European audiovisual production companies adapting to strategic challenges

These are turbulent times for audio- visual production companies. Radical changes, both inside and outside the organizations, reach across national markets and different genres. For instance, production methods are changing; the demand from audiences and advertisers is changing; power relations between the actors involved in the value chain are changing; and increasing concentration makes the market even more competitive for small independent players. From a perspective of the structure–conduct– performance paradigm (Ramstad, 1997) it is reasonable to expect that these changes on a structural level of the industry will cause the production companies to adapt their strategic behaviour. The current challenges for media companies are a combination of rising complexity and uncertainty in the market (Picard, 2004). The increasing complexity can for instance be observed in the growing number of market segments and in the continuing trend towards cross- media strategies where media companies operate in multiple markets and on multiple platforms...

Analysis of audiovisual production and music scene in Extremadura through YouTube channels

A study on Extremenian music and audiovisual production has been carried out through YouTube media. The purpose of this study is to analyze all audiovisual products and also assessing what broadcasting processes are conducted by creators to publicize their musical and audiovisual works. A quantitative and qualitative study of audiovisual materials of Extremadura bands was done to find out which processes are most suitable to increase the number of viewers for videos.

The action cam phenomenon: a new trend in audiovisual production

When the GoPro camera was first put on the market in 2004, it brought about a new generation of ultracompact cameras designed to be attached to the user’s body, and which came to be known as action cams. Their principal characteristics were their tiny size, their high-quality images and a wide-angle, fixed-focal-length lens. This combination has made it much simpler to get spectacular subjective shots with considerable depth of field. The users of this technology now form a whole generation of citizen-filmmakers who produce thousands of videos every day in a novel realistic style dominated by first-person narrative. Their work is principally shared via video platforms like YouTube and Vimeo, which provide instant feedback in the form of millions of views. In this paper we analize the common features of the action cam recording style and we state these videos will bring about a redefinition of the realist visual style. Furthermore, we propose to relate the success of the action cam phenomenon with the cognitive concept of embodiment and argue that the viewer’s mirror neurons copy the real sensations and enable the viewer to experience, virtually and in safety, the same emotions felt by the person actually taking part in the action.

Saracuruna News: produção audiovisual como dispositivo de subjetivação entre jovens da periferia de Duque de Caxias

Esta dissertação apresenta um conjunto de reflexões sobre produção de subjetividades em experiências de produção audiovisual no espaço educativo formal e teve como base uma pesquisa-intervenção com um grupo adolescentes prosumidores em uma escola pública de ensino fundamental na periferia metropolitana do Rio de Janeiro, no município de Duque de Caxias. O referencial teórico de Michel Foucault, Gilles Deleuze e Felix Guatarri orientam estas reflexões e a experiência de campo, que utilizou o método cartográfico como estratégia investigativa e que foi constituída do acompanhamento de uma oficina de vídeo produção, um dispositivo que provocou processos de subjetivação em seus participantes. A pesquisa também conta com a análise de contextos mais abrangentes que interferem diretamente nos processos de subjetivação observados como os contextos sócio-espacial e cultural que se insere o público pesquisado, a influência dos meios de comunicação, mais especificamente da TV e o universo de utilização das tecnologias da informação e da comunicação no contexto educacional com ênfase na produção audiovisual realizada por crianças e adolescentes no Brasil e em outros países.

Fazendo filmes na Ilha: produção de audiovisual como linha de fuga em Cotijuba, periferia de Belém

Fazendo filmes na ilha investiga as formas com que um grupo de jovens do sexo feminino e participantes assíduas do Cineclube Belém Insular na ilha de Cotijuba (Belém do Pará) se apropriam das imagens produzidas pelos diferentes dispositivos tecnológicos para exprimir as marcas territoriais do ambiente em que vivem. Analisa as produções realizadas por elas e verifica se expressam linhas de fuga às formas e formatos audiovisuais vigentes ou se apenas refletem os clichês visuais e sonoros, além das palavras de ordem, difundidos pelos meios de comunicação de massa. Esta pesquisa surge em decorrência do barateamento, facilidade de manuseio e de transmissão oferecidos pelo desenvolvimento das tecnologias de informação e comunicação, que permitiram novas formas de relação com as imagens. Se antes a produção e difusão das produções audiovisuais eram controladas pelos meios de comunicação de massa no formato um/todos, hoje, qualquer um com telefone celular, câmera fotográfica ou câmera de vídeo amadora é capaz de produzir um filme/vídeo e compartilhá-lo através das redes sociais e, principalmente, através de canais como o youtube. Dessa forma, territórios outrora isolados como a ilha de Cotijuba passam a ter acesso a informações locais e globais que se refletem em novos processos de subjetivação, transformando formas de pensar/agir e sentir na região. O campo conceitual circula entre Foucault, Deleuze e Guattari e outros autores pós-estruturalistas, além da bibliografia específica da área do audiovisual e das artes.

Laborav: uma cartografia da produção audiovisual na Faculdade de Educação da Baixada Fluminense

A pesquisa LABORAV: uma cartografia da produção audiovisual na Faculdade de educação da Baixada Fluminense, tem como objetivo cartografar os efeitos das tecnologias de informação e comunicação, com ênfase no audiovisual, inseridas no ambiente educacional, e verificar se a produção de vídeo nas escolas pode apresentar-se como um contraponto à ideia de unificação do ambiente cultural vinda dos meios de comunicação de massa que predominaram no século XX. Vamos experimentar a produção audiovisual como algo capaz de produzir novos territórios existenciais a partir de processos de singularização. Nosso objeto de estudo são as atividades realizadas no Laborav, o Laboratório de Recursos Audiovisuais da Faculdade de Educação da Baixada Fluminense. Estamos observando de que modo os integrantes do grupo que participam das atividades do Laborav se apropriam dos equipamentos de vídeo e a subjetividade produzida nesta relação. Utilizaremos como referencial teórico os filósofos Gilles Deleuze, Felix Guattari, Michel Foucault, Michael Hardt e Antonio Negri entre outros do mesmo campo epistemológico, além da bibliografia técnica da área.

Anfibios Culturales y Sistemas de Regulación Ley, Moral y Cultura en la producción audiovisual colombiana Estudio de caso: Sin Tetas no hay Paraíso

La Teoría de la Acción Humana desarrollada por Antanas Mockus, parte del principio de que la acción humana es multimotivada y multiregulada. Entre las multiples regulaciones se encuentran los Sistemas de Regulación Social Ley, Moral y Cultura quienes en cierta medida explican el accionar y la interacción social. No obstante dado que la sociedad contemporánea se caracteriza por ubicarse en un contexto intercultural de contactos y fricciones permanentes, entre distintas perspectivas culturales en distintos grados de hibridación, el divorcio entre los sistemas regulatorios parece inevitable. Entendiendo al Espacio Público habermasiano ya no reservado únicamente a los actores institucionales, sino a la sociedad civil y los medios masivos. Es en este nuevo espacio deliberativo donde el Anfibio Cultural se desenvuelve a fin de resolver la problemática del divorcio entre los sistemas regulatorios. El anfibio valiéndose de sus herramientas camaleónicas y traductoras buscará por vías dialógicas la reducción así sea parcial, a mínimos aceptables de discusión e interrelación cultural. La imagen articulada a un mecanismo cultural por un lado reconstruye realidades pero por el otro alimenta el ciclo de producción y aceptación de imaginarios colectivos. De esta manera la presente investigación propone evidenciar los conceptos de Mockus en el desarrollo de una producción audiovisual, así como también realiza un aporte conceptual a la teoría al incluir la Dialéctica del Reconocimiento como una herramienta eficaz a la hora de buscar generar acuerdos. La presente investigación propone evidenciar cómo a partir del análisis de una producción audiovisual se promueven valores, cultural, ideas y costumbres que incentivan tanto el divorcio como la armonización entre los sistemas regulatorios.

Percursos para novas imagens: a produção audiovisual por não videntes

The purpose is to write a reflection on the audiovisual production by the visually impaired. The starting point for this research was a documentary video production workshop offered by the Instituto de Educação e Reabilitação de Cegos do Rio Grande do Norte - IERC / RN, with the participation of blind people with low vision and sighted employees of the institution. The research approach follows the precepts of complex thinking, where work is woven into the network, along with the researched. The theoretical framework is based on the theory of French sociologist Edgar Morin, and other important thinkers for this work, namely: Erving Goffman, Paulo Freire, Michel Foucault, Edward Said, Jacques Aumont, Phillpe Dubois, as well as scholars who think and theorize about his own condition and conduct discussions on the issue of blindness: Francisco Jose de Lima, Evgen Bavcar Jacques Lusseyran and Joana Belarmino. The research was formulated based on the statement in the interest of respondents to understand and produce visual images using video as a tool. In this sense, the methodology adopted approaches of action research in constructing the text and dialogue with the participation of those involved in the project. The technique of gathering the information was based on ethnographic description describing the dynamics of the workshop, the relationships between participants, relationship to the other that sees and the manner of operation of equipment. The main focus is the relationship based on dialogue of information, attitudes and ways of knowing from experience and capacity developed and obstacles for blind people to produce visual images using other benchmarks, such as touch, smell and time dimension and space, and add references that give new meaning to the guidelines based on visuality of ministering to the workshop. It is also held to discuss aspects related to the concept of image with sociological reflection about the audiovisual production made by blind people socially constructed and perpetuated by what Edgar Morin called cultural imprinting. Thus we attempted to walk the route with its obstacles and achievements in the production of new images that were seen

As contribuições do audiovisual para a formação de jovens produtores: a construção de conteúdos por meio de dispositivos móveis

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Canais públicos de televisão digital e as possibilidades de arranjos produtivos locais do audiovisual

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Semeando a cultura audiovisual no Rio Grande do Norte: a experiência das oficinas de vídeos do Coletivo Caminhos, Comunicação & Cultura

The audiovisual media is an instrument of communication that plays an important role in the cultural, social and political understanding of society. This survey was done intenting to identify the contribution of the audiovisual media to the culture in the Rio Grande do Norte and trying to understand the process of producing audiovisual in this state. To reach the aim, a case report was done regard the activities of Caminhos, Comunicação & Cultura – CC&C – a group that conducts cultural activities in the state since 2006 and has 76% of its activities related to audiovisual production, in which 47% of them, are video workshops. The video workshop project "Sowing Culture", held by the group in the city of Venha Ver/RN in January 2013, was observed and analised from its conception to its realization. The research pursued to reveal how the initiatives of independent producers, such as the CC&C group, can promote the access to audiovisual culture in regions where such knowledge is limited or nonexistent, due to the poor state policies related to the culture. Methodologically, the research was structured by performing a historical and descriptive analysis of hypothetical-deductive method through participant observation. For the conceptual and theoretical development, it was addressed the Sociability, Ethnography and media activism. The research proved that the independent audiovisual producers are promoting changes in the RN audiovisual practices. Before the background featured in the research, it is proposed a prognostic from researching to opening the RN Audiovisual Observatory, a communicational tool projected as space of sharing information, thinking, speaking, contacting and promoting the audiovisual productions of the state.

Locomotives and stargates : inner‐city studio complexes in Sydney, Melbourne and Toronto

This article examines the place of large studio complexes in plans for the regeneration of inner-city areas of Sydney, Melbourne and Toronto. Recent developments in each city are placed in the context of international audiovisual production dynamics, and are considered in terms of the ways they intersect with a range of policy thinking. They are at once part of particular urban revitalisation agendas, industry development planning, city branding and image-making strategies, and new thinking about film policy at national and sub-national levels. The article views studio complexes through four frames: as particular kinds of studio complex development; as 'locomotives' driving a variety of related industries; as 'stargates' enabling a variety of transformations, including the remediation of contaminated, derelict or outmoded land controlled by public authorities or their agents close to the centre of each city; and as components of the entrepreneurial, internationally oriented city.

Emergent innovation through the co-evolution of informal and formal media economies

Well-established distinctions between amateur and professional are blurring as the impact of social media, changes in cultural consumption, and crises in copyright industries’ business models are felt across society and economy. I call this the increasingly rapid co-evolution of the formal market and informal household sectors and analyse it through the concept of ‘social network markets’ – individual choices are made on the basis of other’s choices and such networked preferencing is enhanced by the growing ubiquity of social media platforms. This may allow us better to understand sources of disruption and innovation in audiovisual production and distribution in wealthy Western markets which are as significant as those posed by informal practices outside the West. I examine what is happening around the monetization and professionalization of online video (YouTube, for example) and the socialization of professional production strategies (transmedia, for example) as innovation from the margins.

Participatory content creation and collective intelligence in Rio de Janeiro's favelas [Virtual presentation]

This proposal combines ethnographic techniques and discourse studies to investigating a collective of people engaged with audiovisual productions who collaborate in Curta Favela’s workshops in Rio de Janeiro’s favelas. ‘Favela’ is often translated simply as ‘slum’ or ‘shantytown’, but these terms connote negative characteristics such as shortage, poverty, and deprivation referring to favelas which end up stigmatizing these low income suburbs. Curta Favela (Favela Shorts) is an independent project which all participants join to use photography and participatory audiovisual production as a tool for social change and raising consciousness. As cameras are not affordable for favelas dwellers, Curta Favela’s volunteers teach favela residents how they can use their mobile phones and compact cameras to take pictures and make movies, and afterwards, how they can edit the data using free editing video software programs and publish it on the Internet. To record audio, they use their mp3 or mobile phones. The main aim of this study is to shed light not only on how this project operates, but also to highlight how collective intelligence can be used as a way of fighting against the lack of basic resources.

Participatory content creation and collective intelligence in Rio de Janeiro's favelas

This proposal combines ethnographic techniques and discourse studies to investigate a collective of people engaged with audiovisual productions who collaborate in Curta Favela’s workshops in Rio de Janeiro’s favelas. ‘Favela’ is often translated simply as ‘slum’ or ‘shantytown’, but these terms connote negative characteristics such as shortage, poverty, and deprivation which end up stigmatizing these low income suburbs. Curta Favela (Favela Shorts) is an independent project in which all participants join to use photography and participatory audiovisual production as tools for social change and to raise consciousness. As cameras are not affordable for favela dwellers, Curta Favela’s volunteers teach favela residents how they can use their mobile phones and compact cameras to take pictures and make movies, and afterwards, how they can edit the data using free editing video software programs and publish it on the Internet. To record audio, they use their mp3 or mobile phones. The main aim of this study is to shed light not only on how this project operates, but also to highlight how collective intelligence can be used as a way of fighting against a lack of basic resources.