"Owned by...". Country of origin's new cue

This study identifies and explores a new country of origin (COO) cue, “owned by….” The importance of three extrinsic cues “owned by …,” “made in …” and price was examined using conjoint analysis. Data were collected from a sample of 268 undergraduate students familiar with color televisions. Segments were formed using cluster analysis and analyzed using multiple discriminant analysis. “Owned by …” was found to be important and distinct from the “made in …” cue. Segments based on the two COO cues were identified using importance weights and individual utilities. When segments were formed using individual utilities the individual difference construct, economic nationalism, provided discriminatory power while consumer ethnocentrism did not, supporting the hypothesis that economic nationalism and consumer ethnocentrism differ. Practitioners can now use “owned by …” knowing that it forms an important and distinct marketing tool. Limitations and future research are discussed.

A Poetical essay (manuscript copy owned by John Simpkins), 1782

Paper-covered notebook with a handwritten copy of John Davis's 1781 Commencement poem. Cover inscription: “John Simpkin[s's] Property.” Inside front cover inscription: “A poem delivered Mr. Davis 1782."

Poem (manuscript copy owned by Jonathan Remington and Benjamin Parker), 1782

Paper notebook lacking covers with a handwritten copy of John Davis's 1781 Commencement poem titled “Poem. ” The verso of the last page is inscribed: “Benj’a Parker’s property Given him by Remington March 4th 1782.” The last page has a Latin phrase, "Finis cum fistilo jig," and the phrase, "He that has [some] hair cannot wear a wig."

A Poetical Essay deliver’d at Commencement, July ye 18th 1781, (manuscript copy owned by David Daniells)

Folio-sized paper unattributed copy of John Davis's 1781 Commencement poem. The last page is no longer attached. The last page is inscribed “From your Humble Ser’t David Daniells" and the verso has the phrases: "The amiableness of religions" and "Constantinople burnt to ashes."

Catalogue of paintings in the E.B. Crocker Art Gallery : owned by the City of Sacramento /

Mode of access: Internet.

A description of the early printed books owned by the Grolier club with a brief account of their printers and the history of typography in the fifteenth century.

Revised edition of the "Catalogue of early printed books, presented by David W. Bruce ... 1894." Descriptive and historical notes by R. H. Lawrence; translations from colophons, etc., by N. G. McCrea.

Forest working plan for the Bellis woodlot, owned by Mr. Avery Bellis of Ithaca, N. Y.

Mode of access: Internet.

Fifty drawings by Aubrey Beardsley, selected from the collection owned by Mr. H.S. Nichols, published for subscribers only.

"500 copies printed."

The New-England courant; a selection of certain issues containing writings of Benjamin Franklin or published by him during his brother's imprisonment. Reproduced from copies of the originals owned by the Massachusetts Historical Society in honor of the 250th anniversary of his birth. With an introd. by Perry Miller.

Mode of access: Internet.

Taxation of shares of preferred stock of banks while owned by Reconstruction finance corporation. Hearings before the Committee on banking and currency, House of representatives, Seventy-fourth Congress, second session, on S. 3978. A bill relating to taxation of shares of preferred stock, capital notes, and debentures of banks while owned by the Reconstruction finance corporation and reaffirming their immunity. March 11 and 12, 1936.

Henry B. Steagall, chairman.

Old Building - Interior - Cranbrook Press - Owned by George G. Booth [Detroit News]

1 of 2

Old Building - Interior - Cranbrook Press - Owned by George G. Booth [Detroit News]

2 of 2