973 resultados para match
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"6 October 1971."
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"July 1961."
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"September 1971."
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[Full name: Enoch Arnold Bennett]
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[Ensian caption: "Professional star admiring on the country's leading amateurs. Fischer whisks one down the fairway while [Olin] Dutra, Chuck Kocsis and Thompson follow the bounding ball."]
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Title: Swedish Match-En kvalitativ studie om butikskonceptet Author: Adam Waernér/Erik Rehnberg Supervisor: Jonas Jonasson Key Words: Communication, Branding, Culture, PR, Advertisement Purpose: The purpose of this research is to understand the background of the launch of Swedish Match´s stores. Because of the strict laws against marketing of tobacco products in Sweden, we believe that the stores are an interesting way of approaching a new branding and communication strategy in the tobacco industry. Research questions: What´s the background to the launch of Swedish Match Stores? What´s the stores impact on Swedish Match image? How do Swedish Match Stores impact the cultural status of snus? In what ways do the cultural trends impact the snus market? Theory: In this study we have applied theories concerning culture, communication, branding, PR and advertisement. Methodology: We have chosen to apply a qualitative method on this research. The method consists of three different methods: one focus group, one observation study which consists of two different observations both in the Gothenburg store and the store in Stockholm, the last method is an online interview with the public relations officer of Swedish Match in Sweden. Because of the chosen method´s we hope to bring three different perspectives to the study: From the customers perspective, from our own perspective and finally from the company´s perspective. Findings: Through this research we discovered that the stores do not only work as a communication strategy for Swedish Match. The store as a phenomenon also works in the aspect of branding, PR and also gives a higher cultural status to snus. Through our own observation and the focus group we came to the conclusion that the stores in terms of image of Swedish Match implements a cultural aspect of swedishness to the company, as well as a more modern and new take on snus. We also came to the conclusion that snus is a cultural phenomenon that is impacted of other contemporary trends, such as gastronomic trends and the increased popularity of small scale exclusivity.
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L’analyse des temps de la narration n’est pas chose nouvelle. Souvent, ce sont les narrations orales ‘de tous les jours’ qui ont préoccupé les linguistes (Labov & Waletzky 1967, Bres 1994). Mais qu’en est-il de l’usage des temps dans les narrations écrites telles qu’on les trouve dans la presse sportive? On se fondera ici sur un corpus d’articles du 1er juillet 2002, tirés de la presse francophone (parisienne, régionale, belge et algérienne) et consacrés à la finale de la Coupe du Monde de football (Labeau 2002b). A quels temps a-t-on recours pour narrer ces exploits sportifs ? Le passé simple a-t-il toujours sa place dans ce genre « épique », ou s’est-il vu supplanter par d’autres formes telles le passé composé, le présent ou l’imparfait de narration… ? (Engel 1990) Nous allons nous concentrer sur deux aspects de l’emploi des temps. D’une part, la presse sportive constitue-t-elle un sous-genre distinct ? D’autre part, des différences régionales apparaissent-elles ? Nous tenterons de voir si les approches textuelles se reflètent dans l’emploi des temps des narrations étudiées. Termes clefs Narration - presse sportive – temps - presse régionale – presse francophone - genre