Vinos de Mendoza : relación precio en góndola versus calidad en degustación a ciegas

Cuando un posible consumidor de vinos decide su compra, lo hace influenciado por factores relacionados no sólo con la calidad del producto sino también con el conocimiento que tiene de la marca. Esta investigación se inició con un mapeo de vinos ofrecidos en puntos de venta minorista del Gran Mendoza, para luego realizar una degustación a ciegas con panelistas de la provincia de Mendoza, de sectores de ingresos medios, cuya única condición era la de ser consumidor de vinos. Los vinos elegidos para degustar fueron los que tenían presencia importante en los lugares de venta. Además se realizó una selección en góndola simulada, con vinos presentados con sus precios y packaging. La apreciación sensorial se complementó con el precio que el consumidor pagaría por lo que estaba degustando. En la selección en góndola el panelista no eligió el envase tetrabrik aunque después, al degustar a ciegas el producto, había predisposición a pagar mayor precio que el de mercado. La explicación de tal comportamiento podría encontrarse en que el envase tetrabrik podría asociarse a una clase social baja, mientras que la botella a las clases sociales de mayor ingreso. El análisis sensorial (sentidos: visual, olfativo, gustativo y equilibrio) permitió observar que los panelistas otorgan puntuaciones superiores a la media del rango especificado, en los precios más bajos. El consumidor tiene disposición a pagar precios menores a medida que los precios en góndola son más altos.

ESTRATÉGIAS COMUNICACIONAIS E SIMBÓLICAS DOS RÓTULOS DE VINHOS

Compreender as estratégias comunicacionais e simbólicas adotadas no desenvolvimento de rótulos das embalagens de vinho com foco em sua exposição no ponto de venda foi o objetivo geral deste trabalho. Foram abordados conceitos básicos sobre o universo do vinho e o imaginário a ele relacionado. O rótulo é o principal elemento de diferenciação neste produto, já que as garrafas de vinho são muito similares, sendo ele o responsável em persuadir o consumidor quando o produto está no ponto de venda. O rótulo é o componente “vendedor”, a “última chance” para motivar o consumidor a colocar o vinho em sua cesta de compras. A forma como este componente e seus conteúdos são desenvolvidos sob o ponto de vista gráfico e simbólico foi o objeto desta pesquisa qualitativa que utilizou como metodologia, referências bibliográficas e documentais nos dois primeiros capítulos. No terceiro capítulo, foi realizada uma análise de conteúdo gráfico e simbólico dos rótulos de uma amostragem intencional de vinhos. A seguir, foi aplicada uma pesquisa experimental empírica de alguns vinhos junto a degustadores para avaliar se a percepção e identificação dos rótulos podem gerar avaliações diferentes após uma primeira degustação "às cegas

The effect of sugar-free versus sugar-sweetened beverages on satiety, liking and wanting: an 18 month randomized double-blind trial in children

BACKGROUND: Substituting sugar-free for sugar-sweetened beverages reduces weight gain. A possible explanation is that sugar-containing and sugar-free beverages cause the same degree of satiety. However, this has not been tested in long-term trials.

METHODS: We randomized 203 children aged 7-11 years to receive 250 mL per day of an artificially sweetened sugar-free beverage or a similarly looking and tasting sugar-sweetened beverage. We measured satiety on a 5-point scale by questionnaire at 0, 6, 12 and 18 months. We calculated the change in satiety from before intake to 1 minute after intake and 15 minutes after intake. We then calculated the odds ratio that satiety increased by 1 point in the sugar-group versus the sugar-free group. We also investigated how much the children liked and wanted the beverages.

RESULTS: 146 children or 72% completed the study. We found no statistically significant difference in satiety between the sugar-free and sugar-sweetened group; the adjusted odds ratio for a 1 point increase in satiety in the sugar group versus the sugar-free group was 0.77 at 1 minute (95% confidence interval, 0.46 to 1.29), and 1.44 at 15 minutes after intake (95% CI, 0.86 to 2.40). The sugar-group liked and wanted their beverage slightly more than the sugar-free group, adjusted odds ratio 1.63 (95% CI 1.05 to 2.54) and 1.65 (95% CI 1.07 to 2.55), respectively.

CONCLUSIONS: Sugar-sweetened and sugar-free beverages produced similar satiety. Therefore when children are given sugar-free instead of sugar-containing drinks they might not make up the missing calories from other sources. This may explain our previous observation that children in the sugar-free group accumulated less body fat than those in the sugar group.

St. John’s wort and Kava in treating major depressive disorder with comorbid anxiety : a randomised double-blind placebo-controlled pilot trial

Objective - We report the first randomised controlled trial (RCT) using a combination of St. John’s wort (SJW) and Kava for the treatment of major depressive disorder (MDD) with comorbid anxiety. Methods - Twenty-eight adults with MDD and co-occurring anxiety were recruited for a double-blind RCT. After a placebo run-in of 2 weeks, the trial had a crossover design testing SJW and Kava against placebo over two controlled phases, each of 4 weeks. The primary analyses used intention-to-treat and completer analyses. Results - On both intention-to-treat ( p¼0.047) and completer analyses ( p¼0.003), SJW and Kava gave a significantly greater reduction in self-reported depression on the Beck Depression Inventory (BDI-II) over placebo in the first controlled phase. However, in the crossover phase, a replication of those effects in the delayed medication group did not occur. Nor were there significant effects on anxiety or quality of life. Conclusion - There was some evidence of antidepressant effects using SJW and Kava in a small sample with comorbid anxiety. Possible explanations for the absence of anxiolysis may include a potential interaction with SJW, the presence of depression, or an inadequate dose of Kava.

Clustering of ad-hoc microphone arrays for robust blind beamforming

This paper proposes a clustered approach for blind beamfoming from ad-hoc microphone arrays. In such arrangements, microphone placement is arbitrary and the speaker may be close to one, all or a subset of microphones at a given time. Practical issues with such a configuration mean that some microphones might be better discarded due to poor input signal to noise ratio (SNR) or undesirable spatial aliasing effects from large inter-element spacings when beamforming. Large inter-microphone spacings may also lead to inaccuracies in delay estimation during blind beamforming. In such situations, using a cluster of microphones (ie, a sub-array), closely located both to each other and to the desired speech source, may provide more robust enhancement than the full array. This paper proposes a method for blind clustering of microphones based on the magnitude square coherence function, and evaluates the method on a database recorded using various ad-hoc microphone arrangements.

Ties that blind? How strong ties affect small business owner-managers’ perceived trustworthiness of their advisors

This research investigates how a strong personal relationship (strong tie) between a small business owner-manager and his professional or informal advisor affects the relationship between the advisor's recent performance and the owner-manager's perceptions of the advisor's trustworthiness in terms of ability, benevolence and integrity. A negative moderating effect could point to a 'tie that blinds': the owner-manager may be less critical in evaluating the advisor's perceived trustworthiness in light of their recent performance, because of the existing personal relationship. A conceptual model is constructed and examined with survey data comprising 153 young Finnish businesses. The results show that strong ties increase the owner-manager's perception of the advisor's integrity, disregarding their recent performance. For professional advisors, strong ties reduce the impact of recent performance in the owner-manager's evaluation of their ability. For informal advisors, a strong tie makes it more likely that their benevolence will be evaluated highly in light of their recent performance. While the results show that 'ties can blind' under certain circumstances, the limitations of the study raise the need for further research to specify these contextual factors and examine the causal link between the choice of advisor and business performance.