999 resultados para Corporate memory
Resumo:
The idea of information literacy, broadly deÞned as the ability to recognise information needs and identify, evaluate and use information e¤ectively, has been of growing concern in the education sectors for a number of years; whilst in the workplace, employers and managers have perhaps attended more to the need for computer and information technology skill. New descriptions of information literacy, that may be of value to the business sector, are now beginning to appear as a result of qualitative research into how professional employees experience the e¤ective use of information. This paper summarises the outcomes of an investigation into the experience of information literacy amongst various types of professionals; and explores the possible di¤erences and interrelations between individual and organisational information literacy suggested by these outcomes. Seven di¤erent ways of experiencing information literacy were identiÞed. These experiences are closely related to important workplace processes such as environmental scanning, information management, corporate memory, and research and development; conÞrming that information literacy should be considered a signiÞcant part of the character of learning organisations as well as being a key characteristic of the organisationÕs employees. Implications of individual and organisational information literacy for beginning and continuing professional education are explored.
Resumo:
Fenômeno que tem sofrido um crescimento considerável nas últimas décadas, a constituição de projetos de memória empresarial se insere em um panorama mais amplo de valorização do passado na sociedade contemporânea, caracterizada pela 'febre da memória'. Parte de um expediente que tem como objetivo final fortalecer a identidade e a imagem dessas instituições entre seus funcionários e o público mais amplo, essas iniciativas têm gerado diferentes produtos e linhas de ação, sendo inicialmente vinculadas às áreas de marketing e comunicação, mas mostrando sinais de profissionalização e ampliação dos seus horizontes. O presente estudo tomou como objeto de análise o projeto memorial do Banco Itaú, criado em 2003, buscando compreender a natureza dessa iniciativa e de que maneira ela colabora na consolidação da imagem de 'vocação' cultural do Banco.
Resumo:
The proposal of present paper is to present a conceptual and terminological discussion relative to the terms: organizational memory, corporate memory and institutional memory that is a subject still little studied and explored in the academic area. The study is theoretical focus and the research kind is bibliographical. As research sources were utilized: books, digital libraries of theses and dissertations in the scope of the country and CAPES Journals Portal. This study is in course and is part of doctorate research "Organizational memory and the knowledge bases constitution". As the partial results, observes that the question about "memory" is studied by different areas of knowledge: Psychology, Neurosciences, History and others; the concepts about organizational memory and corporate memory are studied by Administration and Information Systems areas; the concept of institutional memory is more studied by Business Communication area focusing the company history. Beyond that, observes the use of another term, social memory, utilized by Information Science and History areas.
Resumo:
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor‐event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued‐recall experiments, the effect of articulation of sponsorship fit on memory for sponsor‐event pairings is examined. While congruent sponsors have a natural memory advantage, results demonstrate that memory improvements via articulation are possible for incongruent sponsor‐event pairings. These improvements are, however, affected by the presence of competitor brands and the way in which memory is accessed.
Resumo:
Cette thèse traite de la supposée perte de culture politique et citoyenne que connaît le Chili de la période post-dictature. Bien qu’une telle perte soit généralement considérée comme une évidence, nous évaluons dans quelle mesure celle-ci est bien réelle en nous intéressant aux processus d’apprentissage du comportement civique de la plus jeune génération politique du pays qui a aujourd’hui atteint la vingtaine. Étant donné que les membres de cette génération étaient soit au stade de l’enfance, soit pas même nés au moment de la transition démocratique de 1990, ils ont habituellement pris connaissance des événements de répression étatique et de réconciliation démocratique par l’intermédiaire de leurs aînés. Ce phénomène est encore plus marqué dans les régions rurales du sud du pays où la majeure partie de ce que les jeunes générations savent du passé conflictuel de leur pays, incluant le colonialisme, le socialisme révolutionnaire et le fascisme, n’a pas été transmis par la communication verbale ou volontaire, mais indirectement via les habitudes et préférences culturelles qui ne manquent pas d’influencer les décisions politiques. À travers l’analyse des mécanismes de transmission inter-générationnelle de diverses perspectives d’un passé contesté, notre travail explore les processus par lesquels, à l’échelle micro, certains types de comportement politique sont diffusés au sein des familles et de petits réseaux communautaires. Ces derniers se situent souvent en tension avec les connaissances transmises dans les domaines publics, comme les écoles et certaines associations civiques. De telles tensions soulèvent d’importantes questions au sujet des inégalités de statut des membres de la communauté nationale, en particulier à une époque néolibérale où la réorganisation du fonctionnement des services sociaux et du contrôle des ressources naturelles a transformé les relations entre le monde rural pauvre et la société dominante provenant des centres urbains. Au sein de la jeune génération politique du Chili, dans quelle mesure ces perspectives situées concernant un passé pour le moins contesté, ainsi que leurs impacts sur la distribution actuelle du pouvoir dans le pays façonnent-ils des identités politiques en émergence ? Nous abordons cette question à l’aide d’une analyse ethnographique des moyens auxquels les jeunes recourent pour acquérir et exprimer des connaissances au sujet de l’histoire et de son influence latente dans la vie civique actuelle. Nos données proviennent de plus de deux années de terrain anthropologique réalisées dans trois localités du sud rural ayant été touchées par des interventions industrielles dans les rivières avoisinantes. L'une d'entre elles a été contaminée par une usine de pâte à papier tandis que les autres doivent composer avec des projets de barrage hydroélectrique qui détourneront plusieurs rivières. Ces activités industrielles composent la toile de fond pour non seulement évaluer les identités politiques, émergentes mais aussi pour identifier ce que l’apprentissage de comportement politique révèle à propos de la citoyenneté au Chili à l’heure actuelle.
Resumo:
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued-recall experiments, the effect of articulation of sponsorship fit on memory for sponsor-event pairings is examined. While congruent sponsors have a natural memory advantage, results demonstrate that memory improvements via articulation are possible for incongruent sponsor-event pairings. These improvements are, however, affected by the presence of competitor brands and the way in which memory is accessed.
Resumo:
Research on organizational spaces has not considered the importance of collective memory for the process of investing meaning in corporate architecture. Employing an archival ethnography approach, practices of organizational remembering emerge as a way to shape the meanings associated with architectural designs. While the role of monuments and museums are well established in studies of collective memory, this research extends the concept of spatiality to the practices of organizational remembering that focus on a wider selection of corporate architecture. By analyzing the historical shift from colonial to modernist architecture for banks and retailers in Ghana and Nigeria in the 1950s and 1960s on the basis of documents and photographs from three different companies, this article shows how archival sources can be used to untangle the ways in which companies seek to ascribe meaning to their architectural output. Buildings allude to the past and the future in a range of complex ways that can be interpreted more fully by reference to the archival sources and the historical context of their creation. Social remembering has the potential to explain why and how buildings have meaning, while archival ethnography offers a new research approach to investigate changing organizational practices.
Resumo:
In a world that may be described by information revolution, it is becoming more and more important to discover the diffusion of information and news in a new technological environment. We are not dependent but, more in control of receiving and forwarding information in this technology driven environment. What we can find is that in today’s interpersonal communications, even corporate communications, gossip-like information gain a more important role. Starting from the psychological notion of gossip we asked the question how gossip occurs, evolves and disperses on the internet, what the main criteria of its diffusion and how these maybe taken into service of a company. The power of gossip derives from its biological basis that is communication advantage. The “newsmonger” maybe described with good memory, being up-to-date even in non-gossip like situations. The spread of info is faster and more precise among people with similar professions or of common interest. The content of the gossip adopts to the intellectual level of its audience. We conducted multiple research methods in order to discover about the nature of gossip of corporate interest: content analyses of blogs (N=10) and forums (N=10); online in-depth interviews (N=10); and individual consumer narratives (N=100). Our research shows that companies may lead and use gossip in an online context for their own communication intentions, however, corporate presence in terms of online gossips has to fulfill requirements in order to remain acceptable: that are specific language and place, openness, being direct about expressing intention and origin. In our paper we are going to present our major results and theoretical model
Resumo:
The increase in the number of financial restatements in recent years has resulted in a significant decrease in the amount of market capitalization for restated companies. Prior literature did not differentiate between single and multiple restatements announcements. This research investigated the inter-relationships among multiple financial restatements, corporate governance, market microstructure and the firm’s rate of return in the form of three essays by differentiating between single and multiple restatement announcement companies. First essay examined the stock performance of companies announcing the financial restatement multiple times. The postulation is that prior research overestimates the abnormal return by not separating single restatement companies from multiple restatement companies. This study investigated how market penalizes the companies that announce restatement more than once. Differentiating the restatement announcement data based on number of restatement announcements, the results supported the non persistence hypothesis that the market has no memory and negative abnormal returns obtained after each of the restatement announcements are completely random. Second essay examined the multiple restatement announcements and its perceived resultant information asymmetry around the announcement day. This study examined the pattern of information asymmetry for these announcements in terms of whether the bid-ask spread widens around the announcement day. The empirical analysis supported the hypotheses that the spread does widen not only around the first restatement announcement day but around every subsequent announcement days as well. The third essay empirically examined the financial and corporate governance characteristics of single and multiple restatement announcements companies. The analysis showed that corporate governance variables influence the occurrence of multiple restatement announcements and can distinguish multiple restatements announcement companies from single restatement announcement companies.
Resumo:
The increase in the number of financial restatements in recent years has resulted in a significant decrease in the amount of market capitalization for restated companies. Prior literature does not differentiate between single and multiple restatements announcements. This research investigates the inter-relationships among multiple financial restatements, corporate governance, market microstructure and the firm's rate of return in the form of three essays by differentiating between single and multiple restatement announcement companies. First essay examines the stock performance of companies announcing the financial restatement multiple times. The postulation is that prior research overestimates the abnormal return by not separating single restatement companies from multiple restatement companies. This study investigates how market penalizes the companies that announce restatement more than once. Differentiating the restatement announcement data based on number of restatement announcements, the results support for non persistence hypothesis that the market has no memory and negative abnormal returns obtained after each of the restatement announcements are completely random. Second essay examines the multiple restatement announcements and its perceived resultant information asymmetry around the announcement day. This study examines the pattern of information asymmetry for these announcements in terms of whether the bid-ask spread widens around the announcement day. The empirical analysis supports the hypotheses that the spread does widen not only around the first restatement announcement day but around every subsequent announcement days as well. The third essay empirically examines the financial and corporate governance characteristics of single and multiple restatement announcements companies. The analysis shows that corporate governance variables influence the occurrence of multiple restatement announcements and can distinguish multiple restatements announcement companies from single restatement announcement companies.
Using the Hofstede-Gray Framework to Argue Normatively for an Extension of Islamic Corporate Reports