A Transposição Didádica dos Gêneros do domínio do discursivo publicitários nos livros didáticos

Advertising text has been a subject of many investigations, because of its multimodal universe. Embodied by a linguistic and discursive materiality laying on scene persuasion, argumentation and power imagery of multissemiotics elements, the advertising text acts as an instrument of power, creating and destroying, promising and denying (CARVALHO, 2007). Advertising not only invites us to act for it, but directs us to look at it. It was under this moving look - of charm and interrogations - that discussions raised in this research were born. Investigations are directed to the school environment, in special, for the discursive advertising domain in Portuguese Language Textbook. It is from this environment that was born our research whose main objective is to analyze how does the didactic transposition of textual genres, described by Marcuschi (2008) as belonging to the "advertising" discourse domain (focusing on advertising genre) in didactic books teaching Portuguese Language before and after the advent of the PCN. Textbooks taken as reference for the study are historically situated in the 90s of the twentieth century and 10 century. Such books refer to elected 7th and 8th grades, currently corresponding to the 8th and 9th grades of elementary school. The choice is justified by the fact that in these Textbook teaching series the presence of advertising domain is recurrent and "didactized". In addition, we are also concerned in analyzing books that circulated around us and our regional reality. Hence, we elected books that were used by two public high schools: Municipal School Clementina Ana da Conceição in Jaçanã city in the Rio Grande do Norte state, State School for Elementary and High school Carlota Barreira in Areia city, Paraíba state. In our research the following categories of analysis were highlighted: (1) presence of advertising in DB, (2) fluctuation terminology: concepts and classifications; (3) The complexity of concepts facilitation, (4) what they propagate, and from which nature are the explored advertisements. From our analysis, we observe how the treatment of textual "advertising" genres have been inserted into Textbooks, and how occurs, in general, their didactic transposition. Focusing on the issue of fluctuating terminology, we noted the difficulty in drawing boundaries between the genres of advertising domain in the Textbooks. However, this also would result in the complexity - in the field of scientific knowledge - of delimiting genres of the same domain. To accomplish our studies, it was required a thorough and systematic dialogue with theories regarding the concept of "Didactic Transposition", due to the theoretical Chevallard Yves (1991), research on the textual genres - Bezerra (2005), Marcuschi (2008), Bazerman (2005), Swales (2004), among others - and studies involving the field of "Advertising" - Sandmann (2002), Carvalho (2007) and others

O ensaio jornalístico na revista Veja: uma análise multidimensional

This work has as objective generality to make a multidimensional analysis in the genre journalistic assay, communicative genre that, beyond complex and multimodal, presents hybrid characteristics. Specifically, with the intention to propose defining criteria of the cited genre, this research looks for to establish differences and similarities between the assay and other genres of the same sphere, from the description and interpretation of used multimodal resources. The analysis of the formal, schematical and rhetorical resources identified in the formatting of the journalistic assay sample that the analyses are supported in the socio-semiotic and socio-rhetorical approaches. In the formal dimension, we contemplate elements that constitute design of the text, including the forms of representation from the typography, the colors, images, as well as the aspects communicative-linguistics: the modalization indices, the communicative operators and the category time; in the schematical dimension, we present the organizational structure, considering the rhetorical movements postulates for Swales (1990) and in the rhetorical dimension we observe the categories: who writes, for who it writes, on what it writes and where writes. The adopted methodologicals postulates are of qualitative nature and the procedure is documentary, data that in we are valid them written texts of this genre as analysis object. Corpus it is constituted by a composed sample for 14 extracted texts of a set of 173 propagated journalistic assays weekly for the magazine Veja, in the period between August of 2004 and January of 2008. The analysis of the data showed that the journalistic assay, object of this study, materializes through multiple symbolic representations and multiple subjects that turn since a small episode of the daily facts of great social relevance in the present time, of historical and cultural nature, nationwide or international. Used for the first time by Montaigne in 1580, to assign, in saying of the proper author, written fast on its life and historical events, which could nor be remembered later , the term `assay' was enriched with other specifications, of form to enclose the one that if they call scientific assay today, academic assay, journalistic assay and other types of specific assays. These denominations have to see with the enrollment of the members of diverse of practices communities, in virtue of the multiplicity of activities carried through in these spheres. The conclusions the one that we arrive had been the following ones: 1. the discursive genre is not a pure entity, in virtue of the multiplicity of situations where the sorts if insert in the social actions; 2. the institutions define the configuration of one definitive genre, also its proper assignment, since for backwards of all discursive genre a voice exists to discipline - institutional voice, and in the case of the assays for analyzed us, the institutional voice if it presents, really, as a defining trace; 3. the journalistic assay, for its multiple symbolic representations, multiple subjects and for passing explicit or implicit opinions of its author, resembles it other genres, being able, therefore, to be inserted in a colony of opinionatives genres

Máxima Fase estável de lactato em ratos obesos de ambos os gêneros

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Sinopse dos gêneros Scopadus e Omosarotes (Coleoptera, Cerambycidae, Lamiinae)

Descriptions, synonym, new combinations and key to the species of Omosarotes Pascoe, 1860 are given. The male of Scopadus ciliatus Pascoe, 1857 is described. New species described: Omosarotes ater (type locality: Santo Domingo de los Colorados, Ecuador). New synonym proposed: Acanthomerosternoplon Tippmann, 1955 with Omosarotes Pascoe, 1860. New combinations: Omosarotes nigripennis (Zajciw, 1970) (from Scopadus Pascoe, 1857), O. paradoxum (Tippmann, 1955) and O. foxi (Lane, 1973), both from Acanthomerosternoplon Tippmann, 1955.

Cartografias clínicas, dispositivos de gêneros, estratégia saúde da família

A subjetividade é a argamassa de toda e qualquer produção e, diante disso, percebemos os processos de subjetivação presentes na feitura dos sujeitos, dos grupos e das instituições. Como ferramentas de análise, tomamos a ideia de dispositivo como um emaranhado de linhas que tecem as relações humanas, e dentre suas diversas linhas destacamos os gêneros como elementos importantes na escuta e intervenção clínica, de modo a ampliar o universo de referência presente nos encontros, no qual os corpos afetam e são afetados dentro de contextos marcados por processos psicossociais, políticos e culturais relevantes para uma prática psi ampliada. Neste trabalho, colocamos em análise a experiência que temos tido como supervisor de estágios em Psicologia Clínica-Institucional que realizamos no Programa Saúde da Família, na Vila Progresso, em Assis, SP, evidenciando a necessidade de diálogos com outros saberes, tais como os estudos culturais, a teoria queer e a esquizoanálise. Como resultados iniciais, percebemos nos relatos de nossos estagiários uma preocupação maior com o cuidado das pessoas atendidas que vão além das leituras psicológicas, que dialoga com questões sociais, econômicas, sexuais, de gênero, políticas e culturais, ampliando as análises e concebendo os seres humanos como híbridos, maquínicos e diferentes, o que evidencia a perspectiva de subjetividades em construção permanente. Surge a necessidade de nos orientarmos pelo viés de uma clínica crítica e ampliada.

As inversões sujeito-verbo e a concordância verbal: um estudo sobre a influência da posposição do sujeito em gêneros escritos de imprensa do português brasileiro

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

História natural das serpentes dos gêneros Echinanthera e Taeniophallus (Echinantherini)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A espermiogênese e a ultraestrutura dos espermatozóides de representantes de alguns gêneros incertae sedis em characidae, anteriormente alocados em tetragonopterinae(Teleostei: Characiformes) com ênfase em Moenkhausia, e suas aplicações filogenéticas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Caracterização estrutural de polissacarídeos produzidos por bactérias dos gêneros Rhizobium e Mesorhizobium

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Propriedades reológicas de exopolissacarídeos produzidos por bactérias dos gêneros

Pós-graduação em Engenharia e Ciência de Alimentos - IBILCE

A comunicação interna em departamentos jornalísticos: um estudo em emissoras de redes de televisão sob o enfoque da gestão da informação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Blogs entre o continuum e o degradé: um estudo de gêneros ciberjornalísticos e critérios de noticiabilidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação de forças manuais em atividades simuladas com indivíduos adultos brasileiros de diferentes gêneros e faixas etárias: aspectos do design ergonômico. -

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O uso da mídia e a presença dos gêneros textuais no processo ensino-aprendizagem: uma análise do material didático - cadernos do aluno e do professor - de língua portuguesa do estado de São Paulo

Pós-graduação em Educação - IBRC