964 resultados para Creative strategies
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This article analyses the importance of the communication strategies applied by three significant social movements: Telemadrid workers’ mobilization (Madrid’s public television), the «Marea Blanca» («White Tide»), which grouped up the healthcare professionals, and the «Marea Verde» («Green Tide»), which was done by teachers. These movements are a practical application of the «indignados» («outraged») movement and, following the 15-M steps, they improved these strategies in what refers to communication and mobilization. For this purpose, we carried out two investigations: twelve in-depth interviews with leading members of these social movements; and an online questionnaire passed to strategic planners who are the experts in communication strategies from the advertising agencies.
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This research project explores how interdisciplinary art practices can provide ways for questioning and envisaging alternative modes of coexistence between humans and the non-humans who together, make up the environment. As a practiceled project, it combines a body of creative work (50%) and this exegesis (50%). My interdisciplinary artistic practice appropriates methods and processes from science and engineering and merges them into artistic contexts for critical and poetic ends. By blending pseudo-scientific experimentation with creative strategies like visual fiction, humour, absurd public performance and scripted audience participation, my work engages with a range of debates around ecology. This exegesis details the interplay between critical theory relating to these debates, the work of other creative practitioners and my own evolving artistic practice. Through utilising methods and processes drawn from my prior career in water engineering, I present an interdisciplinary synthesis that seeks to promote improved understandings of the causes and consequences of our ecological actions and inactions.
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This PhD practice-led research inquiry sets out to examine and describe how the fluid interactions between memory and time can be rendered via the remediation of my painting and the construction of a digital image archive. My abstract digital art and handcrafted practice is informed by Deleuze and Guattari’s rhizomics of becoming. I aim to show that the technological mobility of my creative strategies produce new conditions of artistic possibility through the mobile principles of rhizomic interconnection, multiplicity and diversity. Subsequently through the ongoing modification of past painting I map how emergent forms and ideas open up new and incisive engagements with the experience of a ‘continual present’. The deployment of new media and cross media processes in my art also deterritorialises the modernist notion of painting as a static and two dimensional spatial object. Instead, it shows painting in a postmodern field of dynamic and transformative intermediality through digital formats of still and moving images that re-imagines the relationship between memory, time and creative practice.
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A partir das teorias da Linguística Textual e da Análise do Discurso, este trabalho tem por objeto de estudo o processo de produção e recepção do anúncio publicitário impresso, investigando especificamente a intertextualidade e a interdiscursividade como forma de associação de informações que se encontram no repertório cultural da sociedade. Analisa, portanto, os efeitos de tais textos no interlocutor, que é seduzido pela mensagem que lhe é exposta, considerando que a linguagem publicitária está impregnada de discursos sócio-históricos e valores ideológicos que refletem o cotidiano das pessoas, sendo comum a aparição de anúncios que se destacam diante do leitor / consumidor por revelarem situações vividas por ele ou que se identifiquem com seus anseios mais íntimos. Com a análise de um corpus formado por 10 (dez) anúncios, retirados de revistas de grande circulação nacional, que mobilizam uma série de estratégias criativas para o seu processamento, assim como o conhecimento de mundo do leitor, buscou-se evidenciar de que modo o intertexto e o interdiscurso constroem o sentido das peças publicitárias, construindo textos persuasivos e sedutores. Com isso, o presente estudo se volta para uma reflexão da língua, podendo ser utilizado com finalidade didática, para que o olhar do aluno / leitor seja aguçado para as estratégias persuasivas propositadamente presentes nesse gênero textual. Assim, o sujeito-receptor de anúncios publicitários se instrumentaliza para a leitura, em sentido amplo, e se torna capaz de perceber todo o jogo arquitetado por uma linguagem híbrida
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Providing palliative care for residents with dementia in long-term care (LTC) settings is problematic due to their declining verbal abilities and related challenges. The goal of this study was to explore nurses' perceptions around providing palliative care for such residents. Using a qualitative descriptive design, data were gathered from focus groups at three LTC facilities. Participants represented all levels of nursing staff. Concepts that emerged from the data were labelled, categorized, and coded in an iterative manner. Nurses appraise residents' general deterioration as a main factor in deciding that a resident is palliative. Nurses often employ creative strategies using limited resources to facilitate care, but are challenged by environmental restrictions and insufficient educational preparation. However, nurses said they do not wish for residents to be transferred to a hospice setting, as they .wish to grieve with residents and their family members. Nurses aim to facilitate a "good death" for residents with dementia, while trying to manage multiple demands and deal with environmental issues. Supportive and educational initiatives are needed for nursing staff and families of dying residents. © 2007 Centre for Bioethics, IRCM.
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This thesis explores the processes through which scarcity is constructed in informal settlements and how conditions emerging within its limits gives way to particular socio-spatial phenomena and influence the emergence of self-organisation and creative strategies from a non-expert perspective. At the same time, this thesis deconstructs these emerging tactics (reactive and transformative) in a diagrammatic way to generate a critical study of their potential for socio-spatial change that goes beyond the everyday survival. Most people associate scarcity with “not having enough” of something, most usually of a material nature. In contrast, this paper is based on the premise that scarcity is a constructed condition, therefore exploring it beyond its immediate manifestation and illustrating its discursive, distributive and socio-material components. In this line, the research uses Assemblage Theory as both an approach and a tool for analysis. This approach allows the research to depart from everyday narratives of the residents, and gradually evolve into a multi-scalar, non-linear reading of scarcity, by following leads into different realms and unpacking a series of routine events to uncover their connections to wider processes and particular elements affecting the settlement and the city as a whole. For this purpose, the research is based on a qualitative, flexible and multi-sited methodology, using different case studies as testing grounds. Collected data stems from a 11-months ethnographic fieldwork in informal settlements in Ecuador and Kenya, analysing the socio-spatial practices and strategies deployed by the different actors producing the built environment and arising from everyday and latent experiences of scarcity. The thesis examines the multi-scalar nature of these strategies, including self-building and management tactics, the mobilisation of grassroots organisations, the innovative ways of collaborating deployed by different coalitions and the reformulation of urban development policies. As outcomes of the research, the thesis will show illustrative diagrams that allow a better understanding of, firstly, the construction of scarcity in the built environment beyond its immediate manifestation and secondly, the way that emerging tactics a) improve existing conditions of scarcity, b) reinforce the status quo or c) contribute to the worsening of the original condition. Therefore, this thesis aims to offer lessons with both practical and theoretical considerations, by firstly, giving an insight into the complexity and transcalar nature of the construction of scarcity in informal settlements; secondly, by illustrating how acute conditions related to scarcity gives birth to a plethora of particular phenomena shaping the territory, social relationships and processes; and thirdly, by identifying specific characteristics within the informal that might allow for new readings of the city and possibilities for socio-spatial change under conditions of scarcity.
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Dissertação apresentada à Escola Superior de Educação de Lisboa para obtenção de grau de mestre em Educação Artística, na Especialização de Artes Plásticas na Educação
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Thèse réalisée en cotutelle avec la Freie Universität Berlin. La version intégrale de cette thèse est disponible uniquement pour consultation individuelle à la Bibliothèque de musique de l’Université de Montréal (www.bib.umontreal.ca/MU).
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La version intégrale de cette thèse est disponible uniquement pour consultation individuelle à la Bibliothèque de musique de l’Université de Montréal (www.bib.umontreal.ca/MU).
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Competing water demands for household consumption as well as the production of food, energy, and other uses pose challenges for water supply and sustainable development in many parts of the world. Designing creative strategies and learning processes for sustainable water governance is thus of prime importance. While this need is uncontested, suitable approaches still have to be found. In this article we present and evaluate a conceptual approach to scenario building aimed at transdisciplinary learning for sustainable water governance. The approach combines normative, explorative, and participatory scenario elements. This combination allows for adequate consideration of stakeholders’ and scientists’ systems, target, and transformation knowledge. Application of the approach in the MontanAqua project in the Swiss Alps confirmed its high potential for co-producing new knowledge and establishing a meaningful and deliberative dialogue between all actors involved. The iterative and combined approach ensured that stakeholders’ knowledge was adequately captured, fed into scientific analysis, and brought back to stakeholders in several cycles, thereby facilitating learning and co-production of new knowledge relevant for both stakeholders and scientists. However, the approach also revealed a number of constraints, including the enormous flexibility required of stakeholders and scientists in order for them to truly engage in the co-production of new knowledge. Overall, the study showed that shifts from strategic to communicative action are possible in an environment of mutual trust. This ultimately depends on creating conditions of interaction that place scientists’ and stakeholders’ knowledge on an equal footing.
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No período de 2008 a 2010, o número de internações pediátricas, no Brasil, foi de 2.985.527. As causas desencadeadoras da hospitalização infantil podem ser biológicas, hereditárias, sociais, econômicas e ambientais. É comum o adoecimento ocorrer pela associação de causas, havendo crianças com predisposição para apresentarem múltiplos fatores de risco. Seja qual for a etiologia, a hospitalização frequentemente gera desconforto à criança e à sua família, por vivenciarem um ambiente impessoal e contraditório às condições do cotidiano. Cabe à equipe de enfermagem prestar um cuidado humanizado, singular e ampliado. Os objetivos do estudo são: compreender o significado do cuidado de enfermagem à criança hospitalizada e identificar estratégias de cuidado de enfermagem singular e multidimensional que atendam às necessidades da criança e da família no processo de hospitalização. Trata-se de uma pesquisa qualitativa, do tipo exploratório-descritivo. Os dados foram coletados por meio da técnica de Grupo Focal com a equipe de enfermagem que atuava em unidades pediátricas de duas instituições hospitalares do Rio Grande do Sul. Para tanto, foram realizados cinco encontros, no mês de setembro de 2013. Os dados foram analisados com base na Análise Focal Estratégica, a qual contemplou tanto as potencialidades e oportunidades, quanto as fragilidades e desafios no cuidado à criança hospitalizada, ampliando, assim, novas discussões para a busca de estratégias de cuidado de enfermagem singular e multidimensional. Os resultados foram sustentados por meio de duas produções científicas, quais sejam: “O cuidado à criança/família no processo de hospitalização na perspectiva de equipes de enfermagem”; “Ampliando estratégias de cuidado de enfermagem singular e multidimensional à criança/família em processo de hospitalização”. A primeira apresentou cinco categorias: Significando o cuidado de enfermagem à criança hospitalizada; Reconhecendo que o cuidado vai além do hospital; Relevância das figuras materna e paterna; Lidando com várias coisas; e Importância do cuidado multidimensional. A segunda produção resultou em três categorias: Encontrando estratégias criativas de cuidado de enfermagem à criança hospitalizada; Reconhecendo estratégias de cuidado à família no processo de hospitalização da criança; e Distinguindo estratégias de cuidado relacionadas à equipe de enfermagem no processo de hospitalização infantil. Foram garantidos todos os critérios que fundamentam a Resolução 466/12, que trata das pesquisas envolvendo seres humanos. Conclui-se que a equipe de enfermagem busca alternativas para minimizar os traumas relacionados à hospitalização, por meio do diálogo com a criança e sua família, a brinquedoteca e ludicidade para melhorar a aceitação da hospitalização, dentre outras.
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Tese (doutorado)—Universidade de Brasília, Faculdade de Comunicação, Programa de Pós-Graduação em Comunicação, 2016.
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This study, in its exploration of the attached play scripts and their method of development, evaluates the forms, strategies, and methods of an organised model of formalised playwriting. Through the examination, reflection and reaction to a perceived crisis in playwriting in the Australian theatre sector, the notion of Industrial Playwriting is arrived at: a practice whereby plays are designed and constructed, and where the process of writing becomes central to the efficient creation of new work and the improvement of the writer’s skill and knowledge base. Using a practice-led methodology and action research the study examines a system of play construction appropriate to and addressing the challenges of the contemporary Australian theatre sector. Specifically, using the action research methodology known as design-based research a conceptual framework was constructed to form the basis of the notion of Industrial Playwriting. From this two plays were constructed using a case study method and the process recorded and used to create a practical, step-by-step system of Industrial Playwriting. In the creative practice of manufacturing a single authored play, and then a group-devised play, Industrial Playwriting was tested and found to also offer a valid alternative approach to playwriting in the training of new and even emerging playwrights. Finally, it offered insight into how Industrial Playwriting could be used to greatly facilitate theatre companies’ ongoing need to have access to new writers and new Australian works, and how it might form the basis of a cost effective writer development model. This study of the methods of formalised writing as a means to confront some of the challenges of the Australian theatre sector, the practice of playwriting and the history associated with it, makes an original and important contribution to contemporary playwriting practice.
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This chapter will begin by considering some of the distinctive features of media as creative industries, including their assessment of risk and return on investment, team-based production, the management of creativity, the value chain of production, distribution and circulation, and the significance of intellectual property in their revenue strategies. It will then critically appraise three strategies to capture new markets and revenue streams in the context of the rise of the Internet, digital media and globally networked distribution. The three strategies to be considered are conglomeration, networking and globalization, and the focus will be on the media giants such as News Corporation, Disney and Time-Warner. It will be argued that all three present considerable challenges in their application, and digital media technologies are weakening rather than strengthening their capacity to control the global media environment. The chapter will conclude with consideration of some implications of this analysis for questions of media power.