La gestión de calidad y el marketing interno como factores de competitividad en empresas de servicios: El caso de empresas vascas de servicios con gestión avanzada

[ES] En este trabajo se argumenta y se evidencia (con el análisis de algunos casos de empresas vascas), que para las empresas de servicios, la calidad y más concretamente la gestión de la calidad basada en los postulados de la filosofía de Gestión de Calidad Total y recogidos en modelos como el modelo EFQM de excelencia, es la vía esencial de diferenciación, competitividad y fidelización de la clientela. De ello se deriva también el papel esencial que en la competitividad de las empresas de servicios despeña el Marketing Interno.

Value Added by Quality Management

Abstract: Quality Management is an essential part of successful organisations. But the effect of it is mostly not directly visible. The effects are more indirect, and have a time lag till results appear. In today’s challenging times, all activities of an organisation have to proof their ability to add value. While Value Based Management is more focussed on financial value, other concepts and models like EFQM Excellence Model and Kaplan and Norton’s Balanced Score Card also point on values that are the basis and driver for financial success. Quality Management has to proof its effects on company values, and therefore the transacting mechanisms have to be identified and procedure to manage the process of Value Adding Quality Management has to be developed.

A survey of continuous improvement practices in the United Kingdom and Mexico

With the advent of globalisation companies all around the world must improve their performance in order to survive. The threats are coming from everywhere, and in different ways, such as low cost products, high quality products, new technologies, and new products. Different companies in different countries are using various techniques and using quality criteria items to strive for excellence. Continuous improvement techniques are used to enable companies to improve their operations. Therefore, companies are using techniques such as TQM, Kaizen, Six-Sigma, Lean Manufacturing, and quality award criteria items such as Customer Focus, Human Resources, Information & Analysis, and Process Management. The purpose of this paper is to compare the use of these techniques and criteria items in two countries, Mexico and the United Kingdom, which differ in culture and industrial structure. In terms of the use of continuous improvement tools and techniques, Mexico formally started to deal with continuous improvement by creating its National Quality Award soon after the Americans began the Malcolm Baldrige National Quality Award. The United Kingdom formally started by using the European Quality Award (EQA), modified and renamed as the EFQM Excellence Model. The methodology used in this study was to undertake a literature review of the subject matter and to study some general applications around the world. A questionnaire survey was then designed and a survey undertaken based on the same scale, about the same sample size, and the about the same industrial sector within the two countries. The survey presents a brief definition of each of the constructs to facilitate understanding of the questions. The analysis of the data was then conducted with the assistance of a statistical software package. The survey results indicate both similarities and differences in the strengths and weaknesses of the companies in the two countries. One outcome of the analysis is that it enables the companies to use the results to benchmark themselves and thus act to reinforce their strengths and to reduce their weaknesses.

Cuadro de mando, plataforma de gestión para el modelo EFQM

La propuesta del trabajo de fin de grado escogida por el autor del proyecto se basa en la continuación del proyecto comenzado durante la asignatura de Prácticum del pasado semestre. El nacimiento del mismo se gestó en una pequeña empresa de consultoría llamada ‘Grupo Develop’ (en la sección ‘Entidad colaboradora y ubicación’ se describe más detalladamente la organización) situada al este de Madrid, una organización con carácter de fundación y dedicada, esencialmente, al sector de la consultoría en el sector de la calidad. Grupo Develop necesitaba aprovechar la utilidad de las nuevas tecnologías para ofrecer un nuevo y mejor servicio para sus clientes mediante un proyecto que fuera dirigido y llevado a cabo por un ingeniero informático. Partiendo de este contexto se vislumbró un proyecto consistente en diseñar, desplegar, programar y mantener una plataforma-sistema informático capaz de ayudar a las organizaciones (en este caso particular la mayoría son organizaciones sin ánimo de lucro) a gestionarse mejor de acuerdo a distintos modelos de calidad como pueden ser el EFQM1 o ISO. Además, la certificación en ambos modelos son cada vez más demandados como garantía de calidad por organismos públicos y privados e incluso por los clientes. Por lo tanto, este programa debe llegar a ser una herramienta que realmente apoye a cada entidad a elaborar un diagnóstico de su gestión y, por supuesto, debe conseguir acercar a estas empresas a los certificados más prestigiosos. Desde el punto de vista de un profesional del sector de la informática, el proyecto se estructura de una forma clara en una arquitectura cliente-servidor clásica donde todas las entidades (de momento 15) han participado de forma activa y paralela al desarrollo del proyecto. Si bien es cierto que esto ha ralentizado notablemente el desarrollo del proyecto y ha requerido una sincronización entre dos proyectos paralelos (uno para el despliegue y otro para el desarrollo).---ABSTRACT---The proposal of my graduation work is a continuation of the project that I already started in the Practicum subject the first part of the academic year. The birth of that project arose in a small consulting firm (Grupo Develop) in the east of Madrid, an organization that at the same time is incorporated as a Foundation. This organization works with different NGO´s and their work covers the Quality Consulting Sector. Grupo Develop needed to use new technologies to give a new and best service to our customers through a project managed by a person trained in the computer science area. Starting from this context, Grupo Develop saw a new opportunity to create a project to design, deploy and maintain a platform-system that can help our customers (in this case the organizations are often organizations from the Third Sector) to get a best management in some Norms or Models like ISO or EFQM. Also in some cases the Certifications of any of these models are increasingly demanded as quality assurance by public entities, privates and even by clients. Therefore, this program should be a tool that helps to any organization to make a diagnosis of their management and, of course, should close to these companies to the most prestigious Certificates. From a point of view of a computer science student, the software project has a defined structure in a classic client-server model where all the organizations (15) have actively participated in parallel mode to the development of the project. It is true that the involvement of the organizations has slowed the development of the project so I had to create two projects (one for the different organizations and the other one to develop the major improvements).

TQM in e-Learning: a Self-assessment Model and Questionnaire

Organizations are seeking new, integrated systems that enable rapid changes through early identification of opportunities and problems, tracking of progress against plans, flexible allocation of resources to achieve goals, and consistent operations. Total Quality Management (TQM) is an overall business strategy. It means that all activities of the company will be focused on satisfying all stakeholders of the company. TQM can be realised by using the EFQM model. The EFQM model is a tool that organizations may use as a framework for self-evaluation that enables an organization to identify its strengths and areas for improvement and the extent to which its operations and results are in line with the characteristics of an excellent organization. We focus on a training organisation or to the learning department of an organization. So we are limiting the EFQM model to the training /learning activities. We can apply EFQM perfect on the level of an activity (business line) of a company. We selected the main criteria for which the learner can play the role of assessor. So only three main criteria left: the enabling resources, the enabling processes and the (learning) results for the learner. We limited the last one to “learning results” based on the Kirkpatrick model.

An approximate method for the solution of an influence function foil rolling model

Fleck and Johnson (Int. J. Mech. Sci. 29 (1987) 507) and Fleck et al. (Proc. Inst. Mech. Eng. 206 (1992) 119) have developed foil rolling models which allow for large deformations in the roll profile, including the possibility that the rolls flatten completely. However, these models require computationally expensive iterative solution techniques. A new approach to the approximate solution of the Fleck et al. (1992) Influence Function Model has been developed using both analytic and approximation techniques. The numerical difficulties arising from solving an integral equation in the flattened region have been reduced by applying an Inverse Hilbert Transform to get an analytic expression for the pressure. The method described in this paper is applicable to cases where there is or there is not a flat region.