Digital Strategy for Schools 2015 - 2020

Among the key points of the Digital Strategy are: Dedicated multi-annual funding to schools to invest in technology Build on the successful roll-out of high-speed broadband to every second-level school by investing in high-speed wifi networks in every school Integration of digital skills in the curriculum and in assessment Develop opportunities for students to take an in-depth ICT course at Leaving Cert, as well as embedding digital skills within other subjects Promotion of the use of e-portfolios at primary and post-primary level Provide enhanced digital content to schools, including working with cultural institutions, sporting bodies and other to expand this range of resources Embed ICT skills as part of initial teacher education and ongoing training for teachers

Digital Strategy for Schools 2015-2020 Report on the Consultation with Young People

The Department of Education and Skills is developing a new Digital Strategy for Schools to be completed during 2015. The Digital Strategy for Schools will set out how Department of Education and Skills’ priorities can be delivered and facilitated by the use of technology in education. The development of the Strategy is of critical importance to Ireland if it is to realise the potential of ICT in schools and prepare our young people to live, learn and work in the 21st century. The Department of Education and Skills has partnered with the Department of Children and Youth Affairs (DCYA) to seek the views of young people through a structured consultation process informed by DCYA expertise in consulting with young people.

Evaluating digital marketing content management strategies in an international company.

The purpose of this thesis is to explore a different kind of digital content management model and to propose a process in order to manage properly the content on an organization’s website. This process also defines briefly the roles and responsibilities of the different actors implicated. In order to create this process, the thesis has been divided into two parts. First, the theoretical analysis helps to find the two main different content management models, content management adaptation and content management localization model. Each of these models, have been analyzed through a SWOT model in order to identify their particularities and which of them is the best option according to particular organizational objectives. In the empirical part, this thesis has measured the organizational website performance comparing two main data. On one hand, the international website is analyzed in order to identify the results of the content management standardization. On the other hand, content management adaptation, also called content management localization model, is analyzed by looking through the key measure of the Dutch page from the same organization. The resulted output is a process model for localization as well as recommendations on how to proceed when creating a digital content management strategy. However, more research is recommended to provide more comprehensive managerial solutions.

Social media como estrategia digital para el lanzamiento de la nueva línea de cremas de la marca HINDS

La publicidad en una empresa suele ser la parte más costosa para promover el producto y además suele ser de gran impacto y corta duración o de poco impacto pero con una duración mayor. La publicidad tradicional es de fácil monitoreo, pero predecible en algunos casos, ya que su divulgación está ligada a quién y cómo se dirijan los esfuerzos de las marcas por dar a entender su idea principal. La razón de un negocio es vender y perdurar en el tiempo por lo que es fundamental tener una manera efectiva de dar el mensaje, mostrar y recordar un producto. La experiencia de compra y la experiencia de uso son aspectos decisivos en el momento de volver a comprar, pero aún más importante, es la fidelidad del individuo ya que puede producir un gran impacto en los otros consumidores que tienen en cuenta las opiniones de los demás compradores. La publicidad nos da un gran campo de acción e innovación, el cual debemos explotar de manera inteligente y estratégica, siendo claros a la hora de transmitir el mensaje y generando un estrecho canal de comunicación en el que no existan barreras que dificulten la comprensión del mensaje a transmitir. Es acá donde las empresas se dan cuenta que es fundamental conocer cuáles son los aspectos favorables al difundir información, como en este caso sería la gente bien relacionada en el eje central de las redes sociales que van a acoger un producto y promoverlo ampliamente entre las personas de su círculo social. Por esta razón decidimos escoger las redes sociales como la mejor estrategia digital para el nuevo lanzamiento de cremas corporales de la marca Hinds.

La estrategia digital y promocional para Rockin’ Muffin

Rockin' Muffin es una nueva pequeña empresa dedicada a la producción y venta de muffins de diferentes sabores que nace con el propósito de cubrir la alta demanda de productos de este tipo en la ciudad de Bogotá. Específicamente el mercado de la repostería y la pastelería en el país ha tomado un fuerte impulso a raíz del auge de la gastronomía gourmet especializada y la globalización, principalmente mediática, que este vive desde hace varios años. Continuamente surgen nuevos productos y nuevas tendencias de moda alimenticia que buscan mantener un constante crecimiento del sector adoptando estilos vanguardistas. Es ahí donde se abren cabida los muffins apareciendo en el mercado colombiano y posicionándose como uno de los acompañantes predilectos, sides, o postres para diferentes ocasiones. Este proyecto pretende, en su objetivo general, definir el segmento de mercado de Rockin’ Muffin, e implementar sólidas estrategias digitales y promocionales con el propósito de incrementar la venta de sus productos y sus resultados comerciales.

Roles and Responsibility of Digital Engagement Managers in Art Museums

Thesis (Master's)--University of Washington, 2016-06

Plan de medios y posicionamiento digital

El principal objetivo de este trabajo de grado ha sido diseñar un plan estratégico de medios digitales para el lanzamiento de un nuevo producto para una compañía. En este trabajo, se han establecido parámetros como presupuesto, qué tipos de medios digitales serán usados y el porqué de ellos, se estableció las actividades por cada red social a usar y se muestra la relación costo – beneficio de realizar pauta publicitaria en redes sociales.

Remote and Connected

The Web offers new possibilities to link remote and rural places into economic, political and social activities in ways that transcend earlier restrictions of distance. Dyroy Kommune, off the northern coast of Norway, welcomes Web Science students to undertake research on its digital strategy.

The advance of cloud computing

The “Implementation of the National Data Centre” project, Augusto Espín, Deputy Minister of Telecommunications and Information Society, Ecuador .-- Cloud computing and public policy in Brazil, Rafael Henrique Rodrigues Moreira, Ministry of Science, Technology and Innovation, Brazil .-- “The cloud is being taken up more quickly in Latin America than in the rest of the world”, interview to Lalo Steinmann, Microsoft .-- The impact of education and research networks on the development of cloud computing Eduardo Vera, University of Chile .-- “The cloud helps to narrow divides by providing access to technology resources that used to be unaffordable”, interview to Luis Urzúa, Movistar Chile .-- “Cloud computing will be a strategic sector of the economy in the coming years”, interview to Jean-Bernard Gramunt, France’s digital strategy .-- “If take-up in Latin America is as strong as predicted, it will be a good opportunity to create and export technology”, interview to Flavio Junqueira, Yahoo! Labs.

The Portuguese National Programme for the Promotion of Healthy Eating: 2012–2015

This paper describes the first 4-year period (2012–2015) of implementation of the Portuguese National Programme for the Promotion of Healthy Eating (PNPAS). PNPAS was approved in 2012 and emerged as a preventive programme for noncommunicable diseases, aiming to improve the nutritional status of the population; it represents the first national strategy in Portugal for the promotion of healthy eating. To accomplish its mission, and taking into account its overall principles, PNPAS has five main goals: (i) to increase knowledge about the food intake of the Portuguese population and about its determinants and consequences; (ii) to modify the availability of certain foods (high in sugar, salt and fat), in schools, workplaces and public spaces; (iii) to inform and empower the population for the purchase, preparation and storage of healthy food, especially the most vulnerable groups; (iv) to identify and promote crosssectoral actions that encourage the consumption of foods of good nutritional quality in an articulate and integrated way with other sectors, namely agriculture, sport, environment, education, social security and local authorities; and (v) to improve the qualifications and conduct of the different professionals who, owing to their roles, may influence nutritional knowledge, attitudes and behaviours. The design of PNPAS followed the latest strategic lines suggested by WHO and the European Commission, proposing a crosssectoral mix of interventions to ensure physical and economic access to healthy eating by creating healthy environments and empowering individuals and communities. Several actions were implemented at different levels during the first 4-year period of implementation of PNPAS; two were especially relevant. The first concerned the empowerment of citizens regarding healthy eating, where the most important aspect was introduction of a digital strategy through development of a website and a blog dedicated to healthy eating. The second concerned the development of documents for health care and other professionals, including several guidelines in new areas, such as anthropometric measures and intervention in preobesity. Process and output indicators were defined to monitor and evaluate the programme. Among those considered as output indicators were the evaluation of childhood obesity, salt consumption and intake of breakfast by school-aged children.

Community interest company case study

Case study on developing a digital strategy to support community inclusion and employability

Digital soil mapping: strategy for data pre-processing

The region of greatest variability on soil maps is along the edge of their polygons, causing disagreement among pedologists about the appropriate description of soil classes at these locations. The objective of this work was to propose a strategy for data pre-processing applied to digital soil mapping (DSM). Soil polygons on a training map were shrunk by 100 and 160 m. This strategy prevented the use of covariates located near the edge of the soil classes for the Decision Tree (DT) models. Three DT models derived from eight predictive covariates, related to relief and organism factors sampled on the original polygons of a soil map and on polygons shrunk by 100 and 160 m were used to predict soil classes. The DT model derived from observations 160 m away from the edge of the polygons on the original map is less complex and has a better predictive performance.

Strategy to detect ground control in digital images

The identification of ground control on photographs or images is usually carried out by a human operator, who uses his natural skills to make interpretations. In Digital Photogrammetry, which uses techniques of digital image processing extraction of ground control can be automated by using an approach based on relational matching and a heuristic that uses the analytical relation between straight features of object space and its homologous in the image space. A build-in self-diagnosis is also used in this method. It is based on implementation of data snooping statistic test in the process of spatial resection using the Iterated Extended Kalman Filtering (IEKF). The aim of this paper is to present the basic principles of the proposed approach and results based on real data.