Effective English in business,

"Selective lists of business books": p. 625-633.

Dictionary of modern business: Spanish-English and English-Spanish

Mode of access: Internet.

Book review: "English for telecoms and information technology" by T. Ricca and M. Duckworth; "English for legal professionals" by A. Frost; "English for the pharmaceutical industry" by M. Buchler, K. Jaehnig, G. Matzig, and T. Weindler; "English for cabin crews" by S. Ellis and L. Lansford; and "English for negotiating" by C. Lafond, S. Vine, and B. Welch.

This review examines five books in the Oxford Business English Express Series, including "English for telecoms and information technology" by T. Ricca and M. Duckworth; "English for legal professionals" by A. Frost; "English for the pharmaceutical industry" by M. Buchler, K. Jaehnig, G. Matzig, and T. Weindler; "English for cabin crews" by S. Ellis and L. Lansford; and "English for negotiating" by C. Lafond, S. Vine, and B. Welch.

Language standardization in sociolinguistics and international business: Theory and practice across the table

This chapter addresses the issue of language standardization from two perspectives, bringing together a theoretical perspective offered by the discipline of sociolinguistics with a practical example from international business. We introduce the broad concept of standardization and embed the study of language standardization in the wider discussion of standards as a means of control across society. We analyse the language policy and practice of the Danish multinational, Grundfos, and use it as a “sociolinguistic laboratory” to “test” the theory of language standardization initially elaborated by Einar Haugen to explain the history of modern Norwegian. The table is then turned and a model from International Business by Piekkari, Welch and Welch is used to illuminate recent Norwegian language planning. It is found that the Grundfos case works well with the Haugen model, and the International Business model provides a valuable practical lesson for national language planners, both showing that a “comparative standardology” is a valuable undertaking. More voices “at the table” will allow both theory and practice to be further refined and for the role of standards across society to be better understood.

Cursos de inglés dirigidos a fines específicos, impartidos mediante tecnologías de la telecomunicación dentro del Proyecto MTS.

Se presenta un informe elaborado por el Gabinete de TeleEducación (GATE) de la Universidad Politécnica de Madrid sobre el Proyecto Multimedia Teleschool (MTS), puesto en practica entre 1992 y 1994 bajo los auspicios del programa DELTA de I+D, promovido por la Unión Europea, y cuyo objetivo ha sido el de explorar la aplicación de tecnologías de la telecomunicación para la impartición de cursos de inglés dirigidos a fines específicos, como los cursos English for Banking, English for Telecommunications y English for Business .