855 resultados para push and pull motivations
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In 1999, Elizabeth Hills pointed up the challenges that physically active women on film still posed, in cultural terms, and in relation to certain branches of feminist theory . Since then, a remarkable number of emphatically active female heroes have appeared on screen, from 'Charlie’s Angels' to 'Resident Evil', 'Aeon Flux', and the 'Matrix' and 'X-Men' trilogies. Nevertheless, in a contemporary Western culture frequently characterised as postfeminist, these seem to be the ‘acceptable face’ – and body – of female empowerment: predominantly white, heterosexual, often scantily clad, with the traditional hero’s toughness and resolve re-imagined in terms of gender-biased notions of decorum: grace and dignity alongside perfect hair and make-up, and a body that does not display unsightly markers of physical exertion. The homogeneity of these representations is worth investigating in relation to critical claims that valorise such air-brushed, high-kicking 'action babes' for their combination of sexiness and strength, and the feminist and postfeminist discourses that are refracted through such readings. Indeed, this arguably ‘safe’ set of depictions, dovetailing so neatly with certain postfeminist notions of ‘having it all’, suppresses particular kinds of spectacles in relation to the active female body: images of physical stress and extension, biological consequences of violence and dangerous motivations are all absent. I argue that the untidy female exertions refused in popular “action babe” representations are now erupting into view in a number of other contemporaneous movies – 'Kill Bill' Vols 1 & 2, 'Monster', and 'Hard Candy' – that mark the return of that which is repressed in the mainstream vision of female power – that is, a more viscerally realistic physicality, rage and aggression. As such, these films engage directly with the issue of how to represent violent female agency. This chapter explores what is at stake at a representational level and in terms of spectatorial processes of identification in the return of this particularly visceral rendering of the female avenger.
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This spreadsheet contains key data about that part of the endgame of Western Chess for which Endgame Tables (EGTs) have been generated by computer. It is derived from the EGT work since 1969 of Thomas Ströhlein, Ken Thompson, Christopher Wirth, Eugene Nalimov, Marc Bourzutschky, John Tamplin and Yakov Konoval. The data includes %s of wins, draws and losses (wtm and btm), the maximum and average depths of win under various metrics (DTC = Depth to Conversion, DTM = Depth to Mate, DTZ = Depth to Conversion or Pawn-push), and examples of positions of maximum depth. It is essentially about sub-7-man Chess but is updated as news comes in of 7-man EGT computations.
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Nahuatl is one of the indigenous languages in Mexico that is at risk of falling out of use. The research in the last years have showed that this occurs due to the low amount of Nahuatl speakers and the social stigma and discrimination towards the indigenous peoples, among other factors.The studies of language attitudes are relevant when making attempts to revitalize a language. As Mexico City authorities have considered to implement a revitalization project, we wanted to approach the real situation of Nahuatl in that city. Our purpose was to measure the attitudes of young people towards this language. By using a direct method –a questionnaire- we asked two groups of students if they agreed or disagreed with some items about Nahuatl and its speakers. One group had contact with Nahuatl speakers and but not the other one. We compared the results and they showed that the students who have contact with Nahuatl have more positive attitudes than those who don’t have any contact with it. This study also revealed that the reason why the first group showed positive attitudes was solidarity with the Nahuatl speakers. However, the both groups considered that speaking or learning Nahuatl cannot contribute to raise their status in the Mexican society.
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O futuro das empresas de base tecnológica depende essencialmenteda maximização do seu desempenho nas relações que elas estabeleçam com seus mercados, e do equilíbrio entre as suas competências tecnológicas e mercadológicas. Neste contexto, o "braço" de mercado das empresas é constituído pelo marketing, que atua como função maximizadora. Na indústria brasileira de biotecnologia, além de incipiente, ele é desconhecido, constituindo-se num verdadeiro calcanhar-de-Aquiles do acoplamento entre oferta e demanda. Este trabalho retrata, pela primeira vez, o perfil das atividades da indústria brasileira de biotecnologia, centrado nas relações com o mercado e busca avaliar o estágio atual da relação existente entre as competências tecnológicas e as mercadológicas das empresas. Tem por objetivos propiciar informações essenciais e realizar um diagnóstico inicial sobre o tema, para que os personagens envolvidos possam tomar consciência de seus pontos fortes e fracos e, em decorrência, assumir posturas e elaborar planos para um reposicionamento e o desenvolvimento de competências específicas em suas relações com o mercado. A partir de estudo exploratório qualitativo, seguido de estudo descritivo com uma amostra de 54 empresas e dados do primeiro semestre de 1996, é feita a descrição das características gerais relativas à gestão e à tecnologia das empresas, sendo dada atenção especial às atividades de marketing. São analisadas as relações entre as competências técnicas e mercadológicas das empresas, apresentadas as decorrentes implicações, formuladas recomendações à indústria e sugeridas questões para futuras pesquisas. As organizações estudadas atuam essencialmente no mercado industrial e buisinessto- business, mostrando-se como technology push e praticando muito mais uma filosofia de gestão "produtos-orientada" do que "mercado orientada". Exercem somente em parte, as atividades essenciais da função marketing. A relação mercado-tecnologia mostra a supremacia da competência tecnológica sobre a mercadológica, indicando que, para ganhar maior competitividade, a maioria das empresas deve rever seu atual posicionamento, planejar e promover significativo desenvolvimento de competências mercadológicas específicas.
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Esta dissertação objetivou verificar que tipos de educação promovem a retenção de talentos na empresa estudada. Para isto, foi construída uma estrutura conceitual fundamentada em estudos divulgados por especialistas em empresas, em educação, e por filósofos humanistas. Esse referencial teórico mostrou que fatores tais como a quantidade de poder, o acesso às informações, a remuneração e a educação disponibilizadas pela empresa, interferem na decisão de os talentos permanecerem nas organizações. Também inspirou a delimitação e a construção das suposições da pesquisa e um modelo conceitual relacionando os tipos de educação no trabalho, os tipos de desenvolvimento de recursos humanos, as motivações no trabalho e a retenção de talentos. A análise da comparação dos resultados com as suposições formuladas, serviram para aperfeiçoar o modelo conceitual, e para nos permitir concluir que as educações técnica, pessoal e organizacional tendem a gerar as motivações financeira, individual e institucional que, por sua vez, produzem efeitos significativos na retenção de talentos nas empresas.
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Muitas empresas manufatureiras buscam aumentar a participação dos serviços em seus negócios. Essa estratégia é conhecida como servitização e significa aumentar a oferta de pacotes combinados de produtos e serviços com foco nos clientes e seus negócios. Porém, a servitização constitui um grande desafio para essas empresas, pois seus modelos de negócio tradicionais tem foco no desenvolvimento, produção e venda de produtos. Esta pesquisa investiga como uma empresa manufatureira modifica seu modelo de negócio para aumentar sua servitização. A pesquisa também analisa quais são as motivações para que uma empresa busque isso e quais são os desafios que ela enfrenta nessa busca. Com esses objetivos, realizou-se um estudo de caso de uma montadora de veículos pesados com operações globais e presença consolidada no Brasil. Conduziu-se entrevistas com 8 executivos da empresa, responsáveis por Vendas, Serviços, Marketing e Produção no Brasil e América Latina. As entrevistas foram combinadas com análise de documentos da empresa entre os anos de 1996 e 2011. Utilizou-se o conceito de modelo de negócio como unidade básica de análise, já que este conceito explica como uma empresa cria, entrega e captura valor. Os resultados mostram que o modelo de negócio da empresa está em transição, de seu foco tradicional em produto, para maior centralidade do cliente e suas operações. A proposta de valor da empresa passou a enfatizar o desempenho de seus pacotes de produtos e serviços nas operações dos clientes, ao invés do foco tradicional na qualidade dos produtos. A empresa também criou novas organizações, processos e métricas com foco nos clientes e novos modelos de receitas, baseados em contratos de risco e na venda de desempenho e disponibilidade. Os resultados mostram que a empresa possui motivações estratégicas, financeiras e de marketing para buscar a servitização. Eles também mostram que o alinhamento das diversas áreas da empresa e de sua rede de parceiros, para maior foco nos clientes e em serviços, ao invés do seu foco tradicional no produto, ainda representa um importante desafio empresarial.
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The objective of this study is to better understand and illustrate the process and the motivations for corporate governance implementation in Brazilian privately held family businesses. Three case companies were analyzed through an adapted developmental framework to illustrate the progression in corporate governance in response to changes in the ownership, investment and management dimensions over time. In this development, causal relationships between corporate governance and the three other framework dimensions were identified. It was found that the analyzed companies´ corporate governance implementation was motivated by the need to curb agency costs, whereas a cornerstone in this development was the first generational change. Only after the family businesses have reached the necessary maturity on all three dimensions, corporate governance practices were implemented. Put simply, the analyzed case companies developed formal systems as they grew more complex. This study complements the academic discussions on corporate governance in family businesses by offering Brazilian evidence on its underlying motivations and sequential implementation over time.
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Due to the occurrence of diseases in the use of structural reinforcements in composites, with presentation of concrete blanket detachment, has been identified the need to evaluate the performance of concrete reinforced with glass fiber. This study aims to evaluate these concretes by means of testing methodologies, using concrete with low resistance with structural reinforcement for confinement by preimpregnated glass fiber and traditional fiberglass blanket. The first stage of work was the development of methodologies for analysis, opting for four types, such as the acoustic survey, strength to compressive, the pull-off and ultrasound. Next, tests were carried out using the four selected methodologies in 30 of proof-of-specimens by 5x10 cm, 15 were reinforced with the traditional fiberglass blanket with 5specimens exposed to test a marine environment of marine coastline of Natal-RN and 15 were reinforced with a pre-impregnated glass fiber blanket, as well as 5specimens exposed to a test environment of the marine coastline of Natal-RN. After conducting the acoustic survey, it has been verified a lack of delaminating and air bubbles in the samples, confirming the absence of gross shortcomings in the implementation of the ribs both the traditional fiberglass blanket and in the preimpregnated fiber glass blanket. After carrying out methods of pull-off and compressive strengthening test it was observed that the reinforced proof-bodies with pre-impregnated glass blanket showed maximum stresses higher than the traditional fiberglass blanket; consequently a greater grip with the formation of a smaller area of . fracture, unlike traditional glass mat, which showed lower maximum stresses, with a greater area of fracture. It was also found that the traditional fiberglass blanket presented detachment of blanket-concrete interface, unlike the pre-impregnated fiberglass blanket, which showed a better grip on the blanket-concrete interface. In the trial of ultrasound there was no presence of cracks in the blanket-concrete interface, yielding to both blankets good compactness of the concrete. At the end of this work, they were developed and proposed two methods of testing for evaluation of reinforced concrete structures with composites, for standardization, the acoustic survey and pull-off
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This work aims at under the cognitive-functional perspective describing, inside the vast domain of the linguistic prefabs, the structure and the functioning of the Idiomatic Verb Phrases (SVIs), produced by speakers of the Portuguese from Brazil, located in Natal (RN). From the functionalist presupposition that the language is used essentially to assist to communicative demands, it is observed that its morphologic-syntactic structure is conditioned to the inherent pragmatic vicissitudes to the verbal interaction of subjects, socially heterogeneous and historically established. It is focalized, in the composition of SVIs, the relationships VT + OD (transitive verb + direct object), characterizing the syntactic-semantic nature of the verb and of the respective verbal complement. Those verb combinations + complement can be interpreted as lexical structures, reflexes of the idiomaticity inherent to conventional constructions already systematized in the users' of the language cultural repertoire. It is sought, still, to glimpse the cognitive and discursive motivations pertinent to that linguistic phenomenon. In the investigative process, are analyzed exclusive data of speech collected in Corpus Discurso & Gramática a lingua falada e escrita na cidade do Natal, organized by Furtado da Cunha (1998). The adopted methodological procedures configure as methods of empiric analysis and use of the intuition, being emphasized the qualitative approach (explanatory) of the data with quantitative support of statistical indicators. It shows, finally, a grating of didactic suggestions on SVIs, for Portuguese's classes, as subsidies to the educational practice in the Medium Teaching and in the course of Letters.
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This work consists of a cognitive-functional approach of relativization strategies of Brazilian Portuguese (BP), this is, standard relatives (with preposition or without it) and non-standard relatives (copiadora and the deletion pattern), and it emphasizes the last one. We investigate the use of the relative construction strategies in spoken and written texts produced by speakers from different school levels in a specific situation: a face-to-face interviewing. Our database is the corpora Discurso & Gramática: a língua falada e escrita na cidade do Natal e a língua falada e escrita na cidade do Rio de Janeiro. We contrast the use of the standard relative to the deletion pattern in prepositional context, by considering cognitive, social and interactional motivations for the use of the deletion pattern instead of the standard one. Our research leads us to verify that the deletion pattern is fixing as the preferred relativization strategy in prepositional contexts, and, in this way, it brings out a grammaticalization process in working. For this reason, we propose to take this relative construction as a common way to structure a relative clause, in the same way we take the standard pattern. Finally, we discuss the treatment of questions related to the processes of teaching and learning of Portuguese language and some suggestions are given in terms of class activities. We expect that the development of this research may give both support for the Portuguese teachers and suggestions to improve the teaching and learning process of Portuguese language, contributing in special to the treatment of the syntax of complex clauses.
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This work analyzes deverbal nominalizations with the sufix dor in Brazilian Portuguese, under the perspective of Cognitive Linguistics, more specifically, the Construction Grammar. The aim is to determine the general features of interpretation that characterize this deverbal construction and its use in formal writing. Based on the cognitive assumption that grammatical structure is motivated, explained, and determined by the structure of cognitive patterns, created from our experience in the world, and by the communicative function of language, the dor deverbal is treated as a polysemic grammatical construction. In the composition of V+dor, the relation rootsuffix is focused, through a characterization of the syntactic-semantic nature of the verb and the values of the suffix. Among the different values conventionally related to the XDOR construction, the agentive is considered as the prototypical sense. The relation between the other values and the prototype is explained by cognitive abilities and discourse motivations. The deverbal construction X-DOR is also interpreted as a valency noun that, like an action nominal, retains the argument structure of the deriving predicate. It is also intended to demonstrate the textual function of this deverbal construction, as a device of information condensing and anaphoric recovery. The data were taken from Veja magazine and the approach is qualitative (explicative), with quantitative support
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O artigo discute a constituição da identidade do médico tendo como pontos de partida sua escolha e formação profissionais. A partir da experiência das autoras no ensino médico, em especial na disciplina de Psicologia Médica, e da literatura na área são enfocadas: a idealização do papel do médico, as motivações conscientes e inconscientes na opção profissional, as dificuldades dos primeiros anos na escola médica, o início das atividades didáticas no hospital e os mecanismos psicológicos defensivos acionados no contato com pacientes. É muito importante que as Escolas Médicas e seus professores tenham conhecimento desses aspectos, devendo preocupar-se não apenas com questões curriculares e pedagógicas, mas também com o modelo de relação professor-aluno, considerando o seu papel fundamental na formação da identidade médica.
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Metaultramafic bodies tectonically emplaced within the metasedimentary sequence of the Araxá Group are associated with an ophiolitic melange in southeast Goiás. In the region of Crominia - Mairipotaba, they occur as lenticular bodies aligned E-W. Cumulate textures and geochemical data indicate that the parent rocks had harzburgitic to dunitic compositions. Relicts of primary crystals of olivine and orthopyroxene are suggestive of amphibolite facies metamorphic re-equilibration fabrics, even though the paragenesis and mineral associations of these metaultramafic rocks are typical of greenschist facies (T < 550°C and P = 5.5 kbar). The chromitites exhibit massive to breccioid structure and pull-apart texture, with chromite crystals around 0.5 mm in size. Chromite concentrations in the chromitite levels reach 70 to 85% by volume of the rock. The crystals are dispersed in the matrix, which is composed essentially of serpentine, and subordinately of chlorite and talc. The textures and geochemical data (Cr 2O 3 x TiO 2 and Mg x Cr ratios present in the chromitite) are similar to those observed in ophiolitic complexes. Hence, they correspond to allochthonous bodies (Alpine type) associated with an ophiolitic mélange.
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Pós-graduação em Estudos Linguísticos - IBILCE