Practice-driven restructuring of the pharmacy curricula: focus on advanced services

Poster presented at the 5th PCNE Working Symposium 2016: “Work in Progress – Progress in Work”, 19-20 February 2016, Hillerød, Denmark.

Servitization within manufacturing:exploring the provision of advanced services and their impact on vertical integration

Purpose – The debate about services-led competitive strategies continues to grow, with much interest emerging around the differing practices between production and servitized operations. The purpose of this paper is to contribute to this discussion by investigating the vertical integration practice (in particular the micro-vertical integration, otherwise known as the supply chain position) of manufacturers who are successful in their adoption of servitization. Design/methodology/approach – To achieve this the authors have investigated a cross-section of four companies which are successfully delivering advanced services coupled to their products. Findings – Manufacturers who have embraced the servitization trend tend to retain capabilities in design and production, and do so because this benefits their speed, effectiveness and costs of supporting assets on advanced services contracts. Research limitations/implications – These are preliminary findings from a longer term research programme. Practical implications – Through this research note the authors seek to simultaneously contribute to the debate in the research community and offer guidance to practitioners exploring the consequences of servitization. Originality/value – Successful servitization demands that manufacturers adopt new and alternative practices and technologies to those traditionally associated with production operations. A prevailing challenge is to understand these differences and their underpinning rationale. Therefore, in this research note, the authors report on the practices of four case companies, explore the rationale underpinning these, and propose an hypothesis for the impact on vertical integration of successful servitization.

Servitization of manufacture:exploring the deployment and skills of people critical to the delivery of advanced services

Purpose - This "research note" sets out to fuel the debate around the practices and technologies within operations that are critical to success with servitization. It presents a study of four companies which are delivering advanced services and reports on the organisation and skill-sets of people within these. Design/methodology/approach - This has been case-based research at four manufacturers leading in their delivery of services. Findings - It describes the desirable behaviour of people in the front-line of service delivery, identifies the supporting skill-sets, how these people are organised, and explains why all these factors are so important. Originality/value - This paper contributes to the understanding of the servitization process and, in particular, the implications to broader operations of the firm. © 2013 Emerald Group Publishing Limited. All rights reserved.

Servitization of the manufacturing firm:exploring the operations practices and technologies that deliver advanced services

Purpose: This paper aims to explore practices and technologies successfully servitised manufacturers employ in the delivery of advanced services. Design/methodology/approach: A case study methodology is applied across four manufacturing organisations successful in servitization. Through interviews with personnel across host manufacturers, their partners, and key customers, extensive data are collected about service delivery systems. Analyses identify convergence in their practices and technologies. Findings: Six distinct technologies and practices are revealed: facilities and their location, micro-vertical integration and supplier relationships, information and communication technologies (ICTs), performance measurement and value demonstration, people deployment and their skills, and business processes and customer relationships. These are then combined in an integrative framework that illustrates how operations are configured to successfully deliver advanced services. Research limitations/implications: The analyses are reductive and rationalising. Future studies could identify other technologies and practices. Case study as a method is inherently limited in the extent to which findings can be generalised. Practical implications: Awareness and interest in servitization is growing, yet adoption of a servitization strategy requires particular organisational capabilities on the part of the manufacturer. This study identifies technologies and practices that underpin these capabilities. Originality/value: This paper contributes to the understanding of the servitization process and, in particular, the implications to broader operations of the firm. © Emerald Group Publishing Limited.

Leadership in high-value services for manufacturers:advanced services and their impact on vertical integration

The debate about services-led competitive strategies continues to grow with much interest emerging around the differing practices between production and servitised operations. This paper contributes to this discussion byinvestigating the vertical integration practice (in particular the micro-vertical integration otherwise known as the supply chain position)of manufacturers who are successful in their adoption of servitization.Although these are preliminary findings from a longer-term research programme, through this technical note we seek to simultaneously contribute to the debate in the research community and offer guidance to practitioners exploring the consequences of servitization. Keyword: Servitization, Product-Service Systems, Through-life Services.

Leadership in high-value services for manufacturers:people and the delivery of advanced services

This short paper sets out to further develop the debate around the practices and technologies within operations that are critical to success with servitization. This paper draws findings from four companies that are leading in their delivery of advanced services, and reports on the organisation and skill-sets of people within these organisations. In particular it examines the roles and activities of people within the front-office, identifies the skill-sets that are espoused as being critical, and then seeks to present the rational that explains this importance. It concludes by proposing a working hypothesis for future studies in this field.

Leadership in high-value services for manufacturers:information and communication technologies and the delivery of advanced services

Services-led competitive strategies are critically important to western manufacturers. This paper contributes to our foundational knowledge of such strategies by examining the enabling information and communication technologies that successfully servitized manufacturers appear to be adopting. Although these are preliminary findings from a longer-term research programme, through this article we seek to offer immediate assistance to manufacturers who wish to understand how they might exploit the servitization movement.

Servitization capabilities for advanced services:a multi-actor perspective

Servitization is the process by which manufacturers add services to their product offerings and even replace products with services. The capabilities necessary to develop and deliver advanced services as part of servitization are often discussed in the literature from the manufacturer’s perspective, e.g., having a service-focused culture or the ability to sell solutions. Recent research has acknowledged the important role of customers and, to a lesser extent, other actors (e.g., intermediaries) in bringing about successful servitization, particularly for use-oriented and results-oriented advanced services. The objective of this study is to identify the capabilities required to successful develop advanced services as part of servitization by considering the perspective of manufacturers, intermediaries and customers. This study involved interviews with 33 managers in 28 large UK-based companies from these three groups, about servitization capabilities. The findings suggest that there are eight broad capabilities that are important for advanced services; 1) personnel with expertise and deep technical product knowledge, 2) methodologies for improving operational processes, helping to manage risk and reduce costs, 3) the evolution from being a product- focused manufacturer to embracing a services culture, 4) developing trusting relationships with other actors in the network to support the delivery of advanced services, 5) new innovation activities focused on financing contracts (e.g., ‘gain share’) and technology implementation (e.g., Web-based applications), 6) customer intimacy through understanding their business challenges in order to develop suitable solutions, 7) extensive infrastructure (e.g., personnel, service centres) to deliver a local service, and 8) the ability to tailor service offerings to each customer’s requirements and deliver these responsively to changing needs. The capabilities required to develop and deliver advanced services align to a need to enhance the operational performance of supplied products throughout their lifecycles and as such require greater investment than the capabilities for base and intermediate services.

Capabilities for advanced services:a multi-actor perspective

Servitization involves manufacturers developing service offerings to grow revenue and profit. Advanced services, in particular, can facilitate a more service-focused organization and impact customers' business processes significantly. However, approaches to servitization are often discussed solely from the manufacturer's perspective; overlooking the role of other network actors. Adopting a multi-actor perspective, this study investigates manufacturer, intermediary and customer perspectives to identify complementary and competing capabilities within a manufacturer's downstream network, required for advanced services. Interviews were conducted with 24 senior executives in 19 UK-based manufacturers, intermediaries and customers across multiple sectors. The study identified six key business activities, within which advanced services capabilities were grouped. The unique and critical capabilities for advanced services for each actor were identified as follows: manufacturers; the need to balance product and service innovation, developing customer-focused through-life service methodologies and having distinct, yet synergistic product and service cultures; intermediaries, the coordination and integration of third party products/services; customers, co-creating innovation and having processes supporting service outsourcing. The study is unique in highlighting the distinct roles of different actors in the provision of advanced services and shows that they can only be developed and delivered by the combination of complex interconnected capabilities found within a network.

Barriers to capturing the value of advanced services and digitisation in the road transport industry

Servitization and digitization together provide significant opportunities to raise the performance and profitability of the road transport industry. To date these opportunities are only sparsely captured and the potential economic, social and environmental value is forgone. We set out to investigate the barriers to capturing the value of servitization and digitization in the road transport industry.

Design of optical networks for advanced applications

Nowadays, computing is migrating from traditional high performance and distributed computing to pervasive and utility computing based on heterogeneous networks and clients. The current trend suggests that future IT services will rely on distributed resources and on fast communication of heterogeneous contents. The success of this new range of services is directly linked to the effectiveness of the infrastructure in delivering them. The communication infrastructure will be the aggregation of different technologies even though the current trend suggests the emergence of single IP based transport service. Optical networking is a key technology to answer the increasing requests for dynamic bandwidth allocation and configure multiple topologies over the same physical layer infrastructure, optical networks today are still “far” from accessible from directly configure and offer network services and need to be enriched with more “user oriented” functionalities. However, current Control Plane architectures only facilitate efficient end-to-end connectivity provisioning and certainly cannot meet future network service requirements, e.g. the coordinated control of resources. The overall objective of this work is to provide the network with the improved usability and accessibility of the services provided by the Optical Network. More precisely, the definition of a service-oriented architecture is the enable technology to allow user applications to gain benefit of advanced services over an underlying dynamic optical layer. The definition of a service oriented networking architecture based on advanced optical network technologies facilitates users and applications access to abstracted levels of information regarding offered advanced network services. This thesis faces the problem to define a Service Oriented Architecture and its relevant building blocks, protocols and languages. In particular, this work has been focused on the use of the SIP protocol as a inter-layers signalling protocol which defines the Session Plane in conjunction with the Network Resource Description language. On the other hand, an advantage optical network must accommodate high data bandwidth with different granularities. Currently, two main technologies are emerging promoting the development of the future optical transport network, Optical Burst and Packet Switching. Both technologies respectively promise to provide all optical burst or packet switching instead of the current circuit switching. However, the electronic domain is still present in the scheduler forwarding and routing decision. Because of the high optics transmission frequency the burst or packet scheduler faces a difficult challenge, consequentially, high performance and time focused design of both memory and forwarding logic is need. This open issue has been faced in this thesis proposing an high efficiently implementation of burst and packet scheduler. The main novelty of the proposed implementation is that the scheduling problem has turned into simple calculation of a min/max function and the function complexity is almost independent of on the traffic conditions.

Digital resources and their role in advanced service provision:a VRIN analysis

Purpose: We examine the role of digital resources in the context of advanced service provision to determine their strategic potential. Approach: We conduct a theoretical review of the literature to identify digital resources which we subsequently analyse with regards to their value, rarity, inimitability and non-substitutability (VRIN). Findings: Our analysis shows that the strategic value of the digital resources is unlocked through their complementarity. Value: The research has implications for the management of advanced services and contributes towards the grounding of servitization research in the wider economic and management theory.

Clúster creatius en entorns urbans: 22@Bcn i Shoreditch East London

La localització de les empreses de nova economia en zones urbanes, a pesar que el factor distància no sigui important, no deixa de ser considerable pels seus avantatges que els suposa estar situades conjuntament en relació amb les infraestructures, consum, beneficis socioculturals, i facilitat en les transaccions cara a cara. És inevitable que el primer quart del segle vint-i-un estigui lligat a l’economia creativa de forma similar amb que el començament del segle vint estava íntimament lligat a l’economia industrial i la invenció del sistema de producció en massa. La ciutat també va jugar un dels papers més importants per al desenvolupament de “la nova economia industrial” a les albors del segle vint, com ho és la ciutat del coneixement que acull “la nova economia creativa” al segle vint-i-un. És evident que els resultats morfològics, socials, econòmics i urbans són ben diferents en ambdós fenòmens, però l’impacte a les ciutats és molt gran. L’objectiu d’aquest estudi és analitzar els mecanismes d’aglomeració (clustering) d’activitats competitives basades en creació de coneixement i de serveis avançats que estan al darrera de desenvolupaments punters a ciutats com Barcelona, el projecte 22@bcn, i East London, el projecte Shoreditch. L’esforç que han posat les autoritats locals en crear l’entorn apropiat per atreure i crear empreses innovadores, com a motor de desenvolupament d’algunes ciutats modernes europees ha resultat en el sorgiment de nuclis o centres urbans molt dinàmics que suposadament estan preparats i acullen punts de creació de coneixement (“Urban Knowledge Hubs”), amb una demanda i llocs de treball altament qualificats. Aquest és el cas dels projectes de Barcelona (22@bcn) i East London (Shoreditch).

The importance of local production and small-scale enterprises for Latin American development

Includes bibliography

Planejamento de redes de comunicação sem fio para ambiente indoor considerando os efeitos da polarização das antenas: abordagem baseada em medições

Uma das principais aplicações de ondas eletromagnéticas, na atualidade, na área de telecomunicações trata dos enlaces em sistemas móveis sem fio. Sejam estes terrestres (indoor/outdoor) ou via satélites, o projetista do sistema de telecomunicações tem que ser capaz de determinar os sistemas irradiantes, as potências envolvidas, a frequência de operação do sistema, a área de cobertura e os parâmetros de qualidade do serviço. O planejamento das novas redes de comunicações sem fio representa um grande desafio ao incluir serviços cada vez mais avançados com diferentes requisitos de qualidade, suporte a mobilidade, altas taxas de transmissão e capacidades elevadas de tráfego. Os diversos ambientes nos quais essas redes operam, os fenômenos associados produzem diversos efeitos no comportamento do sinal recebido e, consequentemente, uma variação no desempenho do enlace de comunicação entre os pontos de acesso, a rede e os usuários. Por conseguinte, esses efeitos devem ser avaliados corretamente, de tal forma que o dimensionamento da rede atenda aos requisitos de qualidade regulamentados. O presente trabalho objetiva estabelecer uma metodologia para o planejamento de redes de comunicação sem fio para ambientes indoor, considerando os parâmetros de qualidade de serviços e os efeitos da polarização das antenas. Foi proposto um modelo empírico para determinar a área de cobertura desse ambiente a partir de uma abordagem baseada em medições. Como resultado de campanhas de medições, foram identificados os principais parâmetros que interferem nas perdas no enlace de propagação, destacando-se os materiais envolvidos no ambiente bem como os efeitos da polarização das antenas transmissora, entre outros. Tais efeitos, avaliados corretamente, permitirão ao projetista da rede, de uma forma crítica e com base em dados obtidos em campo, definir a melhor configuração de parâmetros e critérios de projeto para a implantação de uma rede móvel de acesso sem fio. As medições para determinação dos parâmetros de cobertura e de qualidade de serviços foram realizadas no prédio do Laboratório de Engenharia Elétrica e de Computação e no prédio de aulas do Instituto de Tecnologia da Universidade Federal do Pará. Nas campanhas de medição foram utilizadas algumas frequências, escolhidas devido à importância dos serviços disponibilizados: 2,4 GHz - redes locais sem fio (WLAN’s); 3,5 GHz - Wimax licenciado; 5,85 GHz - Wimax livre e 10 GHz (a faixa de 9,8 a 10 GHz não está ainda regulamentada, de 10 - 10,15 GHz-radioamador (Resolução Anatel, Nº 452/2006 - D.O.U. de 20.12.2006) ou serviços de comunicações multimídias (SCM) para sistemas em banda larga). Os principais resultados obtidos com o modelo proposto foram avaliados e comparados com os principais modelos da literatura e mostraram que a metodologia adotada para o planejamento de redes de comunicação sem fio em ambientes indoor teve um bom desempenho.