Análise de valor percebido pelo cliente : quais são os atributos que os clientes consideram importantes ao adquirirem um produto de diagnóstico por imagem ?

Define quais são os atributos considerados importantes pelos Clientes (valor percebido), ao comprarem equipamentos importados de Diagnóstico por Imagem. Serve como base de orientação às empresas do Setor, o que; deve ser implementado e reforçado para a obtenção da satisfação dos Clientes, mantendo-os leais a elas

Cultura Organizacional na área de Diagnóstico por Imagem - Percepção dos Coordenadores de CHLC

Para fazer face a uma nova realidade, limitada pela crise financeira e organizacional em que se encontra o Serviço Nacional de Saúde, têm surgido várias tentativas de mudança dos modelos tradicionais de organização e de gestão nas Organizações de Saúde, a fim de se obterem organizações eficazes (Ferreira, 2011). Tendo como ponto de partida a premissa dos novos desafios impostos pelo sector da saúde, a gestão da Área de Diagnóstico Por Imagem (ADPI) do Centro Hospitalar Lisboa Central (CHLC) defronta-se com a crescente necessidade de traçar estratégias de mudança organizacional, com capacidade de adaptação à realidade vigente no sistema de saúde português. Como vários autores reiteram, o passo primordial para a introdução de mudanças organizacionais, passa pela identificação do tipo de cultura organizacional existente. Partindo desta lógica definiu-se a questão de investigação para o estudo, “Qual a percepção da Coordenação da ADPI do CHLC face à cultura organizacional vigente e à considerada desejada face à mudança organizacional para tornar a organização mais eficaz?”. Na mesma lógica, definiram-se como objectivos da investigação empírica, identificar as características da cultura organizacional da ADPI do CHLC de forma a criar estratégias de mudança organizacional, reconhecer as características da cultura que influenciam a eficácia organizacional nos diferentes polos da ADPI do CHLC e comparar as percepções do coordenador e subcoordenadores da ADPI do CHLC, face à cultura organizacional vigente e à considerada desejada em função da mudança organizacional. Trata-se de um estudo exploratório e descritivo, seguindo a estratégia de estudo de caso único com uma abordagem quantitativa. Para o efeito, recorreu-se ao questionário Organizational Culture Assessment Instrument (OCAI) desenvolvido por Cameron & Quinn (1999), o qual se aplicou à população em estudo constituída por 14 indivíduos da coordenação da ADPI do CHLC. Os resultados demonstram que a cultura organizacional vigente na ADPI do CHLC é do tipo Clã, e que é este tipo de cultura que o coordenador e subcoordenadores consideram ideal para o futuro. Havendo diferenças significativas entre hospitais que devem ser exploradas aquando do desenho de uma intervenção de desenvolvimento organizacional.

O marketing na indústria médica : uma análise do sistema de distribuição de serviços médicos (clínicas médicas, laboratórios e análises clínicas e serviços de diagnóstico por imagem)

Trata da aplicação de um dos conceitos de marketing ,a distribuição, na Inústria de DiagnósticoMédico. Pesquisa junto aos médicos a viabilidade de adoção de estratégias de verticalização integral de clínicas sobre laboratórios de análises clínicas e serviços de diagnóstico por imagem . Avalia os beneficios que tais estratégias geram para o paciente / consumidor .

Estudo prospectivo do diagnóstico por imagem em cães com ruptura do ligamento cruzado cranial. -

Pós-graduação em Medicina Veterinária - FMVZ

Imagens tomográficas tridimensionais dos ossos da cabeça de gatos domésticos aplicadas ao ensino do diagnóstico por imagem

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Casuística dos exames de diagnóstico por imagem na medicina de animais selvagens - 2009 a 2010

The aim of this study was to retrospectively evaluate in the casuistry on class and systems frequently diagnosed in wild animals that were sent to the FMVZ-UNESP-Botucatu diagnostic imaging service. The class of birds was the most referred to the centers, followed by the mammals and reptiles. The majority of the requested tests were the radiographs and in a minor scale the tomography and ultrasound. Although the birds were the greatest number of animals sent to the service, mammals were the most radiographed for wound control. The most frequently observed system was the musculoskeletal caused by trauma, especially in birds. The radiograph was the most exam initially indicated, then the animal could be forwarded to other imaging modalities, which in wild animals medicine is still limited to research.

Controle de qualidade em equipamentos mamográficos

Nowadays the mammography is the most effective way of revealing early breast cancer. The image in this kind of exam is gotten trough a x-ray sheaf of low energy, however, the suitable visualization of the interesting structures by the radiologist is not always possible due several factors that appears since the mamma composition until the equipments limitation. The regulation 453/98 sets quality control tests and limits of acceptation that guarantee a good development of the mammographys. The purpose of this study is the 3D principle ( Diagnostic, Dose and Dollar), that means, an improved diagnosis, a dose reduction in the patient and a cost decrease for the Institution. In this study was made the quality control tests set by the Regulation in two mammography equipments from Hospital das Clínicas da Faculdade de Medicina de Botucatu (HCFMB - UNESP). The results reached in this research were used in the renovation process of quality stamp in mammography granted by Colégio Brasileiro de Radiologia (CBR) to the diagnosis by image from the HCFMB – UNESP

Espondilomielopatia cervical caudal em cães: diagnóstico por imagem

The Caudal Cervical Spondylomyelopathy, also known as “Wobbler syndrome” is a neurological disorder that affects mainly breeds of large and giant size, especially Doberman pinsher and Great danes. Its aetiology is multifactorial and leads to a narrowing of the spinal canal by morphological and positional caudal cervical vertebrae (C5, C6 and C7), causing compression of the spinal cord and nerve roots. The clinical signs presented by the affected animals are progressive ataxia of hindlimbs and, later, the forelimbs, sometimes progressing to tetraparesis. Neck pain may be present. The diagnosis is made through the association of clinical signs and diagnostic imaging such as radiography, myelography, computed tomography and magnetic resonance imaging. According to the classification of the lesion obtained by imaging examinations, the conservative or surgical treatment is established and the prognosis is variable in accordance with the degree of affection of the spinal cord

Controle de qualidade em raios-x convencional

The progress in radiology is related with the development of new systems of image formation with the lesser dose in the pacient. The improve of the dose in the pacient, without compromising the quality of the image, is one of the responsibilities of a medical physicist in a sector of diagnosis for image. This research has as objective to evaluate the conditions of use of an equipment of x-rays, from tests of quality control. The results gotten in this work have been part of data of an Effective Program of Quality Control (PECQ) of the sector of diagnosis for image of the Hospital das Clínicas da Faculdade de Medicina de Botucatu - UNESP (HCFMB-UNESP)

Diagnóstico por imagem nas enfermidades tireoidianas em cães: revisão

The diagnosis of various diseases has become more accessible and accurate with the rapid development of imaging modalities aiming to assist in medical diagnosis, and thereby in veterinary medicine. Different diagnostic imaging modalities such as ultrasonography, computed tomography, magnetic resonance imaging and scintigraphy can be performed to obtain information about thyroid diseases, each one with advantages and disadvantages, depending on the thyroid disease in question. Diagnostic imaging is a tool that not only assists in the diagnosis, but also helps treatment and assessment of prognosis of thyroid diseases. The aim of this article is to discuss the limitations and benefits of each diagnostic imaging modality available in the veterinary medical field, and also to present the newest diagnostic imaging modalities in order to maximize and make more accurate diagnosis of thyroid diseases.

Casuística dos exames de diagnóstico por imagem na medicina de animais selvagens - 2009 a 2010

The aim of this study was to retrospectively evaluate in the casuistry on class and systems frequently diagnosed in wild animals that were sent to the FMVZ–UNESP-Botucatu diagnostic imaging service. The class of birds was the most referred to the centers, followed by the mammals and reptiles. The majority of the requested tests were the radiographs and in a minor scale the tomography and ultrasound. Although the birds were the greatest number of animals sent to the service, mammals were the most radiographed for wound control. The most frequently observed system was the musculoskeletal caused by trauma, especially in birds. The radiograph was the most exam initially indicated, then the animal could be forwarded to other imaging modalities, which in wild animals medicine is still limited to research.

Diagnóstico por imagem da artrite reumatoide inicial

O diagnóstico precoce da artrite reumatoide é essencial para o manejo adequado da condição. Atualmente, considera-se que a fase inicial da doença constitui uma janela de oportunidade terapêutica para a artrite reumatoide. Embora o diagnóstico seja primordialmente clínico, o desenvolvimento e o aprimoramento de métodos laboratoriais e de imagem têm contribuído para o diagnóstico mais precoce e a determinação da conduta na artrite reumatoide inicial. Neste artigo os autores revisam o papel dos principais métodos de imagem utilizados para a avaliação da artrite reumatoide inicial, notadamente a radiologia convencional, a ultrassonografia e a ressonância magnética.

Avaliação do uso de fantomas antropomórficos na análise experimental dos fatores que afetam o contraste de imagens radiográficas

This experimental study aimed the evaluation of the use of anthropomorphic phantoms in the analysis of the influence of the acquisition parameters in the contrast of radiographic images. The analyzed factors were the variation of the peak kilovoltage (kVp) and the product of the filament circuit by the time of exposition (mAs). The influence of these factors was verified for different anthropomorphic phantoms: foot, knee and chest. The image contrast behavior with the simulators was compared to values obtained with the use of an aluminum ladder being the behavior of this reference for analysis and discussion. To assure the reproducibility of images, quality control tests were made and evaluation of procedure conditions before the experiments. The results obtained are shown in a scale of images where it was possible to evaluate the impact in the darkness of images. Regions with different compositions were analyzed which were different in image, this way the values of optical density and contrast are represented as charts and graphics. We conclude that the use of anthropomorphic phantoms in the evaluation of the influence of tension of the tube and time of exposition in the contrast of the radiographic images is not indicated for a quantitative analysis through optical density, once they present incompatible results with the data as reference as the aluminum ladder even so these simulators present a great property in qualitative analysis regarding the differentiation of structures and subjective evaluations