COMUNICAÇÃO ESTRATÉGICA DE IES ATRAVÉS DO HANDEBOL DE ALTO RENDIMENTO

A tese aborda como a Universidade Metodista de São Paulo (UMESP) e a Universidade de Taubaté (UNITAU) utilizam o esporte de alto rendimento como meio de divulgação estratégica. O estudo mostra qual é a relação existente entre a comunicação institucional e mercadológica das referidas IES e o handebol de alto rendimento. A tese objetiva também, apresentar as ferramentas de comunicação utilizadas por UMESP e UNITAU para divulgar suas ações de patrocínio e, por fim, avaliar o grau do fluxo de comunicação dos profissionais de comunicação e marketing das IES com gestores esportivos do handebol. A comparação entre as IES analisadas deu-se pelo uso do método de pesquisa de ‘estudos de casos múltiplos’, já a pesquisa documental e a bibliográfica foram utilizadas para a construção teórica do trabalho. Os dados dos objetos de estudo foram coletados através do uso da técnica de entrevista, estas que, adotaram a característica ‘semiestruturada’ com perguntas abertas e uso de roteiro. Concluiu-se que as universidades UMESP e UNITAU pouco exploram a imagem vitoriosa do handebol de alto rendimento que investem como meio estratégico de divulgação

Speed regulation of high head water wheels /

Mode of access: Internet.

Developing financial skill,

Mode of access: Internet.

Biography and history of the Indians of North America, from its first discovery to the present time; comprising details in the lives of all the most distinguished chiefs and counsellors, exploits of warriors, and the celebrated speeches of their orators; also a history of their wars, massacres and depredations, as well as the wrongs ... which the Europeans and their descendants have done them; with an account of their antiquities, manners and customs, religion and laws; likewise exhibiting an analysis of the ... authors who have written upon ... the peopling of America.

First edition published under title: Indian biography ...

Register of former students with an account of the alumni associations, May 1915.

Mode of access: Internet.

Register of graduates /

Description based on: 1903-1904.

The tides and kindred phenomena in the solar system; the substance of lectures delivered in 1897 at the Lowell institute, Boston, Massachusetts,

List of "Authorities" at end of each subject.

The Mind of primitive man : a course of lectures delivered before the Lowell Institute, Boston, Mass., and the National University of Mexico, 1910-1911 /

Partly reprinted from various sources.

Masterpieces of furniture design; a collection of measured drawings accompanied by photographs and explanatory text, of pieces of furniture selected from those on exhibition in the Metropolitan museum of art, the Brooklyn museum of arts and sciences, the Boston Museum of fine arts, the Rhode Island school of design and the Essex institute.

Issued in four portfolios enclosed in a case.

The introductory discourse and lectures delivered in Boston before the convention of teachers, and other friends of education assembled to form the American institute of instruction, August, 1930 ...

Mode of access: Internet.

A lecture on the usefulness of lyceums : considered in connexion with the influence of the country and age in which we live ... delivered in Boston before the American Institute of Instruction, August 1831 /

Mode of access: Internet.

The substance of Gothic; six lectures on the development of architecture from Charlemagne to Henry VIII, given at the Lowell Institute, Boston, in November and December, 1916,

The quarry of antiquity.--The age of Charlemagne.--The great awakening.--The epoch of transition.--The mediæval synthesis.--The decadence and the new paganism.