Gender in focus: (new) trends in media

(Excerto) Nowadays, the public discourses about gender equality are commonly accepted in Western society. In fact, we live in an era of “equality illusion” (Banyard, 2010) because the mainstream discourses incorporate gender in the agenda, conveying the message that feminist struggles are unnecessary today. At the same time, postfeminism (McRobbie, 2004) gains importance and demonstrates the intricacies of a neoliberal, highly individualist culture that subtly imprisons the freedoms that it is supposed to grant (Gill & Scharff, 2011).

1977/78 UM Women's Basketball Team

Back Row: ass't coach Margo Plotzke, Sara Smolenski, Teresa Wyckoff, Natasha Cender, Kenda Scheele, Abby Currier, Brenda Venhuizen

Middle Row: student trainer Lynn Squanda, student manager Pat Muthart, Deb Allor, Marilyn Best, Denise Cameron, Sheila Butler, Mary Donovan, head coach Gloria Soluk, head trainer Rose Snyder, student manager Ledora Scott

Front Row: Michelle Barrett, Jan Stevens, Terry Conlin, Linda Gardener, Karen Gilhooly, Jeanne Otto