Representations of culture in EIL : Cultural representation in Swedish EFL textbooks

The English language has become an international language and is globally used as a lingua franca. Therefore, there has been a shift in English-language education toward teaching English as an interna-tional language (EIL). Teaching from the EIL paradigm means that English is seen as an international language used in communication by people from different linguistic and cultural backgrounds. As the approach to English-language education changes from the traditional native-speaker, target country context, so does the role of culture within English-language teaching. The aim of this thesis is to in-vestigate and analyse cultural representations in two Swedish EFL textbooks used in upper-secondary school to see how they correspond with the EIL paradigm. This is done by focusing on the geograph-ical origin of the cultural content as well as looking at what kinds of culture are represented in the textbooks. A content analysis of the textbooks is conducted, using Kachru’s Concentric Circles of English as the model for the analysis of the geographical origin. Horibe’s model of the three different kinds of culture in EIL is the model used for coding the second part of the analysis. The results of the analysis show that culture of target countries and "Culture as social custom" dominate the cultural content of the textbook. Thus, although there are some indications that the EIL paradigm has influ-enced the textbooks, the traditional approach to culture in language teaching still prevails in the ana-lysed textbooks. Because of the relatively small sample included in the thesis, further studies need to be conducted in order to make conclusions regarding the Swedish context as a whole.

Beneath the surface of the heritage enterprise. Governmentality and cultural representation of rural architecture in Portugal

This article focuses on the construction of heritage in rural Portugal. Drawing on anthropological fieldwork in the village of Castelo Rodrigo, it analyses the extensive protection and exhibition of domestic architecture in the framework of a State-led local development programme. By bringing in the messiness of daily practices, the article goes beyond neat theoretical formulations in the study of heritage such as Foucault’s theory of “governmentality” and Kirshenblatt-Gimblett’s notion of “second life as heritage”. It argues that the “conduct of conduct” is actually nowhere near as effective as its theoretical formulation might have us believe, and the second life as heritage suffocates the first life of houses as social habitats for the village population.

Tradução como representação cultural: olhares sobre o Brasil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Motivação e representação cultural no ensino e aprendizagem de inglês como língua estrangeira dos alunos da Licenciatura em Letras da UFPA

Nos últimos anos a questão cultural tem ganhado cada vez mais espaço nas pesquisas da área de ensino-aprendizagem de línguas. Uma vez que os materiais didáticos estão entre os principais suportes no processo de ensino-aprendizagem de línguas estrangeiras, as representações de cultura que estes materiais apresentam podem influenciar nas crenças e atitudes dos aprendentes em relação à língua alvo e, consequentemente, em sua motivação para aprendê-la. Compreende-se que cultura envolve uma gama de aspectos diferentes, entretanto, ao analisar o livro didático de inglês como língua estrangeira Touchstone, observamos que as amostras de cultura apresentadas nesse material referem-se basicamente a aspectos histórico-geográficos e informações turísticas. Observamos também que, em relação ao contato com a cultura da língua alvo, os aprendentes da disciplina Culturas Anglófonas podem ter atitudes variadas. Assim, esta pesquisa apresenta reflexões acerca da considerável limitação da representação cultural no livro analisado, tendo como foco principal a maneira como esta afeta a motivação do aprendente. Além disso, esta dissertação apresenta reflexões sobre como a cultura do outro pode ser abordada de maneira a enriquecer a percepção de sua própria cultura.

'Freakish Fat', 'Wretched Black': Female abject beings in contemporary Colombian media and culture

This paper explores the construction of female abject beings in Colombian contemporary media and culture comparing a character in the 2010 telenovela Chepe Fortuna named Venezuela, and the cultural representation of Piedad Córdoba. I argue that the construction of these two characters as abject beings is coherent with the dominant discourse of Alvaro Uribe's national project, which relied on a strong nationalist rhetoric based on binary oppositions of the type "we/other." In this context both Chepe Fortuna's Venezuela and Piedad Córdoba are constructed as "other." While Venezuela's abjection is partly effected on the basis of her being fat and black, Córdoba's is on the basis of her being a left-wing politician, and mediated through her being a black female. These two instances evidence an approach to femaleness that goes hand-in-hand with particular understandings of female subjectivity within current post-feminist paradigms.

Les navires vikings : conception géométrique et architecture traditionnelle au Moyen Âge scandinave.

Selon l’image reçue des Vikings, ce peuple incarne l'esprit d’une immense solidarité primitive ayant su résister rudement au joug du christianisme et à la domination du Latin en Europe occidentale. Cette image n’est pas sans ses contradictions et, s’il est vrai que l’écriture était encore inconnue en Scandinavie durant les premiers siècles de l’expansion viking, on sait maintenant que le commerce et la colonisation, autant que les célèbres raids, motivèrent l’irruption des peuples scandinaves sur la scène médiévale. Quant aux navires de ces marchands, colonisateurs, pêcheurs et guerriers, ils apparaissent, un peu à l’image des Vikings eux-mêmes, sur le grand tableau de l’histoire nautique sous l’enseigne d’une originalité et d’une technicité sans parallèle. Comment les Vikings construisaient-ils leurs navires, en leur donnant une symétrie, un équilibre et une finesse si achevés? Les premiers ethnologues qui se sont intéressés à cette question ont privilégié les idées issues d'une tradition acquise par des générations de constructeurs, et d'astuces simples pour équilibrer tribord et bâbord. Puis, ils se sont rapidement tournés vers les techniques inhérentes à la construction à clin : utilisation de planches fendues et non sciées et de rivets abondants témoignant d’une sidérurgie acquise depuis peu. Le problème que présentent ces navires, est que leur construction artisanale demeure conforme à l’image reçue des Vikings, mais que leur conception architecturale, réalisée selon des connaissances théoriques très exactes, brise la notion d’une Scandinavie médiévale illettrée et coupée des grands centres du savoir. Ce travail s’intéresse précisément à la conception architecturale des navires scandinaves du VIIIe au XIe siècle pour montrer comment ils s’insèrent dans un haut savoir européen dès leur apparition. Il explore ensuite les liens qui unissent ce savoir théorique aux aspects véritablement originaux des navires vikings, en l’occurrence leur construction à clin et leur homogénéité sur une grande région à travers plus de cinq siècles. Au terme de cette recherche, l'analyse réalisée sur le maître-couple de trois épaves vikings, une épave antique et une épave scandinave pré-viking, a permis de mettre en évidence plusieurs indices de l'utilisation du système de conception géométrique apparaissant pour la première fois dans les traités d'architecture navale de la Renaissance, et ce, sur chacune de ces épaves. Les résultats obtenus démontrent qu'il est possible d'employer un système transversal de conception pour des navires vraisemblablement construits bordé premier et assemblés à clin.

Los problemas del tabaco: Gobierno, campesinos y mujeres en la década de 1930

Durante la década de 1930 el capitalismo industrial organizó diferentes espacios de la política y la cultura en Colombia. A través del estudio de caso de Coltabaco, se caracterizan tres momentos de los vínculos del capitalismo industrial con la sociedad colombiana. En el primer momento, se la describen los vínculos políticos que hicieron visible diferentes formas de participación política del sector industrial y su relación con las regiones, las instituciones (públicas y privadas) y las elites dominantes, así como se subraya la importancia del mercado interno para la industria del tabaco. En el segundo momento, se caracterizan los vínculos entre Coltabaco y el sector rural a partir de la labor pedagógica de Coltabaco para la producción de la hoja, así mismo, se describen las representaciones del cultivador vinculado a la industria que fueron difundidas en el sector rural; finalmente, los vínculos entre Coltabaco y el sector urbano se analizan en la tensión por la relación mujer-cigarrillo. En el consumo del cigarrillo, el placer femenino se desligó de condicionantes morales e higiénicos, ganando, a través del gusto, una nueva circunstancia para experimentar la subjetividad de la mujer moderna. Los Problemas del Tabaco no se limitaron exclusivamente al espacio de la política económica, también fueron las costumbres campesinas desvinculadas del ritmo de la industria, y las ideas morales e higiénicas que organizaban la costumbre en la relación mujer-cigarrillo.

Continentes y colonialismos: perspectivas sobre género y nación (Debates)

Este artículo explora los discursos del colonialismo y nacionalismo en países y períodos diferentes a través del prisma de género, para comprender las exigencias y supuestos, así como la contingencia y la contradicción que son inherentes a tales proyectos. Se basa en críticos que ofrecen la teoría poscolonial y feminista, en particular, las poderosas advertencias –postuladas a partir de matizados entendimientos de la cultura y el poder– acerca de cómo el género y la sexualidad modularon las formaciones de la Colonia y el imperio. Un enfoque particular en la representación cultural, por parte de las élites, de la nación en India y México, permite desmitificar a la nación y descubrir los lazos latentes pero fuertes que vinculan el pasado colonial con la nación nacional (¿poscolonial?).

O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities

Revendo o gênero: a representação da mulher no Bildungsroman feminino contemporâneo

Pós-graduação em Letras - IBILCE

Refractions of Canada in European Literature and Culture

Ever since the first exploratory expeditions in the early modern period, North America has epitomized to Europeans a promise and the hope for the fulfilment of great expectations, be it of more freedom, greater wealth, social liberation or religious tolerance. While numerous features in this dialogic intercontinental relationship will hold true for North America in its entirety, the vast northern territories which we know as Canada today began to emerge early on as a specific iconic location in European mind-maps, and they definitely acquired a distinctive profile after the formation of the USA. As a rich source of cultural exchange and an important partner in political and economic cooperation Canada has come to occupy an important position in the cultural discourses of many European nations. It is these refractions and images of Canada which this volume thoroughly explores in European literature and culture. The contributions include literature, philosophy, language, life-writing and the concept of 'Heimat' (homeland) as well as the cultural impact of the World Wars. While there is an emphasis on literary texts, other fields of cultural representation are also included.

Tradición movimentista : Una categoría para pensar las relaciones de continuidad y ruptura entre organizaciones agrarias históricas y contemporáneas de Misiones

En este texto se recupera la historia de los conflictos agrarios de Misiones y de las organizaciones gremiales de los agricultores familiares, colonos, con el propósito de rastrear la existencia de procesos de continuidad con el pasado. El objetivo principal es presentar una categoría mediante la cual se puede comprender un proceso de producción y reproducción de una representación social, política y cultural. En el marco de un abordaje etnográfico, la metodología se basó en la triangulación de datos obtenidos por diferentes técnicas (entrevistas abiertas, entrevistas semiestructuradas, observación participante, revisión de archivos documentales y periodísticos) y la revisión de bibliografía sobre el tema

Tradición movimentista : Una categoría para pensar las relaciones de continuidad y ruptura entre organizaciones agrarias históricas y contemporáneas de Misiones

En este texto se recupera la historia de los conflictos agrarios de Misiones y de las organizaciones gremiales de los agricultores familiares, colonos, con el propósito de rastrear la existencia de procesos de continuidad con el pasado. El objetivo principal es presentar una categoría mediante la cual se puede comprender un proceso de producción y reproducción de una representación social, política y cultural. En el marco de un abordaje etnográfico, la metodología se basó en la triangulación de datos obtenidos por diferentes técnicas (entrevistas abiertas, entrevistas semiestructuradas, observación participante, revisión de archivos documentales y periodísticos) y la revisión de bibliografía sobre el tema