992 resultados para Digital CRM platform


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Unilever Food Solutions new digital CRM1 Platform - What is the combination of tools, processes and content that will help Unilever Food Solutions grow his business? Unilever Food Solutions (UFS) intend to create a new online platform to enable it to communicate with segments of the markets, which have previously been too difficult to reach. Specifically targeted at Chefs and other food professionals, the aim is to create an interactive website, which delivers value to its intended users by providing a variety of relevant content and functions, while simultaneously opening up a potential transactional channel to those same users.

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Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

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Peer-to-peer information sharing has fundamentally changed customer decision-making process. Recent developments in information technologies have enabled digital sharing platforms to influence various granular aspects of the information sharing process. Despite the growing importance of digital information sharing, little research has examined the optimal design choices for a platform seeking to maximize returns from information sharing. My dissertation seeks to fill this gap. Specifically, I study novel interventions that can be implemented by the platform at different stages of the information sharing. In collaboration with a leading for-profit platform and a non-profit platform, I conduct three large-scale field experiments to causally identify the impact of these interventions on customers’ sharing behaviors as well as the sharing outcomes. The first essay examines whether and how a firm can enhance social contagion by simply varying the message shared by customers with their friends. Using a large randomized field experiment, I find that i) adding only information about the sender’s purchase status increases the likelihood of recipients’ purchase; ii) adding only information about referral reward increases recipients’ follow-up referrals; and iii) adding information about both the sender’s purchase as well as the referral rewards increases neither the likelihood of purchase nor follow-up referrals. I then discuss the underlying mechanisms. The second essay studies whether and how a firm can design unconditional incentive to engage customers who already reveal willingness to share. I conduct a field experiment to examine the impact of incentive design on sender’s purchase as well as further referral behavior. I find evidence that incentive structure has a significant, but interestingly opposing, impact on both outcomes. The results also provide insights about senders’ motives in sharing. The third essay examines whether and how a non-profit platform can use mobile messaging to leverage recipients’ social ties to encourage blood donation. I design a large field experiment to causally identify the impact of different types of information and incentives on donor’s self-donation and group donation behavior. My results show that non-profits can stimulate group effect and increase blood donation, but only with group reward. Such group reward works by motivating a different donor population. In summary, the findings from the three studies will offer valuable insights for platforms and social enterprises on how to engineer digital platforms to create social contagion. The rich data from randomized experiments and complementary sources (archive and survey) also allows me to test the underlying mechanism at work. In this way, my dissertation provides both managerial implication and theoretical contribution to the phenomenon of peer-to-peer information sharing.

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Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

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Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

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Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

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As faculty needs evolve and become increasingly digital, libraries are feeling the pressure to provide relevant new services. At the same time, faculty members are struggling to create and maintain their professional reputations online. We at bepress are happy to announce the new SelectedWorks, the fully hosted, library-curated faculty profile platform that positions the library to better support faculty as well as the institution at large. Beverly Lysobey, Digital Commons and Resource Management Librarian, at Sacred Heart University, says: “Both faculty and administration have been impressed with the services we provide through SelectedWorks; we’re able to show how much our faculty really publishes, and it’s great for professors to get that recognition. We’ve had several faculty members approach us for help making sure their record was complete when they were up for tenure, and we’ve even found articles that authors themselves no longer had access to.” With consistent, organized, institution-branded profiles, SelectedWorks increases campus-wide exposure and supports the research mission of the university. As the only profile platform integrated with the fully hosted Digital Commons suite of publishing and repository services, it also ensures that the institution retains management of its content. Powerful integration with the Digital Commons platform lets the home institution more fully capture the range of scholarship produced on campus, and hosted services facilitate resource consolidation and reduces strain on IT. The new SelectedWorks features a modern, streamlined design that provides compelling display options for the full range of faculty work. It beautifully showcases streaming media, images, data, teaching materials, books – any type of content that researchers now produce as part of their scholarship. Detailed analytics tools let authors and librarians measure global readership and track impact for a variety of campus stakeholders: authors can see the universities, agencies, and businesses that are reading their work, and can easily export reports to use in tenure and promotion dossiers. Janelle Wertzbeger, Assistant Dean and Director of Scholarly Communications at Gettysburg College’s Musselman Library, says, “The new author dashboard maps and enhanced readership are SO GOOD. Every professor up for promotion & tenure should use them!” And of course, SelectedWorks is fully backed by the continual efforts of the bepress development team to provide maximum discoverability to search engines, increasing impact for faculty and institutions alike: Reverend Edward R. Udovic, Vice President for Teaching and Learning Resources at DePaul University, says, “In the last several months downloads of my scholarship from my [SelectedWorks] site have far surpassed the total distribution of all my work in the previous twenty five years.”

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Photoplethysmography (PPG) sensors allow for noninvasive and comfortable heart-rate (HR) monitoring, suitable for compact wearable devices. However, PPG signals collected from such devices often suffer from corruption caused by motion artifacts. This is typically addressed by combining the PPG signal with acceleration measurements from an inertial sensor. Recently, different energy-efficient deep learning approaches for heart rate estimation have been proposed. To test these new solutions, in this work, we developed a highly wearable platform (42mm x 48 mm x 1.2mm) for PPG signal acquisition and processing, based on GAP9, a parallel ultra low power system-on-chip featuring nine cores RISC-V compute cluster with neural network accelerator and 1 core RISC-V controller. The hardware platform also integrates a commercial complete Optical Biosensing Module and an ARM-Cortex M4 microcontroller unit (MCU) with Bluetooth low-energy connectivity. To demonstrate the capabilities of the system, a deep learning-based approach for PPG-based HR estimation has been deployed. Thanks to the reduced power consumption of the digital computational platform, the total power budget is just 2.67 mW providing up to 5 days of operation (105 mAh battery).

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Este trabalho apresenta um método rápido de inversão de matrizes densas, e uma possível aplicação com métodos de Vectoring, em pré-codificação e cancelamento de crosstalk de sistemas xDSL. A família de tecnologias xDSL utiliza os pares trançados de fios de cobre telefônicos como meio físico para transmitir dados digitais. O crosstalk é a principal causa de degradação de sinais na mais nova geração de sistemas xDSL, o G.fast, e para combatê-lo são utilizadas técnicas de pré-codificação e cancelamento, chamadas de Vectoring. O método proposto, chamado de GSGR, consiste em uma abordagem diferente para o método clássico de Squared Givens Rotations (SGR), adequado a implementações em plataformas embarcadas de processamento digital de sinais. Foram realizados testes comparativos do método GSGR com métodos diretos clássicos de inversão, utilizando uma plataforma digital multicore baseada no chip TI DSP TMS320C6670 e a plataforma de software Matlab. Os resultados dos testes de inversão de matrizes usando dados reais e dados simulados mostraram que o GSGR foi superior em velocidade de execução sem apresentar perdas significativas de acurácia para a aplicação em sistemas xDSL.

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Tumor budding in colorectal cancer (CRC) is recognized as a valuable prognostic factor but its translation into daily histopathology practice has been delayed by lack of agreement on the optimal method of assessment. Within the context of the Swiss Association of Gastrointestinal Pathology (SAGIP), we performed a multicenter interobserver study on tumor budding, comparing hematoxylin and eosin (H&E) with pan-cytokeratin staining using a 10 high power field (10HPF) and hotspot (1HPF) method. Two serial sections of 50 TNM stage II-IV surgically treated CRC were stained for H&E and pan-cytokeratin. Tumor buds were scored by independent observers at six participating centers in Switzerland and Austria using the 10HPF and 1HPF method on a digital pathology platform. Pearson correlation (r) and intra-class correlation coefficients (ICC) comparing scores between centers were calculated. Three to four times more tumor buds were detected in pan-cytokeratin compared to H&E slides. Correlation coefficients for tumor budding counts between centers ranged from r = 0.46 to r = 0.91 for H&E and from r = 0.73 to r = 0.95 for pan-cytokeratin slides. Interobserver agreement across all centers was excellent for pan-cytokeratin [10HPF: ICC = 0.83 and 1HPF: ICC = 0.8]. In contrast, assessment of tumor budding on H&E slides reached only moderate agreement [10HPF: ICC = 0.58 and 1HPF: ICC = 0.49]. Based on previous literature and our findings, we recommend (1) pan-cytokeratin staining whenever possible, (2) 10HPF method for resection specimens, and (3) 1HPF method for limited material (preoperative biopsy or pT1). Since tumor budding counts can be used to determine probabilities of relevant outcomes and as such more optimally complement clinical decision making, we advocate the avoidance of cutoff scores.

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In this paper, we present a revolutionary vision of 5G networks, in which SDN programs wireless network functions, and where Mobile Network Operators (MNO), Enterprises, and Over-The-Top (OTT) third parties are provided with NFV-ready Network Store. The proposed Network Store serves as a digital distribution platform of programmable Virtualized Network Functions (VNFs) that enable 5G application use-cases. Currently existing application stores, such as Apple's App Store for iOS applications, Google's Play Store for Android, or Ubuntu's Software Center, deliver applications to user specific software platforms. Our vision is to provide a digital marketplace, gathering 5G enabling Network Applications and Network Functions, written to run on top of commodity cloud infrastructures, connected to remote radio heads (RRH). The 5G Network Store will be the same to the cloud as the application store is currently to a software platform.

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No âmbito do Mestrado em Marketing Digital da Universidade Europeia, foi proposto aos alunos no terceiro semestre deste, a realização de uma Dissertação/Projeto Aplicado ou um Estágio Curricular, tendo no meu caso decidido pela opção do Estágio Curricular. Este estágio tem como principal objetivo inserir os alunos no mundo empresarial, para conseguirem aplicar os seus conhecimentos em Marketing Digital, adquiridos nos dois últimos semestres do Mestrado. Este relatório será sobre o estágio que realizei durante o período de 2 de Outubro de 2015 até 15 de Janeiro de 2016, na empresa Work4You – Tratamento e Manutenção Automóvel, Lda. A escolha da empresa foi feita através da minha inscrição num programa criado pelo departamento de Empregabilidade da Universidade, pois este disponibilizou várias ofertas para a realização de estágios curriculares, através de protocolos realizados entre a Universidade e Empresas, onde a Work4You decidiu recrutar-me para a realização do estágio, sendo que, antes ainda, se realizou uma entrevista de apresentação. A Work4You é uma empresa nacional (PME) que presta serviços de Lavagem e Manutenção Automóvel em diversos locais em Lisboa. O meu interesse por realizar o estágio curricular nesta empresa deveu-se às diversas tarefas que me propuseram desempenhar, bem como à possibilidade de melhorar certas lacunas que identifiquei na empresa, que devido aos meus conhecimentos, poderiam ser resolvidas a curto prazo.

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OBJECTIVE: Quality assurance (QA) in clinical trials is essential to ensure treatment is safely and effectively delivered. As QA requirements have increased in complexity in parallel with evolution of radiation therapy (RT) delivery, a need to facilitate digital data exchange emerged. Our objective is to present the platform developed for the integration and standardization of QART activities across all EORTC trials involving RT. METHODS: The following essential requirements were identified: secure and easy access without on-site software installation; integration within the existing EORTC clinical remote data capture system; and the ability to both customize the platform to specific studies and adapt to future needs. After retrospective testing within several clinical trials, the platform was introduced in phases to participating sites and QART study reviewers. RESULTS: The resulting QA platform, integrating RT analysis software installed at EORTC Headquarters, permits timely, secure, and fully digital central DICOM-RT based data review. Participating sites submit data through a standard secure upload webpage. Supplemental information is submitted in parallel through web-based forms. An internal quality check by the QART office verifies data consistency, formatting, and anonymization. QART reviewers have remote access through a terminal server. Reviewers evaluate submissions for protocol compliance through an online evaluation matrix. Comments are collected by the coordinating centre and institutions are informed of the results. CONCLUSIONS: This web-based central review platform facilitates rapid, extensive, and prospective QART review. This reduces the risk that trial outcomes are compromised through inadequate radiotherapy and facilitates correlation of results with clinical outcomes.

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Poster at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014