Entre o cartão-postal e a cidade real: um estudo sobre paisagem e produção imobiliária em Natal/RN

Recent studies concerning the landscape have investigated the most important activities that contribute for its modification and have tried to better understand the society through the marks left by its quotidian. It is understood that singular landscapes constitute the cultural patrimonies of the cities, once they are part of the daily life of the citizens and are present in their social representations. Some contemporary authors defend the preservation of the natural and urban landscape trying, specially, to keep its importance for the local population. Natal is a city where the ambient qualities are well defined and known by the beauty of the area where it is located. Situated just between a river and the sea, the city grew following its geographic characteristics. The Potengi River, the Atlantic Ocean and the vast dunes ecosystem represented natural limits to the urban expansion; at the same time they have favored the development of a landscape pattern marked by the dialectic between the natural elements and the human interventions. However, this relationship changed after the intensification of the high rising development process that took place since the 1960s. The urban legislation tried to preserve the features of the local landscape delimiting Areas for Controlling Building High , destined to protect the scenic value of some parts of the city. On the other hand, the civil construction sector has made constant pressure in sense to abolish or to modify this legal instrument, aiming profits that have increased, in the 1990s, because of the consumption and the qualification of the urban space for tourist activities. It is necessary the raising of new elements to stimulate the quarrel about the landscape preservation, the process of the urban space production and the best way for the legislation implementation. This work tries to raise elements about the subject at local level, in sense to use Natal City experience to contribute for the formulation of indicators to raise the question about the lack of measure for subjective values, for example the cultural and affective value of the landscape. The natural elements inserted in the urban profile, represent strong visual references and supply identity to the town; they are part of the collective imaginary and are detached in the social context of the city. Then, why the preservation of the landscape, that estimates the improvement in the quality of life, is not enough to justify the controlling building high already previewed as part of Natal City Legislation? These questions send us to the approach of the landscape, as a community patrimony, alerting that some of its significant esthetics attributes must be preserved as a legacy for the future generations

A cidade cartão-postal no cinema de Woody Allen

Este trabalho examina a representação das cidades na obra de Woody Allen. No intuito de compreender a saída do cineasta patrimônio da cidade de Nova York para a Europa, retoma-se criticamente a questão da Era da Lista Negra, das runaway productions e dos blockbusters. Para analisar os filmes de Allen na Europa considera-se importante entender como a cidade de Nova York configura-se no início da carreira do diretor, notadamente, em filmes que estabelecem um contraponto entre o Brooklyn e Manhattan. Em seguida, examina-se a questão crítica fundamental do trabalho: o cartão-postal corporativo na Europa. Nesse sentido, propõe-se a análise dos cartões-postais de Barcelona, Paris e Roma. O filme Vicky Cristina Barcelona adquire centralidade nesta pesquisa por apresentar de maneira exemplar a paisagem postiça da cidade encarcerada sob intervenção corporativa.

Entre o cartão-postal e a cidade real: um estudo sobre paisagem e produção imobiliária em Natal/RN

Recent studies concerning the landscape have investigated the most important activities that contribute for its modification and have tried to better understand the society through the marks left by its quotidian. It is understood that singular landscapes constitute the cultural patrimonies of the cities, once they are part of the daily life of the citizens and are present in their social representations. Some contemporary authors defend the preservation of the natural and urban landscape trying, specially, to keep its importance for the local population. Natal is a city where the ambient qualities are well defined and known by the beauty of the area where it is located. Situated just between a river and the sea, the city grew following its geographic characteristics. The Potengi River, the Atlantic Ocean and the vast dunes ecosystem represented natural limits to the urban expansion; at the same time they have favored the development of a landscape pattern marked by the dialectic between the natural elements and the human interventions. However, this relationship changed after the intensification of the high rising development process that took place since the 1960s. The urban legislation tried to preserve the features of the local landscape delimiting Areas for Controlling Building High , destined to protect the scenic value of some parts of the city. On the other hand, the civil construction sector has made constant pressure in sense to abolish or to modify this legal instrument, aiming profits that have increased, in the 1990s, because of the consumption and the qualification of the urban space for tourist activities. It is necessary the raising of new elements to stimulate the quarrel about the landscape preservation, the process of the urban space production and the best way for the legislation implementation. This work tries to raise elements about the subject at local level, in sense to use Natal City experience to contribute for the formulation of indicators to raise the question about the lack of measure for subjective values, for example the cultural and affective value of the landscape. The natural elements inserted in the urban profile, represent strong visual references and supply identity to the town; they are part of the collective imaginary and are detached in the social context of the city. Then, why the preservation of the landscape, that estimates the improvement in the quality of life, is not enough to justify the controlling building high already previewed as part of Natal City Legislation? These questions send us to the approach of the landscape, as a community patrimony, alerting that some of its significant esthetics attributes must be preserved as a legacy for the future generations

Entre o cartão-postal e a cidade real: um estudo sobre paisagem e produção imobiliária em Natal/RN

Recent studies concerning the landscape have investigated the most important activities that contribute for its modification and have tried to better understand the society through the marks left by its quotidian. It is understood that singular landscapes constitute the cultural patrimonies of the cities, once they are part of the daily life of the citizens and are present in their social representations. Some contemporary authors defend the preservation of the natural and urban landscape trying, specially, to keep its importance for the local population. Natal is a city where the ambient qualities are well defined and known by the beauty of the area where it is located. Situated just between a river and the sea, the city grew following its geographic characteristics. The Potengi River, the Atlantic Ocean and the vast dunes ecosystem represented natural limits to the urban expansion; at the same time they have favored the development of a landscape pattern marked by the dialectic between the natural elements and the human interventions. However, this relationship changed after the intensification of the high rising development process that took place since the 1960s. The urban legislation tried to preserve the features of the local landscape delimiting Areas for Controlling Building High , destined to protect the scenic value of some parts of the city. On the other hand, the civil construction sector has made constant pressure in sense to abolish or to modify this legal instrument, aiming profits that have increased, in the 1990s, because of the consumption and the qualification of the urban space for tourist activities. It is necessary the raising of new elements to stimulate the quarrel about the landscape preservation, the process of the urban space production and the best way for the legislation implementation. This work tries to raise elements about the subject at local level, in sense to use Natal City experience to contribute for the formulation of indicators to raise the question about the lack of measure for subjective values, for example the cultural and affective value of the landscape. The natural elements inserted in the urban profile, represent strong visual references and supply identity to the town; they are part of the collective imaginary and are detached in the social context of the city. Then, why the preservation of the landscape, that estimates the improvement in the quality of life, is not enough to justify the controlling building high already previewed as part of Natal City Legislation? These questions send us to the approach of the landscape, as a community patrimony, alerting that some of its significant esthetics attributes must be preserved as a legacy for the future generations

No final do arco-íris: leprechauns e potes de ouro. A parada LGBT de São Paulo: a visibilidade e a contrapartida para uma igualdade de gênero

Desde 1997, todos os anos muitas pessoas se reúnem na famosa Avenida Paulista, cartão postal da grande cidade de São Paulo, para uma manifestação contra o preconceito e pelo direito civil dos homossexuais. Em todo o mundo essas manifestações se tornaram figura importante do movimento ativista homossexual na luta pelo respeito à diversidade, para abertura de discussões sobre os direitos políticos dos gays, tendo em vista que elas dão maior visibilidade às suas atuações na sociedade. Com o passar dos anos a Parada do Orgulho dos Gays, Lésbicas, Bissexuais e Transgêneros - GLBT de São Paulo tornou-se um fenômeno de público, que desde 2004 ostenta o título de maior parada gay do mundo. Este estudo se utilizará de levantamento de pesquisas e documentos teóricos que tratam da questão, dentro de uma perspectiva qualitativa a respeito da parada, elencando sua importância, seu objetivo, seu interesse e sua militância, na construção de uma educação voltada ao entendimento da diversidade sexual.

Praias urbanas e racionalidade ambiental: avaliação da gestão, das intervenções urbanísticas e dos usos na praia de ponta negra

This dissertation addresses issues considered essential for sustainable development of urban waterfronts and beaches. Many of these spaces, even though they are of public authorities, economic market and general population interests - due to its landscape, its importance for recreation purposes and as a basis of " Sun and beach Tourism " (Turismo de Sol e Praia), among other factors - have shown aesthetic, health and cultural degradation, entailing environmental, economic and social losses and conflicts. Based on this perception, the research aims to understand the main reasons for these negative results for beach spaces. To this end, it was chosen the case study of a typical urban beach, Ponta Negra Beach, located in Natal, RN. Ponta Negra is associated with the "postcard" of the city and it has been deserving of municipal urban planning legislation that legally recognizes the importance of its landscape. Also it has received constant investments by the Government through urban projects, arguing to leave the site attractive to its users. Nevertheless, in the last fifteen years, the beach has lived with the expansion of its problems, such as those related to bathing water, to coastal erosion, and to the mangling of its natural surroundings. Social conflicts have also been frequent in this time frame: conflicts between residents of the waterfront and traders who work on the beach, between the traders themselves, between the managers of space and fishermen, between managers and formal and informal traders. Many of these social and environmental conflicts have taken such grand proportions that became legal matters. Assuming that the problems identified are related to the issue of rationality - understood as a system of values, norms and actions that relate means and ends - and upholding the need for focused research on "environmental rationality" to understand and interpret the dynamics of social and environmental problems encountered on site, the research that guides the study relies on the Mexican economist Enrique Leff's theory on "environmental rationality" which, briefly, can be defined as a system of values, norms, actions and means and ends relations based on the principles of environmental management and sustainable development. Among other aspects, rationality encompasses cross-sectional planning of public administration, the participation of society in the management of environmental resources, interdisciplinary reorganization of knowledge, the clash of opposing interests and the conciliation of common goals of different social actors. The study evaluates the relationship between "environmental rationality", as proposed by Enrique Leff, with the management, urban interventions and uses observed in Ponta Negra Beach. For that, some benchmarks were established and considered in the research as related to sustainable development of the "beachy" atmosphere. Analytical instruments chosen were the urban transformations and the environmental and social problems that have been the target of lawsuits. Also part of the study, the problems that were the subject of civil investigations, which are investigation procedures carried out by the Prosecutor's Office.

Praias urbanas e racionalidade ambiental: avaliação da gestão, das intervenções urbanísticas e dos usos na praia de ponta negra

This dissertation addresses issues considered essential for sustainable development of urban waterfronts and beaches. Many of these spaces, even though they are of public authorities, economic market and general population interests - due to its landscape, its importance for recreation purposes and as a basis of " Sun and beach Tourism " (Turismo de Sol e Praia), among other factors - have shown aesthetic, health and cultural degradation, entailing environmental, economic and social losses and conflicts. Based on this perception, the research aims to understand the main reasons for these negative results for beach spaces. To this end, it was chosen the case study of a typical urban beach, Ponta Negra Beach, located in Natal, RN. Ponta Negra is associated with the "postcard" of the city and it has been deserving of municipal urban planning legislation that legally recognizes the importance of its landscape. Also it has received constant investments by the Government through urban projects, arguing to leave the site attractive to its users. Nevertheless, in the last fifteen years, the beach has lived with the expansion of its problems, such as those related to bathing water, to coastal erosion, and to the mangling of its natural surroundings. Social conflicts have also been frequent in this time frame: conflicts between residents of the waterfront and traders who work on the beach, between the traders themselves, between the managers of space and fishermen, between managers and formal and informal traders. Many of these social and environmental conflicts have taken such grand proportions that became legal matters. Assuming that the problems identified are related to the issue of rationality - understood as a system of values, norms and actions that relate means and ends - and upholding the need for focused research on "environmental rationality" to understand and interpret the dynamics of social and environmental problems encountered on site, the research that guides the study relies on the Mexican economist Enrique Leff's theory on "environmental rationality" which, briefly, can be defined as a system of values, norms, actions and means and ends relations based on the principles of environmental management and sustainable development. Among other aspects, rationality encompasses cross-sectional planning of public administration, the participation of society in the management of environmental resources, interdisciplinary reorganization of knowledge, the clash of opposing interests and the conciliation of common goals of different social actors. The study evaluates the relationship between "environmental rationality", as proposed by Enrique Leff, with the management, urban interventions and uses observed in Ponta Negra Beach. For that, some benchmarks were established and considered in the research as related to sustainable development of the "beachy" atmosphere. Analytical instruments chosen were the urban transformations and the environmental and social problems that have been the target of lawsuits. Also part of the study, the problems that were the subject of civil investigations, which are investigation procedures carried out by the Prosecutor's Office.

Centelhas de uma cidade turística nos cartões-postais de Jaeci Galvão (1940-1980)

The postcard is a medium that has gained popularity at the time that the picture was linked to its support. It circulated favoring mainly the views of the cities and composed a triad between landscape, photography and tourism. The visuality that loads is among signs of representations, relationships, forms of collective consciousness and ways of seeing the world. In Natal, the photographer Jaeci Emereciano Galvão registered urban and social transformations focusing on interventions that emphasized urban centres as social space and progress and nature as a space for contemplation and enjoyment. They are images with social and cultural issues very clear, since the picture is from a process of creation that is all about choices and decisions about what deserves to be photographed. Therefore, the aim of this research by investigating the role of photographs evidenced in Jaeci’s postcards, with a view to inclusion of tourism in the spaces of Natal and the visuality assumed in the context of their own identity. The theoretical framework that makes up the discussions about the landscape, the city's tourism and photographic representation in postcards emerged from the literature of Schama (1996), Corbin (1989), Cosgrove (1998), Benjamin (1987), Kossoy (2003; 2006; 2009) and Souza Martins (2009), which gave grants to interpret and understand the symbolic construction presented in the postcards. Methodologically the work was done through research in archives, newspapers, postcards of the survey, interviews, iconographic and iconological analyses proposed by Kossoy. At the end, it was concluded the Jaeci Galvão’s postcards established themselves as essential elements for symbolic landscapes of tourism in Natal.

Eco postal: um programa socioambiental com gera????o de emprego e renda

Na Empresa Brasileira de Correios e Tel??grafos (ECT), um grande n??mero de empregados recebe uniformes com periodicidade semestral, o que inclui tamb??m a troca peri??dica dos malotes inutilizados pelo desgaste. Por quest??es de seguran??a, todo esse material inserv??vel era destinado ao aterro sanit??rio. Mas, desde 2004, foi encontrado um novo destino para esses objetos a partir das cooperativas formadas em conv??nio com a Universidade Federal do Paran??, Associa????o Comercial do munic??pio de Toledo e Organiza????es N??o-Governamentais (ONGs). As cooperativas transformam artesanalmente esse material em v??rios produtos que geram emprego e renda, especialmente para as fam??lias que, em muitas situa????es, viviam do subemprego. Isso demonstra a import??ncia que a empresa confere ??s a????es de responsabilidade social que ultrapassam a oferta de servi??os com qualidade ?? comunidade, assegurando que todo o processo de trabalho seja feito de forma socialmente respons??vel. Este programa gera emprego e renda para aproximadamente 50 fam??lias em todo o estado, com projeto de amplia????o para outras regi??es

Sistemas de protocolo postal da Justi??a do Trabalho 3?? Regi??o

Os advogados/usu??rios da Justi??a do Trabalho em Minas Gerais dispunham de 114 Varas do Trabalho para protocoliza????o de peti????es trabalhistas. Necessitavam se deslocar para as cidades das Varas do Trabalho para efetuarem a protocoliza????o. Tal situa????o em muitas ocasi??es gerava gastos com viagens, di??rias, hospedagens al??m da perda de tempo na locomo????o. A Empresa Brasileira de Correios e Tel??grafos em Minas Gerais, no atendimento comercial ao cliente Tribunal Regional do Trabalho 3?? Regi??o, identificou junto ?? equipe da Diretoria Geral Judici??ria a necessidade de amplia????o dos pontos de atendimento para os advogados/usu??rios agilizarem a remessa das peti????es trabalhistas aos seus destinos

Compra compulsiva e a influência do cartão de crédito

Este artigo investiga a influência do cartão de crédito sobre o comportamento de compra compulsiva entre jovens. A compra compulsiva é um estado de descontrole que visa a minimizar sentimentos negativos. Nesse contexto, o cartão de crédito pode ser um elemento impulsionador de compras que podem ter como possíveis conseqüências a geração de dívidas e problemas de relacionamentos. O estudo analisou tal comportamento entre jovens universitários, a partir de uma pesquisa de campo. Os resultados sugerem que, na amostra, os jovens com propensão à compulsividade usam o cartão de crédito de forma mais intensa. Sugere-se que as organizações envolvidas não negligenciem a questão da compra compulsiva e que suas responsabilidades sejam discutidas.

O sistema postal brasileiro em transformação: propostas e mudanças na regulação do mercado e na reestruturação do modelo organizacional da Empresa Brasileira de Correios e Telégrafos (1994-2011)

Objetiva-se neste artigo responder a seguinte questão: quais foram as propostas e as mudanças nos mecanismos de regulação do mercado postal brasileiro e na estrutura organizacional da Empresa Brasileira de Correios e Telégrafos (ECT) entre 1994 e 2011? Verifica-se que, entre 1994 e 2002, a proposta do governo federal, apresentada em 1999 por meio da "Nova Lei postal", previa a criação do Sistema Nacional de Correios, liberalizando o mercado postal, criando um órgão regulador e transformando a ECT em uma empresa de economia mista. Apesar da não aprovação do projeto de lei, algumas de suas propostas foram retomadas, a partir de 2008, pelos diagnósticos e propostas do governo Lula para reestruturar o setor postal brasileiro. As propostas subsidiaram a aprovação da Lei nº 12.490 de 2011, que internacionalizou a ECT, ampliou os segmentos de mercado da empresa e a reestruturou com base no modelo das sociedades anônimas.