Plain directions on domestic economy : showing particularly what are the cheapest, and most nourishing articles of food and drink, and the best modes of preparation.

"Sayings of Poor Richard": p. 14-16.

An inquiry into the influence of the excessive use of spirituous liquors in producing crime, disease, and poverty in Ireland, : and into the causes which have tended to render malt liquor the more general drink of the labouring classes of England. ...

Author's name and correct imprint date from Halkett & Laing (2nd ed.).

England's improvement by sea and land : to out-do the Dutch without fighting, to pay debts without moneys, to set at work all the poor of England with the growth of our own lands : to prevent unnecessary suits in law, with the benefit of a voluntary register : directions where vast quantities of timber are to be had for the building of ships, with the advantage of making the great rivers of England navigable : rules to prevent fires in London, and other great cities : with directions how the several companies of handicraftsmen in London may always have cheap bread and drink /

Vol. 2 has title: England's improvement by sea and land. The second part : Containing, I. An account of its scituation, and the growths, and manufactures thereof. II. The benefit and necessity of a voluntary-register. III. A method for improving the Royal-navy, lessening the growing power of France, and obtaining the fishery. IV. Advantageous proposals for the city of London, for the preventing of fires therein; and for lessening the great charge of the trained bands. V. The way to make New-Haven in Sussex, fit to receive ships of burthen. VI. Seasonable discourses of the tin, iron, linnen, and woollen trades; with advantageous proposals for improving them all : Illustrated with seven large copper-plates / By Andrew Yarranton, gent. London : Printed, to be sold by Tho. Parkhurst ..., 1698.

Ergonomic intervention for the soft drink beverage delivery industry.

"July 1996."

The drink problem and its solution /

Includes index and bibliographical footnotes.

Culture You Can Drink: What Can Museums Learn from Brewery Tours?

Thesis (Master's)--University of Washington, 2016-06

Desire to drink in low- and high-risk social drinkers: An experimental analogue of impaired control

This study used a novel cue exposure paradigm to investigate the differences between high- and low-risk drinkers in their desire to drink during a drinking session. Fifty-three self-selected participants were assigned to high- or low-risk drinking groups based on their self-reported consumption of alcohol, then compared on their desire to drink over a 90 min paced drinking session. High-risk drinkers showed increasing desire over the session, while low-risk drinkers' desire began to decrease after only a short drinking period. The perceived and actual effects of the alcohol did not appear to be able to account for the difference. Results are discussed with reference to issues of impaired control. Suggestions for future research directions are also offered.

Relationships of activity and sugar drink intake on fat mass development in youths

Purpose: To determine whether a significant relationship exists between fat mass (FM) development and physical activity (PA) and/or sugar-sweetened drink (SD) consumption in healthy boys and girls aged 8-19 yr. Methods: A total of 105 males and 103 females were assessed during childhood and adolescence for a maximum of 7 yr and a median of 5 yr. Height was measured biannually. Fat-free mass (FFM) and FM were assessed annually by dual x-ray absorptiometry (DXA). PA was evaluated two to three times annually using the PAQ-C/A. Energy intake and SD were assessed using a 24-h dietary intake questionnaire also completed two to three times per year. Years from peak height velocity were used as a biological maturity age indicator. Multilevel random effects models were used to test the relationship. Results: When controlling for maturation, FFM, and energy intake adjusted for SD, PA level was negatively related to FM development in males (P < 0.05) but not in females (P > 0.05). In contrast, there was no relationship between SD and FM development of males or females (P > 0.05). There was also no interaction effect between SD and PA (P > 0.05) with FM development. Conclusion: This finding tends support to the idea that increasing PA in male youths aids in the control of FM development. Models employed showed no relationship between SD and FM in either gender.

The self-reported impact of legal and non-legal sanctions on a group of recidivist drink drivers

Concern remains regarding the efficacy of legal sanctions to reduce drink driving behaviours among repeat offenders. The present study examined the impact of traditional legal sanctions (e.g., fines and licence disqualification periods), nonlegal sanctions, alcohol consumption and the frequency of recent offending behaviour(s) on intentions to re-offend for a group of recidivist drink drivers (N=166). The analysis indicated that participants perceived legal sanctions to be severe, but not entirely certain nor swift. In addition, self-reported recent drink driving behaviours and alcohol consumption levels were identified as predictors of future intentions to drink and drive. The findings of the study confirm the popular assumption that some repeat offenders are impervious to the threat and application of legal sanctions and suggests that additional interventions such as alcohol treatment programs are required if the drinking and driving sequence is to be broken for this population. (c) 2005 Elsevier Ltd. All rights reserved.

Strategies for public engagement on environmental matters:you can lead a horse to water, but can you make it drink?

With no tangible evidence of widespread public engagement in the UK on matters relating to the environment, this article assesses the benefits of adopting the principles of key theoretical models on learning (e.g., Kolb's Experiential Model) in environmental campaigns. In addition, in order to facilitate the transition from environmental knowledge/awareness, to the adoption of proenvironmental behavior, the article reviews some of the key internal and external drivers to achieving sustained behavioral change.

Casino Drink Policies: Limiting Third-Party Liability

In their efforts to provide an atmosphere or hospitality to their casino customers, many operators will provide complimentary alcoholic beverage service. This practice is fraught with liability, particularly in venues outside of Nevada. Conscientious operators must take every precaution to mitigate the possibility of lawsuit.

Free Drink or Free Mug? Managing Service Experience with Experiential vs. Material Complimentary Gifts

In the marketplace, complimentary gifts can take the form of experiential elements (e.g., a meal) or material items (e.g., tangible objects such as a mug). We identify these free gifts as a meaningful service design choice that helps service providers innovate service. Specifically, we examine the circumstances under which experiential or material gifts are preferred and generate greater consumer satisfaction, enhancing the overall service experience. Across three experiments, we demonstrate that consumers are generally happier with experiential offerings, and they prefer (and are more satisfied with) experiential offerings on ordinary consumption occasions; experiential elements are believed to further enrich otherwise mundane experiences. However, this experiential advantage disappears for consumers on meaningful and special occasions because of a strong desire to obtain a memory cue that will help them recall the experience. Indeed, the preference for a material item holds only when the gift has the quality to serve as a salient memory marker, but not when it lacks this quality. This research provides insight for managers to take into account consumption occasions or type of consumers (e.g., special occasions, repeat customers) to effectively design service bundles with complimentary gifts and thus better manage overall service experience.

Sisältöstrategian toteutus Case Original Long Drink

Digitaalinen aikakausi ja erityisesti sosiaalinen media ovat muovanneet perinteisen markkinoinnin uuteen uskoon. Kaikki sosiaalisen median käyttäjät ovat itsessään sisällöntuottajia. Kommunikointi on lisääntynyt, sisällön kulutus on kiihtynyt ja tiedon jakaminen on kasvanut valtavasti. Nämä kaikki asettavat markkinoijat uuden haasteen eteen. Vain tarpeeksi kiinnostava ja koskettava sisältö tavoittaa yleisönsä. Sisältömarkkinoinnin avulla yrityksen on mahdollista kiinnittää kohdeyleisön huomio. Sisältöstrategia auttaa yritystä pitämään oman viestinnän ja markkinoinnin ohjat käsissään. Se pitää huolta siitä, että tuotettu sisältö on mahdollisimman yhtenäistä kaikissa valituissa kanavissa. Sisältöstrategia kattaa alleen kaikki yrityksen markkinoinnilliset toimet, ja kertoo yritykselle, mitä verkkokommunikoinnilla tavoitellaan, miten sitä toteutetaan, mitkä aihealueet kiinnostavat kohderyhmiä, miten puhutaan yleisöä kiinnostavasti ja miten viestejä voidaan kehittää tulevaisuudessa. Tämän tutkimuksen tarkoituksena on selvittää, miten sisältöstrategiaa voidaan toteuttaa sosiaalisen median kautta. Lisäksi tutkimuksessa selvitetään, mitä on sisältömarkkinointi, miten brändihallinta ja sosiaalinen media liittyvät sisältöstrategiaan, ja mitä tekijöitä on otettava huomioon sisältöstrategiaa suunniteltaessa. Case-brändinä tutkimuksessa on Hartwall Oy:n Original Long Drink. Empiirinen tutkimus toteutetaan viiden teemahaastattelun avulla. Tuloksista kävi ilmi, että on tärkeää saada kuluttajaan henkilökohtainen yhteys, ja räätälöidä viestit kuluttajaryhmien mukaan. Tämä vaatii kohdeyleisön perinpohjaista tuntemista. Sisällön pitää herättää tunteita ja saada kuluttaja itse lähestymään brändiä, ja sen pitää vastata kuluttajan tietoisuuden tasoa. Sisällön pitää kohdata yleisönsä oikeassa kanavassa oikeaan aikaan. Tavoitteena on brändin löydettävyys ja kuluttajien sitouttaminen. Hyvä sisältöstrategia auttaa yritystä tavoittamaan asiakkaat ja räätälöimään markkinointiohjelmansa tavoitteiden mukaisesti