A funny thing happened on the way to the forum: Electronic discussion and foreign language learning

Amongst the opportunities for cross-cultural contact created by the burgeoning use of the Internet are those provided by electronic discussion lists. This study looks at what happens when language students venture out of the classroom (virtual or otherwise) to participate in on-line discussion groups with native speakers. Responses to messages and commentary by moderators and other participants on the (in) appropriateness of contributions allow us to determine what constitutes successful participation and to make suggestions regarding effective teaching strategies for this medium. A case study examines the threads started by four anglophone students of French when they post messages to a forum on the Web site of the French newspaper Le Monde. Investigation of these examples points to the ways in which electronic discussion inflects and is inflected by cultural and generic expectations. We suggest that successful participation on Internet fora depends on awareness of such cultural and generic mores and an ability to work within and/or with them. Teachers therefore need to find ways in which students can be sensitized to such issues so that their participation in such electronic discussion is no longer seen as linguistic training, but as engagement with a cultural practice.

Bilingual asynchronous online discussion groups : design and delivery of an e-Learning distance study module for nurse academics in a developing country

The advent of eLearning has seen online discussion forums widely used in both undergraduate and postgraduate nursing education. This paper reports an Australian university experience of design, delivery and redevelopment of a distance education module developed for Vietnamese nurse academics. The teaching experience of Vietnamese nurse academics is mixed and frequently limited. It was decided that the distance module should attempt to utilise the experience of senior Vietnamese nurse academics - asynchronous online discussion groups were used to facilitate this. Online discussion occurred in both Vietnamese and English and was moderated by an Australian academic working alongside a Vietnamese translator. This paper will discuss the design of an online learning environment for foreign correspondents, the resources and translation required to maximise the success of asynchronous online discussion groups, as well as the rationale of delivering complex content in a foreign language. While specifically addressing the first iteration of the first distance module designed, this paper will also address subsequent changes made for the second iteration of the module and comment on their success. While a translator is clearly a key component of success, the elements of simplicity and clarity combined with supportive online moderation must not be overlooked.

More than a reader and less than a critic: literary authority and women`s book-discussion groups

The phenomenon of women reading books collaboratively is largely invisible, and certainly under-researched. This study, based on extensive circulation figures and on a small sample of members of four Council of Adult Education reading groups in metropolitan Melbourne, argues that such groups have a reading repertoire which is seriously middlebrow, far removed from the “wish-fulfillment” or “lazy reader” stereotypes purveyed by some who would scorn such groups. The study finds that such groups are sensitively served by the institution which hosts them. While such groups do not question the aesthetic assumptions that underlie their practice, they are combative with some manifestations of the literary establishment. Their powerful preferences for contemporary Australian women's fiction and their participation in global debates via identity politics suggests they warrant closer examination, both within Australian culture, and to find out if such groups have counterparts in other cultures.

Contesting Sphere Boundaries Online: Private/Technical/Public Discourses in Polycystic Ovarian Syndrome Discussion Groups

The internet is fast becoming a means for people to obtain information, creating a unique forum for the intersection of the public, technical, and private spheres. To ground my research theoretically, I used Jürgen Habermas’s sphere theory. Habermas (1987) explains that the technical sphere colonizes the private sphere, which decreases democratic potential. In particular, the internet is a place for altering technical colonization of the private and public spheres. My research focuses on women’s health because it is a particularly useful case study for examining sphere tensions. Historically, the biomedical health establishment has been a powerful agent of colonization, resulting in detrimental effects for women and their health. The purpose of this study is to examine how the internet encourages expert and female patient deliberation, which empowers women to challenge the experts and, thus, make conversations between the private/technical spheres more democratic. I used PCOS (Polycystic Ovarian Syndrome) as a case to observe the changing sphere boundaries by studying the discourse that took place on multiple patient and doctor websites over a four-year period. Through my research, I found that the PCOS women challenge the biomedical model by appropriating medical language. By understanding the medical talk, the women are able to feel confident when discussing their health conditions with the doctor and with each other. The PCOS women also become lay-experts who have personal and medical experience with PCOS, reducing private sphere colonization. This case study exemplifies how female empowerment can influence expert culture, challenging our conventional understanding of democracy.

A handbook on the selection and use of family life films with discussion groups.

Mode of access: Internet.

Negotiating cross-cultural difference in electronic discussion

Although a good deal of research exists both on computer-mediated communication(CMC) and on cross-cultural communication, rarely are the two areas brought together. In practice, however, extrapolation from one context to the other is common, with the internet and email being increasingly used to teach cross-cultural communication. What assumptions about the transfer of culture into cyberspace inform these practices? And are these assumptions well-founded? This paper explores practices of discussion on French and British internet media sites to determine the extent to which they reflect communicative practices elsewhere in those cultures. The case studies underline the importance of attending to the interaction between culture and genre, and have pedagogical implications for the use of such sites in the teaching of cross-cultural communication.

ESL students' perceptions of web-based prewriting activities /

Although much research has explored computer mediated communication for its application in second language instruction, there still exists a need for empirical results from research to guide practitioners who wish to introduce web-based activities into their instruction. This study was undertaken to explore collaborative online task-based activities for the instruction of ESL academic writing. Nine ESL students in their midtwenties, enrolled at a community college in Ontario, engaged in two separate online prewriting activities in both a synchronous and an asynchronous environment. The students were interviewed in order to explore their perceptions of how the activities affected the generation and organization of ideas for academic essays. These interviews were triangulated with examples of the students' online writing, nonparticipatory observations of the students' interactions, and a discussion with the course instructor. The results of the study reveal that a small majority of students felt that brainstorming in writing with their peers in an asynchronous online discussion created a grammatical and lexical framework that supported idea generation and organization. The students did not feel that the synchronous chat activity was as successful. Although they felt that this activity also contributed to the generation of ideas, synchronous chat introduced a level of difficulty in communication that hindered the students' engagement in the task and failed to assist them with the organization of their ideas. The students also noted positive aspects of the web-based activities that were not related to prewriting tasks, for example, improved typing and word processing skills. Directions for future research could explore whether online prewriting activities can assist students in the creation of essays that are syntactically or lexically complex.

Investigation into the diffusion of innovation in technical and further education : implementing e-mail through action research

This research project examined the diffusion of change within one Victorian TAFE Institute by engaging action research to facilitate implementation of e-mail technology. The theoretical framework involving the concepts of technology innovation and action research was enhanced with the aid of Rogers's (1983) model of the diffusion of the innovation process. Political and cultural factors made up the initiation phase of innovation, enabling the research to concentrate on the implementation phase of e-mail Roger's (1983) model also provided adopter categories that related to the findings of a Computer Attitude Survey that was conducted at The School of Mines and Industries Ballarat (SMB), now the University of Ballarat—TAFE Division since amalgamation on 1st January 1998. Despite management rhetoric about the need to utilise e-mail, Institute teaching staff lacked individual computers in their work areas and most were waiting to become connected to the Internet as late as 1997. According to the action research reports, many staff were resistant to the new e-mail facilities despite having access to personal computers whose numbers doubled annually. The action research project became focussed when action researchers realised that e-mail workshop training was ineffective and that staff required improved access. Improvement to processes within education through collaborative action research had earlier been achieved (McTaggart 1994), and this project actively engaged practitioners to facilitate decentralised e-mail training in the workplace through the action research spiral of planning, acting, observing and reflecting, before replanning. The action researchers * task was to find ways to improve the diffusion of e-mail throughout the Institute and to develop theoretical constructs. My research task was to determine whether action research could successfully facilitate e-mail throughout the Institute. A rich literature existed about technology use in education, technology teaching, gender issues, less about computerphobia, and none about 'e-mailphobia \ It seemed appropriate to pursue the issue of e-mailphobia since it was marginalised, or ignored in the literature. The major political and cultural influences on the technologising of SMB and e-mail introduction were complex, making it impossible to ascertain the relative degrees of influence held by Federal and State Governments, SMB's leadership or the local community, Nonetheless, with the implementation of e-mail, traditional ways were challenged as SMB's culture changed. E-mail training was identified as a staff professional development activity that had been largely unsuccessful. Action research is critical collaborative inquiry by reflective practitioners who are accountable for making the results of their inquiry public and who are self-evaluating of their practice while engaging participative problem-solving and continuing professional development (Zuber-Skerritt 1992, 1993). Action research was the methodology employed in researching e-mail implementation into SMB because it involved collaborative inquiry with colleagues as reflective practitioners. Thoughtful questions could best be explored using deconstructivist philosophy, in asking about the noise of silence, which issues were not addressed, what were the contradictions and who was being marginalised with e-mail usage within SMB. Reviewing literature on action research was complicated by its broad definition and by the variability of research (King & Lonnquist 1992), and yet action research as a research methodology was well represented in educational research literature, and provided a systematic and recognisable way for practitioners to conduct their research. On the basis of this study, it could be stated that action research facilitated the diffusion of e-mail technology into one TAFE Institute, despite the process being disappointingly slow. While the process in establishing the action research group was problematic, action researchers showed that a window of opportunity existed for decentralised diffusion of e-mail training,in preference to bureaucratically motivated 'workshops. Eight major findings, grouped under two broad headings were identified: the process of diffusion (planning, nature of the process, culture, politics) and outcomes of diffusion (categorising, e-mailphobia, the survey device and technology in education). The findings indicated that staff had little experience with e-mail and appeared not to recognise its benefits. While 54.1% did not agree that electronic means could be the preferred way to receive Institute memost some 13.7% admitted to problems with using the voice answering service on telephones. Some 43.3% thought e-mail would not improve their connectedness (how they related) to the Institute. A small percentage of staff had trouble with telephone voice-mail and a number of these were anxious computer users. Individualised tuition and peer support proved helpful to individual staff whom action researchers believed to be 'at risk', as determined from the results of a Computer Attitude Survey. An instructional strategy that fostered the development of self-regulation and peer support was valuable, but there was no measure of the effects of this action research program, other than in qualitative terms. Nevertheless, action research gave space to reflect on the nature of the underlying processes in adopting e-mail. Challenges faced by TAFE action researchers are integrally affected by the values within TAFE, which change constantly and have recently been extensive enough to be considered as a 'new paradigm'. The influence of competition policy, the training reform agenda and technologisation of training have challenged traditional TAFE values. Action research reported that many staff had little immediate professional reason to use e-mail Theoretical answers were submerged beneath practical professional concerns, which related back to how much time teachers had and whether they could benefit from e-mail. A need for the development of principles for the sound educational uses of e-mail increases with the internationalisation of education and an increasing awareness of cultural differences. The implications for conducting action research in TAFE are addressed under the two broad issues of power and pedagogy. Issues of power included gaining access, management's inability to overcome staff resistance to technology, changing TAFE values and using technology for conducting action research. Pedagogical issues included the recognition of educational above technological issues and training staff in action research. Finally, seventeen steps are suggested to overcome power and pedagogical impediments to the conduct of action research within TAFE. This action research project has provided greater insight into the difficulties of successfully introducing one culture-specific technology into one TAFE Institute. TAFE Institutes need to encourage more action research into their operations, and it is only then that -we can expect to answer the unanswered questions raised in this research project.

Effects of online professional development on the integration of technology in schools

This thesis examined how involvement in an online network (The Education Network of Ontario / Reseau educatif de l'Ontario) affected teachers professionally. Findings indicated that the network had supported an online community of practice which encouraged development of information and communication skills but that the community had eventually succombed to social and professional tensions.

Schoolman family papers, undated, 1889-1994

The Schoolman Papers reflect Dr. Albert P. and Mrs. Bertha Schoolmans' staunch dedication to Jewish education, Jewish causes, and Israel. Bertha Schoolman, a lifelong member of Hadassah, assisted thousands of Israeli youth as chairman of the Youth Aliyah Committee. Her diaries, photos, scrapbooks, and correspondence record her numerous visits to Israel on which she helped set up schools, met with Israeli dignitaries, and participated in Zionist Conferences and events. The collection includes a 1936 letter from Hadassah founder, Henrietta Szold, praising Mrs. Schoolman's work as well as a letter from the father of Anne Frank, thanking Mrs. Schoolman for naming a Youth Aliyah center the "Anne Frank Haven" after his later daughter.

L’évaluation de la compétence professionnelle des futurs maitres du Québec à intégrer les technologies de l'information et des communications (TIC) : maitrise et usages

Au Québec, la compétence professionnelle à intégrer les technologies de l’information et de la communication (TIC) est une compétence professionnelle à acquérir par les étudiants en enseignement. Cependant, son acquisition est problématique à plusieurs niveaux. Afin d’évaluer et mieux comprendre la compétence, cette thèse présente trois objectifs : 1) décrire le degré de maitrise des TIC et leurs usages dans les salles de classe 2) identifier les facteurs qui influencent l’intégration des TIC en fonction de la compétence professionnelle, et finalement 3) décrire le niveau d’atteinte des composantes de la compétence. Pour atteindre les objectifs de l’étude, une méthodologie mixte fut employée. Ce sont 2065 futurs enseignants du Québec provenant de neuf universités québécoises qui ont complété le questionnaire en plus de 34 participants à des groupes de discussion (n = 5). Cette thèse rédigée sous forme d’articles, répondra à chacun des objectifs visés. Dans le but de mieux comprendre l’utilisation actuelle des TIC par les futurs maitres, le premier article fournira un aperçu de la maitrise d’outils technologiques susceptibles d’être utilisés lors des stages. Le deuxième article visera à identifier les variables externes ainsi que les différentes composantes de la compétence qui ont une influence sur l’intégration des TIC lors des stages. Dans le troisième article, afin de comprendre où se situent les forces et les faiblesses des futurs maitres quant à la compétence professionnelle à intégrer les TIC, une description du niveau d’atteinte de chacune des composantes sera réalisée afin d’en dégager une appréciation globale. Les principaux résultats montrent que pour la moitié des répondants, seuls cinq outils sur 12 sont intégrés en stage et ce sont principalement les outils peu complexes qui sont bien maitrisés. Le logiciel de présentation Power Point, est le plus fréquemment utilisé. Les données considérées dans le premier article suggèrent aussi l’importance d’augmenter, de façon générale, la maitrise technique des futurs enseignants. Les résultats du second article ont permis de constater que la « prévision d’activités faisant appel aux TIC » est une variable prédictive majeure pour l’intégration des TIC. L’analyse des résultats suggèrent le besoin d’enseigner aux futurs maitres comment développer le réflexe d’inclure les TIC dans leurs plans de leçons. De plus, l’appropriation de la sixième composante de la compétence joue un rôle important sur la probabilité d’intégrer les TIC. Les résultats du troisième article indiquent que les composantes 2, 4, 5 et 6 de la compétence sont partiellement maitrisées. La mieux maitrisée est la première composante. Finalement, la troisième composante de la compétence s’est avérée être encore non atteinte et reste à être développer par les futurs enseignants. Cette thèse nous apprend que des efforts considérables restent encore à accomplir quant à la maitrise de la compétence professionnelle à intégrer les TIC. Ces efforts doivent être accomplis à la fois par les futurs enseignants ainsi que par les universités au niveau de la structure des cours de TIC en formation initiale des maitres.

Facteurs contextuels dans l'évaluation d'une politique de santé maternelle au Burkina Faso

Cette thèse s’intéresse à l’influence des facteurs contextuels sur la mise en œuvre et les effets d’une politique de santé maternelle au Burkina Faso. Cette politique nommée la subvention SONU vise à faire augmenter la couverture des accouchements dans les établissements de santé publics en agissant sur l’accessibilité économique des ménages. La thèse propose une évaluation des processus de cette politique. Le cadre d’analyse repose sur des propositions théoriques issues du champ de l’étude des politiques sanitaires (les acteurs et leurs relations de pouvoir) et de l’anthropologie médicale critique (les représentations). L’étude s’est déroulée dans le district sanitaire de Djibo, situé dans la région du Sahel. Il s’agit d’une étude de cas multiples où chaque centre de santé représentait un cas. L’approche méthodologique employée était qualitative. Une enquête de terrain, des entretiens, des groupes de discussion, des observations non participantes et une analyse documentaire ont été les méthodes de collecte de données utilisées. Les résultats préliminaires de l’étude ont été présentés aux parties prenantes. Le premier article évalue l’implantation de cette subvention SONU au niveau d’un district et rend compte de l’influence des rapports de pouvoir sur la mise en œuvre de cette dernière. Les résultats indiquent que toutes les composantes de cette subvention sont mises en œuvre, à l’exception du fond d’indigence et de certaines composantes relatives à la qualité technique des soins telles que les sondages pour les bénéficiaires et l’équipe d’assurance qualité dans l’hôpital du district. Les professionnels et les gestionnaires de la santé expliquent les difficultés dans l’application de politique de subvention par un manque de clarté et de compréhension des directives officielles. Les relations de pouvoir entre les différents groupes d’acteurs ont une influence sur la mise en œuvre de cette politique. Les rapports entre gestionnaires du district et agents de santé sont basés sur des rapports hiérarchiques. Ainsi, les gestionnaires contrôlent le travail des agents de santé et imposent des changements à la mise en œuvre de la politique. Les rapports entre soignants et patients sont variables. Dans certains centres de santé, les communautés perçoivent positivement cette relation alors que dans d’autres, elle est perçue négativement. Les perceptions sur les relations entre les accoucheuses villageoises et les agents de santé sont également partagées. Pour les agents de santé, ces actrices peuvent être de potentielles alliées pour renforcer l’efficacité de la politique SONU en incitant les femmes à utiliser les services de santé, mais elles sont aussi perçues comme des obstacles, lorsqu’elles continuent à effectuer des accouchements à domicile. Les difficultés de compréhension des modalités de remboursement entrainent une rigidité dans les rapports entre agents de santé et comités de gestion. Le deuxième article vise à comprendre la variation observée sur la couverture des accouchements entre plusieurs centres de santé après la mise en œuvre de cette politique SONU. Les facteurs contextuels et plus spécifiquement humains ont une influence sur la couverture des accouchements assistés. Le leadership des agents de santé, caractérisé par l’initiative personnelle, l’éthique professionnelle et l’établissement d’un lien de confiance entre les populations et l’équipe sanitaire expliquent la différence d’effets observée sur la couverture des accouchements assistés après la mise en œuvre de cette dernière. Le troisième article analyse l’usage stratégique des référentiels ethnoculturels par certaines équipes sanitaires pour expliquer l’échec partiel de la politique SONU dans certains centres de santé. La référence à ces facteurs vise essentiellement à normaliser et légitimer l’absence d’effet de la politique sur la couverture des accouchements assistés. Elle contribue également à blâmer les populations. Enfin, le recours à ces référentiels tend à écarter les interprétations socioéconomiques et politiques qui sous-tendent la problématique des accouchements dans les établissements de santé publics. Sur le plan pratique, cette thèse permet de mieux comprendre le processus de mise en œuvre d’une politique de santé maternelle. Elle montre que les dimensions relatives à l’équité et à la qualité des soins sont négligées dans ce processus. Cette recherche met en lumière les difficultés auxquelles sont confrontés les agents de santé dans la mise en oeuvre de cette politique. Elle met également en exergue les facteurs qui expliquent l’hétérogénéité observée sur la couverture des accouchements assistés entre les centres de santé après la mise en œuvre de cette politique. Sur le plan théorique, cette thèse montre l’importance d’identifier les rapports de pouvoir qui s’exercent entre les différents acteurs impliqués dans les politiques sanitaires. Elle rappelle l’influence considérable des facteurs contextuels sur la mise en œuvre et les effets des politiques. Enfin, cette recherche révèle le poids des représentations sociales des acteurs dans la compréhension des effets des politiques. Cette thèse contribue au développement des connaissances dans le champ des politiques publiques sur le plan des thématiques abordées (mise en œuvre, rapports de pouvoir) et de l’approche méthodologique (enquête de terrain) utilisée. Elle participe aussi aux réflexions théoriques sur le concept de leadership des professionnels de la santé en Afrique.

O movimento negro e o processo de elaboração das diretrizes curriculares nacionais para a educação das relações étnico-raciais

Esta pesquisa situa-se no campo de estudo sobre currículo e versa sobre a atuação do movimento negro no processo de elaboração das Diretrizes Curriculares Nacionais para a Educação das Relações Étnico-Raciais (DCNERER). Esta Diretriz é uma das ações promovidas pelo governo brasileiro decorrente da atual política curricular adotada pelo Estado. A abordagem metodológica adotada foi de cunho qualitativo e teve como técnicas de coleta de dados a pesquisa documental e aplicação de questionários aos ex -conselheiros, membros da comissão responsável pelo Parecer 03/2004 do Conselho Nacional de Educação (que fundamenta as Diretrizes) e a militantes do movimento negro que participaram do processo de elaboração das DCNERER. O envio dos questionários aos militantes negros foi feito pela internet, para grupos de discussão sobre as relações raciais e educação e a uma lista de endereços eletrônicos de entidades do movimento negro de todo o Brasil. As resposta s dos questionários foram devolvidas por militantes representantes de grupos e entidades do movimento, que têm experiência de militância expressiva e que em suas atividades, são professores e desenvolvem projetos que tratam da questão racial na escola. Os resultados da pesquisa apontam que o movimento negro foi um importante ator do processo de elaboração das Diretrizes Curriculares, tendo o mesmo participado ativamente, apresentando propostas gerais e reafirmando proposições históricas. A atuação do movime nto negro foi importante na elaboração das Diretrizes, pois demarcou politicamente o espaço e as propostas do movimento. Defendo que ao fazer uma avaliação positiva das DCNERER, o movimento negro não consegue analisar a estratégia ideológica de formação de identidades subjacente na política curricular do qual estas Diretrizes fazem parte.

The Relationship of Culturally Responsive Instruction and the Reading Comprehension and Attitude of Struggling Urban Adolescent Readers

Culturally responsive instruction refers to the identification of relevant cultural aspects of students’ lives and infusion of these into the curriculum. This instructional approach assumes that a culturally appropriate curriculum can potentially motivate, engage, and lead students to higher rates of achievement. This quasi-experimental study (N=44) investigated the relationship of culturally responsive instruction and the reading comprehension and attitude of struggling urban adolescent readers. The study incorporated the use of culturally responsive instruction using culturally relevant literature (CRL), the Bluford Series Novels, as authentic texts of instruction. Participants were seventh grade reading students at a Title I middle school in South Florida. After a baseline period, two different classes were taught for 8 weeks using different methods. One class formed the experimental group (n=22) and the other class formed the comparison group (n=22). The CRI curriculum for the experimental group embraced the socio-cultural perspective through the use of small discussion groups in which students read and constructed meaning with peers through interaction with the Bluford Series Novels; gave written responses to multiple strategies according to SCRAP – Summarize, Connect, Reflect, Ask Questions, Predict; responded to literal and inferential questions, while at the same time validating their responses through evidence from the text. The Read XL (basal reader) curriculum of the comparison group utilized a traditional form of instruction which incorporated the reading of passages followed by responses to comprehension questions, and teacher-led whole group discussion. The main sources of data were collected from the Gates-MacGinitie Reading Tests, the Florida Assessments for Instruction in Reading (FAIR), and the Rhody Secondary Reading Attitude Assessment. Statistical analyses were performed using Repeated Measures ANOVAs. Findings from the study revealed that the experimental participants’ reading attitudes and FAIR comprehension scores increased when compared to the comparison group. Overall, the results from the study revealed that culturally responsive instruction can potentially foster reading comprehension and a more positive attitude towards reading. However, a replication of this study in other settings with a larger, more randomized sample size and a greater ethnic variation is needed in order to make full generalizations.

Consumers' accounts of perceived risk online and the influence of communication sources

The purpose of this paper is to extend marketing knowledge into perceived risk in online transactions beyond the current positivistic, hypotheses-driven research by providing qualitative insights into how individuals construct their accounts of perceived risk online. Additionally, the study reported in this paper aims to explore how communication sources influence both these subjective constructions and individuals' behavioural experiences with transaction activity on the web. Design/methodology/approach - The study was developed within a grounded theory method.Ten in-depth interviews were conducted which were analysed using constant comparison of incidents procedures to provide rich descriptions of the interviewees' subjective perceptions and lived experiences with online transaction activity. Findings - The findings provide insights into how the human clement is present in individuals'perceptions and constructions of their accounts of the risk involved online.The findings also identify the influence of mass communication sources on the construction of these accounts. The study provides insights into whether change agent communication sources, such as marketers or web designers,influence consumers' behaviours towards online transaction activity through mediating their perceptions of the risks involved. The study also reveals how social communication networks influence the interviewees' decisions to use the web (or transaction activities, in particular online purchasing, and how the group in this study might act as a communication source to influence others. Research limitations/Implications - While the findings cannot be generalised to the internet population overall, the sample used was able to provide relevant information regarding the phenomenon of interest. Future research should continue to examine perceived risk and the influence of communications sources, such as e-mail, discussion groups and virtual communities. Originality/value - The value of the paper lies in permitting the participants to account for perceived risk for themselves. The findings ex.plore what this means at increasing levels of personal relevance and the influence of communication sources to create, sustain or mediate perceptions of this phenomenon.