From ethnocentrism to transculturalism : a film studies pedagogical journey

This study reviews the exploratory implementation of an ‘internationalising the curriculum’ policy in relation to a cultural studies unit within a Creative Industries Faculty at an Australian university. Charting certain pedagogical practices in the delivery of transnational film studies, this case study involves a critical, contextual examination of student feedback as well as current theories about transcultural curricula in general and film studies curricula in particular. The study shows that tertiary students can be provided with an extraordinarily rich range of differing, sometimes conflicting, but always engaging transcultural insights and understandings. It is further argued that transnational competencies may be developed and enabled through the innovative realisation of a type of ‘border crossing’ pedagogical model, largely by foregrounding transcultural ‘affective’ issues around social justice.

One of Us or One of Them: A Generic Qualitative Study on the Efficacy of the Funds of Knowledge Strategy to Reduce Teacher Ethnocentrism

The purpose of this study was to examine whether English a Second Language (ESL) instructors’ ethnocentrism could be reduced using multicultural education (MCE) principles. There were three focus group discussions and a Likert scale questionnaire. The findings demonstrated that while ESL instructors were conscious of systemic barriers, media stereotypes, and bullying, more diversity training is required in order to improve teachers’ attitudes, responses, and instructional strategies regarding integration issues due to the increasing diversity of learners present in classrooms today. The findings of the study also demonstrated that MCE principles could be used to effectively raise the awareness of ESL instructors when dealing with integration and assimilation issues. When immigration, human rights, and multicultural policies were examined critically, ESL instructors were able to improve their cross-cultural skills in the classroom to be more inclusive towards diverse ethnic groups by giving learners greater opportunities to express themselves. As a result, learners’ knowledge, experience, and skills were validated in the classroom leading to a more meaningful learning experience.

The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub-components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub-components for young Chinese consumers with regards to product quality assessments and purchase intentions.

Design/methodology/approach – A 2?×?2?×?2 factorial experimental design was used to examine the effects of the three sub-components of COO with two levels of sourcing location – Home (China) and Foreign (Germany), for two high involvement products (an automobile and a digital camera). Chinese students in China represented the sample of 272 respondents. MANOVA was used to examine the direct effects and interactions of the three COO components, as well as ethnocentrism, measured using the CETSCALE.

Findings – It was found that the three COO sub-components did not influence young Chinese consumers’ evaluation of product quality or purchase intentions. In addition, consumers’ level of ethnocentrism also did not have a direct effect on perceived product quality or purchase intentions. There was only one statistically significant interaction effect between ethnocentrism and country of parts for one of the two products. As such, COO dimensions and young Chinese consumers’ ethnocentrism appears to have limited influence on their assessments of product quality or purchase intentions. This may occur because young Chinese consumers perceive that hybrid products are the norm for high involvement products in China as these products are all these consumers have experienced.

Originality/value – The findings of this research dispute the commonly held belief and evidence that sub-components of COO have an impact on the perceptions of product quality and purchase intentions. Young Chinese consumers may be different to consumers from western countries because they have been extensively exposed to hybrid products. Given the size and growth potential of China, young Chinese are an important, under-researched segment within the Chinese market.

Consumer ethnocentrism in the German market

Purpose - International marketing researchers have long been concerned with determining whether consumers are predisposed towards a preference for domestic products, as opposed to foreign products. The purpose of this paper is to assess such a domestic-country bias (DCB) in the German market. Design/methodology/approach - This study empirically investigates DCB across six countries and 14 product categories in the Germany market. By so doing, it replicates an earlier study conducted in the UK. Ordered logit analysis was employed as well as multidimensional unfolding to present results. Findings - As in the study conducted in the UK, there is in general a strong DCB in the German market. However, it differs largely across the 14 product categories. Results indicate that consumer preference rankings can best be explained by a combination of demographic variables and country-of-origin effects. Practical implications - Results indicate that domestic firms in Germany can well rely on a safeguarding effect when marketing their products. At the same time, managers from foreign countries cannot rely on consumer ethnocentrism as a reliable indicator of the inclination of consumers to downgrade their products. Originality/value - This study confirms some findings from the UK. However, results from Germany indicate that at least economic competitiveness of the country-of-origin plays a role in determining respondents' judgments. This study underlines the value of replication studies in cross-cultural settings in particular.

Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism

This study investigates Chinese consumers' responses to foreign and domestic sponsors engaged in the Beijing Olympic Games. It identifies direct causal relationships between consumer ethnocentrism, attitudes towards the sponsor and product judgement. Findings reveal that event involvement mediates the positive relationship between consumer ethnocentrism and attitudes towards the domestic sponsor. Attitudes towards foreign sponsors are found to be a significant mediator in the relationship between consumer ethnocentrism and judgements of the sponsors' products. Theoretical and managerial implications are discussed.

A fogyasztói etnocentrizmus új koncepcionális modelljének kialakítása és verifikálása = Forming and verification of a new conceptual model of the customer ethnocentrism

A szerzők cikke az etnocentrikus érzelmek hatását mutatja be a hazai és a külföldi termékek megítélésére. Empirikus kutatásaikra és regressziós modelljeikre támaszkodva felvázolják azt a hatásmechanizmust, amely a szakirodalomba a fogyasztói etnocentrizmus néven vonult be. Megállapítják, hogy másképp hatnak a patrióta és a nacionalista érzelmek a hazai és a külföldi termékek iránti attitűdökre. Míg a hazai termékeknél egy karakterisztikus, többdimenziós kép tárul elénk, addig a cseh, kanadai és német termékek megítéléséből általánosított, külföldi termékek esetében csak a termékkel való azonosulást tudták kiemelni. A megkérdezettek demográfiai jellemzői közül egyedül a férfiak mutattak statisztikailag azonos irányú és erősségű kapcsolatot a hazai és a külföldi termékek megítélésénél. _______________________ The authors’ article presents effects of the ethnocentric emotion of the appreciation of the domestic and foreign goods. Based on their empirical and regressive models they feature that effectmechanism, which is named consumer ethnocentrism in the special literature. They set that the patriot and the nationalist emotions acting differently on attitudes of the domestic and the foreign goods.

Foreign wine consumption in Australia : the influence of consumer perceptions to foreign cultures on wine choice

Research has shown that while some people favor foreign- sourced products, others prefer to purchase goods made in their own country. From the perspective of the Australian wine market, consumption of wine has been consistently increasing in recent years. While sales of Australian made wine is booming, sales of imported sources is also increasing in terms of dollar value. This paper examines the effect of consumer ethnocentrism and animosity on willingness to buy foreign wine products, in an effort to better understand the factors involved in the consumer decision making process when purchasing wine products.

Drivers of local food consumption: A comparative study

Purpose The aim of this paper is to empirically explore antecedents of local food purchase intention in two food producing countries with different cultural backgrounds. Design/methodology/approach An online survey was employed to collect data from consumers located in Chile (n=283) and Australia (n=300). A proposed model is tested with structural equation modelling (SEM). Findings Attitude towards consuming local food is a strong and direct driver of intentions to purchase local food in both countries. Attitude toward supporting local agri-businesses and consumer ethnocentrism are found to positively impact attitude towards consuming local food in both countries. Attitude towards local agri-businesses also has a direct effect on intentions to purchase local food in Australia, but not in Chile. Interestingly, subjective norms are not found to affect intentions to consume local food in either country. Research limitations/implications The paper examines factors affecting the attitude toward and behavioural intention regarding local food consumption and develops an extended model of local food consumption. An outcome of this new model is the inclusion of personal variables, which influence local food purchasing behaviour. Practical implications Producers and retailers need to develop campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption. Originality/value This is the first study to demonstrate that positive attitudes toward local foods are important drivers of local food purchase behaviour, independent of the cultural characteristics or level of economic development within a country.

Uma selva entre o céu e o inferno: representações iconográficas e literárias dos índios do Brasil pelos portugueses nos séculos XVI e XVII

A partir de abril de 1500 a armada de Pedro Álvares Cabral dá início ao contato e ao registro através das páginas da carta de seu escrivão, Pero Vaz de Caminha de um novo mundo e uma nova humanidade: os índios que habitavam o território que atualmente conhecemos por Brasil. No desenrolar dos quinhentos, estes diferentes povos e culturas foram decodificados e reinterpretados de diversas maneiras em cartas, livros e demais documentos manuscritos. No campo das artes visuais portuguesas, não foi diferente. Esse outro assume um papel coadjuvante quase sempre inserido em duas temáticas principais, a arte religiosa e as grandes navegações mas nem por isso menos interessante: o gosto pelo exótico, característica marcante durante o período das expansões ultramarinas, não só em Portugal, mas em outras regiões europeias, aliado ao etnocentrismo e a influência do Cristianismo, acabou por caracterizar os índios do Brasil, mutatis mutandis, como novos homens selvagens. Para uns, são como bestas, mais perto do inferno; para outros, são cristãos em potencial, mais próximos do céu

Refigurando monstros: a perspectiva parcial de Donna Haraway como crítica da ciência

Esta dissertação trata das relações de poder que marcam a produção científica ocidental moderna a partir da abordagem dos estudos sobre Gênero e Ciência da feminista historiadora da ciência estadunidense Donna Haraway. Esta autora propõe a concepção de toda a produção de conhecimento como pratica política, assumindo a perspectiva parcial como fundamento para uma ciência objetiva e apontando a perspectiva de objetividade calcada na ideia de imparcialidade como produtora de um tipo de saber que historicamente serviu como instrumento de dominação: o conhecimento que se propõe como universal. Em sua narrativa, o androcentrismo, o etnocentrismo, o racismo e as divisões de classe operam na conformação e nas transformações desta ciência a partir da construção de um sujeito privilegiado do conhecimento, o cientista, figura constituída a imagem e semelhança do homem branco ocidental independente. Meu recorte de sua obra são as reformulações dessas relações ao longo da historia da ciência ocidental moderna observadas por ela na emergência e nas produções de um conjunto especifico de disciplinas do campo das ciências naturais biológicas, fortemente marcadas pelas teorias e tecnologias da informação e da comunicação produzidas no campo da cibernética. Na construção de um discurso critico sobre os saberes / poderes hegemônicos, Haraway traz para a cena da ciência figuras monstruosas, entre elas o ciborgue, tanto como meio de revelar categorias culturais atuando na produção do conhecimento como para materializar novos significados para natureza, os corpos e as relações de diferença. Em conexão com esses monstros, refigurados em suas narrativas, a autora defende uma relação de conexão, e não de divisão, entre sujeito e objeto do saber.

Ist patriotischer Nationalstolz wünschenswert? Eine differenzierte Analyse seiner psychologischen Bedeutung

Previous studies found that patriotic national pride (e.g., pride in democracy) - as opposed to nationalistic national pride (e.g., pride in being German) - has an attenuating effect on ethnocentrism, which is desirable from a democratic standpoint. Here it is hypothesized (1) that patriotic pride can be ascribed to the three components national identification, importance of democratic aspects of Germany, and belief in existence of democratic aspects of Germany, and (2) that these components exert in part conflicting effects on ethnocentrism and other variables. In two questionnaire studies (N-1 = 121, N-2 = 150) it is shown that (1) the three components do predict patriotic national pride and (2) the democratically desirable effects of patriotic pride trace back primarily to the importance of democratic aspects. In conclusion, from a democratic standpoint, it is positive valuation of democratic aspects and not patriotic pride that should be nurtured.

Recognition and Redistribution in Theories of Justice Beyond the State

We consider here how cultural and socioeconomic dimensions of justice beyond the state are related. First we examine cosmopolitan theories that have drawn on John Rawls's egalitarian liberal framework to argue that a just global order requires substantive, transnational redistribution of material resources. We then assess the view, ironically put forward by Rawls himself, that this perspective is ethnocentric and insufficiently tolerant of non-liberal cultures. We argue that Rawls is right to be concerned about the danger of ethnocentrism, but wrong to assume that this requires us to reject the case for substantive redistribution across state boundaries. A more compelling account of justice beyond the state will integrate effectively socioeconomic and cultural aspects of justice. We suggest that this approach is best grounded in a critical theory of recognition that responds to the damage caused to human relations by legacies of historical injustice.

Diversidade ética e exclusão social no processo da consolidação da unidade nacional : o caso dos vendedores e vendedoras informais do Mercado de Estrela Vermelha : cidade de Maputo

O presente trabalho, estuda as relações sociais e interculturais dos vendedores informais do mercado de Estrela Vermelha- cidade de Maputo. Analisa os fatores que afetam a unidade nacional, entendida como o sentido de pertença a uma identidade e a um destino comuns. Há duas teses que explicam a crise da unidade nacional. A primeira argumenta que o que coloca em causa a unidade nacional é a pretensão de se querer construir uma nação cívica, excluindo e até mesmo hostilizando as identidades étnicas vistas como fator de divisão e de conflitos. Propõe por isso, o reconhecimento e a inclusão dos diferentes grupos étnicos no poder (Magode, 1996; Cahen, 1996; Lundin, 1996). Na segunda, argumenta-se que as etnias perderam a sua relevância em virtude das transformações sociopolíticas e económicas havidas no país (Castiano, 2010), ou como outros defendem, que objetivamente elas não existem, se não apenas como reflexo dos conflitos pelo acesso aos recursos e poder (Serra, 1996). Sendo assim, o obstáculo da unidade nacional são as desigualdades económicas e não as diferenças étnicas. Mediante o trabalho de observação, que incluiu entrevistas, conversas, descrição e fotografias, como técnicas de recolha de dados, combinado com a pesquisa documental, este trabalho argumenta que, existe no mercado uma convivência multicultural, mas regista-se ainda défice nas relações interculturais. Os vendedores do Sul, consideram-se culturalmente superiores em relação aos seus colegas do norte do Save. Tal como outras pessoas da região sul, estes vendedores tratam os seus colegas pelo termo xingondo, que além da simples identificação, é usado para desqualificar os seus colegas do norte. Assim, o silêncio em relação ao etnocentrismo das pessoas do sul, a timidez que ainda se verifica em relação ao uso oficial das línguas moçambicanas, que são o meio de comunicação mais usado, bem como a incipiente provisão dos direitos da cidadania, constituem os principais obstáculos à unidade nacional. O estudo termina propondo a operacionalização do conceito da unidade nacional, tendo em conta, por um lado o respeito pelas diferenças culturais e a promoção do diálogo intercultural e por outro, o combate contra as diferenças abismais entre ricos e pobres.

Os factores influenciadores do consumo de produtos nacionais em Portugal

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.