Paralophiodon cf. leptorhynchum (tapiroidea, mammalia) à Vale Furado: contribution à la connaissance de l’éocène au Portugal

A canine tooth from Vale Furado is classified as Paralophiodon cf. leptorhynchum. The genus Paralophiodon indicates an age from Lower Lutetian to Auversian, Middle Eocene. As it belongs in the lineage of P. leptorhynchum, possible age span is furth~L~uced from Middle Lutetian to Auversian. This conclusion remains valid or nearly so even in the less probable case of confusion with some form included in P. isselensis lineage. Our previous (1975) datation for sandstones and pelites from Vale Furado is thus confirmed, and more accurately recognized. Paralophiodon and the crocodilian Iberosuchus are a rather sound basis for correlation with stratigraphical units near Zamora and Salamanca in Spain.

Contribution à la connaissance des diptères nécrophages du Jorat (Vaud, Suisse)

A contribution to the knowledge of necrophagous flies of the Jorat (Vaud, Switzerlan). A survey of necrophagous flires has been realized from spring to fall (april-october) in a meadow and a forest using selective traps. Seventeen species of carrion flies were collected belonging to the Callophoridae (10 species), Sarcophagidae (3 species) and Muscidae (4 species). Among these species, 14 were found in the meadow, 11 in the forest with 8 common to both habitats. seasonal distribution of the dominant species for each habitat is presented.

Aménagement du lieu de vente : expertise des professionnels du marketing du sport et connaissance du comportement du consommateur

Cet article traite de la façon dont les professionnels du marketing des articles de sport procèdent pour optimiser l'influence du lieu de vente sur les comportements d'achat. Leurs expertises reposent sur une combinaison de données et d'expériences qui peut être rapprochée des démarches sociologiques. Leurs analyses des situations d'achat nous permettent de comprendre comment ils peuvent agir sur les comportements à travers les points de vente, en tentant de guider la perception des produits par le consommateur. Elles nous aident plus globalement à mieux appréhender les décisions des consommateurs. Abstract This paper focuses on how marketers of sporting goods proceed to optimize the influence of the store on purchasing behaviour. Their expertise is based on a combination of data and experiences that parallels the sociological methods. Their analysis of purchasing situations aloud to understand how they can influence behaviours through retailing places, while trying to guide consumers' perception of the products. More broadly, they contribute to a better understanding of consumer's decisions. Keywords: sports, retail, store, marketing, sociology.