre o tema, sobretudo a partir da década de 2000, publicações que têm sido produzidas na relação de parceria entre consultores das universidades e professores das instituições escolares, valorizando a participação dos docentes. Na pesquisa documental, analisa sete propostas didáticopedagógicas com o objetivo de investigar, nas suas formas, os dispositivos de leitura elaborados para projetar as práticas pedagógicas, e, no conteúdo, as representações sobre identidade da Educação Física como componente curricular. Conclui que essas propostas são produto da parceria entre universidade e instituições escolares, dialogando com os professores das redes de ensino. Suas formas e conteúdo indicam relação com as atuais políticas nacionais de reconfiguração da educação básica pelos princípios da integralização, interdisciplinaridade em áreas de conhecimento, especialmente no ensino médio. Na pesquisa (auto)biográfica, ao investigar o livro didático produzido pelos professores de Educação Física das redes de ensino da Grande Vitória-ES em parceria com docentes e alunos da Universidade Federal do Espírito Santo, observa coerências entre o propósito do projeto, como o protagonismo e autoria do professor, a produção de conhecimento a partir das experiências e o livro didático como caixa de utensílios. Discute, ainda, a necessidade de se aprofundar a progressão e complexidade dos conteúdos, o diálogo entre diferentes conhecimentos escolares e a valorização do protagonismo dos alunos na produção de livros didáticos.

Livro didático de história: questões de escolha

Neste trabalho focalizamos os processos de escolha do livro didático de História da 8ª série do Ensino Fundamental em duas escolas públicas estaduais de João Pessoa/PB. Esta temática é importante porque consideramos o livro didático como um instrumento pedagógico poderoso, que tanto pode ser positivo quanto negativo, a depender de sua escolha. No Brasil, as políticas públicas educacionais desenvolvem a distribuição gratuita do livro didático do Ensino Fundamental e do Ensino Médio em todas as escolas públicas, o que é um grande avanço no contexto neoliberal globalizado. O MEC faz uma primeira seleção dos livros das editoras, e os professores escolhem os manuais entre as opções pré-indicadas no Guia do PNLD - Programa Nacional do Livro Didático. Nosso interesse foi o de desvendar os caminhos e problemas da escolha do livro didático em duas escolas públicas, pois, por mais que seja padronizado em nível nacional, cada escola tem suas problemáticas de aprendizagem, o que pode gerar diferentes critérios e modos de seleção do manual que necessita. O principal objetivo desta pesquisa é o de analisar as principais questões do processo de escolha do livro didático de História do Ensino da 8ª série do Ensino Fundamental em duas escolas públicas estaduais de João Pessoa/PB. Descobrimos que os docentes têm muitas opções para escolha do livro didático, mas, não têm poder de decisão neste processo, pois, muitos livros que são escolhidos não são os mesmos que são distribuídos pelo MEC. Por outro lado, as indústrias editoriais que produzem os livros didáticos exercem ampla pressão sobre os professores, no sentido de convencê-los de escolherem seus livros-mercadorias, que nem sempre estão voltados para a aprendizagem reflexiva, crítica e cidadã dos alunos. Os autores que inspiraram este trabalho foram Bittencourt (1993), Lucien Febvre (1989), Burke (1992), Santos (2002), Fonseca (2004), Cabrini (1994), entre outros.