¿La cultura es un factor que influye en la percepción de las marcas? :Caso: La imagen de marca-país de México entre los turistas españoles

Aquest treball presenta un model comparatiu d’anàlisis de la marca en base a l’inconscient col•lectiu, teoria desenvolupada per C. G. Jung (1991), adequat per Sabrine Dornelles (2010) a l’estudi de les marques comercials i contrastat en aquest treball amb la proposta d’aproximació al Perfil Arquetípic Azteca. Per aquesta raó, s’ha realitzat una revisió bibliográfica en referencia a l’objecte de l’estudi del posicionament de la marca, i en especial, dels atributs vinculats al perfil azteca. Amb l’objectiu de conèixer si la cultura influeix o no, en la percepció d’una marca, s’ha realitzat un pre-test via online amb subjectes de nacionalitat espanyola i de països d’Amèrica llatina (Argentina, Colòmbia, Equador, Perú, República Dominicana i Veneçuela) per al grup de control. 5 Els resultats han sigut tractats tant a nivell d’estadística descriptiva com a mode inferencial. Les dades amb significació p≤ 0,05 mostren els estímuls (atributs) que foren associats o no, amb la marca del país Mèxic. Mentre que l’arquetip occidental (grec) va permetre en major percentatge valorar la marca amb tots els subjectes (espanyols, mexicans i llatins) l’arquetip prehispànic no dóna significació suficient amb els espanyols i llatins, però en canvi aporta matisos en el cas dels mexicans. En referència a l’esmenta’t anteriorment , cal que el proper pas sigui millorar el perfil d’arquetipus azteca.

Um estudo sobre o mito cosmogônico: um paralelo com a criação da consciência e um enfoque de psicologia analítica

Este estudo pretende fazer um demonstrativo de cinco mitos cosmogônicos, escolhidos inicialmente a partir de três critérios: pertencerem a civilizações, em certa medida, com características diversas; por serem civilizações histórica e culturalmente importantes; e por fim, por interesse de proximidade cultural, utilizou-se um mito cosmogônico brasileiro. O objetivo deste trabalho é mostrar que nesses mitos vamos encontrar mitemas que são estruturas básicas que desvelam questões importantes do acontecer psíquico. Resgatando a mitologia para uma situação de atualização, percebe-se que os dramas humanos do cotidiano são abordados nos mitos estudados. A mitologia, simbolicamente, tirada das mesmas questões, do homem de todas as culturas. Utilizando uma abordagem junguiana, podemos compreender que essa repetição dos mitemas, acontece, pois pertencem ao estrato do inconsciente coletivo. A compreensão do que foi visto, permite uma ampliação da possibilidade de trabalhar com psicologia clínica, permitindo que as pessoas tomem consciência da construção mitica de suas vidas, pois é justamente a inconsciência de vivê-la, que no mais das vezes, atrela o ser humano a esses determinismos impedindo-o de criar qualquer coisa em sua vida. Entende-se como saúde a possibilidade de livre-arbitrio. Sendo que para isso é importante o conhecimento dessas questões básicas comuns a humanidade. O conhecimento dessas estruturas e a possibilidade de libertação.

Arche Tupi : uma leitura arquetípica da mulher índia em Casa-Grande & Senzala

This dissertation is a proposal for dialogue between Brazilian Social Thought, History of Portuguese America and the Analytical Psychology of C.G. Jung, highlighting the following archetypes: Anima, Animus, Shadow and Persona. Directing the study to the image of Indian women in this Brazilian interpretation of Casa-Grande & senzala by Gilberto Freyre, have largely centered on denial of the feminine image as a creative and positive in the minds of Brazilian culture, where a more specific analysis. We assume that your work has inspired several bridges over imaginary things in Brazil, including aspects relating to miscegenation, the study of foreign travelers, Jesuits and settlers / invaders of the sixteenth and seventeenth centuries the Portuguese disembarked in America and in this sense, the influence of his work as wasteful image through time and space of the Portuguese slave order. Above all, we intend to do a reading of Native women thought in his book

A santa, a prostituta e a amante infeliz: as imagens simbólicas do feminino de Edvard Munch, sob abordagem da psicologia analítica de C.G. Jung

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Amoras e jabuticabas: raízes e frutos de uma Pedagogia Profunda para todos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Strutture archetipiche della Modernità: l'emersione della Grande Madre nel Modernismo ispano-americano

La ricerca verte sull'osservazione di alcune specifiche dinamiche archetipiche rilevabili all’interno dell'inconscio collettivo di fine Ottocento e della profonda influenza che queste ebbero tanto sulla cultura e sulla società ispano-americana del tempo, quanto sulla specifica corrente letteraria modernista. L’archetipo di cui si analizza la riemersione letteraria è quello della Grande Madre, come teorizzato da C. G. Jung e perfezionato con i successivi studi di Erich Neumann. Avvalendosi, in particolare, delle riflessioni di quest'ultimo e spaziando fino ad includere contributi psicoanalitici e studi simbolici successivi (in particolare quelli di James Hillman, Gaston Bachelard e Gilbert Durand) si evidenzia la dominanza archetipica della Grande Madre all'interno del Modernismo ispano-americano, intesa tanto in senso transpersonale (cioè come rappresentazione dell'inconscio) quanto in senso più specificamente rappresentativo del Femminile. Si applica, infine, il vaglio della critica archetipica alle opere di Delmira Agustini, Alfonsina Storni e Juana de Ibarbourou, dirigendo, in particolar modo, l'analisi alla rappresentazione letteraria degli aspetti di questo archetipo identificati come ‘negativi’, e, quindi, più duramente sottoposti a rimozione nel corso dei secoli.

The Blue Of

When I first started my thesis, I intended for my finished project to be a compilation of poems that aims to reflect and reveal several repeating themes of our society's collective unconscious, such as the relationship between the physical and spiritual aspects of being and the representation of women's lives, organized religion,adolescence, and mental illness. I proposed writing a chapbook of poetry that reflects an exploration of, and sensitivity to, the human unconscious mind, fears, and desires. Consulting other works of surreal, lyric, and confessional poetry, I sought to personallydevelop as both a poet and a psychology student. I made a conscious effort to avoid trying to attach a specific 'meaning' to each poem. I understand that, in poetry, the reader is never entirely aware of exactly what the poet is trying to convey. All the reader knows is what he or she sees in a given poem and how he or she responds to that poem. However, through working on my thesis I discovered that, while meaning may not be intentional in the drafting process, developing what the poem meant to me was central to the process of revision. Furthermore, I realized that I unconsciously returned to specific themes across various poems, something that was not apparent to me until I re-read my entire collection ...

Symbol/Meaning paired-associate recall: an "archetypal memory" advantage?

The theory of the archetypes and the hypothesis of the collective unconscious are two of the central characteristics of analytical psychology. These provoke, however, varying reactions among academic psychologists. Empirical studies which test these hypotheses are rare. Rosen, Smith, Huston and Gonzales proposed a cognitive psychological experimental paradigm to investigate the nature of archetypes and the collective unconscious as archetypal (evolutionary) memory. In this article we report the results of a cross-cultural replication of Rosen et al. conducted in the German-speaking part of Switzerland. In short, this experiment corroborated previous findings by Rosen et al., based on English speakers, and demonstrated a recall advantage for archetypal symbol meaning pairs vs. other symbol/meaning pairings. The fact that the same pattern of results was observed across two different cultures and languages makes it less likely that they are attributable to a specific cultural or linguistic context.

Contemporary eden: the transmigration of paradise tales, into edenic architectures today

This document proceeds from the research for my doctoral thesis titled This thesis is about the subject of Eden or paradise in architecture, to understand its concepts and be able to generate a general model to generate architecture that places us in a virtual way in paradisiacal places, in holidays as well as in daily life. It also seeks to build a system of measure to be used to turn into Eden the previously non “Edenic”. A comparative measuring system to know where we are in relation to how much Eden is present in places to intervene, or project. Eden; Tale, Image and Project. The zones of the thesis that are related to this congress are those related to the use of this tale, idea and image of the collective unconscious, when it comes to projecting a place that locates us physically, mentally and in our mood in paradise.

Dar un contenido al tiempo, una interpretación arquetipal del arte en la postmodernidad

La obra de arte tiene la capacidad de convocar en la conciencia colectiva aquello que ha sido excluido, funcionando del mismo modo que los sueños, los síntomas o los mitos. La interpretación arquetipal buscará más allá de las relaciones causales entre un tiempo y su arte, otras de complementariedad o de compensación, que nos llevan hacía un análisis profundo, innatista, más simbólico y más espiritual de la obra de arte. Previamente revisamos los referentes de la postmodernidad y nos preguntamos sobre la muerte del arte en nuestro mundo actual. Para finalizar respondemos a esta pregunta abriendo dos posibilidades opuestas, discrepantes y ambas posibles. En una de ellas apostamos por la muerte del arte, justificada desde los postulados de la psicología arquetipal. En la otra, desde la misma perspectiva, optamos por la supervivencia de un mensaje subyacente en el arte postmoderno, que por tanto permanece vivo y preparado para complementar la conciencia colectiva y nuestra psique actual.

Arquétipos do Inconsciente Colectivo em “A Sibila” - Um encontro entre Carl Jung e Agustina Bessa-Luís

Dissertação de Mestrado apresentada no Instituto Superior de Psicologia Aplicada para obtenção de grau de Mestre na especialidade de Psicologia Clínica

From the unconscious to the conscious,

"This work is the logical sequel to my study of 'The subconscious being'. Its intention is to include both collective and individual evolution in a larger and more complete synthesis."--Pref.

[collective Health Paradigms: A Brief Reflection].

The article discusses the possibility of applying Kuhn's concept of paradigm to collective health. The concept and its use in epidemiology, planning and the social sciences are reviewed briefly. The study stresses the multi-paradigmatic character of collective health, resulting from the convergence of multiple epistemologies and the involvement of diverse fields such as the biological sciences, philosophy, the social sciences and humanities.

Desquamation Is A Novel Phenomenon For Collective Prostate Epithelial Cell Deletion After Castration.

The mechanism underlying castration-induced prostate regression, which is a classical physiological concept translated into the therapeutic treatment of advanced prostate cancer, involves epithelial cell apoptosis. In searching for events and mechanisms contributing to prostate regression in response to androgen modulation, we have frequently observed the collective deletion of epithelial cells. This work was undertaken to characterize this phenomenon hereafter named desquamation and to verify its presence after 17β-estradiol (E2) administration. Electron microscopy revealed that the desquamating cells had preserved cell-cell junctions and collapsed nuclear contents. The TUNEL reaction was negative for these cells, which were also negative for cleaved caspases-8, -9, -3 and nuclear apoptosis-inducing factor. Detailed analyses revealed that the condensed chromatin was first affected detaching from the nuclear lamina, which was observable after lamin A immunohistochemistry, suggesting the lack of lamin A degradation. A search in animals treated with supraphysiological E2 employed as an alternative anti-androgen treatment revealed no desquamation. The combined treatment (Cas + E2 group) caused changes particular to each treatment, including desquamation. In conclusion, desquamation appeared as a novel phenomenon contributing to collective prostate epithelial cell deletion, distinct from the classical castration-induced apoptosis and particular to the androgen deprivation resulting from surgical castration, and should be considered as part of the mechanisms promoting organ regression.

Aeromonas presence in drinking water from collective reservoirs and wells in peri-urban area in Brazil

Aeromonas genus is considered an emerging pathogen and its presence in drinking water supplies is a reason to public health concern. This study investigated the occurrence of Aeromonas in samples from collective reservoirs and wells used as drinking water sources in a peri-urban area. A total of 35 water samples were collected from collective reservoirs and 32 from wells bimonthly, from September 2007 to September 2008. Aeromonas spp determination was carried out using a Multiple-Tube Technique. Samples were inoculated into alkaline peptone water and the superficial film formed was transferred to blood agar plates amended with ampicillin. Typical Aeromonas colonies were submitted to a biochemical screening and then to biochemical tests for species differentiation. Aeromonas was detected in 13 (19%) of the 69 samples examined (6 from collective reservoirs and 7 from wells). Concentrations of Aeromonas in collective reservoirs ranged from <0.3 to 1.2 x10²MPN/100mL and, in wells, from <0.3 to 2.4 x10²MPN/100mL. The most frequent specie in the collective reservoir samples was Aeromonas spp (68%), followed by A. encheleia (14%) and A. allosaccharophila (8%) and A. hydrophila (8%). Aeromonas spp (87%) was the most frequent specie isolated from well samples, followed by A. allosacchariphila (8%), A. encheleia (2%) and A. jandaei (5%). These data show the presence and diversity of Aeromonas genus in the samples analyzed and highlight that its presence in drinking water poses a significant public health concern.