900 resultados para Forms of communication


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Includes bibliography

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This article suggests the systems theoretical distinction of form/medium as a useful tool for distinguishing social phenomena that might look as if they stem from the same process. This is shown to be the case for the tattoo and tattooing. The tattoo is conceived as a medium of communication through which different forms of communication emerge. Tattooing is one of these forms of communication that shapes the medium in a particular way. The current article sheds a special light on its intricate, communicational constellation, for which the concept of parallax is suggested. Law, medicine and cosmetics as other forms of communication use the medium of tattoo in their own way as well. The form/medium distinction allows us to grasp these different forms of communication, while it shows that they share the tattoo as medium. The article’s ultimate goal is to illustrate that the tattoo figures as a multifaceted medium of communication.

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Tarkastelen tutkimuksessani amerikkalaisen John Ashberyn (1927–) runoudessa lmenevää moniäänisyyttä. Runoutta pidetään yleensä yksiäänisenä puheena, kun taas omaanin ajatellaan erityisesti Mihail Bahtinin vaikutuksesta olevan luonnostaan oniääninen kirjallisuudenlaji. Ashberyn postmoderni runous haastaa tämän äsityksen. Ashbery tunnetaan vakiintuneita runouskäsityksiä vastaan kirjoittavana avantgarde-runoilijana. Pääasiallisina tutkimuskohteinani ovat Ashberyn pitkä runoelma nimeltä ”Litany” (1979) sekä lyhyiden runojen valikoima Your Name Here (2000). Vertailukohtana tarkastelen Ashberyn yhdessä James Schuylerin kanssa kirjoittamaa romaania A Nest of Ninnies (1969). Teoreettisena pohjana on käytetty Ashberyä käsittelevän muun tutkimuksen lisäksi muun muassa jälkistrukturalistisiin teorioihin liittyviä ajatuksia pronominien vaikutuksesta siihen miten lukija muodostaa käsityksen subjektiivisesta läsnäolosta runossa. Ashbery käyttää persoonapronomineja ilman selkeitä viittaussuhteita. Viittaussuhteiden hämärtymisen ja fragmentaarisuuden vuoksi Ashberyn runoja pidetään usein vaikeina, eikä niistä ole helppo löytää yhtä selkeää aihetta. Hajanaisuus on kuitenkin motivoitua, koska juuri se mahdollistaa moniäänisyyden ja avoimen tekstin, joka voi sisältää monia merkityksiä. Kun runossa ei ole yhden puhujan hallitsevaa ääntä, lukijan rooli merkitysten muodostajana nousee keskeiseksi. ”Litany” on selkeästi metatekstuaalinen runo, jossa fiktiivinen taso sekoittuu runouden, taiteen ja kritiikin mahdollisuuksien pohdintaan. Runo hahmottelee uudenlaista, moniäänistä teorian ja runouden rajoja purkavaa kommunikaation muotoa. Toisen persoonan pronominien voidaan runossa usein ajatella puhuttelevan lukijaa. Your Name Here -kokoelmassa puolestaan toisen persoonan pronominipositiot määrittyvät usein tietyiksi henkilöhahmoiksi runojen maailmassa, ja pronominipositioiden kautta runoissa rakentuu moniäänisiä dialogeja määrittymättömien henkilöhahmojen välille. Näin lukijan huomio suunnataan ensisijaisesti kommunikaation ja arkipäivän kielenkäytön kliseiden sävyihin ja asiayhteyksiin pikemminkin kuin yksittäisten lausumien sisältöön. A Nest of Ninnies -romaani toimii näennäisestä dialogisuudestaan huolimatta ennen kaikkea yksiäänisesti, sillä romaanin yksiulotteisten henkilöhahmojen esittämiä ajatuksia hallitsee parodioimaan pyrkivä kertojanääni. Ashberyn runojen ja romaanin tarkasteleminen osoittaa, että käsitys runoudesta väistämättä yksiäänisenä ja romaanista moniäänisenä ei ole kaikilta osin ongelmaton. Moniääninen, monimerkityksinen runo voi tarjota toiselle itsenäisen aseman.

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Aim Companies around the world are making sizeable investments into CSR initiatives, but ensuring appropriate returns on these investments remains challenging. Therefore, it is of value to study the communication of corporate CSR efforts. The purpose of this study is to investigate how consumers react to rational versus emotional message strategies in CSR communication. Two categories of consumer reactions were considered: trust and purchase intention. Methods Qualitative research with four focus groups was conducted. Participants discussed three texts regarding a CSR project, utilising a rational, emotional and a hybrid rational-emotional message strategy respectively. The conversations focused on trust towards the communication and purchase intention. Results Trust - All of the respondents viewed the rational text over the emotional text as more trustworthy, but they most positively reacted to the combined strategy. Rational information was viewed as more reliable by many participants, with emotional cues adding value by better holding their attention. Purchase intention – Participants more positively reacted to the rational CSR communication strategy, compared to an emotional strategy. For approximately half of respondents, the hybrid strategy targeting both rational and emotional cues was the most successful in terms of purchase intention. Upon further analysis, it was identified that this division in respondents’ opinions may reflect a gender difference, where men portrayed the more task oriented and women the socially sensitive consumers. Conclusions The findings support previous research championing the use of rational strategies over emotional strategies in CSR communication. A number of managerial implications that can be used by companies in order to better communicate their CSR activities and increase returns on CSR-related investments are provided.

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El presente proyecto de investigación está interesado en explorar y describir determinadas formas de sociabilidad de varones de clase media auto definidos como homosexuales entre el inicio de la última dictadura (1976) y la formación de un circuito de discos y pubs gays en la ciudad de Córdoba durante el llamado “destape alfonsinista” (1986). La investigación contempla la descripción densa de dos series de prácticas de sociabilidad. Por una parte, se analizará la sociabilidad de varones homosexuales, especialmente de un conjunto de sujetos que desempeñaban determinadas profesiones como “decoradores”, “modistos”, “cocineros”, “anticuarios” y organizadores de fiestas, contratados por las elites locales y clases medias acomodadas para diseñar sus formas de diversión durante el período. ¿Cómo estos sujetos se relacionaban con quienes no forman parte del “ambiente” homosexual y cómo gestionaban el “secreto público” de su identidad erótico-sexual en sus relaciones con las elites cordobesas? El estudio de estas formas de sociabilidad homosexual escasamente trabajadas por la literatura internacional se relacionará con un análisis de las formas de sociabilidad entre varones homosexuales y la formación de un “ambiente”. Para ello se estudiarán espacios colectivos de socialización como baños públicos, plazas, calles, fiestas privadas, bares, boliches y saunas. Los códigos de comunicación verbal y gestual utilizados en esos espacios, y la caracterización de las redes de personas que componían el “ambiente” también serán objeto de análisis. Dado el carácter inicial de esta investigación, ya que no se cuenta con estudios previos para Córdoba, proponemos la siguiente hipótesis de tipo exploratorio en relación a las formas de sociabilidad de determinados varones homosexuales: Estos sujetos habrían asegurado su reproducción social tanto como la posesión de ciertos salvoconductos para el ejercicio de su identidad sociosexual produciendo fiestas de las elites locales. A partir de erigirse en árbitros del “buen gusto” dichos sujetos habrían asegurado ciertos privilegios, entre ellos “feminizar” sus gustos y producirse como “locas”. Dada las nuevas condiciones impuestas por la recuperación democrática, los salvoconductos se hicieron cada vez menos valiosos al mismo tiempo que se formaba una identidad “gay” que, aunque buscó distanciarse del modelo negativo de “la loca”, continuó reclamando su dominio sobre el “buen gusto”. De esta manera, el cultivo experto del “buen gusto” sería parte de las prácticas que organizaban las formas de sociabilidad de varones homosexuales con sujetos heterosexuales de las elites. En relación a las formas de sociabilidad entre homosexuales proponemos que durante la dictadura, “el ambiente” se habría organizado en torno a un circuito callejero y una territorialidad de eventos privados (fiestas negras). Las diferentes performances sociales desarrolladas en tales espacios formaron parte de prácticas que desafiaron el estado de sitio impuesto. Reprimidas por la dictadura, estas prácticas no podían formar parte de un consumo cultural mercantilizado. La recuperación democrática y los cambios en las políticas del Estado con relación a los derechos y los reclamos de las minorías articulados con la expansión de un mercado gay global, habrían producido un cambio en las formas de sociabilidad homosexual. El ejercicio de esta sociabilidad supuso cada vez más el consumo de ciertas mercancías culturales asociadas con “la noche”. Así, la formación de una identidad “gay”, como opuesta al modelo “loca/chongo” dominante hasta los años ´80, aparecería fuertemente relacionada con la formación y segmentarización de un mercado del entretenimiento nocturno. Para la recolección de datos se recurrirá a entrevistas focalizadas e historias de vida de sujetos que trabajaron dando forma a las prácticas de divertimento nocturno de las elites locales y participaron en las redes de personas que componían el “ambiente”. This research project aims at exploring and describing determined forms of sociability among middle class self-identified as homossexual males betwwen the beginning of the last dictatorial period (1976) and the establishment of a network of disco and gay pubs in Cordoba, AR, during the so called “destape alfonsinista” (1986). This research will deal with the thick description of two series of sociability practices. On the one hand, it will analyze male homossexuals sociability practices themselves, barely studied in international literature, mainly those of a set of subjects whose professional careers were those of interior decorators, dressmakers, kitchen chefs, antiquarians and party promoters hired by the local elites and upper middle classes to design their forms of leisure durign that period. On the other, we will deal with the forms of sociability between male homossexuals and the the set of a social environment. This rearch will study collective spaces of socialization such as restrooms, squares, streets, private parties, pubs, discos and saunas. The communication codes in those spaces, both verbal and gestural, as well as the description of the social networks componing that enviroment will also be considered. Focused interviews with and life histories of those who worked structuring night leisure local elite practices and were part of that environment social networks will be the main techniques used in data collection.

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La metáfora y otros mecanismos imaginativos subyacentes al pensa- miento y lenguaje humanos pueden ser utilizados en el discurso diario y especializado (Lakoff y Johnson 1980; Lakoff y Nuñez 2000). Asimismo pueden aparecer en la comunicación no verbal (Forceville y Urios-Aparisi 2009; Littlemore et al. Este volumen).Partiendo de estudios cognitivos y de la teoría de integración conceptual (Fauconnier 1997; Fauconnier y Turner 2002), este artículo examina la presencia de la metáfora en la ingeniería. Primeramente, se analiza un corpus lingüístico procedente de artículos de investigación de ingeniería civil. Los datos revelan el uso de la metáfora antropomórfica, sobre todo en expresiones relativas a la salud, como “diagnóstico”, “auscultación” o “proceso de curación”. Se exploran además ejemplos de ingeniería cuya fuente son proyecciones conceptuales corporales. Finalmente, abordamos la función de la metáfora visual bajo la teoría de integración conceptual mediante representaciones de ingeniería que evocan la anatomía humana o animal. Metaphor and other imaginative mechanisms that underlie human thought and language such as metonymy are used in everyday and specialised discourse (Lakoff and Johnson 1980; Lakoff and Nuñez 2000) They can also be involved in non- verbal forms of communication (Forceville and Urios-Aparisi 2009; Littlemore et al. this volume). Drawing on metaphor cognitive studies and on conceptual integration theory (Fauconnier 1997; Fauconnier and Turner 2002) this paper examines the occurrence of metaphor in engineering. First, we analyse results from a linguistic corpus formed by research papers from civil engineering journals. These data reveal the use of anthropomorphic metaphor, especially related to health or medical mappings such as “diagnosing”, “auscultation” or “curing”. Then, we explore how engineering notions are instantiated by bodily conceptual mappings according to conceptual integration theory. Finally, the function of visual metaphor is examined with conceptual integration theory by using engineering images evoking parts of human or animal anatomy.

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We set out to distinguish level 1 (VPT-1) and level 2 (VPT-2) perspective taking with respect to the embodied nature of the underlying processes as well as to investigate their dependence or independence of response modality (motor vs. verbal). While VPT-1 reflects understanding of what lies within someone else’s line of sight, VPT-2 involves mentally adopting someone else’s spatial point of view. Perspective taking is a high-level conscious and deliberate mental transformation that is crucially placed at the convergence of perception, mental imagery, communication, and even theory of mind in the case of VPT-2. The differences between VPT-1 and VPT-2 mark a qualitative boundary between humans and apes, with the latter being capable of VPT-1 but not of VPT-2. However, our recent data showed that VPT-2 is best conceptualized as the deliberate simulation or emulation of a movement, thus underpinning its embodied origins. In the work presented here we compared VPT-2 to VPT-1 and found that VPT-1 is not at all, or very differently embodied. In a second experiment we replicated the qualitatively different patterns for VPT-1 and VPT-2 with verbal responses that employed spatial prepositions. We conclude that VPT-1 is the cognitive process that subserves verbal localizations using “in front” and “behind,” while VPT-2 subserves “left” and “right” from a perspective other than the egocentric. We further conclude that both processes are grounded and situated, but only VPT-2 is embodied in the form of a deliberate movement simulation that increases in mental effort with distance and incongruent proprioception. The differences in cognitive effort predict differences in the use of the associated prepositions. Our findings, therefore, shed light on the situated, grounded and embodied basis of spatial localizations and on the psychology of their use.

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Part 19: Knowledge Management in Networks

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Chronic telogen effluvium (CTE), a poorly understood condition, can be confused with or may be a prodrome to female pattern hair loss (FPHL). The pathogenesis of both is related to follicle cycle shortening and possibly to blood supply changes. To analyze a number of histomorphometric and immunohistochemical findings through vascular endothelial growth factor (VEGF), Ki-67, and CD31 immunostaining in scalp biopsies of 20 patients with CTE, 17 patients with mild FPHL and 9 controls. Ki-67 index and VEGF optical density were analyzed at the follicular outer sheath using ImageJ software. CD31 microvessel density was assessed by a Chalkley grid. Significant follicle miniaturization and higher density of nonanagen follicles were found in FPHL, compared with patients with CTE and controls. Ki-67+ index correlated positively with FPHL histological features. The FPHL group showed the highest VEGF optical density, followed by the CTE and control groups. No differences were found in CD31 microvessel density between the three groups. Histomorphometric results establish CTE as a distinct disorder, separate from FPHL from its outset. Its pathogenic mechanisms are also distinct. These findings support the proposed mechanism of 'immediate telogen release' for CTE, leading to cycle synchronization. For FPHL, accelerated anagen follicular mitotic rates and, thus, higher Ki-67 and VEGF values, would leave less time for differentiation, resulting in hair miniaturization.

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Dendritic cells (DCs) have been described as initiators and modulators of the immune response. Recently we have shown a predominant production of interleukin-10 cytokine, low levels of interferon-gamma and inefficient T cell proliferation in patients with severe forms of chromoblastomycosis. Chromoblastomycosis starts with subcutaneous inoculation of Fonsecaea pedrosoi into tissue where DCs are the first line of defence against this microorganism. In the present study, the interaction of F. pedrosoi and DCs obtained from patients with chromoblastomycosis was investigated. Our results showed that DCs from patients exhibited an increased expression of human leucocyte antigen D-related (HLA-DR) and co-stimulatory molecules. In the presence of conidia, the expression of HLA-DR and CD86 was up-regulated by DCs from patients and controls. Finally, we demonstrate the reversal of antigen-specific anergy and a T helper type 1 response mediated by DCs incubated with F. pedrosoi conidea.

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Considerable resources have been expended promoting hedgerow intercropping with shrub legumes to farmers in the Philippine uplands. Despite the resources committed to research and extension, persistent adoption by farmers has been limited to low cost versions of the technology including natural vegetation and grass strips. In this paper, cost-benefit analysis is used to compare the economic returns from traditional open-field maize farming with returns from intercropping maize between leguminous shrub hedgerows, natural vegetation strips and grass strips. An erosion/productivity model, Soil Changes Under Agroforestry, was used to predict the effect of erosion on maize yields. Key informant surveys with experienced maize farmers were used to derive production budgets for the alternative farming methods. The economic incentives revealed by the cost-benefit analysis help to explain the adoption of maize farming methods in the Philippine uplands. Open-field farming without hedgerows has been by far the most popular method of maize production, often with two or more fields cropped in rotation. There is little persistent adoption of hedgerow intercropping with shrub legumes because sustained maize yields are not realised rapidly enough to compensate farmers for establishment and maintenance costs. Natural vegetation and grass strips are more attractive to farmers because of lower establishment costs, and provide intermediate steps to adoption. Rural finance, commodity pricing and agrarian reform policies influence the incentives for maize farmers in the Philippine uplands to adopt and maintain hedgerow intercropping.

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Structures of free, substrate-bound and product-bound forms of Escherichia coli xanthine-guanine phosphoribosyltransferase (XGPRT) have been determined by X-ray crystallography. These are compared with the previously determined structure of magnesium and sulphate-bound XPRT. The structure of free XGPRT at 2.25 Angstrom resolution confirms the flexibility of residues in and around a mobile loop identified in other PRTases and shows that the cis-peptide conformation of Arg37 at the active site is maintained in the absence of bound ligands. The structures of XGPRT complexed with the purine base substrates guanine or xanthine in combination with cPRib-PP, an analog of the second substrate PRib-PP, have been solved to 2.0 Angstrom resolution. In these two structures the disordered phosphate-binding loop of uncomplexed XGPRT becomes ordered through interactions with the 5'-phosphate group of cPRib-PP. The cyclopentane ring of cPRib-PP has the C3 exo pucker conformation, stabilised by the cPRib-PP-bound Mg2+. The purine base specificity of XGPRT appears to be due to water-mediated interactions between the 2-exocyclic groups of guanine or xanthine and side-chains of Glu136 and Asp140, as well as the main-chain oxygen atom of Ile135. Asp92, together with Lys115, could help stabilise the N7-protonated tautomer of the incoming base and could act as a general base to remove the proton from N7 .when the nucleotide product is formed. The 2.6 Angstrom resolution structure of XGPRT complexed with product GMP is similar to the substrate-bound complexes. However, the ribose ring of GMP is rotated by similar to 24 degrees compared with the equivalent ring in cPRib-PP. This rotation results in the loss of all interactions between the ribosyl group and the enzyme in the product complex. (C) 1998 Academic Press.

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The relative contribution of dissolved nitrogen (ammonium and dissolved free amino acids DFAAs) to the nitrogen budget of the reef-building coral Pocillopora damicornis was assessed for colonies growing on control and ammonium-enriched reefs at One Tree Island (southern Great Barrier Reef) during the ENCORE (Enrichment of Nutrient on Coral Reef; 1993 to 1996) project. P. damicornis acquired ammonium at rates of between 5.1 and 91.8 nmol N cm(-2) h(-1) which were not affected by nutrient treatment except in the case of one morph. In this case, uptake rates decreased from 80.5 to 42.8 nmol cm(-2) h(-1) (P < 0.05) on exposure to elevated ammonium over 12 mo. The presence or absence of light during measurement did not influence the uptake of ammonium ions. Nitrogen budgets revealed that the uptake of ammonium from concentrations of 0.11 to 0.13 mu M could completely satisfy the demand of growing P. damicornis for new nitrogen. P. damicornis also took up DFAAs at rates ranging from 4.9 to 9.8 nmol N cm(-2) h(-1). These rates were higher in the dark than in the light (9.0 vs 5.1 nmol m(-2) h(-1), P < 0.001). Uptake rates were highest for the amino acids serine, arginine and alanine, and lowest for tyrosine. DFAA concentrations within the ENCORE microatolls that received ammonium were undetectable, whereas they ranged up to 100 nM within the control microatolls. The contribution of DFAAs to the nitrogen budget of P. damicornis constituted only a small fraction of the nitrogen potentially contributed by ammonium under field conditions. Even at the highest field concentrations measured during this study, DFAAs could contribute only similar or equal to 11.3% of the nitrogen demand of P. damicornis. This contribution, however, may be an important source of nitrogen when other sources such as ammonium are scarce or during periods when high concentrations of DFAAs become sporadically available (e.g. cell breakage during fish-grazing).

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The purification and crystallization of two different crystal forms of the two-domain protein bovine cyclophilin 40 is reported. Tetragonal crystals grown in methyl pentanediol belong to space group P4(2)22 with unit-cell parameters a = 94.5, c = 118.3 Angstrom. Long thin needles grown from PEG belong to space group C2 with unit-cell parameters a = 125.71, b = 47.3, c = 74.6 Angstrom, beta = 93.90 degrees. The N-terminal 170 amino acids have significant homology with the well characterized human cyclophilin A. The C-terminal domain is largely made up of three copies of the tetratricopeptide repeat motif thought to be involved in mediating protein-protein interactions. Cyclophilins are frequently found as domains in larger multidomain proteins. To date, only X-ray structures of single-domain cyclophilins have been reported, and this work provides the first example of the purification and crystallization of a larger protein containing a cyclophilin domain.