Place marketing performance: benchmarking european cities as business destinations

The aim of this study is to develop a model measuring the performance of cities' marketing efforts. The model and the benchmarking methodology presented can be used by local authorities to position their marketing efforts and achievements against other (competing) cities and to identify best practices that can assist place marketers in learning how to be more efficient obtaining desired place marketing results, e.g., improved city brand image, with the available resources/budgets. The major implication for practitioners is that place marketing should be managed as a process, taking into account both the resource flows and the outputs, as well as the efficiency of this process.

The electricity distribution network in Saint-Petersburg area and benchmark between Saint-Petersburg and City of Stockholm related distribution companies' performance

The main objective of the Thesis is the description of the electricity distribution networks in Saint-Petersburg area and Stockholm as well. Main similarity and differences in the construction and technicalperformance are presented in the study. Present and future development and investment into the electricity distribution network of OJSC Lenenergo are viewed. The Thesis presents the overview of the power industry reform in Russia. The current state of the electricity distribution sector is described. The study views the participation of the foreign investor "Fortum Power and Heat Oy" inthe development and management of the OJSC Lenenergo. Benchmark comparison of the prices and tangible assets of the main electricity distribution companies in Saint-Petersburg and Stockholm areas is done.

Benchmarking 2D hydraulic models for urban flooding

This paper describes benchmark testing of six two-dimensional (2D) hydraulic models (DIVAST, DIVASTTVD, TUFLOW, JFLOW, TRENT and LISFLOOD-FP) in terms of their ability to simulate surface flows in a densely urbanised area. The models are applied to a 1·0 km × 0·4 km urban catchment within the city of Glasgow, Scotland, UK, and are used to simulate a flood event that occurred at this site on 30 July 2002. An identical numerical grid describing the underlying topography is constructed for each model, using a combination of airborne laser altimetry (LiDAR) fused with digital map data, and used to run a benchmark simulation. Two numerical experiments were then conducted to test the response of each model to topographic error and uncertainty over friction parameterisation. While all the models tested produce plausible results, subtle differences between particular groups of codes give considerable insight into both the practice and science of urban hydraulic modelling. In particular, the results show that the terrain data available from modern LiDAR systems are sufficiently accurate and resolved for simulating urban flows, but such data need to be fused with digital map data of building topology and land use to gain maximum benefit from the information contained therein. When such terrain data are available, uncertainty in friction parameters becomes a more dominant factor than topographic error for typical problems. The simulations also show that flows in urban environments are characterised by numerous transitions to supercritical flow and numerical shocks. However, the effects of these are localised and they do not appear to affect overall wave propagation. In contrast, inertia terms are shown to be important in this particular case, but the specific characteristics of the test site may mean that this does not hold more generally.

Benchmarking nos processos de gestão de qualidade entre dois serviços de hemmoterapia

Pós-graduação em Pesquisa e Desenvolvimento (Biotecnologia Médica) - FMB

Benchmarking sustainable urban mobility: The case of Curitiba, Brazil

Transportation planning is currently being confronted with a broader planning view, which is given by the concept of mobility. The Index of Sustainable Urban Mobility (I_SUM) is among the tools developed for supporting this new concept implementation. It is a tool to assess the current mobility conditions of any city, which can also be applied for policy formulation. This study focus on the application of I_SUM in the city of Curitiba, Brazil. Considering that the city is known worldwide as a reference of successful urban and transportation planning, the index application must confirm it. An additional objective of the study was to evaluate the index itself, or the subjacent assessment method and reference values. A global I_SUM value of 0.747 confirmed that the city has indeed very positive characteristics regarding sustainable mobility policies. However, some deficiencies were also detected, particularly with respect to non-motorized transport modes. The application has also served to show that a few I_SUM indicators were not able to capture some of the positive aspects of the city, what may suggest the need of changes in their formulation. Finally, the index application in parts of the city suggests that the city provides fair and equitable mobility conditions to all citizens throughout the city. This is certainly a good attribute for becoming a benchmark of sustainable mobility, even if it is not yet the ideal model. (C) 2012 Elsevier Ltd. All rights reserved.

Desarrollo de un modelo de evaluación de ciudades basado en el concepto de ciudad inteligente (Smart city)

La presente tesis tiene por finalidad contribuir al conocimiento de los procesos de transformación de las ciudades convencionales en Ciudades Inteligentes o Smart Cities, el nuevo paradigma urbano, que surge como consecuencia de la utilización de las Tecnologías de la Información y de las Comunicaciones, las TIC, para mejorar la calidad de vida de las personas y aumentar la eficiencia y eficacia de los procesos, servicios e infraestructuras de la ciudad. El proceso de urbanización de la población mundial constituye una de las principales tendencias globales. Los retos a los que se enfrentan las urbes actuales para satisfacer las necesidades de sus habitantes, así como la forma en que cada ciudad aborda dichos retos, propician el desarrollo de estudios comparativos y rankings de ciudades. La oportunidad para llevar a cabo esta tesis deriva de: La novedad del concepto de Ciudad Inteligente. La necesidad de establecer estudios comparativos, respecto a dicho concepto, entre ciudades con características socioeconómicas y culturales comunes, dado que la mayoría de los estudios y rankings se desarrollan para conjuntos de ciudades cuyas características son muy dispares, pues, en general son seleccionadas por su condición de capitales de estados o de centros económicos-financieros. El interés de disponer de estudios sobre ciudades con tamaños de población medianos, inferiores al millón de habitantes, las cuales tienen baja presencia en los estudios comparativos. La inexistencia de estudios comparativos entre las ciudades españolas, en relación con el concepto de Ciudad Inteligente. La existencia de la Red Española de Ciudades Inteligentes, que permite disponer de una muestra de ciudades adecuada, para llevar a cabo un estudio comparativo de acuerdo con los puntos anteriores. El objetivo general de la presente tesis es contribuir al conocimiento de los procesos de transformación de la ciudad convencional en Ciudad Inteligente, a través de la formulación y aplicación de un modelo de evaluación, basado en el concepto holístico de Ciudad Inteligente o Smart City y desde la perspectiva del ciudadano. La metodología de trabajo seguida comprende, en primer lugar, la revisión del estado del arte, centrada en tres aspectos: la evolución del concepto Smart City, los estudios comparativos sobre Ciudades Inteligentes y las medidas que las ciudades españolas están implantando en la práctica para llevar a cabo su transformación en Ciudades Inteligentes. A continuación se lleva a cabo el diseño el modelo de evaluación. Este modelo refleja el carácter holístico del concepto de Ciudad Inteligente, para lo cual, de acuerdo con las definiciones que encontramos en la literatura, evalúa la situación de cada ciudad en relación con seis ejes o pilares, comúnmente aceptados por los diferentes autores: e-Gobierno y e-Gobernanza, Movilidad, Sostenibilidad Ambiental, Desarrollo Económico, Capital Intelectual y Calidad de Vida. El trabajo desarrollado implica un análisis, que se desarrolla de forma ordenada para cada uno de los ejes y, dentro de éstos, para sus correspondientes factores. En total se analizan 18 factores. Para cada uno de los ejes se lleva a cabo una revisión de las iniciativas más representativas para, a continuación, analizar y evaluar los correspondientes los factores. De forma complementaria al desarrollo del trabajo, se llevó a cabo una encuesta, dirigida a profesionales de diferentes áreas y sectores, todos ellos en el ámbito de las Ciudades Inteligentes. El objetivo de la encuesta es conocer, de acuerdo con la opinión de los profesionales, la situación actual en materia de despliegue de Ciudades Inteligentes, las actuaciones que consideran de mayor interés para la ciudad y las barreras del proceso de cambio. Una vez definido el modelo, se ha aplicado a las 62 ciudades que forman la Red Española de Ciudades Inteligentes (RECI), valorando los factores y los ejes para cada una de ellas. Así mismo, se ha analizado la influencia de las tres variables siguientes: tamaño de población, densidad de población y presupuesto municipal por habitante, determinando la relación entre el porcentaje de ciudades inteligentes de la muestra, en cada factor. Adicionalmente en el eje Capital Intelectual,se analizó la influencia del porcentaje de habitantes con estudios superiores. Las 62 ciudades RECI que componen la muestra evaluada, representan el 43 % de las ciudades españolas que cuentan con poblaciones superiores a los 50.000 habitantes. La población que abarca la muestra de ciudades estudiada representa el 35% de la población española. Finalmente, se ha determinado el ranking con las ciudades de RECI, de acuerdo con el modelo diseñado. Así mismo se ha llevado a cabo el análisis de sensibilidad, determinado el ranking resultante para la misma muestra de ciudades, aplicando la ponderación de los factores. Las principales aportaciones de la tesis son: Desarrollar un modelo de evaluación de ciudades basada en el concepto holístico de la Smart City y desde la perspectiva del ciudadano. Desarrollar una metodología de trabajo fundamentada en el análisis sistematizado de las web municipales, como medio para conocer la situación de las ciudades, en lugar de los datos estadísticos publicados, que son la fuente de información habitualmente empleada en los estudios comparativos. Disponer de un estudio comparativo específico de ciudades españolas. Llevar a cabo un estudio sobre una muestra de ciudades de tamaño medio, con características socioeconómicas y culturales comparables. Mejorar el conocimiento de los procesos que se están llevando a cabo en ciudades con poblaciones inferiores al millón de habitantes. The purpose of this thesis is to contribute to the knowledge of the cities and the transformation that is taking part in traditional cities becoming Smart Cities. The Smart City concept is the new urban paradigm that is born from the extensive use of Information Technologies (IT) in order to accomplish better citizen’s quality of life as well as improvements in urban processes, services and infrastructures. Several rankings and benchmarking studies are being conducted globally, in response to the increasing of urban population that is taking part around the world and the subsequent challenges to be confronted by the cities. This thesis aims to contribute to these studies. The opportunity for this thesis comes from: The Smart City concept as a new concept. The need of benchmarking studies focused on the Smart City concept, carried on cities with similar social and economic characteristics. The interest on benchmarking studies on medium size cities (with less than one million inhabitants). The absence of benchmarking studies on Spanish cities. The existence of the Spanish Smart Cities Network that can be considered an appropriate sample for a benchmark study. The main goal of this thesis is to develop a Smart Cities assessment model based on the citizen point of view and taking into account a holistic concept of Smart City. The thesis methodology starts with the state of the art revision, focused on three items: the Smart City concept, the benchmark studies and the projects actually developed by the Spanish cities under processes for becoming Smart Cities. The next step is the assessment model design, in accordance with the six main axes or pillars referred in the academic literature: e-Government and e-Governance, Mobility, Environmental Sustainability, Economic Development, Smart Citizens and Quality of Life. Also, a survey has been conducted and addressed to experts working on the different areas related to the Smart Cities. The aim of this survey is to know their opinion about the deployment of the Smart Cities, the priorities considered by the cities and the barriers that delay the change processes. Once the assessment model was ready, it was applied to the Spanish Smart Cities Network, with 62 member cities. Also, the bearing of three variables: city population, population density and city budget per inhabitant, are studied. The 62 cities studied are 43 % of the Spanish cities with population over 50.000 inhabitants. The population living in these cities is the 35% of total Spanish population. The main contribution of this thesis are: An assessment model for Smart Cities that takes into account the holistic concept of the Smart City as well as the citizen experience. A methodology that comprises municipal web analysis instead of statistics data, which are the usual source of data for current benchmarking studies. A Spanish Smart Cities benchmark. A benchmark on medium size cities with similar social and economic characteristics. A better understanding of the urban processes that are taking part on cities under one million inhabitants.

[climacteric Syndrome In A Northeastern Brazilian City: A Household Survey].

To assess the prevalence of Climacteric Syndrome (CS) in women from a municipality of Northeastern Brazil which is less developed socioeconomically. A prospective household survey was performed in São Luís, Maranhão, Brazil with 1,210 climacteric women aged 45 to 60 years. Interviews were applied using previously tested standard questionnaires from April to July 2008. The severity of climacteric symptoms was analyzed by circulatory and psychological indexes and the latter were associated with menopausal status. Multiple correspondence analysis was used to assess the relation among climacteric symptoms. Most patients were 55 to 60 years old (35.3%), mulatto (37.9%), with 9-11 years of schooling (39.8%), with a partner (56%), Catholic (73.9%) and belonged to the socioeconomic class C (51.1%). The prevalence of CS was 85.9%, and hot flashes (56.4%) and sweating (50.4%) were the most prevalent symptoms. The most frequent psychological symptoms were nervousness (45%) and emotional liability (44.8%). The severity of vasomotor and psychological symptoms was significantly higher during the peri and postmenopausal period (p<0.05). Vaginal dryness (62.7%) was the most prevalent urogenital complaint. The prevalence of CS was high among women from São Luís, Maranhão, Brazil.

Factors Associated With The Onset Of Hypertension In Women Of 50 Years Of Age Or More In A City In Southeastern Brazil.

To evaluate factors associated with hypertension in Brazilian women of 50 years of age or more. A cross-sectional population based study using self-reports. A total of 622 women were included. The association between sociodemographic, clinical and behavioral factors and the woman's age at the onset of hypertension was evaluated. Data were analyzed according to cumulative continuation rates without hypertension, using the life-table method and considering annual intervals. Next, a Cox multiple regression analysis model was adjusted to analyze the occurrence rates of hypertension according to various predictor variables. Significance level was pre-established at 5% (95% confidence level) and the sampling plan (primary sampling unit) was taken into consideration. Median age at onset of hypertension was 64.3 years. Cumulative continuation rate without hypertension at 90 years was 20%. Higher body mass index (BMI) at 20-30 years of age was associated with a higher cumulative occurrence rate of hypertension over time (coefficient=0.078; p<0.001). Being white was associated with a lower cumulative occurrence rate of hypertension over time (coefficient= -0.439; p=0.003), while smoking >15 cigarettes/day was associated with a higher rate over time (coefficient=0.485; p=0.004). The results of the present study highlight the importance of weight control in young adulthood and of avoiding smoking in preventing hypertension in women aged ≥50 years.

Factors associated with the prevalence of hypertension and control practices among elderly residents of São Paulo city, Brazil

The aim of this study was to analyze the prevalence of hypertension and control practices among the elderly. The survey analyzed data from 872 elderly people in São Paulo, Brazil, through a cluster sampling, stratified according to education and income. A Poisson multiple regression model checked for the existence of factors associated with hypertension. The prevalence of self-reported hypertension among the elderly was 46.9%. Variables associated with hypertension were self-rated health, alcohol consumption, gender, and hospitalization in the last year, regardless of age. The three most common measures taken to control hypertension, but only rarely, are oral medication, routine salt-free diet and physical activity. Lifestyle and socioeconomic status did not affect the practice of control, but knowledge about the importance of physical activity was higher among those older people with higher education and greater income. The research suggests that health policies that focus on primary care to encourage lifestyle changes among the elderly are necessary.

Mixed rain forest in southeastern Brazil: tree species regeneration and floristic relationships in a remaining stretch of forest near the city of Itaberá, Brazil

The aim of this work was to evaluate the floristic composition, richness, and diversity of the upper and lower strata of a stretch of mixed rain forest near the city of Itaberá, in southeastern Brazil. We also investigated the differences between this conservation area and other stretches of mixed rain forest in southern and southeastern Brazil, as well as other nearby forest formations, in terms of their floristic relationships. For our survey of the upper stratum (diameter at breast height [DBH] > 15 cm), we established 50 permanent plots of 10 × 20 m. Within each of those plots, we designated five, randomly located, 1 × 1 m subplots, in order to survey the lower stratum (total height > 30 cm and DBH < 15 cm). In the upper stratum, we sampled 1429 trees and shrubs, belonging to 134 species, 93 genera, and 47 families. In the lower stratum, we sampled 758 trees and shrubs, belonging to 93 species, 66 genera, and 39 families. In our floristic and phytosociological surveys, we recorded 177 species, belonging to 106 genera and 52 families. The Shannon Diversity Index was 4.12 and 3.5 for the upper and lower strata, respectively. Cluster analysis indicated that nearby forest formations had the strongest floristic influence on the study area, which was therefore distinct from other mixed rain forests in southern Brazil and in the Serra da Mantiqueira mountain range.

Insect feeding preferences on Piperaceae species observed in São Paulo city, Brazil

Piperaceae species have been placed among the basal angiosperm and are adapted to a variety of habitats including moist forests, secondary vegetation and dry high lands. The major anatomical/morphology features are of small trees, vines, and shrubs for Piper species, while the epiphytic and succulent characteristics are predominant forms among Peperomia species. Their secondary chemistry can be mostly represented by amides, phenylpropanoids/lignoids, and chromenes in addition to a phletoria of biosynthetically mixed-origin secondary compounds. Although several amides and lignans are known as insecticides, several phytophagous insects, among which some considered pests of economic importance, have been observed feeding vigorously on Piperaceae species. Herein we describe the feeding preferences of fourteen phytophagous species of Coleoptera, Lepidoptera and Hemiptera over approximately fifty Piperaceae species observed in São Paulo, SP, Brazil, in a long-term basis.

Study of mural paintings by Fulvio Pennacchi in São Paulo City by mineralogical techniques

The present research deals with two mural paintings made in 1947 with the fresco technique by Fulvio Pennacchi in the Catholic Chapel of the Hospital das Clínicas (São Paulo City, Brazil), namely the Virgin Annunciation and the Supper at Emmaus. This study regards the materials and painting techniques used by the artist, based on historical research,on in situ observations and laboratory analytical techniques (stereomicroscopy,scanning electron microscopy with an energy dispersive spectrometer, X-ray diffractometry, electron microprobe, images obtained with UV-light), aiming to improve the methods of characterization of objects of our cultural heritage, and to enhance its preservation accordingly. The results lead to the identification of the plaster components and of distinct layers in the frescoes, besides further information on grain size, impurities and textures, composition of pigments, and features of deterioration, such as efflorescences. The degree of degradation of the murals painting was assessed by this way. Our data suggest that a single layer of plaster was used by Pennacchi, as a common mortar with fine- and medium-grained aggregates. Differences in texture were obtained by adding gypsum to the plaster.

Seasonality of suicide in the city of Sao Paulo, Brazil, 1979-2003

OBJECTIVE: To evaluate suicide seasonality in the city of São Paulo within an urban area and tropical zone. METHOD: Suicides were evaluated using the chi-square test and analysis of variance (ANOVA) by comparing monthly, quarterly and half-yearly variations, differentiating by gender. Analyses of time series were carried out using the autocorrelation function and periodogram, while the significance level for seasonality was confirmed with the Fisher's test. RESULTS: The suicides of the period between 1979 and 2003 numbered 11,434 cases. Differences were observed in suicides occurring in Spring and Autumn for the total sample (ANOVA: p-value = 0.01), and in the male sample (ANOVA: p-value = 0.02). For the analysis of time series, seasonality was significant only for the period of 7 months in the male sample (p-value = 0.04). DISCUSSION: In this study, no significant seasonal differences were observed in the occurrences of suicides, with the exception of the male sample. The differences observed did not correspond with the pattern described in studies carried out in temperate zones. Some of the climatic particularities of the tropical zone might explain the atypical pattern of seasonality of suicides found in large populations within an urban area and tropical zone.

Estimating HIV-1 incidence using the serologic testing algorithm for recent HIV infections at HIV counseling and testing centers in the city of São Paulo, Brazil

The network of HIV counseling and testing centers in São Paulo, Brazil is a major source of data used to build epidemiological profiles of the client population. We examined HIV-1 incidence from November 2000 to April 2001, comparing epidemiological and socio-behavioral data of recently-infected individuals with those with long-standing infection. A less sensitive ELISA was employed to identify recent infection. The overall incidence of HIV-1 infection was 0.53/100/year (95% CI: 0.31-0.85/100/year): 0.77/100/year for males (95% CI: 0.42-1.27/100/year) and 0.22/100/ year (95% CI: 0.05-0.59/100/year) for females. Overall HIV-1 prevalence was 3.2% (95% CI: 2.8-3.7%), being 4.0% among males (95% CI: 3.3-4.7%) and 2.1% among females (95% CI: 1.6-2.8%). Recent infections accounted for 15% of the total (95% CI: 10.2-20.8%). Recent infection correlated with being younger and male (p = 0.019). Therefore, recent infection was more common among younger males and older females.

Trans fatty acid intake among the population of the city of São Paulo, Brazil

OBJECTIVE: To analyze the monounsaturated and polyunsaturated trans fatty acid intake among the general population. METHODS: A cross-sectional study was conducted in São Paulo, Southeastern Brazil, in 2003, on a representative sample of 2,298 male and female subjects, including 803 adolescents (12 to 19 years), 713 adults (20 to 59 years) and 782 elderly people (60 years or over). Food intake was measured using 24-hour recall. Mean trans fatty acid intake was described according to gender and age group. RESULTS: The mean trans fatty acid intake was 5.0 g/day (SE = 0.1), accounting for 2.4% (SE = 0.1) of total energy and 6.8% (SE = 0.1) of total lipids. The adolescents had the highest mean intake levels (7.4 g/day; 2.9% of energy) while the adults and the elderly had similar intake (2.2% of energy for both; 6.4% of lipids and 6.5% of lipids, respectively). The mean trans fatty acid intake among adult and elderly women (approximately 2.5% of energy and 7.0% of lipids) was higher than among men in the same age group. The food item with the highest contribution towards trans fatty acids was margarine, accounting for more than 30% of total intake, followed by filled cookies among adolescents and meat among adults and the elderly. CONCLUSIONS: The trans fatty acid intake is above the level recommended by the World Health Organization. Replacement of the trans fatty acids in manufactured food items may be an effective measure for reducing trans fatty acid intake in Brazil.