A redação na prova do ENEM: uma análise dialógica do discurso

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Círculo de Bakhtin: uma análise dialógica de discurso

This article proposes a reflection on a place for epistemological studies about the Bakhtin Circle, as well as it also reflects on the perspectives of Brazilian approaches to that. It also sheds light to the issues concerning the production, the circulation and the reception of works of the Russian Circle in order to understand why, in Brazil, we can speak of Dialogic Discourse Analysis (DDA), affiliating the so-called dialogical philosophy of language to an analytical theory, grounded in the relation between linguistics and cross-linguistics. In order to do that, this paper focuses on the notions of dialogue, ideological sign, subject and exotopia. The hypothesis put forward is that, unlike other Analyzes of Discourses, the theoretical-analytical method of the Circle is dialogical. This is the peculiarity of its proposal.

Lendas para cantar: Uma análise dialógica do discurso das canções amazônicas de Waldemar Henrique

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Análise dialógica de vinhetas de Maurício de Sousa: o caso do autismo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A citação no facebook: uma análise dialógica

This study analyses the quotations from a specific Facebook page called Brasileiríssimos, which presents itself as a project aiming to publicize and value the Brazilian culture. For this analysis one can observe the use of concepts of traditional quotations, to highlight, when comparing to these formats, the different ways of quoting that can be found on this means of communication: Facebook. The research aims to reflect about how the image of the page is built from the dialogue between the I and the other. More specifically, we look at the dialogue of the author of the page with the quoted text and the reader. In order to analyze that, concepts of quotation from authors belonging to Bakhtin's Circle are going to be used, amongst others. These concepts constitute the analysis criteria of the quoted texts, especially on how the quotation is made. The chosen methodological approach is a qualitative analysis from the quotations made on Facebook, as well as texts that help to visualize the dialogue between the traditional forms of quotation and the forms found on the abovementioned page. On the proposed dialogue about the concepts of quotation it is possible to notice the production of meaning caused by the way in which the quotation is made, by how the author of the page inserts herself in relation to the quoted text and, finally, by the relation of the text with the reader. Because this research bases itself on the dialogical discourse analysis, it be turned to the concept of dialogism, analyzing discourses in contact. Departing from there, one of the main goals is to understand which discourses dialogue when the production of the quotation and in what manner the quotation is made on the chosen means of communication

Análise dialógica de vinhetas de Maurício de Sousa: o caso do autismo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A citação no facebook: uma análise dialógica

This study analyses the quotations from a specific Facebook page called Brasileiríssimos, which presents itself as a project aiming to publicize and value the Brazilian culture. For this analysis one can observe the use of concepts of traditional quotations, to highlight, when comparing to these formats, the different ways of quoting that can be found on this means of communication: Facebook. The research aims to reflect about how the image of the page is built from the dialogue between the I and the other. More specifically, we look at the dialogue of the author of the page with the quoted text and the reader. In order to analyze that, concepts of quotation from authors belonging to Bakhtin's Circle are going to be used, amongst others. These concepts constitute the analysis criteria of the quoted texts, especially on how the quotation is made. The chosen methodological approach is a qualitative analysis from the quotations made on Facebook, as well as texts that help to visualize the dialogue between the traditional forms of quotation and the forms found on the abovementioned page. On the proposed dialogue about the concepts of quotation it is possible to notice the production of meaning caused by the way in which the quotation is made, by how the author of the page inserts herself in relation to the quoted text and, finally, by the relation of the text with the reader. Because this research bases itself on the dialogical discourse analysis, it be turned to the concept of dialogism, analyzing discourses in contact. Departing from there, one of the main goals is to understand which discourses dialogue when the production of the quotation and in what manner the quotation is made on the chosen means of communication

Análise dialógica das redações mais bem avaliadas do vestibular de meio de ano de Vunesp 2010

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Uma análise dialógica de crônicas de Josué Machado: discursos em conflito

This coursework aims the dialogical analysis of discourses that constitute the statements given by Josué Machado, a journalist in the magazine Língua Portuguesa, publishing Segmento. The research aims to observe the ideologies that mark the statements in question, regarding to the values of the standard language and the quality of a text. Methodologically, we seek the understanding of how the discourse of analyzed chronic , publicized during the stated period from number 32 to number 70, dialogues with purist discourse and the discourse of sociolinguistics. The methodological theoretical support covers Bakhtinian studies of the discourse. The results show that the subject who enunciates in the analyzed chronicles shows in his speech a purist voice, in which the discourse of clarity takes emphasis. The values that define his discourse about language are those that prevail in the sphere of journalism

A Presença da alteridade nos discursos sobre a literatura marginal em blogs: uma análise dialógica

O presente trabalho toma como objeto de estudo o discurso sobre a literatura marginal em blogs. A literatura marginal é um movimento literário que tem como tema central o relato da própria experiência de sobreviver nos espaços marginais e marginalizados da sociedade brasileira contemporânea. A vida na periferia, lugar este pouco representado pela literatura canônica, passa a ser extensão do que se escreve, deste modo, o autor assume de forma concreta seus distintivos traços artísticos, culturais e sociais. Tendo em vista a internet como instrumento de “democratização” da prática e do uso da palavra escrita, por conta da heterogeneidade dos discursos veiculados, a literatura marginal contemporânea encontra, neste espaço, a possibilidade para expor e divulgar seus discursos carregados de traços distintivos de hibridismo, contraditoriedade, além de propagar, por meio da linguagem coloquial, sua temática que possui um caráter coletivo e representa uma específica realidade brasileira. Nos blogs, mais especificamente, os escritores de literatura marginal encontram um espaço de divulgação de textos inéditos e de suas obras. Para a realização do estudo proposto, foram feitas considerações gerais sobre os blogs pesquisados, segundo uma abordagem dialógica do material de pesquisa. O corpus compõe-se de blogs de sujeitos que têm alguma relação com a literatura marginal contemporânea: o blog da editora literatura marginal (editoraliteraturamarginal.blogspot.com.br) e os blogs pessoais dos escritores Ferréz (ferrez.blogspot.com.br) e Sérgio Vaz (colecionadordepedras1.blogspot.com.br). Para a descrição/análise dos dados, foi feito um estudo bibliográfico de escritos bakhtinianos, que embasam teoricamente a pesquisa. Também foi desenvolvido um estudo bibliográfico de literatura marginal no Brasil... (Resumo completo, clicar acesso eletrônico abaixo)

Cartas do leitor em Nova Escola e Veja: uma análise dialógica

Ce travail vise à etudier le genre lettre de lecteur publiés dans deux magazines. La lettre de lecteur est un texte publié dans une section spécifique du jornal et du magazine à travers lequel les lecteures dialoguent avec les éditeures du magazine et avec les autres lecteures, généralement ayant comme thème les textes du maganize publié dans les éditions précédentes. Pour Bakhtine (1997, p.302), “ nous apprenons à mouler notre discours aux formes du genre ». En reliant les genres de discours à l’activité sociale, à l’interaction, Bakhtine affirme que c’est la situation sociale e les participants immédiats qui déterminent la forme e le style de l’énoncé. Compte tenu de la nécessaire présence des genres de discours dans des actvités langagières des sujets, justifie l’importance de l’étude des genres dans les diverses pratiques sociales. À partir des questions soulevées par Circle de Bakthine, en particulier ceux par rapport à genre de discours, ce travail a pour but discuter, dans une perspective dialogique bakhtinienne, les différentes destinataires des magazines Veja et Nova Escola conduirait à des changements du genre lettre de lecteur, principalement en ce qui concerne les aspects stylistiques. Ainsi, nous avons l’intention de discuter le genre lettre de lecteur e de sa ralation à la sphère de l’activité journalistique dans le but de réfléchir sur la stabilité et l’instabilité du genre. Le corpus se compose des lettres de lecteurs tirés de quatre éditions des magazines Veja et Nova Escola, a été diffusé en 2011. La recherche montre qu’il y a une instabilité dans le genre lettre de lecteur dans la sphère journalistique, affecté par d’autres genres comme genres de la sphère pédagogique, didactiques et de instruction. Les lettres aussi dialoguent avec le genre confessionnel et de confidence

As Melhores redações da FUVEST 2010: uma análise dialógica

This research analyzes the 53 best university entrance exams essays of 2010 of FUVEST - University Foundation for University Entrance Exams, which were published on the institution website, indicating that they were considered the best in the exam. The objective of the analysis was to identify similarities and differences between the essays, based on dialogic approach. We analyzed aspects such as: the way students addressed the subject, the language and organization of writing; the different ways of argumentation; the most used quotes; dissertation structure and the way the students considered the discourse genre writing. The study also compared the essays based on the way in which the genre is addressed in schools and pre-university preparatory courses, which gave us parameters to evaluate the extent to which this teaching can help students or otherwise confuse them. Through the analysis, we can deduce what the institution values, which helps to demystify some of the so-called known “recipes” for good writing

Trazendo à baila a voz que fomenta pesquisas em linguagem: uma análise crítica do discurso do professor-orientador através do Sistema de Transitividade

A Nova Lei de Diretrizes e Bases da Educação Brasileira (LDB 9.394/96) prevê que a educação superior promova criticidade, reflexibilidade, correlação de saberes, mas também o incentivo ao trabalho de pesquisa e investigação científica, visando ao desenvolvimento da ciência e da tecnologia e da criação e difusão da cultura e, desse modo, desenvolver o entendimento do homem e do meio em que vive. (Artigo 43, inciso III). Entretanto, pouco se ouve sobre essas questões a partir da voz do orientador de pesquisas acadêmicas, o que esta pesquisadora considera um problema de ordem social, tendo em vista a importância desses atores sociais para o campo acadêmico. Os poucos trabalhos que abordam o tema limitam-se a identificar o orientador a partir das impressões empíricas dos orientandos e a refletir as atuações a partir de questões político-educacionais (FLECHA, 2003; MAZZILLI, 2003; BIANCHETTI & MACHADO, 2006). Neste sentido, o presente trabalho procura responder, através da Análise Crítica do Discurso (ACD), o que os orientadores têm a dizer sobre sua prática social. De caráter interpretativo (ALVEZ-MAZZOTTI, 1999), conta com dados gerados por orientadores de mestrado em Linguística/Linguística Aplicada, das esferas federal, estadual e privada, do Rio de janeiro, sendo dois participantes de cada esfera. Na primeira etapa, os sujeitos responderam a uma entrevista semiestruturada. A segunda etapa consta de: a) um questionário; b) correspondências eletrônicas; c) os regimentos dos programas de pós-graduação; e d) revisão histórica da orientação no Brasil. O caráter social deste estudo é a relação dialética entre linguagem e sociedade, já que a ACD considera qualquer evento discursivo ao mesmo tempo um texto (primeira dimensão), uma prática discursiva (segunda dimensão) e uma prática social (terceira dimensão): o modelo tridimensional (FAIRCLOUGH, 2001). O Sistema de Transitividade da LSF pautou a análise da primeira dimensão, confirmando outros estudos sobre o ranking da recorrência dos processos (LIMA LOPES, 2001). A interpretação dessa primeira dimensão aponta que os orientadores atuam na idiossincrasia, e que os principais atores sociais desse fazer são o orientador e o orientando, em relação assimétrica de poder. Na segunda dimensão, a interdiscursividade reforça essa idiossincrasia, mas inclui as pressões institucionais, que agem como reguladoras desse fazer. Na terceira dimensão, os resultados sugerem que aspectos históricos justificam a queda da qualidade dos mestrandos, associando a isso um interesse político, e as características da pós-modernidade a uma nova e híbrida atuação. Além disso, os resultados apontam para um discurso de resistência à hegemonia nas três dimensões de análise. A pesquisa possibilitou ainda a discussão em torno de aspectos práticos: a) a reflexão dos sujeitos sobre seus papeis e atribuições; e b) a atualização do aporte teórico, aplicado a um tema ainda pouco explorado. Deste trabalho, fica um convite a novas pesquisas sobre o discurso do orientador, trazendo à tona não apenas sua voz, conforme a fala literal de um dos entrevistados, mas também contribuições diretas e significativas aos estudos em Linguística e Linguística Aplicada no Brasil