Prescription du monitoring pratique médicate: de l'empirisme eclairé aux stratégies rationnelles [Prescribing monitoring in clinical practice: from enlightened empiricism to rational strategies].

Monitoring of a medical condition is the periodic measurement of one or several physiological or biological variables to detect a signal regarding its clinical progression or its response to treatment. We distinguish different medical situations between diagnostic, clinical and therapeutic process to apply monitoring. Many clinical, variables can be used for monitoring, once their intrinsic properties (normal range, critical difference, kinetics, reactivity) and external validity (pathophysiological importance, predictive power for clinical outcomes) are established. A formal conceptualization of monitoring is being developed and should support the rational development of monitoring strategies and their validation through appropriate clinical trials.

[Phot. d'un éclair prise par Alfred H. Binden à Wakefield, Massachusetts, le 23 juin 1888, offerte par Mme C.H. Davis et A.H. Binden]

Donateur : Davis, C.H. (18..-1... ; Mme)

Como ajudar a fidelizar clientes: o caso das lojas Quero Quero S. A . Filial de Santa Rosa - RS

Deep Changes in the consuming market are demanding a high level of competitive skills from all kind of companies, mainly those directed to sales of consumer goods. How to engage customers is a key factor, a competitive skill, to be learned from successful practices. This Master dissertation is concentrated on the case of a department store, a successful branch of an organization called Quero-Quero, in south of Brazil. Observations, interviews, and a survey, and its analysis, lead to the identification of informal practices and instruments they use to establish durable links with customers. Also the role of all stakeholders is considered both in the survey and analysis.