Design gr��fico : an��lise da rela����o com a performance da micro e pequena empresa

O design possui um papel central nos neg��cios, participando de forma crucial no intercambio cultural e econ��mico da sociedade. Uma das compet��ncias do profissional de design gr��fico �� o desenvolvimento da Identidade Visual Corporativa (IVC). Ela tem como fun����o definir visualmente o perfil de uma empresa, configurando-se, assim, como um composto mercadol��gico de fundamental import��ncia para diferencia����o das organiza����es, possuindo um importante papel para o crescimento das micro e pequenas empresas (MPEs). O objetivo desta pesquisa �� verificar de que forma os gestores de MPEs percebem a atua����o do design gr��fico sobre a performance do seu neg��cio, avaliada a partir da sua experi��ncia com a IVC desenvolvida por um profissional de design e aplicada pela empresa em suas atividades. A pesquisa �� aplicada, em rela����o a sua finalidade, e explorat��ria, quanto ao seu objetivo. Sua condu����o se deu a partir de pesquisa bibliogr��fica, entrevista semiestruturada com os gestores das MPEs investigadas e pesquisa documental em materiais fornecidos pelos sujeitos da pesquisa, realizando-se, desta forma, uma triangula����o metodol��gica a fim de contribuir para o exame do fen��meno. Como estrat��gia de investiga����o foi utilizado o estudo de casos m��ltiplos, realizado com 7 (sete) MPEs que haviam incorporado sua IVC h�� pelo menos 2 (dois) anos, dos setores de com��rcio e servi��o, localizadas nos munic��pios de Vit��ria, Vila Velha, Serra ou Cariacica. Os dados coletados foram analisados por meio da An��lise de Conte��do, com base nas etapas descritas por Bardin (1977) e Laville (1999), distribuindo as unidades de an��lise (frases e par��grafos) nas categorias desenvolvidas: Motiva����o, Integra����o da IVC, Gest��o da IVC, Relev��ncia da IVC, IVC e Performance e Express��o Visual. A an��lise utilizou a abordagem quantitativa, realizada por meio da t��cnica de percentagem, e qualitativa, com maior ��nfase na ��ltima, onde foram analisadas as categorias e seus elementos, assim como as rela����es entre elas, buscando extrair os significados constru��dos. Desta forma, foi poss��vel verificar que a maior parte dos gestores das MPEs investigadas identificam que o design gr��fico, por meio da IVC, contribui de forma positiva para a performance do seu neg��cio, proporcionando diferentes tipos de benef��cios, dentre os mais citados foram: Identifica����o/Reconhecimento, Fortalecimento (solidez, estabilidade, profissionalismo), Novos Clientes, Imagem, Receptividade, Agrega����o de Valor para a Marca e Diferencia����o.

Design gr��fico : an��lise da rela����o com a performance da micro e pequena empresa

O design possui um papel central nos neg��cios, participando de forma crucial no intercambio cultural e econ��mico da sociedade. Uma das compet��ncias do profissional de design gr��fico �� o desenvolvimento da Identidade Visual Corporativa (IVC). Ela tem como fun����o definir visualmente o perfil de uma empresa, configurando-se, assim, como um composto mercadol��gico de fundamental import��ncia para diferencia����o das organiza����es, possuindo um importante papel para o crescimento das micro e pequenas empresas (MPEs). O objetivo desta pesquisa �� verificar de que forma os gestores de MPEs percebem a atua����o do design gr��fico sobre a performance do seu neg��cio, avaliada a partir da sua experi��ncia com a IVC desenvolvida por um profissional de design e aplicada pela empresa em suas atividades. A pesquisa �� aplicada, em rela����o a sua finalidade, e explorat��ria, quanto ao seu objetivo. Sua condu����o se deu a partir de pesquisa bibliogr��fica, entrevista semiestruturada com os gestores das MPEs investigadas e pesquisa documental em materiais fornecidos pelos sujeitos da pesquisa, realizando-se, desta forma, uma triangula����o metodol��gica a fim de contribuir para o exame do fen��meno. Como estrat��gia de investiga����o foi utilizado o estudo de casos m��ltiplos, realizado com 7 (sete) MPEs que haviam incorporado sua IVC h�� pelo menos 2 (dois) anos, dos setores de com��rcio e servi��o, localizadas nos munic��pios de Vit��ria, Vila Velha, Serra ou Cariacica. Os dados coletados foram analisados por meio da An��lise de Conte��do, com base nas etapas descritas por Bardin (1977) e Laville (1999), distribuindo as unidades de an��lise (frases e par��grafos) nas categorias desenvolvidas: Motiva����o, Integra����o da IVC, Gest��o da IVC, Relev��ncia da IVC, IVC e Performance e Express��o Visual. A an��lise utilizou a abordagem quantitativa, realizada por meio da t��cnica de percentagem, e qualitativa, com maior ��nfase na ��ltima, onde foram analisadas as categorias e seus elementos, assim como as rela����es entre elas, buscando extrair os significados constru��dos. Desta forma, foi poss��vel verificar que a maior parte dos gestores das MPEs investigadas identificam que o design gr��fico, por meio da IVC, contribui de forma positiva para a performance do seu neg��cio, proporcionando diferentes tipos de benef��cios, dentre os mais citados foram: Identifica����o/Reconhecimento, Fortalecimento (solidez, estabilidade, profissionalismo), Novos Clientes, Imagem, Receptividade, Agrega����o de Valor para a Marca e Diferencia����o.

Conceptualising public-private partnerships: a critical appraisal of approaches to meanings and forms

Purpose ��� The purpose of this article is to survey various meanings attached to a public-private partnership (PPP) and related aspects in Western literature, and identify commonalities and differences between them. Additionally, the article intends to critically assess conflicting and overlapping views on contractual and institutional PPPs, their forms and models, and draw insights for transitional economies. Design/methodology/approach ��� The article contrasts and compares views on PPP meanings, forms and models within Western PPP literature, and also draws comparisons with understanding of partnership aspects in the Russian language sources. The article examines theories underpinning PPPs, builds connections to PPP advantages and drawbacks, and provides critical assessment of net benefits that PPPs may bring along to the society. Findings ��� The article concludes that future PPP research in transitional countries such as Kazakhstan and Russia, particularly in the area of organisational and power arrangements in partnerships, may delineate new concepts such as government as a guarantor of a PPP project, social significance of a PPP project, and risk management in a country's contextual environment. Practical implications ��� In transitional countries, in which PPPs are in their infancy, clarification of theoretical positions, and identification of commonalities and differences between meanings attached to the PPP terminology may enable better decisions by researchers and practitioners in their selection and further development of partnerships and related concepts. Originality/value ��� Research in the field of PPPs in transitional countries such as Russia and Kazakhstan is in its infancy. The paper intends to contribute to the body of knowledge about PPPs by providing detailed account and categorisation of their principal meanings, forms, models, underpinning theories, and drawing insights for future research in transitional countries.

O design gr��fico e as mensagens socioambientais: a fotografia como linguagem no discurso do Greenpeace Brasil

P��s-gradua����o em Design - FAAC

Perceptual factors and meanings of symbolic information elements. Volume I, executive summary.

Mode of access: Internet.

Perceptual factors and meanings of symbolic information elements. Volume II, technical report.

Mode of access: Internet.

Experiential hospitality environments: The roles of the interior architectural features in affording meanings of place

People���s authentic sense of place is being overshadowed by less authentic experiences referred to as placelessness. Consequently, a demand for experiential interior environments has surfaced. Experiential environmental and place attachment theories suggested that the relationships between self, others, and the environment are what encourage users in creating meaningful authentic experiences. This qualitative study explored the roles of the experiential interior architectural features in affording users of hospitality environments higher-level needs, such as meanings of place. For the case study, ten participants stayed at a hotel for two nights. Participants were given a guided list of ten facets of an experience, which was insidiously structured by both experiential environmental and place attachment theories. The participants used photographs to document each of the facets on the guided list. The photos were then used during the photo elicitation interviews, which evoked additional qualitative information. Participants identified specific interior architectural features and described them using the themes associated to place attachment theories. The findings revealed that the interior architectural features might enrich the meanings a person associates with a given place. Possibly affording users higher-level needs. As a result, if an experiential interior environment allows users to foster relationships between self, others, and the physical environment, they may experience more authentic experiences and give more meanings to a place.

CERAMICS IN BRITAIN (1840-90): MEANINGS AND METAPHORS

The intention of this thesis, ���Ceramics in Britain (1840���90): Meanings and Metaphors��� is to present new approaches for interpreting ceramics in nineteenth-century Britain by situating, problematizing, and contextualizing pottery and porcelain in the popular debates of the day within the methodologies of material culture, design, cultural and art histories. I ask how did ceramics���portable, functional, and often decorative objects���contribute to shaping modes of experiences? Crockery, tableware and blue-white-porcelain, admittedly largely mediated in texts and paintings, are at the centre of this research to examine how they imposed symbolism and influenced the engagement of their subjects beyond their intended meanings and functions. This thesis tracks a common rhetoric shared by writers and artists across genres and understood by readers and viewers: crockery in the cupboard, on the mantel, the table or the floor were popular motifs exemplifying class, gender, character, etiquette, and taste. This thesis also seeks to map ceramics��� relations with other objects and people depicted. Their meanings and metaphors changed, depending on their exchange with other objects in the room and who uses them. The conventions of representing ceramics dictated a particular grammar that writers and artists used, critiqued, discarded or personalized. The examination of ceramics mediated in text and image especially in comparison with extant objects invites a deeper probing of both material culture and artistic practice, which helps to situate the agency of the ceramic objects themselves. Also this thesis, in attempt to explore new methodological approaches for ceramic studies, examines the social life of the mid-Victorian relief-moulded ���Minster��� Jug in the Gardiner Museum in Toronto. The product originating in Staffordshire in 1843 and exported to the colonies holds significance due to its multiple life histories. Viewing the ���Minster��� through the lenses of curator, collector, consumer, and critic its layered lives unfold to reveal the protocols of museum praxis as well as important aspects of mid-nineteenth-century British society related to design reform, gender, imperialism and consumption patterns. This thesis contends that the British experienced ceramics in sometimes unexpected ways, unrelated to their original purpose, such as tools of violence or containers of solace, and transformative fantasy.

Conceptualising public-private partnerships: a critical appraisal of approaches to meanings and forms

Purpose ��� The purpose of this paper is to survey various meanings attached to a public-private partnership (PPP) and related aspects in Western literature, and identify commonalities and differences between them. Additionally, the article intends to critically assess conflicting and overlapping views on contractual and institutional PPPs, their forms and models, and draw insights for transitional economies. Design/methodology/approach ��� The article contrasts and compares views on PPP meanings, forms and models within Western PPP literature, and also draws comparisons with understanding of partnership aspects in the Russian language sources. The paper examines theories underpinning PPPs, builds connections to PPP advantages and drawbacks, and provides critical assessment of net benefits that PPPs may bring along to the society. Findings ��� The article concludes that future PPP research in transitional countries such as Kazakhstan and Russia, particularly in the area of organisational and power arrangements in partnerships, may delineate new concepts such as government as a guarantor of a PPP project, social significance of a PPP project, and risk management in a country���s contextual environment. Practical implications ��� In transitional countries, in which PPPs are in their infancy, clarification of theoretical positions, and identification of commonalities and differences between meanings attached to the PPP terminology may enable better decisions by researchers and practitioners in their selection and further development of partnerships and related concepts. Originality/value ��� Research in the field of PPPs in transitional countries such as Russia and Kazakhstan is in its infancy. The paper intends to contribute to the body of knowledge about PPPs by providing detailed account and categorisation of their principal meanings, forms, models, underpinning theories, and drawing insights for future research in transitional countries.

Connecting works of art within the semantic web of symbolic meanings

My doctoral research is about the modelling of symbolism in the cultural heritage domain, and on connecting artworks based on their symbolism through knowledge extraction and representation techniques. In particular, I participated in the design of two ontologies: one models the relationships between a symbol, its symbolic meaning, and the cultural context in which the symbol symbolizes the symbolic meaning; the second models artistic interpretations of a cultural heritage object from an iconographic and iconological (thus also symbolic) perspective. I also converted several sources of unstructured data, a dictionary of symbols and an encyclopaedia of symbolism, and semi-structured data, DBpedia and WordNet, to create HyperReal, the first knowledge graph dedicated to conventional cultural symbolism. By making use of HyperReal's content, I showed how linked open data about cultural symbolism could be utilized to initiate a series of quantitative studies that analyse (i) similarities between cultural contexts based on their symbologies, (ii) broad symbolic associations, (iii) specific case studies of symbolism such as the relationship between symbols, their colours, and their symbolic meanings. Moreover, I developed a system that can infer symbolic, cultural context-dependent interpretations from artworks according to what they depict, envisioning potential use cases for museum curation. I have then re-engineered the iconographic and iconological statements of Wikidata, a widely used general-domain knowledge base, creating ICONdata: an iconographic and iconological knowledge graph. ICONdata was then enriched with automatic symbolic interpretations. Subsequently, I demonstrated the significance of enhancing artwork information through alignment with linked open data related to symbolism, resulting in the discovery of novel connections between artworks. Finally, I contributed to the creation of a software application. This application leverages established connections, allowing users to investigate the symbolic expression of a concept across different cultural contexts through the generation of a three-dimensional exhibition of artefacts symbolising the chosen concept.

Design, Synthesis And Biological Evaluation Of Hybrid Bioisoster Derivatives Of N-acylhydrazone And Furoxan Groups With Potential And Selective Anti-trypanosoma Cruzi Activity.

Hybrid bioisoster derivatives from N-acylhydrazones and furoxan groups were designed with the objective of obtaining at least a dual mechanism of action: cruzain inhibition and nitric oxide (NO) releasing activity. Fifteen designed compounds were synthesized varying the substitution in N-acylhydrazone and in furoxan group as well. They had its anti-Trypanosoma cruzi activity in amastigotes forms, NO releasing potential and inhibitory cruzain activity evaluated. The two most active compounds (6, 14) both in the parasite amastigotes and in the enzyme contain the nitro group in para position of the aromatic ring. The permeability screening in Caco-2 cell and cytotoxicity assay in human cells were performed for those most active compounds and both showed to be less cytotoxic than the reference drug, benznidazole. Compound 6 was the most promising, since besides activity it showed good permeability and selectivity index, higher than the reference drug. Thereby the compound 6 was considered as a possible candidate for additional studies.

Study Of The Homogeneity Of Drug Loaded In Polymeric Films Using Near-infrared Chemical Imaging And Split-plot Design.

Split-plot design (SPD) and near-infrared chemical imaging were used to study the homogeneity of the drug paracetamol loaded in films and prepared from mixtures of the biocompatible polymers hydroxypropyl methylcellulose, polyvinylpyrrolidone, and polyethyleneglycol. The study was split into two parts: a partial least-squares (PLS) model was developed for a pixel-to-pixel quantification of the drug loaded into films. Afterwards, a SPD was developed to study the influence of the polymeric composition of films and the two process conditions related to their preparation (percentage of the drug in the formulations and curing temperature) on the homogeneity of the drug dispersed in the polymeric matrix. Chemical images of each formulation of the SPD were obtained by pixel-to-pixel predictions of the drug using the PLS model of the first part, and macropixel analyses were performed for each image to obtain the y-responses (homogeneity parameter). The design was modeled using PLS regression, allowing only the most relevant factors to remain in the final model. The interpretation of the SPD was enhanced by utilizing the orthogonal PLS algorithm, where the y-orthogonal variations in the design were separated from the y-correlated variation.

Doehlert Design-desirability Function Multi-criteria Optimal Separation Of 17 Phenolic Compounds From Extra-virgin Olive Oil By Capillary Zone Electrophoresis.

In Brazil, the consumption of extra-virgin olive oil (EVOO) is increasing annually, but there are no experimental studies concerning the phenolic compound contents of commercial EVOO. The aim of this work was to optimise the separation of 17 phenolic compounds already detected in EVOO. A Doehlert matrix experimental design was used, evaluating the effects of pH and electrolyte concentration. Resolution, runtime and migration time relative standard deviation values were evaluated. Derringer's desirability function was used to simultaneously optimise all 37 responses. The 17 peaks were separated in 19min using a fused-silica capillary (50��m internal diameter, 72cm of effective length) with an extended light path and 101.3mmolL(-1) of boric acid electrolyte (pH 9.15, 30kV). The method was validated and applied to 15 EVOO samples found in Brazilian supermarkets.

Design And Synthesis Of N-acylated Aza-goniothalamin Derivatives And Evaluation Of Their In Vitro And In Vivo Antitumor Activity.

Herein we describe the synthesis of a focused library of compounds based on the structure of goniothalamin (1) and the evaluation of the potential antitumor activity of the compounds. N-Acylation of aza-goniothalamin (2) restored the in vitro antiproliferative activity of this family of compounds. 1-(E)-But-2-enoyl-6-styryl-5,6-dihydropyridin-2(1H)-one (18) displayed enhanced antiproliferative activity. Both goniothalamin (1) and derivative 18 led to reactive oxygen species generation in PC-3 cells, which was probably a signal for caspase-dependent apoptosis. Treatment with derivative 18 promoted Annexin V/7-aminoactinomycin D double staining, which indicated apoptosis, and also led to G2 /M cell-cycle arrest. In vivo studies in Ehrlich ascitic and solid tumor models confirmed the antitumor activity of goniothalamin (1), without signs of toxicity. However, derivative 18 exhibited an unexpectedly lower in vivo antitumor activity, despite the treatments being administered at the same site of inoculation. Contrary to its in vitro profile, aza-goniothalamin (2) inhibited Ehrlich tumor growth, both on the ascitic and solid forms. Our findings highlight the importance of in vivo studies in the search for new candidates for cancer treatment.